Increase your revenue

INCREASE YOUR REVENUE HOW TO MAKE A NAME FOR YOUR TAVERN WITH COCKTAILS

Taverns all trade in the same product, so why should people come to your tavern and not somewhere else? To get the people to come, and to make sure that they stay for a long time, you have to do something more than serve up alcohol. Do something to make their imaginations come alive! One thing that works well is cocktails. If you create new recipes that spark people’s interest, word will spread and your cocktail menu will become part of the legend of your tavern. Soon the magic of word-of-mouth marketing will have the punters beating down your door, demanding to be served with the tasty beverages only your tavern can supply.

Here are a few ideas to get you going:

• You are going to be successful, so get organised, eliminate dead stock, put the finest products where you can get hold of them easily and make sure you have enough inventory to ensure you can supply enough to meet demand

• Come up with a signature cocktail that looks as good as it tastes, preferably with a special glass – this is the drink by which your house will become known

• Infuse your cocktail with flavour by infusing fruit or spices into the drink to give the spirit an amazing colour and a tempting aroma

• Don’t forget about those who prefer alcohol-free creations – a non-alcoholic cocktail also deserves to be exciting, so that those who prefer alcohol-free entertainment can stay as long as their liquor-loving friends

• Let everybody know about your cocktail – design a menu that goes with your décor and make sure that there is a picture of your new drink standing out loud and proud so that everybody who comes will be curious and want to try this sophisticated creation • Take the opportunity to train your staff to be proactive, so that instead of asking customers what they want, your staff can make exciting suggestions, tantalising them with descriptions of a unique new drink that sounds literally out-of-this-world (they can do the same with the premium brands that you stock)

• Every month you can have a staff contest to come up with the best cocktail recipe, with the idea of finding a special cocktail for every premium product that you stock, be it whisky, gin, rum, vodka, and so on – your staff will be motivated and work together in a friendly competitive way, especially if you find a way to reward their efforts with gift cards, concert tickets or similar things that provide an incentive to perform

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UNITED KING OF POOL

United Group Billiard Corporation was established more than 30 years ago. It started out as a family business and since then it has evolved into a commercial, high standard, top quality corporation. This evolution was largely achieved and supported by the company’s dedicated staff and management team, which prides itself on offering only the best services and products. United Group Billiard Corporation was established in 1985 and since then the corporation has grown to become the preferred choice for industry professionals and the general public. UGB provides products for the sport and for the home entertainment environment. They provide high quality championship pool tables, air hockey tables, soccer tables, juke boxes, tennis tables, cues, balls, cloth and other accessories. UGB’s customers range from private home users to commercial outlets and their products are used in various pool halls, entertainment venues, pubs, taverns, clubs, and home entertainment areas around Africa. In addition to this, UGB serves both the National and International market. They are the exclusive provider of customised tables and world-leading brands throughout Africa and they hold the rights to several patents in these markets. UGB’s partnership with top international brands has enabled them to bring an international standard to the cue sport industry in Africa. The management team at UGB is made up of industry leaders who have always had a passion for billiard sports. It is this very passion that flows down to the rest of the staff members and which forms the foundation of the corporation. The staff consists of reliable and professional experts who aim to develop personal relationships with each and every customer. This approach is tightly woven with their efficiency and professionalism, which ensures that each and every one of their customer’s needs is met. UGB also has its own in-house registered trademark and brand, which is popularly known as “United King of Pool Tables”. Through this brand, which is without a doubt “proudly South African”, UGB has been able to bring large sponsorships to the game of pool. As a result, pool has escalated to become one of the fastest growing sport disciplines in Africa. Unlike most corporations, UGB do not only focus on supplying quality products. Their business approach is innovative, owing to the fact that they aim to promote and develop both the sport and the industry. UGB manages and assists in various leagues and tournaments in South Africa and Africa. Their goal for the long-run is to continue to promote the industry, which could pave the way for the sport to be included in the World Games and in the Olympic Arena. Pool is currently included in the African Games, which is largely credited to UGB’s constant dedication and hard work. UGB is the sole supplier of pool accessories and equipment at all South African Championships and at all levels, right through from junior to premier leagues. Their tables have also been used for several International tournaments, which have been held throughout Africa during the past 8 years. In addition to their involvement in National Competitions, UGB also

arranges sponsorships and prizes to be awarded at provincial competitions. These prizes include overseas holidays, Harley Davidson motorcycles, cars, and other branded products. UGB also aims to grow the sport by providing financial assistance to young players from various rural areas in South Africa. These players have the talent and potential to represent South Africa at the highest levels, yet financial constraints often limit them from doing so. The management team at UGB have an intense passion for the sport, and it is this very passion that they aim to share with others. They will go to any means in order to ensure that they are able to contribute to the industry in a way that is beneficial for the entire Nation.

When it comes to the Billiard Sport Industry, UGB is without a doubt the leaders in Africa. Visit their showroom in Alberton or go to www.unitedking.co.za to find out more about their wide range of products and services.

UGB Corporation Tel: 011-908-2400 Website: www.unitedking.co.za Showroom: Corner Heidelberg and Epson Road, New Market Park, Alberton