E U N E V E R R U O Y E S A INCRE H COCKTAILS UR TAVERN WIT O Y R FO E M A N A E K A M HOW TO
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averns all trade in the same product, so why should people come to your tavern and not somewhere else? To get the people to come, and to make sure that they stay for a long time, you have to do something more than serve up alcohol. Do something to make their imaginations come alive! One thing that works well is cocktails. If you create new recipes that spark people’s interest, word will spread and your cocktail menu will become part of the legend of your tavern. Soon the magic of word-of-mouth marketing will have the punters beating down your door, demanding to be served with the tasty beverages only your tavern can supply.
Here are a few ideas to get you going: • You are going to be successful, so get organised, eliminate dead stock, put the finest products where you can get hold of them easily and make sure you have enough inventory to ensure
you can supply enough to meet demand •
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• Take the opportunity to train your staff to be proactive, so that instead of asking customers what they want, your Come up with a signature cocktail that staff can make exciting suggestions, looks as good as it tastes, preferably tantalising them with descriptions of a with a special glass – this is the drink by unique new drink that sounds literally which your house will become known out-of-this-world (they can do the same with the premium brands that Infuse your cocktail with flavour by you stock) infusing fruit or spices into the drink to give the spirit an amazing colour and a • Every month you can have a staff tempting aroma contest to come up with the best Don’t forget about those who prefer cocktail recipe, with the idea of finding alcohol-free creations – a non-alcoholic a special cocktail for every premium cocktail also deserves to be exciting, product that you stock, be it whisky, so that those who prefer alcohol-free gin, rum, vodka, and so on – your staff entertainment can stay as long as their will be motivated and work together in liquor-loving friends a friendly competitive way, especially if you find a way to reward their efforts Let everybody know about your with gift cards, concert tickets or similar cocktail – design a menu that goes with things that provide an incentive your décor and make sure that there is a picture of your new drink standing to perform out loud and proud so that everybody who comes will be curious and want to We hope you will apply these tips and let try this sophisticated creation us know of the results! www.spotongmag.co.za
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