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the National Heritage and Cultural Tourism strategy to unlock the economic potential of cultural tourism, and stimulate tourism growth in South Africa that reaches beyond just driving through the bush in search of the Big Five.
hat makes a travel destination rock for you? Is it the people you meet, or the history of the place? Maybe it’s the unique architecture and décor quirks that get your pulse racing. But what about the food, art, music and the lifestyle of the environment? Cultural tourism is a growing travel trend that feeds your need as a curious traveller to learn more about the culture of the place you’re visiting.
environment or local culture and can contribute a great deal to the economy of a place. In fact, the World Tourism Organisation says cultural tourism accounts for a staggering 37% of global tourism. If you haven’t caught on yet, now is the time to cash in on the upswing and attract cultural tourists to your tavern.
Cultural Tourism in South Africa
Former minister of tourism, Marthinus van Schalkwyk, said the strategy marked a significant milestone as the first blueprint for heritage and cultural development in South Africa.
Most tourism bodies all over the world consider cultural tourism an important potential source of tourism growth. Cultural tourists, it is believed, are big spenders who are sensitive to the
Think South African tourism and you immediately think of safaris, which have, since colonial times, been one of the country’s draw cards. However, in 2012, the department of tourism launched
“Heritage and cultural tourism products create authenticity and distinctiveness in the global tourism market and therefore heritage and culture are important drivers in making a destination attractive
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