LIQUOR NEWS
THE TA VERN T ATLER
NEWS
Castle
FOR T
Lager
HE LIQ
emba
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rks on
RADE
a que
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a labe
Castle grown Lager, Sou th ” over t and patrio Africa’s “h he ye t o a a unifi rs soli ic beer bra mee n d Vaugh r d, has i fi a ed its nd ha with c sb po a direct an Croeser, essen mpaigns t ecome syn sition as o h c o Lager r of Castle brand iconic e of South at reflect t nymous , says h A : “C b e L f ager h its fla eer comp rican prid true as use astle gship any S e c . o T d its m h e AB, th brand mu again ro s a mea nication a of a n triking a ch Castle Lage ugh s n e South s to drive called w anti-pre ord with th r, is Africa j e u # u d l n S a n ice m mash social ity f we se ovem unch The e decad or many and s various in Label. Eve ent e s – as a te c r home media reotyping idents of l y day a a , South grown take a which pro mplified in belling m brand African at brin stand. The pted the b social ,w m r g a d o nd to eeply e care veme togeth ing South n t i s future for the creati er by drivin Africans clo aimed o ng co s g c e a ountr f our r wa n perva y sive p versations reness and its pe and stereo ro a ople. typing blem of la bout the bellin . g and #Sma s action hTheLabel proac to South A is a direct c f t a negat ively again ricans to st ll to st any ive st a ereoty Castle form o nd p to sha is encoura ing and la f b g r perso e a beer an ing South A elling. n urges behind th d get to kn fricans o e S the la outh Afric label. Cas w the tle La ans to bel an ger differ d app look b e r celeb nces, beca eciate indi eyond r u v break ation of ou se it’s in th idual r e d united own barri diversity t hat ers South Africa and create we . a mor e
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