NEW RETAIL PRODUCTS
F L E H S E H T N O W NE LUNCH LEVELS UP WITH BLUE RIBBON One of the country’s most recognised and loved home brands has given South Africans a whole new world of healthier options to keep taste buds tantalised and tummies satisfied. This year, adults and kids alike get to experience the same great taste with a healthier twist – perfect for the whole family! Making life easier for the consumer is what Blue Ribbon does, so it's continually innovating and finding ways to keep consumer needs satisfied in a delicious way. Blue Ribbon Squares are designed for convenience and compatibility and hold an array of delicious fillings. Launched in 2017, Blue Ribbon Squares took the country by storm, providing versatility in both white and brown variants. High in fibre and ready-sliced, the better-for-you baked Blue Ribbon Squares make it easier to put together lunchtime favourites. This year, Blue Ribbon has added two new variants to its offering: Whole Wheat and Multiseed and Oats. Blue Ribbon cares about the dietary wants and needs of our consumers, and Squares seek to satisfy these. These healthy squares are low-GI and high in fibre – so the lunchtime solution just got healthier!
Premier, a yummy South African favourite, has consistently delivered bakery innovation to households over the years. Containing eight slices per pack, Blue Ribbon Squares’ new variants makes life easier for families in South Africa to awaken their culinary creativity. Blue Ribbon Squares are available in all major retailers across South Africa. For more information visit www.blueribbon.co.za
! INTRODUCING WOW PEANUT BUTTER
Look out for WOW! Peanut Butter, an exciting new brand of peanut butter with attractive packaging and a splendid taste, at national retailers such as Boxer Superstores as well as independent formal and informal retailers. One thing is certain – South Africans love peanut butter! Pietermaritzburg-based family business International Food Group (IFG) is bringing this great new product to South African supermarket shelves and is confident that it will soon be a firm favourite. According to Stats SA, 0.05% of every R100 spent on groceries in South Africa goes towards a bottle of peanut butter. Although it’s not easy to get definitive numbers, it appears that South Africans consume around 81 496 tonnes of peanuts each year! According to IFG director Mohammed Essack, this is a premium product at an affordable price and is in line with the company objective of providing South African consumers with products that can add value. WOW! Peanut Butter is made in India (the secondlargest grower of peanuts after China) in a factory that is approved by the British Retail Consortium, a trade association that oversees food safety for the UK food retail industry and has published stringent international standards for best practices for the food and manufacturing industries for two decades. For more information visit www.ifgholdings.co.za
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