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CORPORATE SOCIAL RESPONSIBILITY
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HEINEKEN
LENDS A HAND The beer brand is assisting staff and supporting frontline healthcare heroes and communities impacted by Covid-19
H
eineken South Africa strongly believes in expressing its global ethos of "Brewing a Better World" this in its actions. Through two recent significant donations, the brewer is fulfilling two key Heineken pillars - promoting health and safety, and growing with and supporting communities in the areas in which the business operates. As a responsible business, Heineken South Africa strives to assist those most impacted by the pandemic and the healthcare workers keeping us protected from its spread and effect. Earlier in the year, Heineken South Africa heeded the call from the South African government for support by donating personal protective equipment (PPEs) worth R1-million to help our healthcare heroes and the workers on the frontlines of the Covid-19 battle. The local brewer handed over PPEs to the provincial department of health, which will be utilised by nurses and doctors in the Covid-19 wards of Gauteng
public hospitals, providing them with protection while they work to curb the spread of the disease across the province. Besides the protective equipment, which included masks and medical-grade disinfectant, Heineken also provided supplies and refreshments for hospital kitchens including tea, coffee, rusks and energy bars to sustain the hospital staff on duty. Along with support for those working during this time, Heineken also provided help to those who cannot work during the pandemic. Heineken handed over care and food hampers across various regions valued at more than R100 000. These hampers included 111 hampers to the Midvaal local municipality as well as two Gauteng-based non-governmental organisations (NGOs), namely Lethabo Feeding Scheme based in Orlando East, and Reabetswe Community Care Service based in Alexandra. An orphanage in Roodepoort, Dorah’s Ark, also benefitted from these care packages. These packs contain essential food rations and hygiene products and are being distributed to the most vulnerable people across Gauteng.
