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TOWNSHIP TRADE
www.spotongmag.co.za
EXPAND YOUR TOWNSHIP BUSINESS Take your business to greater heights with these offers for township traders
DISTELL’S CLICK2COLLECT PLATFORM CONNECTS CONSUMERS WITH TAVERNS It’s safe, it’s smart, it’s simple and any mobile device will offer users access to the platform. South Africans can now order a wide range of their favourite alcoholic drinks via Click2Collect.co.za, a web-based solution introduced by Distell, South Africa’s leading producer and marketer of wines, spirits, ciders and other ready-to-drink (RTD) beverages, sold across the world. Click2Collect.co.za allows consumers to locate their nearest liquor outlet – some they may not even have been aware of – to place an order for payment on collection. The consumer then books collection for a specific date and time. The platform makes it convenient for users, cuts out queueing and means it’s easy to avoid crowds and maintain safe social distancing.
I-KASI MARKET PLACE GIVES YOUR BUSINESS THE EDGE! If you are a small business in Gauteng’s townships’ then I-Kasi Market Place is for you. Unemployment rates are skyrocketing in the current economic climate, and more small business start-ups will happen. The biggest problem small to medium start-ups experience is the marketing of their products and services. The I-Kasi marketing team are seasoned digital marketers who understand that your business needs exposure. Their digital marketing strategy makes use of social media, e-mail marketing and search engine optimisation to send traffic to I-Kasi Market Place. Customers will have a look at all the suppliers’ products in the I-Kasi Market Place’ business hub. This means that township businesses can be exposed to the formal market, where the buying power is much higher than in townships. This would mean a decent price for subscriber’s goods and services, and greater profits. I-Kasi gives small and medium businesses the edge. They don’t need a costly website and digital marketing to market their website. I-Kasi does this for you. All subscribers have the opportunity to sell from the I-Kasi Market Place, and with the platform, it would be possible to buy from suppliers, who in turn would deliver the products to the customer, saving you time and money.
The products on I-Kasi range from beauty products to services like tombstone manufacturers. All businesses in townships that seek exposure to markets like Facebook and Instagram are exposed to this technology by connecting people to sell the subscriber’s products. Subscribers receive easy and secure payments in their bank accounts through the payment gateway. Businesses in townships can grow with the technology I-Kasi offers. I-Kasi Market Place is ideal for community projects and products. I-Kasi Market Place’s reach is also international as they are able to drive exposure of individual products on search engines such as Bing and Google. For a mere R200 per month and 5% success fee, subscribers receive exposure to a market that ensures their growth. I-Kasi Market Place offers technology and logistics to ensure safe and transparent trading. All subscribers are vetted and all suppliers are monitored to ensure a healthy and safe trading environment. To subscribe visit www.i-kasi.co.za
The platform connects consumers with more than 22 000 taverns countrywide and although designed by Distell, it allows consumers to order any alcoholic beverage, including those offered by other producers. Distell is first implementing a special pilot project in the Western Cape to test the platform to ensure quick, smooth and convenient user capability. Said Wilson Khupe, Distell’s head of sales and distribution in Southern Africa: “We are collaborating and working with selected taverns in the Western Cape, offering them support, educational content and tools. Importantly, we are also soliciting feedback from these taverns to tweak where necessary in order to deliver a best-in-class solution. “Apart from the obvious benefits for consumers such as safety and convenience in obtaining their alcoholic beverages of choice, the system enables taverns to trade in a socially responsible manner, as well as allows access to data that will allow them to focus on what their patrons want and avoid the burden of unnecessary stock.” Khupe adds: “Distell is committed to assisting taverns, restaurants and other licenced establishments to continue trading responsibly, so they can generate an income, maintain staff and pay overheads during this challenging time.”
