LIQUOR E H T R O F S W E N
TRADE
TITLE S N I A T E R N E K E HEIN ER E B E T I R U O V A F AS SA’S ak as South s its winning stre eineken continue eken South beer brand. Hein Africa’s favourite Heineken to announce that Africa is pleased of the the beer category rose to the top of a fourth r fo p Brands Awards Sunday Times To in 2020. consecutive year Sunday beer category of “Winning in the ar in for the fourth ye Times Top Brands uth ent to the love So a row is a testam and,” br kers have for the African beer drin er ag r, marketing man says Lauren Mulle on ar st e the iconic red p for Heineken. “Lik am st a this win acts as the green bottle, g in st eir favourite ta of approval for th dously d we are tremen premium beer an evement.” proud of this achi an s that South Afric “It also illustrate ion for are a global pass beer drinkers sh than istency. In more quality and cons for ineken is revered 190 countries, He e st ality and crisp ta its consistent qu tting the brand that has been se e an 150 years,” sh apart for more th r ium nature of ou adds. “The prem ts al appeal connec beer and its glob g especially durin with consumers, t, and entertainmen moments of joy le ugh our memorab in particular thro r advertising, ou and light-hearted e world’s most sponsorship of th g events, and recognised sportin d gaging events an impactful, and en experiences.” is p Brands Awards Sunday Times To Avusa Media and commissioned by s. S Research Survey conducted by TN ineken’s second This triumph is He also recently for 2020 as it was rica’s favourite voted as South Af Ask Afrika Icon beer brand in the e r 2020/2021, on Brands Survey fo k ar hm nc be nual of the largest an easures brand m ch hi w surveys, 25 000 local loyalty. More than the category consumers chose is 0 divisions for th winners from 23 year’s survey.
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IT M M U S S R E N R E TAV SIBLE N O P S E R S E S S E ADDR ER M U S N O C D N A TRADING BEHAVIOUryRshould play its role in he tavern indust This was sible behaviour. promoting respon awn from a dr be lusions to nc co y ke e th g amon eholders and industry stak rs ne ow rn ve ta responsible summit of need to promote e th re he w r be in Novem ion was onsible consumpt trading and resp highlighted. ry can which the indust in s ay w ed or pl The summit ex fe environment d operate in a sa seek to create an e to the fight 19 and contribut DVI CO g in rd ga re ased violence. against gender-b tside Pretoria, meeldrift East, ou Ka at ld he t, en ev The ent of Economic Gauteng Departm e th by ed st ho was Board, in e Gauteng Liquor th d an t en pm lo Deve spirits maker e leading global th ith w ip sh er partn Diageo SA. the sale of ures, the ban on fig ry st du in to g the export of Accordin e-month ban on on e th to d lie al ct to GDP alcohol, e annualised impa th w sa , SA m fro stry made alcohol . In 2019, the indu on lli bi 7 4. R5 of on (2,3% of a loss GDP of R172 billi to n io ut rib nt co 165,371 an annual sulted in a loss of re er rth fu n ba e of GDP). Th chain. the alcohol value jobs throughout
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Diageo SA Sibani Mngadi,
tions Director
Corporate Rela
ctor Sibani ate Relations Dire Diageo SA Corpor was focusing its alcohol industry Mngadi said the liquor outlets g that registered energy on ensurin ch supported sible manner whi D-19 and trade in a respon e spread of COVI th rb cu to ts or national eff covery. the economic re also help shape
