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RESPONSIBLE DRINKING
www.spotongmag.co.za
LET’S RAISE
SOUTH AFRICA’S DRINKIQ Consumers are being challenged to rethink their drinking behaviour
D
iageo South Africa, together with the South African National Council on Alcoholism and Drug Dependency Soweto (SANCA Soweto) and local comedian and broadcaster Felix Hlophe, is challenging South African consumers to make more responsible drinking choices. It is offering a free bank of evidence-based information on alcohol consumption as well as professional advice. DRINKiQ.com, an online resource developed by Diageo and initiated globally, was recently
relaunched with a new look and feel to provide updated and comprehensive information on alcohol to the South African public. The database includes useful tools, facts and support around issues of alcohol consumption from alcohol’s potential health and safety dangers, to the opportunity for more enjoyable social experiences when taken in moderation, expert advice on how to enhance general physical and mental well-being, and where to find professional assistance where needed. The information is based on academic and medical research compiled and approved
by internationally recognised industry bodies, and includes important alcohol consumption guidelines, policies and regulations rubberstamped by governments around the world. Information on DRINKiQ includes, among others, the effects of drinking alcohol on mental health; how drinking affects pregnancy and breastfeeding; how to be a more mindful drinker for a more positive drinking experience; myths about drinking alcohol; how the body processes alcohol; how to talk to a teen if they are drinking alcohol; and the
