SPECIAL FEATURE
FLYING FISH
O T D N A P X E MAY S R U O V A L MORE F
SAB consumer science
S
AB consumer science and sensory manager, Frieda Dehrmann, tells Donald Makhafola about the innovation behind the first South African flavoured beer.
Flying Fish is the first flavoured beer in South Africa. How did you come up with the idea to produce Flying Fish?
At South African Breweries (SAB), we are consistently scanning the environment for new and innovative ways of shaking up the market and satisfying the everchanging needs of our consumers.
How is the flavour affecting the taste and original aroma of the beer? Flying Fish is a premium beer. At first sip you get the enchanting flavour of either Pressed Lemon or Crushed Orange and
and sensory manager,
Frieda Dehrmann
just before you swallow it bursts with the rich flavour of beer. The combination is absolutely phenomenal - it’s exactly what the Flying Fish consumer has been waiting for. It’s the aroma that is so catching – when you bring the glass to your face for the first sip, you get the refreshing and crisp smell of fresh lemons and limes, or spicy orange, and that is your first impression. When you take your first sip, it’s that aroma that you end up tasting, and that is so sweet and refreshing. Unexpected for a beer really! www.spotongmag.co.za
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