YOUR BRAND CAN MAKE OR BREAK YOU
Building a brand
that sets you apart Your brand, your reputation When we think about brands, we often think about companies or businesses and how they present themselves to the world. Brands, however, are important for individuals too, and the way we present ourselves to the world can make or break our careers. Jamaine Krige speaks to businesswoman, media expert and business consultant Paula Fray about building a personal brand that works for you.
W Paula Fray
44
e live in an era where everyone is visible, as we present ourselves to the world on a range of platforms. A personal brand really starts by knowing who you are, what you want and where you want to go. What drives you, what contribution do you make or want to make to society? This is according to Paula Fray, who says her own brand is heavily determined by her beliefs and values. “And yours should be too,” she advises.
TH E U LT I M AT E C A R E ER GU ID E SPRING 2 0 2 1
She says she is passionate about social justice and the role the media plays in achieving social justice through democracy. “For me, that means my personal brand is about promoting journalism as a public good, fighting for press freedom, and advocating for freedom of expression. These values are represented on all my social media platforms, for example.” And while she doesn’t shy away from taking on projects that fall outside these strict parameters, her values are always at the
