David Jones - Multi Brand Rollout

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DAVID JONES

38 STORES / FIXTURE MANUFACTURE / INSTALLATION & DISTRIBUTION / AUSTRALIA


DISCOVER DAVID JONES The Story Australia

38 STORES / 7 BRANDS 12000 INDIVIDUAL ITEMS 130 CONTAINERS 3 MONTHS

David Jones is an Australian based, worldclass department store retailer offering a wide-range of high quality merchandise to its customer for over 175 years with 38 stores nationwide. Having recently been purchased by the South African Woolworths group, a host of new brands were launched into the Australian market for the first time within the David Jones retail stores. Manufactured and implemented over just a 3 month period, the 7 brands were rolled out across the full store portfolio resulting in a successful launch for this new venture.


DEVELOP DAVID JONES Project Development South Africa, UK, Far East, Australia Combining design, manufacture and implementation across 4 continents with multiple operational teams were just some of the key challenges which this project successfully overcame. Designed in South Africa, with development in the UK, manufacture was undertaken in the Far East with delivery and installation completed onsite in Australia. The project featured over 300 unique items across metalwork, joinery, upholstery and acrylic manufactured to the high quality essential to contemporary retail interiors.


WOMENS FASHION


STUDIO W David Jones Australia A modern solution for young, urban consumers the range of on-trend fashionable attire defines Studio W as a brand. Featuring sleek, contemporary fixtures and furniture, with combinations of rich material textures - timber and felt contrasting with the sharp linear grey structural forms.


WOMENS LINGERIE


JT ONE David Jones Australia This brand is youthful, fun and sassy with bright eye popping colours and a range that includes everything from lingerie to slippers. The energetic spirit of the brand is captured in this retail concept with neon colour detailing, that contrasts with the warming timber and fabric poufs. Large format graphics shout out to the target market, whilst neon lighting completes the visual feast.


DISTRACTION David Jones Australia An enticing, elegant lingerie brand, sophisticated and stylish with an elevated premium outlook. The furniture within this scheme is conceived to echo the fine lines and details of the lingerie, to be as light and effortless as possible. The curved elements soften the environment reflecting the feminine personality of the brand.


STUDIO W LINGERIE David Jones Australia A modern solution for young, urban consumers the range of on-trend fashionable attire defines Studio W as a brand. Featuring sleek, contemporary fixtures and furniture, with combinations of rich material textures - timber and felt contrasting with the sharp linear grey structural forms.


MENS FASHION


RE DENIM David Jones Australia An authentic Denim brand, with an eco heart (utilising natural dyes and sustainable manufacturing techniques). This unique and stand out interior concept echos the natural ethos of the brand, featuring generous use of spruce throughout, and particularly in the structured backwall which identifies and delineates this brands location. Complimenting the retail concept are innovative ECO Mannequins, developed and designed by Global Display.


STUDIO W David Jones Australia A modern solution for young, urban consumers the range of on-trend fashionable attire defines Studio W as a brand. Featuring sleek, contemporary fixtures and furniture, with combinations of rich material textures - timber and felt contrasting with the sharp linear grey structural forms.


WHO WE ARE GLOBAL DISPLAY Retail Expertise International We are leaders in creating contemporary retail interiors, with a cohesive approach incorporating retail design, fixtures & fittings, mannequins and visual merchandising. Locations in the UK, South Africa, Australia and China ensure a truly global approach to providing award winning retail supply solutions for brand led retailers. STORE DEVELOPMENT & FIXTURES RETAIL INTERIOR DESIGN VM & WINDOW DISPLAYS MANNEQUINS Discover more at global-display.co Get in touch info@global-display.co


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