PARIS 2018 Taking place during Paris Design Week, the Paris Retail Week is centered around an exhibition event at the Porte de Versailles exhibition ground. Now in only it’s fourth year it is growing in popularity and slowy gaining a name for itself within Europe. At the exhibition centre the focus is on suppliers across the specturm of online and offline commerce, from tech and digital to store fixtures and visual display. The centre of Paris is home to a diverse selection of mainstream and stand alone retailers which provides a perfect backdrop to the Paris Retail Week. global-display.london
The clear benefit of flexibility in pricing opportunity along with the ability to implement promotions with the touch of a button provides unique possibilities for retailers.
A tag within the shoe is ‘read’ by the base plate and links to the pricing screen. This ensures that should product not be placed in it’s original place, the pricing tag will update and therefore always match to the product.
Colour digital screens that can be used at shelf edge level to promote pricing strategies and to utilise branded marketing imagery to support the sales strategy.
DIGITAL PRICING DISPLAY
Digital POS continues to develop, where shelf edge ticketing has been around for a number of years, recent developments have facilitated the opportunity to tag individual products (albeit still restricted to high price items.)
FIXTURES
LE DRUGSTORE
A thoroughly modern take on the classic ‘drugstore’ this concept includes free Wi-Fi, mobile-phone charging points, water fountains, shoe-shining machines, sinks and dressing tables, dry cleaning, parcel pick-up points, light therapy areas, key exchange and one-hour delivery for certain products, among other amenities useful to urban dwellers Newly opened, this store is a joint venture between the Casino group and L’Oreal with the vision to be an ‘urban store for beauty from within’.
The store design is a combination of stripped back aesthetic with a sense of the temporary, both in it’s materials and features. Tables appear like they should be folded away for events - but actually provide multiple display orientations from a single design.
AROMA ZONE It’s not surprising that there was a wealth of technology on show at this years event - although retailers are not so keen to fill their stores with digital screens as they used to be. Innovation and real world useability marks out those pieces which stand out - such as the transparent video screen ‘Kino’ above which manages to integrate technology with a real world application that could easily be used in a store window.
Pitched as an experience boutique this store focused on aromatherpay occupies a large footprint and blends elements of traditional apothecary stores with fast and easy self service upermarket style brands. This is achieved through a combination of tall perimter units, with illuminated shelving, and clear containers to emphasise the clinical aspect of the merchandise. Completing the environment is the strong use of brand messaging and visual display which along with dedicated areas for personalisation and workshop space is a strong example of a brand which lives and breathes it’s product.
BANDE A PART
Who knew that luggage could be this exciting? A text book example of less is more using impactful displays, colour blocking and minimal aesthetics to deliver a distinctive retail space. The product itself features a customisable fabric strip, allowing the consumer to mix and match, changing the look and feel of this element depending on their travel location/season or just to make their case more identifiable on the carousel.
H&M H&M A grand example of this brands current retail interiors, assisted by strong architectural detailing.
Innovation in lighting is usually focused on the lamp itself, in this case these LED strip lights form part of a system allowing structures and displays to be built by merely clipping the ends together using multi-headed connection hubs.
EMPREINTES Another concept store, this time collating 1000’s of arts & craft pieces produced by a variety of artisans and French designers, with everything from furniture, fabrics and ceramics to one-off and short run pieces.
ART DE RUE
RAINS
The interior design of the store is developed as an extension of RAINS’ recognizable interior line of racks made by a light birch veneer, which is complimented by industrial textures and surfaces.
FOOT PATROL
DISCOVER THE MANNEQUIN & VM SPECIALISTS
GLOBAL DISPLAY LONDON Unit 1, Watermill Business Centre Edison Road Enfield, London United Kingdom +44(0)208 443 4264 info@global-display.london global-display.london