KIDULTHOOD // 05.01.16
WELCOMME TO YOUR JUVENESCENCE
BORN 2016
KIDULTHOOD THERE IS A NEW SYNDROME... ...IT’S CALLED THE PETER PAN SYNDROME, AND IT’S AN EPIDEMIC. WE ARE LIVING LONGER, OUTLIVING ONCE INCURABLE DISEASES AND REDEFINING MIDDLE AGE AS THE AGE AT WHICH WE RETIRE - YET WE HAVE NO DESIRE TO GROW OLD GRACEFULLY. THIS IS NOT HOWEVER ABOUT LOOKING YOUTHFUL, THAT IS NOW GIVEN IN OUR SOCIAL MEDIA DRIVEN WORLD - IT’S ABOUT ACTING YOUNGER. #KIDULTS #YOLO AS WE SEEK TO ESCAPE OUR REALITIES FULL OF ECONOMIC, ENVIRONMENTAL AND TERRORIST FEARS WE ASK OURSELVES “WHY CAN’T WE JUST HAVE FUN?” A GENERATION TRYING TO BALANCE THE ONSLAUGHT OF UNIMAGINABLE TECHNOLOGY, WITH THREATS OF CLIMATE CHANGE AND SOCIAL UNREST ARE RETREATING TO THE SAFETY OF CHILDHOOD, QUESTIONING AUTHORITY AND REDISCOVERING THE VERY ART OF DISCOVERY ITSELF.
KIDULTHOOD
Playzone (a kids adventure centre with slides and climbing frames) open their doors for adult only evenings
Ladybird release a (satirical) range of children style books aimed at adults - with titles such as ‘the hipster’ and ‘the mid-life crisis
Rising house prices mean ‘kids’ are living with parents into their 30’s and beyond
Adult colouring books have exploded in popularity, with over 10million sold in the UK in 2 years
Kids dressing like adults - adults are now dressing like kids!
Films about youth, dystopian realities, fantasy universes (the Hobbit) and childhood reminders (Star Wars) top the box office.
KIDULTHOOD
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WHAT DOES THIS MEAN FOR FASHION? NOSTALGIA AND FUN DRIVE JUVENESCENT STYLE - THE ONLY SERIOUS THING IS TO NOT BE TOO SERIOUS. OVERSIZED, CLASHING COLOURS, MIXING SMART/CASUAL AND COMBINING THE PLAYFUL INTO THE USEFUL (THINK LEGO HANDBAG).
KIDULTHOOD WHAT DOES THIS MEAN FOR RETAIL? THIS IS NOT ABOUT MAKING STORES LOOK LIKE KINDERGARTENS, IT’S ABOUT CREATING ENGAGING PHYSCIAL SPACES, BUT WITHOUT RELYING ON TECHNOLOGY. FOR EXAMPLE - DOORS THAT ARE SOMETIMES OPEN AND SOMETIMES CLOSED, TWO WAY MIRRORS THAT REVEAL/HIDE SPACES, WORDS AND SYMBOLS HIDDEN INSIDE DRAWERS - THAT ONCE FOUND OFFER A DISCOUNT ON MERCHANDISE.
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KIDULTHOOD
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WHAT DOES THIS MEAN FOR INTERIORS ? ENGAGEMENT THROUGH INTERACTION, ESCAPING FROM BEHIND OUR FLAT SCREEN TABLETS AND ‘PLAYING’ WITH THE ENVIRONMENT THAT WE INHABIT. DISCOVERING NEW SPACES WITH ELEMENTS OF SURPRISE AND EVEN HUMOUR ARCHITECTURE THAT ENLIVENS OR MAKES US SMILE, LAUGH AND WONDER.
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Why not let your customers play with your interiors?
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HERE’S SOME OF OUR IDEAS te Crea ng gi enga es that rienc and expe ote fun s prom yfulnes a l p
THERE ARE SOME GREAT WAYS TO APPEAL TO THE REJUVINILE IN ALL OF US BUT USE DIGITAL TECHNOLOGY SPARINGLY, WE ALL OWN PHONES & SCREENS SO STORES NEED TO MAKE AN EXPERIENCE THAT IS MORE TANGEABLE. CONSIDER DIFFERENT LEVELS OF EXPERIENCE, WITH INTERACTIONS THAT RANGE FROM THE INSTANT TO DELAYED RESPONSE AND EVEN SOME THAT INVITE INQUISITIVE DISCOVERY!
GET IN TOUCH HELLO! OUR PASSION IS RETAIL WHAT’S YOURS? WE CREATE, MANUFACTURE AND IMPLEMENT RETAIL INTERIORS FOR GLOBAL BRANDS.
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