LONDONRETAIL // 23.06.16
OUT & ABOUT
INSPIRATION & IDEAS
ADAPTABLEFIXTURE
THIS RAIL IN DEBENHAMS CAUGHT OUR EYE AS AN EXTREMELY FLEXIBLE AND ADAPTABLE UNIT. IT COMBINES THE ABILITY TO BE A FULLY HANGING UNIT, A FULLY SHELVED UNIT OR A COMBINATION OF BOTH, WHILST ALSO BEING HINGED AT THE TOP TO ALLOW FLAT STORAGE. THESE ARE A GREAT OPTION FOR ADDING ADDITIONAL RAILS AT PEAK PERIODS, WHILST AVOIDING THE LOOK OF TRADITIONAL ‘SALE’ RAILS.
TOPSHOPDISPLAYS
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TOPSHOPMANNEQUINS
THIS FASHION FORWARD HIGH STREET RETAILER CONTINUES TO MIX CUTTING EDGE TRENDS WITH AVANT GARDE DISPLAYS. MANNEQUINS RANGE FROM REALISTIC TO ABSTRACT, ALWAYS WITH A SMALL QUIRK OR STAND OUT DETAIL (TAKE A LOOK AT THE SILVER EAR OF THE MANNEQUIN ON THE FAR RIGHT).
MANNEQUINS
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VISUAL MERCHANDISING
TOPSHOPDISPLAYS
FOOTWEARFIXTURES
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TOPMANLONDON
TOPSHOPS BROTHER HAD SOME NICE DETAILS, INCLUDING A SIMPLE ANGULAR DISPLAY RAIL AND THE USE OF ILLUMINATED GRAPHICS TO WRAP AROUND VARIOUS COLUMNS WITHIN THE
FOOTWEARFIXTURES
TOPMANLONDON
SHOP IN SHOP COLLECTIONS FEATURE IN A NUMBER OF STORES, WITH ‘HUBS’ AND STRUCTURS DEFINING AND HIGHLIGHTING PROMOTIONAL AND BRANDED SPACES. OFTEN TEMPORARY AND FREESTANDING THESE PROVIDE THE OPPORTUNITY FOR RE-USE AND ADAPTATION THROUGHOUT THE STORE.
STORE DESIGN
H&MOXFORDCIRCUS A NEAT WAY TO HIGHLIGHT SHOES AND ACCESSORIES, CUBES WHICH FIT INTO THE WALL BAY SYSTEM.
EVEN THE LIFTS GET VM TREATMENT IN THIS STORE, COMBINING VARIOUS TEXUTRES AND BOXES WITH NEON LIGHTING.
UNIQLOLONDON
VM EVENTING THE WIMBLEDON TENNIS CHAMPIONSHIP STARTS AT THE END OF JUNE AND UNIQLOS NEW OXFORD STREET STORE HAVE GONE ALL OUT WITH A TENNIS THEMED INSTALLATION TAKING OVER THE ENTIRE FRONT AREA OF THEIR STORE. OVERSIZE TENNIS BALLS ARE SUSPENDED AROUND MANNEQUINS AND MERCHANDISE, WITH TENNIS PLAYING MANNEQUINS COMPLETING THE THEME - IN CASE YOU WERE IN ANY DOUBT.
GAPRAILS
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MULBERRYWINDOWS
VISUAL COLLECTION
THE WINDOWS OF THIS LUXURY RETAILER ON NEW BOND STREET HIGHLIGHT THE 2016 CAPSULE COLLECTION BY CREATIVE DIRECTOR JOHNNY COCA. TAKING INSPIRATION FROM THEIR MARKETING MATERIALS THE LARGE COLOUR BLOCK PANELS AND STARCK INDUSTRIAL STRUCTURES ARE INSPIRED BY THE SPIRIT OF HERITAGE AND THE ATTITUDE OF REBELLION.
COACHWINDOWS
THIS LATEST SCHEME FOR COACH FEATURES GIANT TEA ROSES AND FOLDED METAL LEAVES TO FORM DISPLAY STANDS FOR THEIR PRODUCT. THE ADDITIONAL OF THE DISNEY CHARACTERS WHICH DETRACT SLIGHTLY FROM THE SCHEME ARE IN CELEBRATION OF A LIMITED-EDITION COLLECTION FEATURING THE FAMOUS MOUSE.
DIORDISPLAYS
LUXURY DISPLAYS
THE NEW STORE ON BOND STREET HAS BEEN LAUNCHED WITH AN IMPACTFUL AND CLEVER SCHEME INCOPORATING PHOTOGRAPHIC STYLE LIGHTING WITH HIGH QUALITY FINISHES AND ATTENTION TO DETAIL. AN ADDED TOUCH IS THAT A NUMBER OF THE MIRRORS AND THE LIGHT DEFLECTORS ROTATE AND MOVE, GIVING THE WINDOW AN EXTRA DIMENSION.
DOVERSTREETMARKET
DOVERSTREETMARKET
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NIKETOWN
PROMOTING THE MERCURIAL FOOTBALL BOOT IN TIME FOR THE EUROPEAN CHAMPIONSHIPS, NIKE TOWN UTILISED IT’S VAST PROMOTIONAL SPACE WITH THE USE OF LARGE IMAGE SCREENS AND GRAPHICS, ALONGSIDE A CLEVER USE OF FOLDED STEEL WIRE TO CREATE THE SENSE OF MOVEMENT IN THE PHOTO ABOVE.
SONIARYKIEL
THE LONDON STORE OF THIS FRENCH FASHION DESIGNER AT FIRST APPEARS TO BE ANYTHING BUT A FASHION STORE. IT’S WALLS ARE LINED FLOOR TO CEILING WITH BOOKSHELVING AND INCOPORATE THOUSANDS OF BOOKS. THE LOOK WAS INSPIRED BY THEIR RENOVATED PARIS STORE WHICH PAYS TRIBUTE TO THE HISTORICAL WRITERS OF THE LEFT BANK, AND SOME OF THE ORIGINAL 1960’S WINDOW SONIA RYKIEL DISPLAYS.
GET IN TOUCH HELLO! OUR PASSION IS RETAIL WHAT’S YOURS? WE CREATE, MANUFACTURE AND IMPLEMENT RETAIL INTERIORS FOR GLOBAL BRANDS.
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