RETAIL REVIEW
The newest shopping centre in Birmingham opened on 24 September 2015 as part of a major revamp to the cities New Street railway station. Featuring over 66 stores and restaurants the development replaces the previous 1960’s brutalist building which enclosed the entire site and was not favourite with passengers or retailers alike. The major anchor store is an impressive John Lewis over 5 floors, with brands such as Hobbs, Cath Kidston and Jacques Vert complimenting the department store.
GRAND CENTRAL BIRMINGHAM COPYRIGHT GLOBAL DISPLAY 2015
CATH KINDSTON STORE
Cath Kadston - a bastion of flowery prints and vintage paraphernalia, bring there latest store concept to Birmingham. Of particular highlight is the pegboard panels, which whilst simple in their nature are made features through block colouring - a clear way to help customers identify different zonal layouts on a wall space, and suffciently retro to fit in with this brands aesthetic.
COPYRIGHT GLOBAL DISPLAY 2015
MONSOON STORE The latest concept for this store reflects the eclectic nature of it’s product through a mix of materials, textures and fittings. Core elements are rectangular, in timber and metal, but details such as edging to plinths and country style panelling combine to remove the feeling of mass production from the items. Large wall prints break up the space, and are used to both define the season and present a ‘window’ to the outside world.
COPYRIGHT GLOBAL DISPLAY 2015
HOBBS STORE
Restrained and refined sums up this store interior, clean modern lines mix with heritage details and the stark white walls and ceiling are broken up with grey ‘dresser’ units harking back to the heritage of this British brand, emphasised without subtlety by the large entrance gateway through which customers pass to enter the store.
COPYRIGHT GLOBAL DISPLAY 2015
JACQUES VERT STORE
Contemporary Elegance is the essence of this new brand flagship combing modern clean lines with soft shades, fabrics and touch points. Presenting an open and inviting window which invites customers into a bright and airy space, utilising ambient lighting inspired by boutique hotels. Slimline store fixtures ensure merchandise takes pride of place, which when combined with subtle textures and fabrics introduces a level of luxury to the brand environment.
Designed by the creative team at Global Display the hotel ambiance continues into the fitting rooms and cash desk, with a sleek restrained concept both inviting and functional in it’s application. Completing the interior concept fabric covered head and neck forms by our London mannequin studio provide a complimentary accessory display for those final touches.
COPYRIGHT GLOBAL DISPLAY 2015
JOHN LEWIS SHOPFIT Rectangular frames are used to great effect in the glass and chine department, coloured to mach the nature of the product and framing the merchandise.
The new John Lewis store that anchors the Grand Central development showcases the brands latest in store design, and at 250,000 sq ft over 4 floors it represents a step change for the brand. The attention to detail in every area is apparent, with a warm palette of materials finished with precise detailing and completed by the use of carefully orchestrated VM treatments.
Tall divider wall break up the spaces, whilst the includion of fine mesh maintains visibilty through to the rest of the store..
COPYRIGHT GLOBAL DISPLAY 2015
JOHN LEWIS SHOPFIT Tall space dividers utilise the ceiling heights and feature ribbed perspex to define the area without blocking customers sight lines. The industrial feel is softened by the use of timber in the fixtures.
Attention to detail is shown even where the shelving is concerned, where the shelf is reversed so the slotted upright cannot be seen from the front, maintaining clean lines and a sense of furniture, rather than store equipment.
COPYRIGHT GLOBAL DISPLAY 2015
JOHN LEWIS VM VM is used throughout the store to add the final layer to the experience. Each sapce is carefully considered and carefully implemented, without it being over promiment. Clever use of materials or products that represent the area they are highlighting such as pencils to create the word WRITE or neon photo frames in the photography area, these work both as VM pieces in their own right, but also advertise the function of the merchandise, without the need for further explanation.
COPYRIGHT GLOBAL DISPLAY 2015
FRAMES INSPIRATION
Whilst most retailers like to think outside the box, it is the humble frame that seems to be everywhere. From illuminated backdrops in windows, to mannequin plinths the simplicity of the framework is proving popular as a device for highlighting product and graphics alike.
COPYRIGHT GLOBAL DISPLAY 2015
TED BAKER STORE This store is typical of the eccentric nature of the Ted Baker brand and celebrates the citys heritage and inspired by Birminghams conrtibution to the industrial revolution. The Willy Wonka feel to the piping and machines is no accident, again another nod to the city’s Chocolate heritage.
This kind of interior which relates to the locality is difficult to achieve for global brands, but Ted Baker work hard to ensure each store is unique and individual, and are a perfect example of theatre in retail interiors.
COPYRIGHT GLOBAL DISPLAY 2015
H&M WINDOWS
This window scheme fits in with the typical British autumnal weather - with falling rain drops in the form of clear mould acrylic drops. The floor splashes are particularly effective and provide a real sense of a photorgraph capturing the rain fall in action. On closer inspection there is a final surpsie, some of the raindrops are in fact small mannequins, a lovely touch that not everyone will notice, but those who do will appreicate the extra dimension to the window scheme.
COPYRIGHT GLOBAL DISPLAY 2015
INSPIRATION RETAIL It is just a short walk from Grand Central to the Bull Ring where stores such as Selfridges continue to provide inspiration and ideas for retail interiors.
COPYRIGHT GLOBAL DISPLAY 2015
INSPIRATION RETAIL
It is just a short walk from Grand Central to the Bull Ring where stores such as Selfridges continue to provide inspiration and ideas for retail interiors.
COPYRIGHT GLOBAL DISPLAY 2015
GET IN TOUCH
Global Display Globe House 84-88 High Street South Dunstable, LU6 3HD United Kingdom +44(0)1582 676 350 info@global-display.co global-display.co
COPYRIGHT GLOBAL DISPLAY 2015