Creative Teams - Manage Your Assets with a Next-Gen CAM System

Table of Contents

Introduction

What is a Creative Team?

What do Creative Assets Look Like?

What is a Creative Asset Management System?

The Benefits of Creative Asset Management Systems

Conclusion

About globaledit

Introduction

The effort to outweigh the content demand with supply has cracked the foundation of creative teams’ workflows as they are continuously faced with production roadblocks that entail impromptu content requests, bottlenecked processes and just plain disorganized chaos

Creativity needs to be able to keep up with tomorrow’s demands. And for creative teams to remain agile in a demanding and evolving landscape, they need next generation creative asset management software to match and go beyond the needs that tomorrow brings.

In this e book, we’ll explore the creative asset management ecosystem and how a creative asset management system can combat the creative production roadblocks creative teams face each day

What is a Creative Team?

Creative teams are mostly formed in the marketing, advertising and production departments of organizations These teams are gifted for creating visually engaging and inspiring content to attract audiences that eventually turn into customers

They intentionally and carefully craft the brand’s look, feel and voice to relate to their audiences and create an unforgettable customer experience

A creative team is a mixture of talent, expertise and skills from different areas in the production phase that are combined into one group and share a common goal: to set their organization apart from its competitors So, let’s look at the common type of roles and capacities that you’ll find in a creative team:

Graphic designer: Graphic designers are mainly in charge of the visual components of a creative team. These components include the color schemes, images, fonts and layouts that are used consistently on brand assets Typical assets that they will produce are logos, print or electronic media content, and visual effects that need to be deployed onto websites or other marketing or content materials

Web designer: Most brands’ customer traffic comes from their websites which plays an essential role in the marketing

strategy. This is where web designers use their creative and technical skills to create and design websites according to the brand’s look and feel

Web developer: Web developers are responsible for developing, building and maintaining websites to ensure that leads and customers continue to have the best user experiences. Web developers and web designers often collaborate to create the best website’s layout and features

Photographer: In some cases, brands might need to make use of photographers for specific marketing campaigns In some cases, they might recruit a freelancer on once off projects, or in others, employ or make use of an in house photographer if these types of assets become more recurrent

Video producer: Video producers create content videos to help support the brand’s marketing efforts These types of content can fall into the categories of promo videos or tutorials

Copywriter: Copywriters write the content and copy needed for marketing and content materials They use their creative flair to write clear and engaging copy in line with the brand’s tone and voice Copywriters are skilled at writing copy for ads, newsletters,

blog posts, or longer form content such as eBooks or whitepapers

Content strategist: Content strategy might be a collective input from the entire creative team, or a content strategist can be a dedicated role They are responsible for analyzing the objectives and goals of an organization to identify the type of content that’s needed to be produced.

Creative director: A creative director is a leading role and is responsible for the entire creative team’s creative output and production, as well as liaison between key stakeholders They have the authority to provide feedback and approve or reject creative assets before it gets published or sent for distribution.

What do Creative Assets Look Like?

Creative asset management is the organization and management of creative and digital assets, as well as improving the efficacy of creative workflows

The key to effective creative asset management is when the elements of the creative ecosystem cohesively work together for high quality content output

The creative eco-system entails 3 important elements:

1 People

2 Digital assets

3. Technology

Creative teams, high quality creative assets and leading edge creative asset management platforms are the components that can truly elevate a creative brand by streamlining workflows and creative operations

What is a Creative Asset Management System?

A creative asset management system (CAM) is a subset of next generation digital asset management systems (DAM) but only with its features being more focused on the needs of creative teams and the assets that they need to produce at a large scale.

CAM and DAM centrically offer the same primary solution to consensual asset challenges the effective management of creative and digital assets However, CAM systems have been carefully created and developed to understand and support the needs of creative teams for enhanced creative content output

It doesn’t only help them to better store, organize and manage their creative assets but also to integrate dispersed systems and tools onto one central platform

This removes unnecessary bottlenecks and restructures workflows for simpler task management and quicker production output

The Benefits of Creative Asset Management Systems

CAM systems’ core features help to improve the efficiency of teams’ workflows and the delivery of valuable high quality content Here are some of the top features that can help teams elevate their creative processes and better scale their workflows

Versioning: Creative teams produce 100s and 1000s of assets a day, which could quickly turn into multiple versions of the same assets that are lying around for the taking. Consequently, the duplication of assets and even worse, incorrect or outdated versions of assets, increase the risk that the wrong version may be published or delivered to a client

CAMs help prevent these situations from happening with versioning control This feature ensures that every party in the creative process is in the loop when changes on a specific asset are made.

Secure storage: CAM has secure cloud based storage integrations, which means that teams save those 100s and 1000s of assets stress free in the asset library which can never be compromised or infiltrated with enterprise level security Quick search and locate: CAM’s search tool is one of its most powerful features as it saves an abundance of time as teams no

longer need to spend hours trying to find an asset.

The added enriched metadata helps team members to search and locate assets instantly and they can also customize their asset library’s search functions with custom metadata tags and keywords associated with their assets so that it’s easier to find

Enhanced collaboration: As we ’ ve already established, creative teams consist of many individuals working on different tasks, but with the same goal in sight However, this often results in team members starting to work in silos.

CAM’s virtual collaboration platform enables all team members to have access to the asset library and be able to give live feedback directly on those that are being worked on in real time

The collaboration can expand beyond internal teams as external stakeholders and clients can be invited onto the CAM platform to view their specific assets

Campaign metrics tracking: Metadata truly is more than just a search tool. With CAM’s

smart metadata, teams can track the metrics of their creative assets by measuring those that are performing well, against those that aren’t This feature is particularly useful for the creative director or dedicated content strategist to analyze and strategically adjust and repurpose content Based on these metrics data, it can provide predictable outcomes of asset performances, as well as insights on which assets can be adjusted to increase their performance values

Fast-tracked reviews and approvals: Reviews, edits and approvals are common bottlenecks that hinder teams from reaching their deadlines This is yet another effective feature of a CAM is its functionality to allow team members and groups to annotate and approve or reject versions of assets and collections before it gets preserved in the asset library

Conclusion

Adding a creative asset management system to your tech stack is essential for tapping into the creative potential within creative teams Unlock your team and organization’s growth by building and maintaining a cohesive creative ecosystem that can better scale your creative operations

Take a look at globaledit’s next gen CAM system page, and you’ll find the exact solutions and smart features that your creative team needs Let us know if you have any questions in the chat box at the bottom and we’ll be happy to get in touch.

About globaledit

Since 2003, globaledit has been a trusted partner to major brands in retail, fashion, health & beauty, entertainment, and eCommerce Our Creative Asset Management platform creates efficiencies in photo production workflows and processes, making it an essential collaboration platform for creatives

Globaledit is part of the CoCreativ collective CoCreativ is the world’s first Creative CX Studio Network dedicated to providing scalable creative solutions through CX strategy, creativity, and execution We serve the industry, along with their brands and agencies, by delivering end to end CX solutions to create and run programs at scale, more efficiently Learn more about our thinking for digital commerce and the role of CX