Integrations: Leverage Your Tech Stack with Next-Gen DAM Software
Table of Contents
Introduction What is a Tech Stack? What Are the Tools in a Tool Stack? The Dam Solution to the Problem Simplicity at its Finest Simply, Seamlessly Integrate Conclusion 3 4 5 9 10 12 13
Introduction
API integrations is the next stop for Marketers to elevate their current tech stack and accelerate their digital transformation.
would assume, are effective and actually used within teams.
The marketing landscape is rapidly evolving with tons of different automation technologies continuously scratching the surface. Even so that since 2020, it has been anticipated that the global automation market size will reach $8.42 billion by 2027. (Source: Research and Markets).
But with tech brands that are constantly hopping onto the bandwagon - you must be careful as a haphazard approach can create a ‘bloated tech stack’ that’ll stifle the flow of creative operations.
In this e-book, we’ll talk about the importance of a well-planned tech stack and how your marketing teams can better leverage it with headless DAM integrations.
The now-crowded product market of tech tools and automation software that help businesses streamline their marketing efforts has in turn left an ambivalent bunch of marketers and creative teams.
Many businesses may already (knowingly or unknowingly) have a marketing tech stack with what we
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What Is A Tech Stack?
A marketing technology stack, also known as a ‘martech’, is a set of different technology tools used for different purposes, in different stages of the marketing and content production cycle.
The tech stack is used to optimize existing marketing processes, streamline team collaborations, and analyze asset performances.
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What Tools Are In A Tech Stack?
A tech stack consists of all the crucial tools needed to create quality marketing materials, engage with customers and management of overall workflows.
WordPress is a popular CMS tool used by 43.2% of all websites (Source: HubSpot).
Not every tool can satisfy every need (well, not all of them) and that’s why important to carefully choose what you need to be able to deliver the right asset materials to your customers.
Here are some of the top tech tools (in no specific order) that you probably should (or already) have in your tech stack -
Product Information Management (PIM): A system that is used to give the right product information that helps boost customer satisfaction. This tool is normally used to manage high-volume and high-quality products on multiple channels. Akeneo and Salsify are some of the best PIM systems to handle large batches of product information, or if your team is widely distributed.
Content Management Systems (CMS):
A tool that powers content throughout websites or blogs with built-in templates or themes. Here collaborators can directly create, edit and publish content to boost engagement with customers.
Email Management Systems: With 4 billion people that use email daily, it’s no doubt that this might be the most effective platform to engage with your customers. (Source: HubSpot)
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What Tools Are In A Tech Stack?
Email management systems not only automate and streamline comms to customers – but empowers teams with data to identify key patterns and asset performances. HubSpot, Salesforce and MailChimp, are types of marketing platforms with built-in email management systems.
Sales Performance Management (SPM): A tool used to automate operational sales processes to improve operational efficiency.
platform. These normally have visual task dashboards and allow file sharing that helps manage creative workflows.
Slack and Asana are effective project management and communication platforms.
Adobe Creative Suite: Adobe Photoshop is especially favored among creative professionals to create, design and edit visual assets.
Anaplan and Salesforce’s set of operational and analytical functions can help you measure your company’s sales efficacy and what can be done to boost performance and lead generation.
The type of assets is those of photography, graphics or videos. This tool is the centerpiece of creating assets that are interlinked with any or all of the other systems.
Creative Project Management: A platform where tasks are assigned to team members and allow teams to collaborate and communicate on one
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What Tools Are In A Tech Stack?
Social Media Management: A system to manage your social media strategy and content by scheduling posts and streamlining workflows.
This platform will also give data insights on which social campaigns are performing well so you can really maximize your customer engagement through this channel.
You can look into Sprout Social, HootSuite or MeetEdgar to find your best fit.
Tracking and Analytics: A tool like Google Analytics gives a broad overview of how leads are interacting with your website and campaigns. This is an important channel to have in your toolkit as it helps you identify and target the right customer audiences. No more shooting in the dark!
Document Management System:
Customer Relationship Management (CRM): A system that tracks and manages the performance of customer relationships and gives insights on how marketing campaigns are impacting customer growth and sales revenues. monday.com, Salesforce CRM and Hubspot CRM all come up on the list of top CRM systems.
This is a dated but necessary system. Although companies are going paperless, it doesn’t reduce the need for document processes. Instead, these documents are centrally stored on platforms like Google Drive or Dropbox.
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What Tools Are In A Tech Stack?
Digital Asset Management (DAM):
Saving the best for last. Kidding. Or are we? You can decide.
A DAM system, loosely describes the storing, organizing and centralizing of digital and visual assets onto one platform.
DAM is the accelerating function that speeds up every step of your content creation cycle and marketing workflow.
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The Dam Solution To The Problem
Flexible strategies: One of the biggest problems is that companies’ strategies or budgets aren’t flexible enough to continuously adopt new tech tools. In fact, 32% of CMOs say they don’t have a strategy in place for managing their marketing technology. (Source: demandlab)
of options – that’ll ultimately leave you empty-handed. It’s almost like finding the right tool for your business. 20% of marketing agencies struggle to find the right marketing automation tool because of, well, choice overload. (Source: Startupbonsai). But we added the last part.
The siloed effect: Another challenge is that creative and marketing teams work in siloes. While the intention of adding new tools into the tech stack is to break through these silos - the effect of dispersed tools can have a knockon effect by inadvertently encouraging teams to work in their own little bubbles - with tools that work best for them.
The remedy to these challenges is to get a platform where your tech stack can be centrally integrated that’ll optimize creative and operational flows. A one-stop shop, if you will.
So, what if we were to tell you that you don’t have to look any further than from here?
Choice overload: Going to the grocery store with a list, is easy – you know what you want, you get it and get out. On the other hand, going to the store unknowingly with what you need, can leave you with an overwhelming choice
Allow us to introduce the next-gen of headless digital asset management (DAM) that has smart Application Programming Interfaces (API) - that can literally blend and automate your entire tech stack together on one platform. We think it’s pretty amazing.
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Simplicity At Its Finest
You might wonder if it is pretty simple too – and well - yes, yes it is. And 86% of marketers will agree that the ‘ease of use’ play a vital role when looking at automation tools. (Source: findstack)
Here are some other reasons why you’ll need to make headless DAM part of your tech stack:
What makes tech integration and automation so important?
Optimize creative workflows: By combining all your systems, features, assets, people and processes together without disrupting creative production, will instantly streamline and elevate your creative workflow.
Each layer of the marketing and asset creation cycle needs a different set of tools for different actions. And headless DAM integration creates the ability for teams to work together on multiple systems with rules, triggers and actions that are connected throughout all the systems. These are called workflow recipes.
Saves time and money: Each minute wasted on trying to find data, documents or digital assets, could have been targeted more productively at projects or deadlines. So, being able to easily locate your assets and marketing materials with DAM’s metadata and versioning features - can save you that couple of dollars.
Integrating systems and apps that are used daily speeds up the Go to Market time of creation to distribution of marketing assets.
Effective collaboration: DAM’s integrated real-time feedback and editor features, helps even the most spread-
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Simplicity At Its Finest
out teams to efficiently work together for high-quality output.
Storage efficiency: Don’t worry about running out of storage. DAM’s centralized storage can store millions of your digital assets and marketing materials. Yes, millions.
Flexible integration control: headless integration and automated workflow recipes allows you to customize your systems, features and tasks based on your company and teams’ needs.
User control and permissions: Easily control and manage the access of team members on projects and assets with two-fact user authorization permissions.
Security and compliance: Ensure the safety of your integrated systems and assets with deep-level security and cloud-based storage.
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Simply, Seamlessly Integrate
The implementation and integration of systems and apps are even simpler.
DAM software providers that offer clever API integration products, will allow your company access to the API keys so that the programs can connect and communicate with each other.
Your first step will be to reach out to a company that offers DAM API integrations to be able to generate an API key - and set up your company’s customizable integration features as suited for your teams.
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CONCLUSION
Making way for API integrations with headless digital asset management software in your marketing strategy and budget is key for upgrading your marketing tech stack.
It’s also a crucial component towards the acceleration of your company’s digital transformation.
Get your DAM’s API key and start transforming your martech.
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About globaledit
Since 2003, Globaledit has been a trusted partner to major brands in retail, fashion, health & beauty, entertainment and ecommerce. Our creative asset management platform creates efficiencies in photo production workflows and processes, making it an essential collaboration platform for creatives.
Globaledit is part of the CoCreativ. CoCreativ is a Creative Content Agency Studio Network dedicated to providing scalable creative solutions through Content Agency strategy, creativity, and execution. We serve the industry, along with their brands and agencies, by delivering end-to-end Content Agency solutions to create and run programs at scale, more efficiently.