Your Guide to Video Asset Management

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Table of Contents

Introduction

Navigation the Labyrinth of Video Production

The Difference Between VAM and DAM

Workflow Efficiency at Every Stage

Stage 1: Pre-Production

Stage 2: Filming

Stage 3: Post Production

Stage 4: Distribution

Conclusion

About globaledit

Introduction

Video is quickly becoming the most popular form of content With close to 1 million videos streaming across the internet per second in 2022, video asset management has become a vital part of any enterprise.

Video asset management software not only simplifies the organization and storage of your video assets but also improves the entire production workflow.

boost conversion rates. The importance of each stage is what makes video production so susceptible to delays But as soon as one stage is neglected or rushed, the following stages are weighed down by the need to compensate for lost value

From strategic storyboarding to on site filming and hours of meticulous editing, splicing, and narrative creation video production is a place where creatives should be allowed to excel But it’s easy to get lost in the intricacies of video production if there aren’t workflow parameters to guide each stage.

That’s why streamlined and automated workflow management is the simplest and quickest way to help creative teams optimize creative output

Navigation the Labyrinth of Video Production

Video production workflow consists of four stages:

Pre production

Filming

Post production

Distribution Each of these stages is vital to the creation of a video that is able to increase traffic and

The Difference Between VAM and DAM

While a digital asset management (DAM) platform and video asset management (VAM) platform are built on the same technology, a VAM is optimized to increase efficiency and offer specialized integrations from video production specifically

One of the key differences lies in a VAM’s capability to work with much larger files, as DAMs may be limited to smaller storage capacities

A platform that is optimized for video production will offer a full media management solution that puts creative teams in touch with assets that stretch from videos to audio, images, and other brand elements.

As such, a VAM platform offers a more comprehensive solution than the majority of DAMs out there

Workflow Efficiency at Every Stage

Video asset management workflow holds endless benefits for the entire creative team and every stakeholder involved

Each stage of the video creation process is not only made more efficient with VAM automation and integration, it is optimized for maximum creative output

Stage 1: Pre-Production

SPENDING QUALITY TIME WITH THE PROBLEM

Video production, as with any form of creative thinking, relies on intrinsic resources that are used to produce tangible results

This is why pre production may be the most important stage of the creative process, where the foundation is laid for the video’s production

It begins with formulating a strategy that pinpoints the video’s implementation and desired results With the strategy in place, detailed briefs can be set up, responsibilities can be assigned, and storyboarding can begin

Now, this may sound like it can be done on the go, with everyone jumping in as they’re needed in production So why waste valuable production time when you could simply dig straight in?

The importance of pre production lies in understanding the difference between expert and novice thinking. The difference is simply that expert thinking takes more time to analyze the problem before looking for a solution When your team allocates the necessary time to unpack the problem in the preparatory stage, valuable time is saved in later stages with a clear understanding of the video and campaign’s true goal

With everything from budget allocation to videographer outsourcing being simplified by adequate pre production, it’s easy to see why it’s such an important stage. And when given the necessary attention, it simplifies each of the stages that follow These foundational steps are also what enable creative teams and project managers to create effective workflows.

Everything from scripts and storyboards to brand elements can be saved on gloabledit’s centralized platform to give every team member access to the parts that will make up the whole With a front row seat to the creative journey, the team not only sees the destination but also gains an understanding of how the route was mapped

Stage 2: Filming

CAPTURING YOUR BRAND’S BEST SIDE

The second stage of video production workflow is all about filming. From A roll to B roll, on site and off this is where the raw footage is obtained to make the storyboard come alive

A detailed storyboard acts as a reference for videographers, helping them capture only the footage that matters When raw video assets are aligned with what the storyboard requires, the editing team’s work is simplified Instead of altering content to fit into the existing framework or adjusting storyboards to work with unsuitable footage, editors begin enhancing raw footage from the moment the files are uploaded

Often occurring concurrently with the filming of raw footage is the recording of voice overs. The intricacy of the voiceover’s use in the final product and how it forms a part of the final narrative will influence where in the workflow it will be recorded

Working with digital media assets that include graphics, audio, and video requires a platform that allows full media asset management Globaledit enables creative teams to streamline access and collaboration on all media types, with

comprehensive integration capabilities that simplify the editing process.

The major workflow obstacle between the second and third stages of video production is getting the raw assets to the editing team

It’s easy to get wrapped up in the action when shooting footage, but the final masterpiece still has to be put together in the cutting room. Instant bulk uploading to a centralized DAM library gives videographers that extra time to explore creative approaches At the same time, editors know that they will get instant access to assets immediately after filming.

Stage 3: Post-Production

CREATING THE MASTERPIECE

It’s here, on the post production cutting room floor (which is probably more of a desk based workspace), where the magic happens But this isn’t a wave your wand, “Accio final version” type magic No, this is a meticulous, painstakingly precise process that delves into the minutest of details and makes videos such a powerful marketing tool

In Post production, editors bring together video, audio, and brand elements to create a cohesive narrative whole It makes sense then that this is also the stage with the longest turnaround time

But what is easily the greatest contributor to making this stage so time consuming is not the actual editing but rather the approval process Having to download videos and upload them to shared folders can take up almost as much time as the editing itself

Having to repeat this after each update is an unnecessary (and avoidable) waste of time. Integrating your DAM platform with your editing team’s creative tools will allow them to access feedback and complete edits without even having to toggle between platforms. The days of wasting valuable time on redundant rendering and downloads are over With globaledit’s software,

real time collaboration can be achieved between creatives and stakeholders with comments and markups being made on the asset

To make the approval process even more efficient, automated notifications will let stakeholders know when videos are ready for review Automated notifications will also ensure that the entire team knows where the project is in the production workflow.

Stage 4: Distribution

MAKING HEADS TURN

Finally, it’s time to unleash your masterpiece upon the world. But with the time sensitive nature of marketing, the unleashing should be done as swiftly as possible

Videos form a vital part of today’s brand visibility and awareness. As the preferred media type when it comes to learning about new products or services, videos should be on the frontline of your marketing strategy, not simply an afterthought that makes your website look cool

With videos playing an increasingly active role in strategic conversion, utilizing your videos on as many channels as possible helps you increase your reach

Unfortunately, each platform comes with its own unique length, format, and codec parameters that need to be adhered to. This means your marketers and editing team are facing the render download upload conundrum all over again

Unless they’re making use of automated integrations on the globaledit platform, that is

By automating your DAM integrations, distribution is quick and simple with videos sent to the necessary channels immediately upon approval Your content can be sent to your CRM software or your email management system, or posted directly to YouTube.

Conclusion

Video production is a creative asset that enterprises can no longer do without Fortunately, the intricate and time consuming nature of video production workflows no longer needs to hold you back

With globaledit’s automated video asset management workflow, your video content will be at the lead of your marketing strategy from now on

About Globaledit

Since 2003, Globaledit has been a trusted partner to major brands in retail, fashion, health & beauty, entertainment and ecommerce. Our creative asset management platform creates efficiencies in photo production workflows and processes, making it an essential collaboration platform for creatives.

Globaledit is part of the CoCreativ. CoCreativ is a Creative Content Agency Studio Network dedicated to providing scalable creative solutions through Content Agency strategy, creativity, and execution. We serve the industry, along with their brands and agencies, by delivering end-to-end Content Agency solutions to create and run programs at scale, more efficiently.