Top Transformational Women Leaders to Follow by GlobalBiz Outlook

December 2023

Unveiling Inspiring Stories

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ENTREPRENEURSHIP TRENDS

WATCH OUT FOR THESE 10 ENTREPRENEURSHIP IN 2024 RESEARCH INSIGHTS

ARTIFICIAL SELF-SENSING MUSCLES HAVE BEEN DEVELOPED, COMPLETELY TRANSFORMING MEDICAL AND SOFT ROBOTICS FIELDS

Top Transformational Women Leaders to Follow

Dr. Nairouz Bader A Compassionate Leader Bridging the Diversity and Inclusion Gap

Unveiling Inspiring Stories

Biz's Masthead Managing Editor

Sugandha Sharma

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Senior Business Development Analyst

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Editor’s Note

Leadership by women drives innovation and change in business

ver the years, women have become increasingly prominent in entrepreneurship, administration, education, engineering, health, and other regional, national, and international fields. Every day, women accomplish milestones in a variety of activities. Women in business today have demonstrated that women’s empowerment is a genuine concept that inspires women to pursue their goals and excel beyond expectations. More women than ever before are pursuing careers in business; globally, the number of female entrepreneurs is rising by more than 40% annually. In addition to achieving distinction, women have revolutionized the commercial world with fresh, creative ideas. In addition to securing an impressive position for themselves, they have sparked a movement that many more women will undoubtedly follow. This edition of GlobalBiz Outlook, “Top Transformational Women Leaders to Follow,” is dedicated to women in leadership to show admiration for them and their path. This edition includes the most innovative and exceptional women leaders transforming business environments for their organizations. They inspire excellence via their visionary leadership, communicable energy, and inspiring leadership style. At Global Biz Outlook, we recognize and value these remarkable leaders’ efforts to advance to the top and the

Managing Editor Sugandha Sharma

advancements they brought about. We have featured the fantastic journey of Dr. Nairouz Bader, CEO of Envision Partner, as our cover story. Dr. Nairouz is highly committed to justice and steers her advocacy for female leadership empowerment, aiming for parity in all aspects. Recently, they celebrated achieving gender parity in their leadership placements. Also inclusive in this edition are the inspiring journeys of Prakriti Poddar, Global, Mental Health and Wellbeing of RoundGlass, Anastasia Kuzmenko, VP of Marketing & Communications at IEC Telecom Group, Fatima Hasan Callahan is the managing director of Blue Line Security Solutions, Kristy Guo is the founder/president/owner of Signature Global Network PTY, and Preeta Sinha is the Founder of One Green Planet. The stories of each prospective leader that inspired GlobalBiz Outlook Magazine to include them in their selection of Top Transformational Women Leaders to Follow are fascinating to read. We sincerely hope that the articles and stories covered in this edition inspire all our readers, instilling them with a passion for achieving beyond success. Do flip every single page to unveil the secret of the success of these inspiring women leaders. Come on, let’s get inspired!

C over Sto r y

Dr. Nairouz Bader

ARTICLES 20

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Artificial self-sensing muscles have been developed, completely transforming medical and soft robotics fields

The 10 most effective ChatGPT Prompts for Entrepreneurs that Will Recast their Businesses

Entrepreneurship Trends

Research Insights

AI For Entrepreneurial Breakthroughs

Fatima Hasan-Callahan

Kristy Guo (Cuilan)

An Unceasing Seeker of Fresh, Innovative Ideas and Solutions, Relentlessly Exploring and Evolving

An Illustration of Transformational Leadership in the Private Security Industry

A Passionate Author Setting New Benchmarks in the Corporate, Leadership, and Logistics Industry

Anastasia Kuzmenko

Prakriti Poddar A Self-Reliant, Fearless-Spirited Soul Navigating People’s Mental Health and Wellbeing

Preeta Sinha Advancing Veganism, Improving Quality of life and Environment to Save Planet

Cover Story

Dr. Nairouz Bader Chief Executive Officer Envision Partnership

GlobalBiz Outlook | December 2023

Dr. Nairouz Bader A Compassionate Leader Bridging the Diversity and Inclusion Gap

December 2023 | GlobalBiz Outlook

Cover Story

“ E

mpowering women will empower the economy,” says Dr. Nairouz Bader, Chief Executive Officer of Envision Partnership, who offers a unique blend of knowledge, business acumen, and a deep understanding of leadership in both developed and developing markets. Dr. Nairouz is highly committed to justice and steers her advocacy for female leadership empowerment, aiming for parity in all aspects. Recently, they celebrated achieving gender parity in their leadership placements. The story of Dr. Nairouz’s beginnings – how did she get started? Dr. Nairouz’s journey, shaped initially by a healthcare background, led her to embrace servant leadership and a purpose-driven life in executive search. Merging pharmacy expertise with strategic thinking, she transitioned to leadership advisory, refining her skills through mentorship and continuous learning. “I fell in love with leadership while pursuing my post-graduate studies. Guided by a passion for empowering others and creating an impact, I followed my career in executive search, serving our clients as a strategic advisor and enabler of strategy implementation from a leadership agenda,” says Dr. Nairouz. She started her executive search and leadership practice in New York a couple of decades ago, then in Canada and Europe, and moved to Dubai, heading Envision Partnership MENA. Motivating factors to embark on the entrepreneurial journey Dr. Nairouz’s educational background and skills as a

pharmacist, complemented by several post-graduate degrees in Managerial Leadership from the U.S.A., have uniquely equipped her to embark on the entrepreneurial journey, in addition to being a DIB (Diversity, Inclusion, and belonging) Catalyst, her mission for gender parity and advocacy for female leadership and minority-owned enterprises align seamlessly with the multifaceted challenges of entrepreneurship. This combination of healthcare expertise, leadership acumen, and a commitment to diversity positions led her to navigate the complexities of entrepreneurship with a holistic and inclusive perspective. Early lessons in entrepreneurship “Facing gender biases, limited opportunities, and work-life balance challenges, I’ve triumphed through resilience, determination, and strategic actions. Against gender biases, I’ve actively advocated for equal opportunities, challenging stereotypes, and earning respect,” says Dr. Nairouz. Viewing limited advancement opportunities as chances for growth, Dr. Nairouz invested in continuous learning, sought leadership roles, and showcased her abilities. These challenges fuelled her resolve, and with a strong support network, Dr. Nairouz continued to grow personally and professionally. Inspired by Justice RBG Ruth Bader Ginsburg, Dr. Nairouz is motivated by her commitment to breaking barriers and defending women’s rights. Her life exemplifies that women can pursue aspirations without sacrificing family life, reinforcing the idea that women can excel in influential positions despite challenges. “Thanks to her, I’ve learned that personal commitments, social barriers, and challenges can be overcome with determination and a will to make an impact,” says Dr. Nairouz. GlobalBiz Outlook | December 2023

Envision Partnership Envision Partnership is a global executive search and talent management consultancy that provides tailor-made services to help clients find and attract the best executive talent fit for their mission. The company offers executive search, talent assessment, leadership development, and organizational consulting services, focusing on quality, professionalism, and personalization. With a global presence and experienced consultants, Envision Partnership has a strong track record of placing top-level executives across different industries, making them a trusted partner for talent management services. Staying motivated to maintain a work-life balance Dr. Nairouz is a proud mother of two young ladies, Luna and Lynn. She is passionate about leaving a legacy and impacting everyone around her: her family, colleagues, clients, candidates, coaches, the economy, and society. Maintaining work-life balance is a top priority, and this recognizes the intensity of her role. To achieve equilibrium, Dr. Nairouz engages in activities outside work that bring joy and recharge her energy. Involvement with non-profit organizations like Rotary, Corporate Champions, Menopause Foundation, and regular nature walks December 2023 | GlobalBiz Outlook

Cover Story

contribute to her emotional well-being and physical fitness. Prioritizing quality time with loved ones, whether through family dinners or weekend getaways, reinforces the importance of meaningful relationships beyond work. “I’ve established boundaries and embraced time management strategies, including dedicated “me-time,” ensuring a balance between personal and professional fulfillment. I aim to refine and optimize these strategies, exploring new avenues for personal fulfillment and stress reduction. Professionally, I seek growth

opportunities aligned with my values to harmonize career and personal goals,” says Dr. Nairouz. Responsibilities as an influential and dynamic women Entrepreneur As a woman entrepreneur, Dr. Nairouz brings a dynamic and innovative approach to business. With a clear vision, adaptability, and resilience, she successfully navigated challenges and fostered a culture of creativity within her teams. “We have survived and thrived over several financial crises over the decades. Committed to

continuous learning, I integrate financial acumen into strategic decision-making and prioritize networking to cultivate meaningful connections. Embracing calculated risks and leading with empathy, I create collaborative environments that drive results, reflecting my passion and commitment to success in the entrepreneurial realm,” asserts Dr. Nairouz. According to Dr. Nairouz, a vital characteristic of women entrepreneurs is exhibiting compassionate leadership. This involves focusing on relationships through careful listening to, understanding, empathizing with, GlobalBiz Outlook | December 2023

and supporting other people, enabling those we lead to feel valued, respected, and cared for to reach their potential and do their best work. Influencing a change in this generation: Dr. Nairouz’s Advice Dr. Nairouz says that you believe in yourself and your abilities. Have confidence that you have what it takes to succeed in the business world. Trust in your skills, knowledge, and unique perspectives. Remember that self-belief is a powerful tool that can propel you forward, helping you overcome challenges and achieve your goals. Pursue your passions. Choose a career path that aligns with your interests and values. When you’re passionate about your work, it becomes easier to stay motivated, engaged, and committed. Seek opportunities that allow you to combine your skills and passions, as this will contribute to a more fulfilling and rewarding career journey. Build a robust support system and network. Surround yourself with mentors, role models, and like-minded individuals who can provide guidance, support, and valuable insights. Seek mentors who can offer diverse perspectives and help you navigate the complexities of the business world. Additionally, network and build relationships within your industry. Attend industry events, join professional organizations, and connect with professionals who can open doors to new opportunities, mentorship, and valuable connections.

With determination, resilience, and a commitment to personal growth, you can make your mark in the business world and contribute to positive change within the industry. Future Picture “As someone who is deeply committed to professional growth, I have set some ambitious goals that I am eager to accomplish in the next two years,” expresses Dr. Nairouz. “My goals are to drive positive change and create an impact through my work. I am committed to expanding the reach and impact of Envision Partnership, a women-focused organization that empowers and supports women to achieve their full potential. Specifically, I plan to develop new programs and services to help clients prioritize sustainability and collaborate with other organizations to achieve collective impact. In addition, I aim to reduce the environmental footprint of Envision Partnership and lead by example in our own business practices,” she assured. Dr. Nairouz catalyzes positive change at Envision Partnership by innovating programs that empower women and emphasize sustainability. She intends to extend their impact through strategic collaborations by partnering with organizations that align with their mission.

By believing in yourself, pursuing your passions, and building a strong support system, you can embark on a fulfilling and successful career in business. Remember to stay true to your values, embrace continuous learning, and advocate for diversity and inclusion.

December 2023 | GlobalBiz Outlook

An Unceasing Seeker of Fresh, Innovative Ideas and Solutions, Relentlessly Exploring and Evolving

GlobalBiz Outlook | December 2023

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uccess is not defined by gender. It’s the result of hard work and continuous self-improvement. Perseverance despite challenges is what sets successful professionals apart. I like to quote a famous Latin saying, “Per ardua ad astra” (“through adversity to the stars”). Mistakes and failures are part of the journey. Embrace them as opportunities to learn and move on. You’d be surprised how many wonders lie ahead,” says Anastasia Kuzmenko, VP of Marketing & Communications at IEC Telecom Group (Dubai, UAE). Anastasia has over 14 years of marketing expertise, with a background in communication and strategic brand consulting. She represents a typical millennial whose perspective has been molded by the compelling ideals of globalization, enabled by the spread of connectivity and new technologies. She is extending the wings of her company to different continents. Learning Journey of Anastasia Anastasia was born and raised in Kyiv, Ukraine, but has spent the last 11 years living and working in Dubai, UAE. Anastasia’s academic qualifications include a bachelor’s degree in international communications from Taras Shevchenko University, a top-rated academic institution in Ukraine. Further, she recently completed an Executive MBA program at Hult International Business School. Anastasia takes great pride in achieving distinctions for outstanding performance in her Bachelor’s and MBA studies. “Every marketing strategy commences with data analysis. My Bachelor’s degree in “International Communication” equipped me with the skills necessary for research and analytics. This education taught me how to handle extensive volumes of data and generate insights that can be applied to strategic decision-making processes at a senior level,” says Anastasia. Having an advanced career, Anastasia recognized the importance of broadening her knowledge of strategic management. This realization prompted her to pursue an Executive MBA, enabling her to adopt a more comprehensive approach to business. How Anastasia Started Her Career? “Moving from the familiar comforts of my hometown, Kyiv, where I was surrounded by friends and family, to Dubai, where I had no support system, was one of the pivotal choices in my life and career,” says Anastasia. Anastasia’s career began in marketing agencies, where she gained practical experience in the B2B, B2C, and B2G sectors. Later, Anastasia transitioned to in-house marketing roles, working in oil and gas, aviation, and satellite telecommunications for the past six years. “My career is characterized by a commitment to practical experience enriched by continuous learning. In my view, success is not a particular state but rather an ongoing

December 2023 | GlobalBiz Outlook

journey driven by curiosity, ambition, and a relentless pursuit of growth. Those who embrace learning and experimentation are the ones who can maintain a competitive edge in today’s dynamic landscape,” says Anastasia. “I had to begin “from square one” in a different country. I’m immensely proud of my journey, which took me from being an Operational Coordinator at a local events agency to becoming the Vice President of Marketing and communications at a global organization,” she continued. Breaking Barriers and Building Bridges with Satellite Telecommunications According to recent studies, approximately 2.9 billion people (nearly 37% of the 2021 population) still lack access to the internet. Consider the profound implications this has on the progress of remote communities. From education and healthcare to basic social integration, a significant portion of the global population continues to experience isolation, and each passing day widens this digital divide. Satellite telecommunications can solve this problem, facilitating communications and enabling access to digital resources in areas with no/limited GSM access. Naturally, when Anastasia came across an opening at IEC Telecom, she was thrilled to join a company that operates in such a progressive field. “At IEC Telecom, we regard satellite communication as a catalyst for advancement. Through our engagement in the humanitarian sector, we’ve directly witnessed the profound impact of digitalization on enhancing the effectiveness of field operations carried out by NGOs and elevating living standards in remote communities,” assures Anastasia. The maritime industry represents another arena where satellite communication serves as a transformative force. Historically, the maritime sector needed to catch up with digitalization, reserving high-speed connectivity primarily for major players operating large vessels. However, LEO (low-earth-orbit connectivity) technology has permanently altered market dynamics, making digitalization accessible to vessels of all sizes. Today, access to connectivity equates to access to information, akin to a fundamental human right, ensuring success regardless of geographical location or workplace. IEC Telecom Group: Stay Connected, Beyond Limits IEC Telecom Group, founded in 1995, is a prominent international satellite service operator with an impressive three-decade telecommunications and network engineering legacy. The company’s expertise extends to facilitating digitalization within the maritime industry and remote land-based locations where GSM coverage remains unavailable. Moreover, IEC Telecom furnishes robust satellite backup solutions within urban network settings, ensuring seamless business continuity for their valued customers.

“At IEC Telecom, we have cultivated robust commercial and technical affiliations with major satellite operators on a global scale, including Starlink, Inmarsat, Iridium, Intelsat, Eutelsat, Yahsat, and more. Employing a multi-networks approach, IEC Telecom caters comprehensively to the communication needs of businesses, regardless of their geographic locations,” expresses Anastasia. With a presence in nine countries worldwide, we are dedicated to delivering top-tier satellite-based solutions across the globe,” she resumed. Influences that shaped Anastasia’s life Anastasia’s mother and elder brother have consistently served as her wellspring of motivation and a reliable guide during moments of uncertainty. They taught her to follow her dreams and lead by example. In Ukraine, a proverb says, “Water will not flow under a steady rock.” It conveys that merely wishing for something won’t lead to progress. If you aspire for transformation in your life, summon the courage to lift that metaphorical stone and initiate the change you desire. Success Mantra “Honestly, I am not a big fan of the conventional “work-life balance” model. I am more inclined to the “work hard - play hard” formula. My job is my passion. I give it my best first, and later, I celebrate big or small victories. It is a more conscious and gratifying approach to me,” asserts Anastasia. “Picture yourself immersed in a game where bonuses keep pouring in, regardless of your progress. You’d eventually lose interest. Same with life, I continuously set new targets for myself and ensure a small prize for each milestone,” she continues. A Responsible Leader Marks Impressions Globally Six years ago, IEC Telecom had a diversified marketing communications system wherein each office independently formulated its strategic approach. Undertaking a global marketing role, Anastasia embarked upon the mission of centralizing

communications and cultivating a robust, internationally acclaimed brand with a harmonized positioning strategy. Subsequently, the marketing framework of IEC Telecom has undergone several transformations, encompassing rebranding efforts, the initiation of comprehensive global public relations campaigns, the cultivation of thought leadership through prominent conference participation, and the expansion of its digital footprint. IEC Telecom has garnered international acclaim within the satellite industry and takes particular pride in accolades from Thuraya Telecommunications, a prominent global satellite communications operator, honouring the Group with the “Best Marketing Campaign” award in 2018, 2021, and 2022. “I am proud to have witnessed the transformation of IEC Telecom, and I deem it a distinct privilege to contribute to its expansion through various marketing avenues,” says Anastasia. Future Roadmap The satcom telecommunications field is undergoing a significant transformation, driven by the commercial introduction of low-earth-orbit connectivity (LEO) through ventures like Starlink.

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In the maritime sector and for mobile applications on land, there is a growing demand for hybrid GEO/LEO/GSM systems that can ensure business continuity across different networks. IEC Telecom specializes in developing customized solutions in this domain, which will be their primary focus in the coming two years.

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The company anticipates increased reliance on optimized applications to deliver digital services over lower bandwidth GEO networks for stationary applications in regions lacking LEO coverage. This represents another key priority for IEC Telecom. Over the past few years, IEC Telecom developed a wide range of applications optimized even for ultra-low bandwidth environments (90 Kbps and below), and they intend to expand their service portfolio shortly.

“In my role, I serve as a bridge between our technical and commercial experts on one side and our customers on the other. I am responsible for crafting a narrative that effectively communicates our offerings and value proposition across all markets and geographies where we operate. Leveraging a multichannel marketing approach, my team and I will continue to support IEC Telecom in building upon its legacy,” assures Anastasia.

LEO technologies are unquestionably reshaping market dynamics. In contrast to the average speeds of 1.5-2 Mbps offered by VSAT antennas powered by geostationary orbit networks (GEO), the new technology delivers up to 220 Mbps speeds. This breakthrough enables the latest advancements in digitalization, providing opportunities for previously underserved communities and industries. However, it’s important to note that the commercial availability of LEO service is subject to licensing by each country. That said, at IEC Telecom, they foresee two significant trends shaping the near future of the satcom market: GlobalBiz Outlook | December 2023

Entrepreneurship Trends

WATCH OUT FOR THESE 10

ENTREPRENEURSHIP

ver the past few years, there has been a notable surge in small business owners and new ventures. Individuals are eschewing conventional employment paths to follow their own goals.

One of the leading causes has been the pandemic. However, several market dynamics have also contributed to the rise in entrepreneurship, which is expected to last until 2022 and 2023. We’ll discuss the industries, shifts in consumer behavior, and technological advancements that fuel each trend.

particularly those in IT-related industries, could work effectively from home. These days, many small-scale businesses and entrepreneurs operate primarily or totally from home, and this is advantageous for many startups. After all, not having to pay for office space reduces a significant expense. Nevertheless, many businesses are attempting to get their staff back to the office. Only some workers or company owners are interested in working remotely full-time. Furthermore, not all types of organizations are good candidates for remote work.

Let’s examine the most recent developments in entrepreneurship that will be important to watch in the coming years. This is a list of the significant business trends for 2024 and those expected to grow even more in 2025. Here are the top business trends to be aware of, whether you work for a Fortune 500 firm or are a determined startup:

For this reason, most companies will adopt a hybrid work paradigm. The ability to work remotely will be available to both contractors and employees. Additionally, it will promote face-to-face cooperation for more experimental or practical work, eliminating the disadvantages of both in-person and remote learning while maintaining the advantages.

1. Working from home and hybrid work At the time, just a few industries considered remote work a possibility. The epidemic showed that many workers,

2. Mobile optimization According to a Google survey, fifty percent of smartphone shopping applications are used at least once a week.

GlobalBiz Outlook | December 2023

Additionally, it is projected that by 2025, global consumer mobile expenditure will amount to $728 billion. Start investing in mobile optimization now, or make more if you want your business to prosper online. Their online stores’ mobile versions need to be simple to use. It should ideally function consistently between the two and represent the features of the desktop version.

December 2023 | GlobalBiz Outlook

Remember that being visible and mobile-friendly is just one aspect of the bigger picture. You must always think about the user experience and be optimized. 3. The workforce is becoming more diverse The workforce is becoming more diverse than it has ever been. For example, women are no longer excluded from the professional and business spheres. Working-class professionals and entrepreneurs are

overwhelmingly comprised of women, primarily because of significant socioeconomic changes. Furthermore, a wide range of racial, religious, and creedal backgrounds are represented in the workforces of many entrepreneurial businesses. This is a fantastic thing that also has an impact on profitability. Millennials are more likely to make purchases from stores that they believe to be socially conscious and suitably varied.

Entrepreneurship Trends Unquestionably, diversity is receiving more attention, particularly from the customer’s standpoint. To be sure, there’s still work to get companies and hiring practices more diverse. Companies who genuinely adopt it will: ▪ ▪ ▪

Create more diverse teams. Increase your chances of recruiting top talent. Ideally, contribute to a genuinely varied corporate landscape.

However, those who despise diversity or completely disregard it in favor of antiquated prejudices will eventually fall behind. 4. Niche market service Many businesses are concentrating on providing services to ever-narrower markets at the same time. Why? In other words, many people aspire to be different. As a result, businesses are altering their taglines, brand identities, and even the items they sell to cater to specific target markets. This is even evident at fast-food restaurants that assert that patrons can place “their way” orders for food. Bespoke alternatives are everything these days, particularly for online marketplaces like Etsy or eCommerce companies. The primary step is personalizing a greeting in your email marketing message. It is beneficial to have the ability to customize a product and even add a name or color. Customers are looking for something special that is out of reach for most people. 5. The gig economy’s ascent The gig economy’s growth in lockstep with all these other tendencies is hardly surprising. Workers at the front lines or working class are essential to

the gig economy. Individuals who operate on a per-job basis for clients and continuously pursue another paycheck travel from gig to gig. Companies such as DoorDash and Uber have demonstrated the viability of this business strategy. One that, although they technically don’t have any employees, links independent freelancers with clients. Of course, opinions differ on whether this is a good thing. However, the gig economy’s impact on the labor force cannot be denied. Upwork and other freelance platforms are just the beginning. These days, they let people with in-demand abilities promote themselves, create brands, and effectively operate their own companies. Gig economy platforms will be more and more necessary as employees feel more and more accessible to take on new projects. On the other hand, those who use them for employment will likewise have higher expectations of them. There’s a greater desire to leave unfavorable working environments. This implies that services in the gig economy, both established and new, will have to improve how they handle contract workers. 6. Prolonged financial planning Long-term cash planning is something that more business owners are considering for their budgets. Just the rise in inflation is forcing business owners to ensure their cash is steady and solvent. This involves making investments in long-term growth plans or commodities related to your company. Even though there can be an initial outlay, it promotes stability over the long run and protects against growing costs. It is comparable to purchasing life insurance. It means people must pay

more upfront yet save money as they age. Many startup businesses invest in their staff members’ retirement plans and other benefits to do this. It’s a great way to attract top people from different industries. 7. Businesses that rely on subscriptions Because of the pandemic, subscription-based businesses have taken off. Many resorted to these online transactions as a safety means when lockdowns started in 2020. A recent McKinsey survey found that 49% of consumers utilize a subscription service. But it’s anticipated that the increased convenience will keep driving growth. Customers of these companies hardly ever buy the goods or services they use outright or acquire them. However, by subscribing to the continued oversight of a corporation, they receive ongoing support from management, technical assistance, and other advantages. They are obligated to a monthly subscription that may include special things, discounts, etc., for the items they already possess. These can be divided into three categories: access, curation, and replenishment subscriptions. It includes SaaS firms, streaming services, and more conventional physical retail products like clothing, makeup, and food. In the future, most established organizations will focus heavily on implementing a subscription-based business model. Significant advantages include higher consumer value, robust engagement and brand loyalty, and consistent revenue. To be effective, though, you will need to invest in high-quality online infrastructure and services.

GlobalBiz Outlook | December 2023

8. Eco-friendly products and business methods Younger consumers, particularly millennials, are becoming more worried about the state of the environment. They frequently purchase products from companies that present themselves as environmentally conscious or adhere to green manufacturing guidelines. Entrepreneurs are committed to reimagining their businesses to be more environmentally friendly and are keeping an eye on these trends in the industry. That can necessitate adjustments like: ▪ ▪ ▪ ▪

Examining and modifying commercial alliances. Placing money into environmentally friendly office projects like solar energy systems or emission controls. Donating a share of earnings to nonprofits and ecological causes. Offering rewards to staff members who take part.

Remember that you don’t have to implement all these adjustments simultaneously. But within the next five years, it’s important to outline how you want to incorporate these principles into your company. Eco-friendly methods are here to stay; consumers are starting to care more. 9. Social commerce Direct product sales on social media by businesses are known as social commerce, and it has grown to be an industry worth $89.4 billion. Find a product or brand, investigate it, interact with micro-influencers, and then purchase. Everything is done through social media networks. It’s made to end conflict with your clients and be there when they’re most interested. But there are frequently prerequisites to participate, so you’ll need to increase your social media following. This can mean a larger emphasis on social media should be placed in your digital marketing plan. Fortunately, it’s a likely profitable investment. By 2025, revenues in this sector are predicted to surpass $735 billion. More and more people are using social media for product research. Furthermore, social media is the best platform to draw in a younger audience. It’s time to start utilizing social media if you still need to or hardly use it. How affordable and seamlessly it works with other corporate activities will surprise you. 10. Acceptance of cryptocurrencies Cryptocurrency is no longer just a passing trend. Because buying and trading cryptocurrency is so simple, platforms

December 2023 | GlobalBiz Outlook

like Bitcoin and others have become immensely popular. More businesses than ever before are now taking cryptocurrency payments at their online shops. This offers numerous significant advantages, such as: ▪ ▪ ▪

The capacity to take payments from any location in the globe The ability to own currency not subject to regulation by a central bank or national government The power to grow one’s internet store’s clientele

With all these advantages, cryptocurrency tokens might appeal to online retailers. When a business offers additional payment options, it typically makes more money. Therefore, with more opportunities emerging, this trend will probably continue for a few years. For entrepreneurs, these trends can be a great asset Specific trends are recognizable to you. Ideas such as environmental concerns, remote labor, and mobile optimization have been simmering beneath the surface for years. The pandemic has given new life to others, such as subscription services and the acceptance of cryptocurrencies. It’s becoming more common for enduring entrepreneurial trends to catch on and expand steadily over several years. While none of the contemporary entrepreneurship trends will directly affect you, it’s wise to remember them. You can be more ready to launch a profitable firm if you have a deeper comprehension of the business environment. Additionally, facilitate the strategic navigation of your existing firm through these changes. In summary Our list of significant business trends affecting different industries in 2024–2025 is complete. The corporate sector is still making significant investments in tech and social media. We anticipate more funding and product development as these trends continue to evolve. Companies must pay close attention to how consumers feel about corporate responsibility and the environment to attract new clients. Companies that remain up to date with emerging trends and innovate in response to them stand to gain a competitive advantage.

An Illustration of Transformational Leadership in the Private Security Industry

GlobalBiz Outlook | December 2023

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ny time is a good time to start a business. Growth can be uncomfortable, but when we are able to lean into our discomforts and vulnerabilities, we are given endless opportunities to improve. Consistent hard work and persistence leads to success, there really are no rules or formulas, whether you’re an entrepreneur, solopreneur, or artist, you must put in the time and be patient.” says Fatima Hasan-Callahan, Managing Director of Blue Line Security Solutions, a woman- and minority-owned and certified private security company headquartered near Chicago, Illinois. A trailblazing illustration of transformational leadership is Fatima Hasan-Callahan. Fatima is a leader who constantly seeks to uplift, support, and inspire her team. Establishing a strong sense of community and culture, empowering teams with autonomy and responsibility, and setting a good example are, as she explains, all foundational facets to growing a business. Fatima’s Story: How Did She Get Started? Ever since she was a young child, Fatima has been interested in business and has always wanted to make a positive impact on the lives of others. Fatima had known from an early age that she wanted to launch her own company and become a business entrepreneur. This drive existed even before she was aware of the definition of the term “entrepreneur.” Fatima was always a great student, and she excelled especially in literature and writing. Her parents constantly emphasized the importance of education to her, but Fatima also spent much of her youth involved in sports such as martial arts, lacrosse, and dance. Her curiosity around business inspired her to get significantly involved in her parent’s food manufacturing company, American Kitchen Delights, which is still in operation in Harvey, Illinois. They will be celebrating 40 years as a family-owned and privately held business in 2026. “My parents have always encouraged me to follow my passions and take calculated risks. When I started my music media company in college, The Good Music Collectiv, my parents were two of my biggest supporters alongside my closest friends and now husband,” says Fatima. Something momentous also happened to Fatima when she was a sophomore at Lake Forest College. After being in an accident, her father needed emergency surgery. Fatima continued her education as a part-time student to concentrate on leading the family business. She says, “My

December 2023 | GlobalBiz Outlook

father recovered and went back to work after several months. This experience pushed me out of my comfort zone, and it was one of the most notable growth periods in my life. I finished my undergraduate as a part-time student, at nighttime my mother would guide me on how to take over the company finances, and I was working alongside my father managing the overall business.” Fatima graduated from Lake Forest College in 2018 as a member of three honor societies (economics, communication, and leadership), and was awarded the Senior Prize in Communication. When Fatima and others decided to establish Blue Line Security Solutions, she recounts, “I felt we were prepared to do the necessary work. I was also aware of our special qualities and skills that set us apart from others. We have a similar mindset in terms of transparency, a strong focus on customer service, and investing in a team that is dedicated and skilled,” expresses Fatima. She was inspired to be a part of Blue Line Security Solutions because she believed in the organization from the very onset. Blue Line Security Solutions is an esteemed minority- and woman-owned and certified business. Fatima says, “We took the time to establish our strategy and intention when the company started; we were chasing a vision, and wanted to create an organization that was different from the others. We were willing to outwork and outlearn everyone when it came to our business.” Blue Line Security Solutions LLC With over 80+ years of law enforcement and business experience combined, the privately owned and insured security firm offering various security-related services was founded in 2017. Today, Fatima and Jack, her business partner, are forging a path forward for Blue Line Security Solutions to grow nationwide. Their intent is to continue providing excellent and cutting-edge customer service in addition to stable employment with competitive compensation. Innovative Teams Transform Cultures Fatima believes that Blue Line Security Solutions is where it is now because everyone on the team has put in tremendous effort to realize their common goal. She claims that a team is always responsible for doing big things in business. Fatima says, “Our management team is unbelievable, and I am grateful to work with such talented and dedicated leaders. We are continuing to find new ways to integrate new technology into our operations to improve our ability to serve our clients. As we keep moving forward

with Blue Line Security Solutions, we are all having a great time. Together, we have experienced a great deal over the years. We are now more than just a group of teammates.” Challenges Foster Strength and Resilience Fatima explains that facing obstacles can strengthen you in a variety of ways. Managing expanding companies with limited resources, striking a healthy work-life balance, and enduring the coronavirus pandemic without a lapse in service are just a few of the difficulties she has encountered in her career. It’s vital to approach things one day at a time. “You must keep giving your all to your work and maintain your faith in yourself and your people in the face of adversity. When starting a business, you have to embrace the financial risk and challenge of working with limited resources. That is why it is crucial to ask questions, research, and surround yourself with likeminded individuals who are keen on gaining knowledge and supporting each other,” she continues.

“It all depends on what is going on with the businesses,” says Fatima. At Blue Line Security Solutions, Fatima is involved in several crucial realms, including insurance, regulatory compliance, integrated communication and marketing, innovation, strategic planning and expansion efforts, and anything else related to administrative, operational, or financial management. Fatima asserts, “My business partner and I prioritize implementing appropriate systems and procedures throughout the organization. I work on anything that may need to be done to ensure the business runs smoothly, is positioned for growth, and that our employees and clients are served at the highest level.”

Challenges force you to use your imagination and are an excellent method to learn new skills and maintain humility. They also increase your appreciation for your accomplishments and progress. According to Fatima, everybody has a different idea of success. For her, success is a mindset and an attitude. She says, “It means loving and being happy with what I do each day.” It entails improving our communities and other people’s lives.

Staying Motivated by Balancing Work and Personal Life Fatima creates a healthy work-life balance by implementing the proper routines and habits. She has also discovered the need for time management, organization, setting priorities, and taking things one step at a time. Fatima also learned to work from anywhere as she ensures that almost everything is accessible digitally. She shares, “I utilize Google Calendar for extensive planning and scheduling. I use alarms and reminders on my phone, which keep me on track. My husband also instinctively knows when to pull me away from my computer on those late work nights!” she jokes. Fatima also unwinds by spending time with her five dogs and eight parrots, and she hopes to soon establish a non-profit animal sanctuary in her hometown.

Dedicated and Involved Fatima loves the variety of her workdays at Blue Line Security Solutions. She works from almost any place, which gives her more independence and flexibility when needed.

Empowering Women to Take Ownership and Lead In today’s corporate world, Fatima believes that women need to be adaptable and willing to speak up. Fatima said that women need to be ready to face challenges. It’s crucial to

always stand tall and confident in the face of challenges. She encourages women to share their meaningful and unique perspectives because they are invaluable in today’s work environment. The recruiting and advancement policies of Blue Line Security Solutions are set up in such a way that gives employees from diverse backgrounds fair opportunities for career growth and personal development. “I think it’s the responsibility of today’s leaders to improve their workplaces and industries,” she says. “Being a leader is a duty to others, not an advantage to oneself. Our team takes great pride in advancing individuals of diversified backgrounds and experiences in the industry, and many hold crucial positions in management and leadership across the whole operation. Our company runs effectively because of their experience, input, and essential work,” asserts Fatima. Future Vision Fatima continues to have a very distinct and positive outlook on the future as Blue Line Security Solutions expands nationally. She says, “I value collaboration and feedback because everyone has a voice and meaningful perspectives. I like picking up new skills and areas of interest from others. I love asking questions, exploring curiosities, and learning about the stories and experiences of those around me.”

GlobalBiz Outlook | December 2023

A Passionate Author Setting New Benchmarks in the Corporate, Leadership, and Logistics Industry

GlobalBiz Outlook | December 2023

risty Guo (Cuilan), Founder/President/Owner of Signature Global Network PTY LTD., is an award-winning Chinese-born Australian with almost 20 years of logistics experience by 2022. In addition, she is a speaker, influencer, and the author of the best-selling books “Changemakers” and “The Joyful Leader In You” on Amazon. Kristy is a highly motivated and influential woman in leadership, renowned for her drive, optimism, and distinct style that infuses everyone with strength, vitality, and optimism. Kristy has emerged as a dynamic force in the realm of global networking and inspirational leadership. As of 2023, SGN boasts a vast network comprising more than 110 member offices worldwide, a testament to Kristy’s visionary leadership and commitment to fostering multicultural collaboration. Recognitions, Awards and Achievements In recognition of her achievements, Kristy was interviewed by ITJ Logistics magazine in Brussels, Belgium, as a sponsor for the FIATA event in 2023. This marked a pivotal moment, placing her at the forefront of discussions shaping the future of logistics and networking on a global scale. Adding to her list of accomplishments, Kristy authored and released her own book, titled “The Joyful Leader In YOU.” The book, released in 2023, achieved remarkable success, securing top seller and hot release status across an impressive 20 categories on its very first day. This literary achievement not only highlights Kristy’s expertise but also positions her as a thought leader in the field of inspirational leadership. Forbes, a globally recognized platform, featured Kristy Guo as a Multicultural Networking Business Expert and Inspirational Leader in 2023. The feature acknowledges her contributions to the business world and her inspirational journey. Recognizing her as one of the “World’s Rising High Women Leaders to Watch in 2023,” The World’s Leader Magazine featured Kristy on its cover, further cementing her status as a trailblazer in leadership and networking. This accolade underscores the global impact of Kristy’s work and her potential to shape the future. The same year, Kristy hosted one of the most distinguished global logistics conferences in Ho Chi Minh City, Vietnam. Attended by 60 global leaders, the event showcased Kristy’s ability to create a platform that fosters meaningful discussions and collaborations in the logistics industry.

December 2023 | GlobalBiz Outlook

Her influence extends to international magazines and media channels, with features in esteemed publications such as ITJ Journal and The Maritime Executive in 2023. These media recognitions underscore Kristy’s prominence as a leader whose insights and experiences are valued on a global scale. Accolades and features in prominent publications marked the year 2022. Kristy was featured on the cover of CIO Views Magazine as one of “The 10 Most Successful Businesswomen Making a Difference.” Additionally, CIO Views magazine recognized her as one of “The Most Admired Women Business Leaders.” The AU Mumpreneur Awards further acknowledged her by nominating her in various categories, including Leadership, Making a Difference in Business and Humanity, Influencer, and Multicultural Business Excellence. Notably, she secured the Bronze award for VIC Multicultural Business Excellence. In 2022, Kristy was invited to speak at the Women In Supply Chain Event and participated in a CCL TV UK Interview, showcasing her multifaceted talents and expertise. Her achievements were further highlighted by her presence in TV Talent Shows during her younger years. What sparked Kristy’s business idea? “About 19-20 years ago, I attended the first global logistics conference, and I graduated from college when I was only 18, so I looked like a kid at the conference fair. But I was amazed when I saw people from around the world gathering together, with different skin colors, cultures, and backgrounds, sitting like a big family. Then I told myself, I love this, and one day, I will have my own network. The most unique one, and I will make my network the most loving and successful. The seed has been there since then,” says Kristy. “Putting marriage, kids, and family first gave me the courage to change “one day” to “day one.” The mission of SGN is to build up the pioneers of this industry and to make a difference in this industry and the whole world. To show that the world can be ONE. To help all members of our community to thrive and grow. We are leading by example. We will be a network with the best reputation one day, and whoever stays here will be proud to be part of this community—doing business with beautiful purposes. Impact and influence people and the world,” she added. Kristy’s life is filled with challenges that can lead her to success Kristy persevered in pursuing her goals despite her modest upbringing and numerous obstacles, disappointments, and rejections. She was always looking for her identity and thought she had something unique. After completing her undergraduate education at the age of 18, she traveled to

over 15 countries and 30 cities before turning 27. She also attended international conferences, seminars, and events. She made business deals worth millions of dollars for the firms she worked for and made connections with thousands of industry pioneers. Kristy believes that true stories reflect that everything, including pains and suffering, happens for you, not to you. Her childhood suffering and loneliness, and her earlier career as a young leader of doubting and judgment from people, didn’t bring her down. Instead, her desire for love and kindness nurtured her great dream to have “ONE world” and “ONE heart.” The more challenging life gave her, the stronger and more loving she gave back. Kristy is a true changemaker and managed her first international logistics conference in February 2023, which concluded with 60 global logistics leaders. Her speech at the conference touched everyone’s heart as she believes in the unity of multiculturalism and aims to build up the unique logistics superheroes HQ. One of Kristy’s biggest challenges in her career is standing out and making a difference in the commercial world, which can be lonely and challenging. Her solution to this challenge was consistently reminding herself of her purpose, which is more significant than just herself or money. Her positive mindset and unique personality attracted like-minded great minds to make a difference together. She has found that the best way to stay focused on her journey is to keep her “faith” and “goal-purpose,” which will help her stay on track and achieve more. Kristy has also faced challenges balancing her personal and professional life while juggling multiple roles as a mom, wife, and businesswoman. However, her positive attitude and ability to manage her time effectively have enabled her

to overcome this challenge. She believes a clear understanding of her priorities is essential to achieving a healthy work-life balance.

Imagine a company with people who are all united, with one heart, and keep growing together; how powerful is that?” she continued.

Signature Global Network PTY LTD. LTD Signature Global Network PTY LTD. LTD – SGN is a unique and stand-alone network focusing on core values: Quality, Trust, Relationship, and Mutual Synergies. The network has global coverage whose purpose is to bring knowledgeable people and logistics companies together to help save their clients’ supply chains, change purely commercial relationships into ones that are people-caring, and deliver win-win outcomes.

“Not just our staff but also our network members. All these fantastic visionaries, pioneers, and highly respected industry leaders. Each of them can change many people’s lives one day. As the network owner, having everyone in this community is a privilege. There’s so much value they have brought. When great minds get together, the world will tremble,” she added.

SGN’s mission is to grow our members to be their best version and build a superhero HQ in the logistics/supply chain world. Kristy’s words on shaping the future of logistics Kristy is well-known for her enthusiasm and optimism, and she aims to infuse others with light, power, and vitality. Her twenty-plus years of successful company experience have given her a wealth of leadership and logistical expertise. “Our vision is to be extremely helpful, unique, and unreplaceable with not just the coverage of the world that reaches every single place in the world but also the FIRST one that all customers or logistics companies will first think and turn to get help. We prepare for the uncertainties and work together as ONE heart!” says Kristy.

“The change of my company will always be positive because we have a clear vision, goal, and purpose that will bring more like-minded people to this company, and we will make huge impacts on this world. Watch up, world!” assures Kristy. In a Nutshell In conclusion, Kristy Guo inspires all who aspire to become successful business leaders. Her passion, positivity, and ability to overcome challenges have helped her succeed in the corporate, leadership, and logistics industry. She is a true changemaker, and her mission to bring light, power, and energy into the lives of others is a testament to her leadership and entrepreneurial skills. Kristy is a shining example of what can be achieved through hard work, perseverance, and a positive attitude.

“The company will be five times better or 10 in two years. Because I am a sponge and always hungry to learn and grow. Every day is a new start and a new day to be better. Our staff are so happy in this family; I can see their daily growth. Their minds are very much aligned with mine now.

GlobalBiz Outlook | December 2023

Research Insights

Artificial self-sensing muscles have been developed, completely transforming medical and soft robotics fields

n the realm of bionics, researchers at Queen Mary University of London have made a remarkable advancement by creating a new type of artificial muscle that can sense its own electrical current. According to Advanced Intelligent Systems, this groundbreaking technology has the potential to change the fields of medical applications and soft robotics completely. This artificial muscle replicates the flexibility and stretchability of natural muscle, allowing for easy integration into intricate soft robotic systems and adaptation to various geometries. It can also sense stresses, deformations, and transitions between soft and hard states. Insights into The Potential of Variable-Stiffness Technology Dr. Ketao Zhang, the lead researcher and Queen Mary lecturer, says, “Empowering robots, especially those made from flexible materials, with self-sensing

capabilities is a pivotal step towards true bionic intelligence.” The study team’s newly developed artificial muscle is an excellent fit for various applications because of its exceptional durability and stretch capability, which exceeds 200% along the length direction. By varying voltages, the stiffness of this artificial muscle can be quickly altered, resulting in continuous modulation with stiffness changes more than thirty times. Comparing this voltage-driven feature to other artificial muscles, response speed is much improved. Additionally, the muscle may use variations in resistance to monitor its own deformation, eliminating the need for separate sensor arrays, simplifying control systems, and lowering costs. Extensive applications and simple fabrication This artificial muscle that senses itself is simple and

GlobalBiz Outlook | December 2023

dependable to fabricate. Using ultrasonic dispersion technology, liquid silicone, and carbon nanotubes are combined to generate a thin layered cathode that also functions as the artificial muscle’s sensor. The cathode is then uniformly covered. When the liquid materials cure, an entirely self-sensing artificial muscle with variable stiffness is created. “Although there are still issues to be resolved before these medical robots can be used in clinical settings, this research represents an important step towards human-machine integration,” says Dr. Zhang, emphasizing the importance of the findings. It offers a guide for advancing wearable and pliable robots in the future. Queen Mary University of London researchers’ groundbreaking examination has reached a crucial turning point in bionics. The realization of bionic technology’s potential is aided by the creation of self-sensing electric artificial muscles, which pave the way for developments in soft robotics and medical applications. December 2023 | GlobalBiz Outlook

A Self-Reliant, Fearless-Spirited Soul Navigating People’s Mental Health and Wellbeing

GlobalBiz Outlook | December 2023

“

am a purpose-driven leader passionate about building peace and harmony through mental health awareness and support,” says Prakriti Poddar, the Global Head of Mental Health and Wellbeing at Roundglass (a digital wellbeing company). Prakriti leads the strategy and execution of content creation for breathwork, meditation, yoga, food, music, and integrative health, focusing on evidence-based and holistic approaches.

Prakriti’s Grandma’s inspiration and her Motivation Prakriti was born in India but raised worldwide. While she kept changing countries, homes, and schools, her grandmother in India was one constant in her younger life. Prakriti’s grandma was a prolific healer and soothsayer who taught her faith and healing before she learned to read. In contrast, she didn’t realize the value of those lessons in her childhood. Prakriti found her way back to them when she began working in the mental health field in 2000.

Prakriti’s career choice: how did she arrive at it? Prakriti comes from a banker’s family, but she chose to work in the health and wellness field because, from an early age, she was raised to be of service and was moved by the understanding that she could help people.

“My grandma would say the St. Francis of Assisi peace prayer every night. I knew I needed to make mental health awareness more accessible — and this shaped my life’s path. I knew that mental health was a huge problem people were not addressing, so I deepened my understanding of psychology and spirituality and learned various healing practices. Mental health and wellbeing aren’t just my passion but the purpose that drives me daily,” says Prakriti.

Prakriti credits her early experiences in boarding school with teaching her the value of routines and allowing her to meet different people worldwide. “I’m a huge people person, and boarding school helped me become adaptable, accepting, and non-judgmental,” says Prakriti. Later, she studied economics at York University, neurofeedback at the EEG Institute in California, transpersonal regression therapy and mental health counseling at the Tasso Institute in the Netherlands, and clinical hypnotherapy at the California Institute of Clinical Hypnotherapy. Prakriti is also an ANLP-trained neurolinguistic programmer. “My education equipped me with the skills of an entrepreneur, but it was my training in mental counseling and diverse therapeutic approaches that empowered me to make a significant impact on individuals facing mental health challenges. Through my entrepreneurial journey of operating a thriving mental health clinic and founding a dedicated mental health foundation focused on advocacy and awareness, I have emerged as a beacon of wellbeing leadership. Alongside my personal therapy experiences, these endeavors have not only shaped me but also inspired the creation of innovative solutions, fostering vitality and enhanced health for all,” passionately declares Prakriti. Prakriti’s entrepreneur career began in Toronto with a company called Mind Over Image Consulting, where she helped people break through emotional roadblocks and experience the best in themselves. This morphed into corporate training and HR Development, an Integrative Health Center, and a Mental Health Foundation in India. December 2023 | GlobalBiz Outlook

“Every venture I’ve participated in stems from my drive to help people navigate mental health challenges and live their best lives. I wanted mental health awareness to be not only accessible but also fun! My mission from the outset has been to share the wellbeing practices that have changed my life with the world,” assures Prakriti. Roundglass: A Wholistic Wellbeing Company Roundglass was founded by Sunny Gurpreet Singh – an entrepreneur and philanthropist – in 2014 in Seattle, WA, USA, with a mission to empower people everywhere to live better through holistic wellbeing. The company strives to make an impact at the personal, community, and global levels. Roundglass Living, our app, provides daily, personalized support to reach your wellbeing goals. It gives people a complete wellbeing toolkit, including breathwork, meditation, yoga, food, music, sleep stories, and more. The company recently launched some exciting new features in the app, such as mood check-ins, progress tracking, and customized timers. Roundglass Giving focuses on grassroots initiatives in Punjab, India, to support community wellbeing and environmental sustainability. Hurdles in the starting phase As a mental health advocate, practitioner, and leader, Prakriti’s biggest challenge is the lack of awareness and

stigma around mental health, especially in a country like India. People are afraid to seek help, leading to years of poor health and distress for them and their families. Knowing you can help alleviate suffering while repeatedly encountering this roadblock is challenging for her. “My other biggest hurdle was being a woman in India. No one wanted to listen to us. I tried not to take that seriously and just fought the battle to prove everyone wrong,” says Prakriti. Her Mantra to Overcome Hurdles “Everybody’s searching for a hero. People need someone to look up to. I never found anyone who fulfilled my needs...a lonely place to be. And so, I learned to depend on me.” Whitney Houston. “This song of hope, resilience, and unwavering love really speaks to me. It is about the glory of our own inner being, the power we each have to rise above adversity and choose kindness. It’s not about an extraordinary hero but the extraordinary nature of self. Humans have an unyielding determination to make the world better and find the spirit to do so within themselves. This song teaches people not to be crushed by adversity but to rise to the challenge,” says Prakriti.

body and mind. I practice some form of selfcare each day to keep my mind sharp and calm. I play tennis regularly, work out and practice yoga for my physical wellbeing. I aim to have green juice daily and am mindful of my intake of simple carbohydrates and processed sugars. And I push myself to learn something new daily,” disclosed Prakriti. One Goal of a Noble Soul Prakriti’s goals are to live with vitality, gratitude, and joy and to give best to herself, her family, and her community while staying aligned with her life’s mission. Prakriti’s Keynote: Especially for women Women must have an unwavering belief in themselves; that’s incredibly important. A fighting spirit is also vital since women often need to fight to prove their value. As women, we must learn the art of managing our personal lives while being there for our families. If our family is suffering, we can’t thrive.

A significant influence on Prakriti’s life “The deity Durga inspires me. She is the epitome of female power — a self-reliant goddess who rides on a lion to eliminate the forces of darkness,” says Prakriti.

Putting our families’ wellbeing before our own is a condition we have grown up with that we must overcome. Women often experience the most stress from within; it begins with looking inward, asking how we feel, and tuning into what our bodies and minds tell us. As a result, we over-give without filling our own cups, resulting in a cycle of over-giving. We’re only helping people if we burn out and become depleted. So, prioritize quality sleep, tension-relieving movement, and guilt-free breaks.

Taking care of herself “My wellbeing is my top priority. I can only reach my potential and show up for my team if I care for my

Women entrepreneurs should strive for knowledge, new skills, wisdom, and research in their area of expertise and enrol in courses and

classes that will propel their personal and professional growth. As a leader, you also need to remember that people matter. Nurture your team and help build the leaders of tomorrow. Empathy is a strength. It can go a long way in making work relations trustworthy instead of just transactional. Respect your team and listen to them. Prakriti’s Steps towards the Future Roundglass is on the cusp of exciting change as the wellbeing industry is poised for growth. The global health and wellness market reached US$ 3.48 billion in 2022 and is expected to surpass US$ 4.4 billion by 2028. To achieve these goals, Prakriti is focusing the company on mental health, building innovative, research-backed tools, practices, assessments, and music to revolutionize how they support mental wellbeing from day to day. Roundglass’s mission is to democratize wholistic wellbeing for the world through its app and social initiatives. They aim to reach many more people and inspire them to begin their wellbeing journeys and transform their lives for the better.

GlobalBiz Outlook | December 2023

AI For Entrepreneurial Breakthroughs

The 10 most effective ChatGPT Prompts for Entrepreneurs that Will Recast their Businesses

ools like ChatGPT transform how entrepreneurs address opportunities and difficulties in entrepreneurship, where creativity and agility are critical. For business owners looking to improve productivity, innovation, and strategic depth in their endeavors, ChatGPT is a flexible partner. ChatGPT offers a significant competitive advantage in the industry thanks to its sophisticated linguistic capabilities spanning ideation to client interaction.

main] considering the opportunities for the future and the current market trends.”

Ten crucial ChatGPT prompts, each catering to entrepreneurs’ unique requirements, are presented in this piece. These suggestions provide a helpful manual for optimizing the advantages of AI in your entrepreneurial endeavors, whether you’re developing persuasive marketing campaigns, performing market research, or improving business tactics.

2. Creating a better pitch presentation For entrepreneurs, being able to make an engaging pitch presentation is essential. It involves communicating your product or service’s value proposition to partners, investors, and customers.

1. Creating Creative Business Concepts Creating creative business concepts is an essential phase in the entrepreneurial process. This ChatGPT prompt aims to generate unique and industry-relevant ideas, acknowledging the value of creativity combined with market knowledge. Prompt: “Come up with business ideas in [industry/do-

By using this prompt, business owners can use ChatGPT’s extensive data analysis features. The intention is to generate creative ideas that are also feasible, taking into account the state of the market at the moment and any changes that might occur in the future. This is especially helpful for business owners who want to expand their clientele or diversify their current holdings.

Prompt: “Refine this pitch presentation for [specific product/service], emphasizing compelling elements, clarity, and powerful visuals,” is the prompt. Using this question, entrepreneurs can use ChatGPT’s insights on persuasive communication and tactics to hone their pitches. This can elevate a mediocre presentation into a compelling story that will win over investors or establish essential business connections.

GlobalBiz Outlook | December 2023

3. Simplifying Methods for Market Research Market research is essential for entrepreneurs to make well-informed decisions. It entails being aware of market trends, assessing competitors, and comprehending your target audience. Prompt: “Perform a thorough market analysis for [specific industry/product], highlighting important trends, consumer preferences, and the competitive environment.” is the prompt. ChatGPT’s thorough market study provides entrepreneurs with crucial insights guided by this prompt. It considers consumer behavior, market trends, and competition dynamics, allowing business owners to plan

December 2023 | GlobalBiz Outlook

wisely and place their products for maximum market impact. 4. Creating Powerful Marketing Plans Entrepreneurs need a solid marketing plan to gain market share and increase brand awareness. This includes determining the target market, selecting efficient media, developing persuasive content, and establishing quantifiable objectives. Prompt: “Create a marketing strategy for [product/service], taking into account the target market, messaging, channels, and key performance indicators (KPIs).” ChatGPT helps entrepreneurs create a thorough marketing strategy with this prompt. It directs the process of

determining the target audience, the best channels to reach them, the messaging that will be most memorable, and the KPIs to measure success. 5. Enhancing Feedback for Product Development To ensure that products satisfy the needs and expectations of the market, it is essential to incorporate client feedback into the product development process. Feedback analysis aids in improving current products and directing new developments. Prompt: “Analyze customer feedback on [product/service] and recommend enhancements or new features,” is the prompt. Entrepreneurs can use this prompt to instruct ChatGPT to extract helpful

information from client feedback. This information should be provided to the chatbot using the Data Analysis function. This prompt promotes a customer-centric approach to product development and innovation by highlighting recurring themes and opportunities for development. 6. Handling Queries from Customers Effective customer relationship management is essential to increase brand reputation and cultivate a devoted client base. Replying to consumer inquiries in a clear, sympathetic, and brand-voice-aligned manner is crucial. Prompt: “Create responses for frequently asked customer questions about [product/service], emphasizing brand alignment, clarity, and empathy.” is the prompt. Using ChatGPT to generate responses that address consumers’ issues and reinforce the brand’s values and tone is made more accessible for entrepreneurs by this suggestion. Sustaining good customer relations and raising general consumer satisfaction depends on this. To use this prompt, it’s necessary to enter frequently asked customer questions using the Data Analysis feature. 7. Drafting Customized Sales Pitch Development Converting leads into clients can be greatly increased with a well-crafted sales pitch. By adjusting the pitch to target particular consumer categories, you can make sure that the special advantages of the good or service are communicated clearly. Prompt: “Create a customized sales pitch that emphasizes the distinctive advantages of [product/service] for [target customer segment].” Entrepreneurs can use this prompt to direct ChatGPT in crafting customized sales pitches that appeal to a particular clientele. With this focused approach, the audience’s specific wants and interests are catered to while the product’s or service’s distinctive selling factors are effectively presented. 8. Enhancing Human Resources Recruiting Procedures Any business endeavor’s ability to expand and succeed depends on attracting the proper talent. Creating a job post that captures the company’s culture and values and the role’s specifics is essential to drawing in qualified applicants. Prompt: “Create an engaging and inclusive job listing for [specific role], emphasizing candidate qualifications, role expectations, and company culture.” is the prompt.

This question directs ChatGPT’s assistance in helping entrepreneurs create job listings that are understandable, interesting, and representative of their brand. 9. Helping with Legal Document Drafting Although it’s essential to managing a company, helping with legal documentation might be intimidating for entrepreneurs who need a legal background. One big benefit is that fundamental legal papers have a basic framework. Prompt: “Create a basic outline for a [kind of legal document, such as a terms of service or non-disclosure agreement] for a startup in the [certain industry].” ChatGPT can help with foundational drafts of various legal documents with this prompt. Although this AI-generated information offers a good foundation, businesses should still speak with legal experts to complete these agreements. 10. Examining the strategies of competitors Any organization, especially those aiming to acquire a competitive edge or penetrate established markets, must understand the tactics and positioning of its competitors. Prompt: “Analyze the leading competitors in [certain market/industry], emphasizing their advantages, disadvantages, and tactical approaches,” is the prompt. Entrepreneurs can use this ChatGPT question to learn more about the strategies and techniques used by their rivals. This information is essential for finding market gaps, creating distinctive value propositions, and honing in on their own strategic approaches. Success in Entrepreneurship: Embracing ChatGPT The ChatGPT prompts in this blog post highlight how AI has the potential to revolutionize the business sector. ChatGPT gives a strategic edge that helps with everything from idea generation to operational efficiency, going beyond simple data processing. These prompts are vital tools for entrepreneurs navigating today’s fast-paced marketplaces because they promote creativity, improve decision-making, and facilitate communication. Using ChatGPT is a strategic requirement for entrepreneurs who want to maintain their agility and competitiveness, not merely a technology decision. Entrepreneurs may achieve unprecedented efficiency and insight by incorporating these AI-driven prompts into many facets of their business. This will enable them to position themselves for development and success in an increasingly digital market.

GlobalBiz Outlook | December 2023

Advancing Veganism, Improving Quality of life and Environment to Save Planet

GlobalBiz Outlook | December 2023

ne Green Planet is a conscious lifestyle brand founded by Indian immigrant and shepreneur Preeta Sinha. She set the standard with her website and produced today’s largest plant-based recipe app, the Food Monster App (illustrated in Fast Company), and One Green Planet Greatest, a brand-new cookbook with 75 plant-based dishes. Her daily responsibilities range from managing the company’s general operations and alliances to overseeing editorial direction. Hearst Corporation and NBC Universal previously employed her. She completed her Bachelor of Arts in Communications and Photography (Urban Wildlife) in Mumbai, India. Preeta Sinha has a strong interest in public health, mindful and compassionate living, and the empowerment of women, minorities, and underrepresented groups. What’s her story? In the “Maximum City” of Mumbai, or “Bombay,” as she grew up referring to it, Preeta was reared in a large, lively community of relatives, friends, cousins, aunts, and uncles. There, she witnessed socioeconomic inequality and class segregation, slums, and homelessness coexisting with millionaire mansions. She lived through a period of rapid urbanization that gave rise to the middle class and saw her nation and city go through a complex cultural shift. Nevertheless, the city exuded vitality. Preeta loved the city’s secular roots and marveled at its energy and bustle. She loved the vibrant spice and bazaars, stray dogs, street vendors, religious celebrations, and diversity of languages, cuisines, and nationalities. Preeta would also be negligent if she failed to acknowledge the influence Bombay’s liberal culture, the arts, and movies had on her ambition and character development. Preeta’s family was instrumental in laying the groundwork for her future endeavors. Her grandfather traveled to the United States to complete his master’s and bachelor’s degrees. Her father did the same, earning a master’s and a Doctorate in Mechanical Engineering from Texas A&M while working here for many years. Preeta’s parents, Dr. Lakhan and Geeta Sinha decided to return to India after he got married, and Preeta was born in Queens, New York. Hence, despite being an American citizen and having been born in the country, she lived her early years and adolescence in India before returning to New York City to complete her college studies in communications and photography.

December 2023 | GlobalBiz Outlook

What sparked Preeta’s business idea? “I am a female founder of color running an independent media company in a country far away from my family, so my entrepreneurial journey is laced with unique struggles not many can relate to. In addition, I’ve experienced systemic barriers and discrimination that come with being a marginalized group in the United States. Therefore, I’m grateful to several people who genuinely cared for my well-being and offered tangible support–team members who believed in my vision, colleagues who helped shape our mission, and generous partners with their time and resources. Even the people who troubled me have taught me much about perseverance, patience, and resilience and helped me become a better leader and human being,” says Preeta. “Millions of readers flock to One Green Planet because they care about how their actions impact people, animals, and the planet. I am particularly grateful to them for allowing me to serve this way,” she added. “This principle helped me build One Green Planet. One day at a time. Every day. We’ve never had investors and have grown organically from day one,” ensures Preeta. When everything stopped due to the pandemic, they were forced to immediately scale back and adapt to a new normal, like many other businesses. So they started again, used what they had, did what they could, and still made pretty hefty strides. They pivoted their content to focus entirely on covering the most critical and current issues facing the nation, like Black Lives Matter and Coronavirus/Public Health, and reported on the nightmarish end of the Trump Presidency and the hopeful entry of the Biden-Harris Administration. It was a way to use their platform and voice to be on the right side of history. “I had the great privilege of interacting with Senator Kamala Harris and her team during her presidential campaign. Later, that led to working alongside the 2020 Biden-Harris campaign team during the pandemic to bring attention to marginalized and minority communities and businesses through our platform, One Green Planet. It was a proud moment for me personally and professionally,” asserts Preeta. “We also immediately realized that health was at the forefront of everyone’s mind and that having a robust immune system is our best defense to fight the virus. We re-coded the Food Monster app and made it accessible so

people would not have to pay the price to be healthy (when everyone was struggling financially) because access to good, healthy food should be a fundamental human right,” she continues. “Like most other small businesses, our revenues were significantly impacted as well, so yet again, we used this principle and worked towards creating a new revenue stream by turning our extensive recipe resources into physical cookbooks,” says Preeta. One Green Planet One Green Planet is your online guide to making conscious choices that help people, animals, and the planet. One Green Planet’s Largest Vegan Food App - Food Monster The company for millennials concerned about the Environment, One Green Planet, released the all-vegan cooking app Food Monster. With the Food Monster app, you can easily #EatForThePlanet and have access to thousands of tasty plant-based recipes right in your palm. “The real war against climate change is being fought on our plates, multiple times a day with every food choice we make. We can significantly reduce our carbon footprint, save valuable water resources, guarantee that people are fed essential crop resources instead of cattle, and offer thousands of species a fighting chance for survival by deciding to eat a more plant-based diet. We can potentially make an enormous positive impact by changing how we eat.” says Preeta. “The app makes it easy for anyone, regardless of location, income bracket, or dietary preference, to make wholesome recipes using simple

ingredients in regular grocery stores. Long gone are the days when tofu and brown rice were the only meatless options available,” said Preeta. The app boasts over 5000 recipes, making it one of the largest collections of meatless and dairy-free recipes. “The Food Monster app is a one-of-a-kind vertical mobile platform that will benefit its users and allow brands and experts to connect with their target market in a highly engaged setting – it’s a win-win for all,” added Preeta. One Green Planet Presents New Offering to Assist Restaurants in Changing Their Menus to Include More Plant-Based Options In an intriguing new venture, One Green Planet is assisting eateries in rethinking their menus to serve the growing number of customers looking for plant-based options better. Combining the culinary expertise of Celebrity Chef Elijah Brumfield with One Green Planet’s in-depth understanding of the plant-based food sector and consumer trends, the team is assisting restaurants in seizing the opportunity to enter an entirely new market and the future of food. Successful business leadership depends on her character traits “My passion gives me purpose, and this purpose has given me superpowers I never knew I had; it’s what fuels my grit, hustle, determination, learning, and growth and helps maintain One Green Planet’s relevance in a crowded space despite the rise of major players and big money,” asserts Preeta.

and hopeful as a human being. I am not scared of hard work; I’m a critical thinker, creative problem solver, and execution-oriented and product-focused leader. I’ve done everything From coding the first One Green Planet website to wireframing our vegan recipe app, Food Monster. I still read/learn from all the content on the site daily (and we publish a lot!). Most recently, I created a scalable system to take our first cookbook to market and plotted the next 12 we have lined up for 2021 and 2022. I thrive on being hands-on and working with my team! There’s no role or task I’m too good to do,” she added. Addressing to serve our planet Preeta says that we had long been taught that to live an environmentally conscious lifestyle, we only needed to recycle, reduce, reuse, go paperless/plastic-free, and clean our oceans/beaches. However, something that needed to be added to this critical list was examining what we put on our plates. As we all know by now, the industrial livestock system is at the center of climate change, human rights violations, deforestation, and a future global food crisis. Therefore, limiting our dairy and meat consumption can impact the planet for future generations. This is the problem One Green Planet is committed to solving and the reason behind building the Food Monster app.

“Regarding particular characteristics, I am indefatigably optimistic, happy,

GlobalBiz Outlook | December 2023

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