Holly Morris
A Trauma and Orthopaedic Surgeon Reshaping Healthcare by Leading with Reusable Medical Textiles
H
olly Morris, Chief Medical Officer of Revolution-ZERO and a Trauma and Orthopaedic surgeon by background, specializes in the management of hand and wrist problems. Currently working in the prestigious Pulvertaft Hand Centre, Holly has a special interest in the management of paediatric and congenital hand pathology. In addition, Holly has a particular interest in the circular economy of ethically sourced, sustainable textiles used within healthcare. During her basic surgical training, she developed a fascination with textile engineering and has continued to develop this. Holly has contributed guidance to the Green Surgery Report and also sits on the medical textile working group of the European Division of Health Care Without Harm. The Inspiration Behind Holly’s Career Choice “I chose my career based on what I enjoy doing. I grew up in a family of engineers and spent my childhood taking things apart and building them. I do the same now as a surgeon! Living through the Christchurch Earthquake, whilst working in New Zealand, made me realize that nothing in life is predictable. I’ve taken calculated risks with career moves since this point and as a result, have managed to develop interests in two different fields,” expresses Holly. Holly is a Fellow of both the Royal College of Surgeons of Edinburgh and the Textile Institute and has spent her career working between both the surgical field and the medical textile field. She co-authored the textbook “Medical
June 2023 | GlobalBiz Outlook
Textiles” with Professor Richard Murray which updated the field and redefined its areas. The Covid-19 pandemic generated a significant quantity of contaminated waste from personal and protective equipment. This, a new impetus from the surgical world on the importance of increasingly sustainable solutions, and the United Nations Sustainable Development Goals led her to undertake research and work on improving the footprint of textiles used in healthcare. “I was headhunted for my position as Chief Medical Officer with Revolution-ZERO based on my interest and previous work in this area,” asserts Holly. The Progress of Revolution-ZERO The medical textile sector is the fastest-growing sector of the technical textile industry. It was valued at 24.7 billion USD in 2020 and has a CAGR of 4.5%. Advances in technology and manufacturing capabilities combined with an increasing need for products for an aging and growing population are some of the factors driving this expansion. The need to meet environmental targets will see an increase in sustainable solutions. The progress that Revolution-ZERO has realized to date has set it in a position to be the dominant global market leader in reusable Class I textile-based medical device technologies for decades to come. Revolution-ZERO is displacing the global single-use PPE and related medical textiles market with more effective, economic, and sustainable alternatives. Revolution-ZERO
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