BY RAYE MOCIOIU
FEELGOOD FASHION THE LATEST FASHION TREND isn’t a seasonal colour or a must-have accessory—it’s the impact you make with what you wear. There was a time when sustainable and ethical fashion was decidedly un-trendy and unflattering, but those days are long gone. Now, sustainable fashion is all about timeless, transitional pieces that can take you from one season, or even one year, to the next, with ease. The rise of vintage shops and slow
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social welfare. Today’s consumers are becoming more and more aware of what goes into making the items we buy and how we can use the power of purchasing to support brands that inspire positive change.
While it’s true that in one way or another, all garments have at least some negative impact on the environment, it’s also true that there are brands working diligently to help make a difference. Ethical fashion refers to clothing that is made in a way that values worker rights and
From giving back to community initiatives to recycling consumer waste, these seven brands are taking a much-needed interest in improving our world. It’s fashion that you can feel good about!
BÔHTEN EYEWEAR’S vision is simple: shift cultural paradigms and optimize the eyewear experience while enforcing sustainability efforts to reduce the world’s carbon footprint. Each of their frames is made from recycled materials sourced from West Africa and inspired by the beauty of Ghana’s landscapes. Co-creators Nana Boateng & Nana Kwadwo spent their formative years in the UK, Ghana, and New York and saw first-hand the impact of culture and travel on how people relate to each other. It’s no surprise that Bôhten represents contrasting
identities, shifting cultural paradigms, and challenging the status quo. Bôhten’s pledge to sustainability and philanthropy is at the core of what they do—so much so, that they partnered with a Kenyan non-profit to plant a variety of trees in local schools while educating children on habits that can make a positive impact on the environment. And to fight against the COVID-19 pandemic, Bôhten supported their community by donating face masks to homeless shelters in Canada. Join the movement—in style. For more information, visit BOHTEN.COM
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fashion take this ‘trend’ one step further, asking shoppers to consider how long their purchases will last them and what kind of impact they make on the planet.
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