Dan Riley | MANAGING BROKER (206) 390-4799 DanRiley@CBBain.com
Christy Shiers | BROKER (206) 409-5631 ChristyShiers@CBBain.com
Dan sperry | MANAGING BROKER (206) 650-1155 DanSperry@CBBain.com
www.bNWproperties.com We’re a trio of real estate professionals with 45 years of combined experience who have joined our talents together to provide our customers with the full range of real estate services at every stage of the process. We know how to buy and sell homes, and we do it very well. What’s more, we’ve developed a proprietary collaborative process to bring you a level of concierge service that’s beyond what others have to offer. We combine the agility and attentiveness of a specialized team with the reach and resources of Coldwell Banker, a global super-power in the real estate world. We know houses. From the inside out. We have a breadth of knowledge on operations, financing, construction, and transactions giving us skills in all aspects of the real estate industry. We have taken houses down to their studs and built new from the ground up. Which means we know value, we know the process, and we see beyond the real estate transaction. We also know your decision is about more than the house—it’s about the neighborhood and community. It’s about living your life to the fullest and a sense of belonging. We know what makes communities and neighborhoods in the Pacific Northwest the kinds of places you want to call home. Our range of life experience ensures that we can provide you with a wealth of knowledge about this diverse and beautiful part of the world. Our promise to you • • •
No assistants or second-string players. You always get us and only us! No shortcuts. No avenues unexplored. No oversights. We pay attention to the details in every step of the process and take care to achieve excellence in every aspect of working with our clients. We always represent you. We begin negotiating on your behalf before an offer is ever on the table. Advocacy for our clients is always our first priority.
Coldwell Banker Bain • Mercer Island • 7808 SE 28th Street Suite 128 Mercer Island, wA 98040
TESTIMONIALS
TESTIMONIALS “We couldn’t possibly have been happier with our realtors - a team of three at COLDWELL BANKER Bain- Christy Shiers, Dan Riley, and Dan Sperry. Christy helped so much with the move … everything from delivering recycled cardboard boxes, to orchestrating everything that needed to be done with handymen, painters, roofers, gardeners ….. I would have been overwhelmed, but she made it so that all I had to do was sort through 25 years of stuff, which was overwhelming of its own accord. Plus she has a delightful personality and is very good at hand-holding (figuratively in the time of COVID). Dan Riley has years of experience as a managing broker and took the lead in all the contract issues and negotiating a deal. We ended up with a great deal - at well above the asking price. And Dan Sperry, also a Managing Broker with experience in real estate development took care of a lot of little things that we would have otherwise needed to pay someone to do. All 3 have delightful personalities - and most importantly, the highest integrity. When it comes time for you to sell your house, I don’t know how you could do better!” - Kim & Jim Rice | SELLERS
“Dan Sperry, Dan Riley and Christy Shiers are the ultimate real estate trio, they each bring unique qualities to their team to work cohesively together and balance each other out to make the whole selling process feel easy. They were personable, patient and kind as if we were working with a friend while remaining professional with their insightful knowledge of the market and attention to
I’ll get straight to the point: BridgeNW group is the best real estate team we’ve ever worked with. Hire them now! Christy Shiers, Dan Riley and Dan Sperry are a detail oriented, get-it-done, personable, responsive and accountable real estate team. From the quality of the photography to helping coordinate the work that was needed to sell our home, everything was so well done and managed with grace and efficiency. Knowing they were on top of everything removed a tremendous amount of stress for us. They are great listeners, excellent communicators and very strong agents. We were
detail. With a keen eye they were able to showcase the beauty of our home. They were all extremely responsive and their communication was impeccable. They all went WAY above and beyond to make us feel like we were their top priority with our best interest as the goal. This whole team is a real asset to anyone looking to sell (or buy) a home, We have and do highly recommend them to all my friends and family.” - John and Julia Odonetto | SELLERS
able to sell our home significantly over asking because of them. Their pricing recommendations were spot on and they showed our home and spoke of our neighborhood with such pride that we attribute our multi-offer situation to their tenacity and passion. They are the best.
— Fara and Fred Howard | sellers To hear what many other satisfied clients have to say, please visit BNWproperties.com/testimonials
50 YEARS OF LOCAL EXPERTISE
PARTNER WITH THE BEST IN THE WORLD
When you list your home with Coldwell Banker and me, you partner with the strength and stature of the nation’s most successful real estate network. Our brokers sell the highest number of homes for the highest aggregate dollar volume, and at a higher average sales price, than any realty company in the US.
Begun in Seattle as William A. Bain Associates, Coldwell Banker Bain has operated in the Northwest for 50 years. We have 34 offices stretching from Bellingham, WA to Bend, OR. We are one of the largest Coldwell Banker affiliates in the world.
OFFICES
At Coldwell Banker Bain, we enlist our expertise in market evaluation, home preparation, strategic pricing, marketing and contract negotiation to deliver the results you expect. With the training, education and support Coldwell Banker Bain offers its brokers, we outperform and outsell our rivals - racking up an average home sales price that’s 31% higher than the Northwest Multiple Listing Service 2021 average. Considering our proven record of success, we are your best ally to help sell your home.
350
$
$335B
300
$
$254.2B
$238B
250
$
$204B 200
$
150
$
LOCAL BROKERS
$100B
100
$
$
$41B
50
$37B
$16B
0
$
Coldwell Banker
Berkshire Hathaway
Sotheby’s
Windermere
Century 21
Compass
Redfin
John L. Scott
Source: 2021 NWMLS & TrendGraphix
2,900
OFFICES, IN 41 COUNTRIES WORLDWIDE
WE OUTPERFORM & OUTSELL OUR RIVALS – AVERAGING HOME SALES PRICES 1
20.7%
HIGHER THAN THE 2021 NAR AVERAGE1
$444,662 (20% higher average sales average sales price for the Coldwell banker® network than the 2021 naR® average sales price of $368,400
neighborhood knowledge When it comes to selling real estate, Coldwell Banker Bain leads the region and industry on the strength of our local presence. We’ve been in virtually the same location for 44 years. Through rebuilds and remodels we have consistently provided superior real estate services to the community – and no one knows the area like we do. Our brokers outsell the competition and prove they are the most effective group of real estate professionals in the area. Plus, their dedication and focus on your needs and desires mean no one is more committed to customer service and your complete satisfaction than we are. As part of Coldwell Banker’s global network, we have the knowledge, training and resources to guide our clients through even the most complex transactions. Using the latest technology and capitalizing on local and national market dynamics, we make selling your home seamless and stressfree. Clients list with us confident that our innovation, skill and advocacy will get real results. And we do.
STRATEGIC LOCATIONS COVERING THE PACIFIC NORTHWEST Covering most of the Pacific Northwest, Coldwell Banker Bain has brokers in almost every corner of the region. Our extensive footprint ensures that your listing will get the kind of visibility it deserves. Your listing will be shared with over 1,200 brokers and agents covering the entire northwest region. NORTHWEST WASHINGTON
SOUTH SEATTLE
Bellingham Anacortes
Puyallup
NORTH SEATTLE
Gig Harbor
Everett Lynnwood Edmonds Marysville
Kent Station Tacoma Proctor Tacoma Main Tacoma N. End
KITSAP AREA Bainbridge Island
SEATTLE AREA
Silverdale
Lake Union Magnolia Capitol Hill Madison Park West Seattle
SOUTHWEST WASHINGTON
EASTSIDE Bellevue Mercer Island Duvall Kirkland Redmond Issaquah
Vancouver East Vancouver West Longview
OREGON Portland West Portland Uptown Lake Oswego Sisters Bend
MARKETING YOUR HOME Successfully selling your house depends on pricing, understanding the market and, most of all, exposure— you can’t sell your house if you don’t attract buyers. When you list your home with Coldwell Banker Bain you get a comprehensive marketing plan designed to give your home maximum exposure where buyers will find it.
Our PLAN CAN INCLUDE: • Comparative Market Analysis (CMA) • Staging Options • Professional Video & Photography • Virtual Tours • Web & Digital Marketing
EXPOSURE YOU CAN’T SELL YOUR HOUSE IF YOU DON’T ATTRACT BUYERS
• Social Media • Open House/Virtual Open House • Brand Recognition & Advertising
concierge service The Bridge NW Group provides a full-service and customized approach from our initial meeting through closing. With thoughtful analysis for intentional home preparation suggestions, we assist home sellers with the coordination of services readying their homes for sale using only proven vendors and resources. This ensures your home projects will be handled with faster and better service.
PRICING RIGHT PRICING YOUR HOME RIGHT WILL REDUCE YOUR DAYS ON THE MARKET
100% OF THE TIME
While we will work with you to set your home’s asking price, the buyer will set the sales price. If we price your home too high, you’ll miss out on potential buyers. Pricing your property at fair market value from the start will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in showings and offers. ASKING PRICE 15% Over Market Value
PERCENTAGE OF BUYERS THE PROPERTY APPEALS TO 20% of Buyers
10% Over Market Value
30% of Buyers
5% Over Market Value
50% of Buyers
Actual Market Value
95% of Buyers
0%
20%
40%
60%
80%
100%
FIRST IMPRESSIONS The largest number of potential buyers will view a newly listed home within the first 14 days on the market, and the number will decrease as the days on the market increases. This
Understanding the realities of the current market allows us to accurately assess your home and arrive at a price that properly positions your home for a successful sale.
To take advantage of this increased level of traffic and buyer interest, your property should be priced to sell at fair market value from the very start.
owin gs buye r sh
To get an accurate picture of market activity in your area, you’ll get a report that looks at houses similar to yours in size, location and features, whether they’re for sale, have sold, are pending or failed to sell.
Peak selling activity
home
COMPARATIVE MARKET ANALYSIS
pool of buyers includes home buyers just entering the market and, more importantly, buyers working with Realtors® who have already seen the existing inventory and have not found a home, making them eager to make an offer.
week 1
week 2
week 3
week 4
time on market (weeks)
STAGED HOMES SELL
75%
FASTER ON AVERAGE THAN NON-STAGED HOMES.
PROFESSIONAL VIDEO & PHOTOGRAPHY Buyers buy houses they fall in love with. Beautiful staging, stunning photography and engaging videos combine to make emotional connections that sell houses. We work with professional photographers who are skilled at making interiors and exteriors shine in any light, daytime or twilight. We know buyers love real estate videos and want to see more of them. That’s why we create a video tour of your home to give buyers the “inside look” they crave. It’s just one more way Coldwell Banker Bain excels in our commitment to marketing innovation
BEAUTIFUL S T A G I N G STUNNING T W I L I G H T
PHOTOGRAPHY
E N G A G I N G
V I D E O S
HOME STAGING Today’s sophisticated buyers expect the properties they view to be picture-perfect and move-in ready. Properly staged homes not only put a home’s best foot forward but also help buyers see themselves in the property. At Coldwell Banker Bain, we work with design professionals to make your home a must-have for buyers.
DRONE FOOTAGE Drone photography is a must for high-end property listings today. Why? Because aerial images sell homes. Listings with drone photography sell 68% faster than homes using traditional methods. Aerial photography enhances your listing, makes your home stand out, attracts more buyers and brings more buzz to your property.
HOMES WITH OPEN HOUSES SELL, ON AVERAGE, FOR
$9,046 MORE AND SPEND SEVEN FEWER DAYS ON THE MARKET THAN HOMES WITHOUT OPEN HOUSES Source: NAR 2019
VIRTUAL OPEN HOUSE/OPEN HOUSE When today’s buyers turn to the web to get information about a house, from property details to a photo gallery and video tour, does holding an open house still make sense? Absolutely! Even with a virtual open house there is nothing that beats speaking to a live person while touring a home. Buyers love open houses. Sellers need buyers. Research indicates that 48% of buyers use open houses in their home search. Plus, when I host your open house, I highlight all the best features of your property. That’s something only a knowledgeable listing broker can do. An open house is a win-win for everyone.
AN OPEN HOUSE IS A GREAT OPPORTUNITY TO GET FACE TO FACE WITH DECISION MAKERS
TARGETED DIGITAL MARKETING I tap my database of prospective clients to directly target the most likely buyers for your home. Because we know the neighborhood,can identify and email clients whose home-buying goals (location, home size, price, etc.) most closely match your property. OF users use smartphones to access their email Source: 99FIRMS
OF HOME SEARCHES BEGIN ONLINE Source: NAR
With more than 98% of home searches beginning online, it’s essential that your house have a polished and professional web presence. With your listing featured on the Multiple Listing Service (MLS), ColdwellBankerBain.com and ColdwellBanker.com, your home will get maximum exposure. Through Coldwell Banker Bain’s Distributed Listings program, your house will appear on more than 40 real estate and media sites, and over 500 syndicate sites including those dedicated to luxury properties. The total reach of our listing syndication includes hundreds of real estate sites, including the top 15: 1.
Zillow - 36M monthly visitors
9.
ReMax - 1.8M monthly visitors
2.
Trulia - 23M monthly visitors
10. HotPads - 1.75M monthly visitors
3.
Yahoo Homes - 20M monthly visitors
4.
Realtor.com - 18M monthly visitors
MOBILE OPENS
5.
Redfin - 6M monthly visitors
ACCOUNTED FOR
6.
Homes.com - 5M monthly visitors
OF ALL EMAIL OPENS
7.
Apartment Guide - 2.5M monthly visitors
14. Auction.com - 1.3M monthly visitors
Source: nar
8.
Curbed - 2M monthly visitors
15. ForRent.com - 1.2M monthly visitors
11. ZipRealty - 1.6M monthly visitors 12. Apartments.com - 1.5M monthly visitors 13. Rent.com - 1.4M monthly visitors
A GLOBAL PRESENCE OF EXISTING HOME SALES DURING APRIL 2019–MARCH 2020
AUTOMATIC EXPOSURE ON OVER
WEBSITES WORLDWIDE Source: statista
Coldwell Banker’s presence in 40 countries and territories means we can connect your home to a buyer who could be next-door or on the other side of the world. Our global presence showcases your listing on over 500 syndicate websites around the world, instantly. From California to Beijing, we have nearly 2,900 offices and over 94,000 professionals in our global network. Thanks to our brand reputation and skillful marketing, your home’s buyer is closer than you think. An over 110-year history of integrity, trust and results in residential and commercial real estate is what you get with the Coldwell Banker brand. Our reputation brings more visitors to our websites than other national real estate brand sites. Listing with Coldwell Banker Bain puts the strongest real estate network in the world to work for YOU!
NAR 2020 FOREIGN BUYER PURCHASES WERE
$74 BILLION APRIL 2019 − MARCH 2020
THE POWER OF A PRE MIUM GLOBAL BRAND The power and reach of the Coldwell Banker name stretch across 40 countries and territories, including the United States and Canada. The Coldwell Banker brand presence consists of approximately 2,900 offices worldwide in the following countries and regions (as of Dec. 31, 2020). Andorra Argentina Aruba Bahamas Bermuda Cambodia Canada Cayman Islands Chile China Costa Rica Curaçao Cyprus Dominican Republic Egypt England
France Grenada India Indonesia Ireland Italy Jamaica Luxembourg Malta Mexico Netherlands Portugal St. Maarten
Singapore Spain St. Kitts and Nevis Thailand Turkey Turks & Caicos United Arab Emirates United States Uruguay Virgin Islands (U.S.) Virgin Islands (British)
41 2,900 100,000 COUNTRIES
OFFICES GLOBALLY BROKERS WORLDWIDE