MY MISSION To develop lifelong business relationships by continually exceeding client expectations through open communication, zealous client advocacy, and honest dealing.
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BLAIR MUS Blair Mus Blair lives in Redmond with his wife, Emily, daughters Margaret, Charlotte, Violet, and his wonder dog Oscar. Before founding the Blair Mus Group, Blair worked independently selling real estate in the greater Seattle area since 2001. Blair’s sale production has consistently ranked in the top 2% of Coldwell Banker Bain Brokers region wide. Blair’s interest include spending time with his family and friends, laboring in his oversized yard, supporting University of Washington Football, and cheering on the Seattle Seahawks. Blair holds a bachelor’s degree from the University of Puget Sound and a master’s degree in International Management from Thunderbird, the American Graduate School of International Management. Blair honestly considers himself to be the most fortunate person on the face of the planet.
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ACCOMPLISHMENTS
CBB International Presidents Circle, 2016–2018
CBB International Presidents Elite, 2015
Multiple year recipient of the Seattle Magazine FIVE STAR Professional award
MEMBERSHIPS
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OUR GUARANTEE Coldwell Banker Bain offers the finest in real estate services. To assure you of our commitment to your satisfaction, we offer you this guarantee of our marketing services: if you are not satisfied with the efforts we are making to market your home, we agree to release you from your listing contract upon written request. If within thirty days after the closing of the sale of your home, it is determined that we have not performed the mutually agreed-upon marketing services, you may specify your dissatisfaction in a written document and request reimbursement from our portion of the sales commission.
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COMMUNITY “Take care of your business and your business will take care of you” is a quote I feel can be applied to our communities. Actively supporting and participating in local charities and community events is not only my responsibility but my privilege.
SUPPORTER OF: •• The
Northshore Preschool Coop through a Community Partnership with Coldwell Banker Bain
•• Roses
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for Rosemary Annual Supporter
•• Volunteer
Woodinville Little League
•• President
of the Emerald City Alumni Club of Phi Delta Theta
•• University
of Washington Tyee Donor
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FROM BEVERLY HILLS to Dubai, the Coldwell Banker brand enjoys a legacy and unmatched history of representing some of the world’s most iconic names and iconic homes. Our goal has never been to be the biggest, just the best. Operating in the Seattle metro luxury market since 1972, Coldwell Banker Bain has more than 40 years of experience fulfilling the real estate needs of a discerning clientele. Now, with an emphasis on global access and service, we’re elevating the standard for marketing premier properties in the Puget Sound area and the Pacific Northwest. Utilizing innovative, elegant marketing materials, breathtaking visuals, exclusive luxury signage and an improved web presence we deliver unparalleled levels of sophistication and success to our clients. Additionally, the power, reach and recognition of the Coldwell Banker brand – one that extends beyond borders – means greater global awareness for Coldwell Banker Bain listings. Our global syndication program automatically distributes luxury listings to the leading real estate portals around the world. But we don’t stop there. Our Coldwell Banker Bain Global group will assist brokers in working with international clients to truly understand their needs and desires.
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Luxury lives here. BlairMusGroup.com
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THE LEADER IN LUXURY REAL ESTATE The Pacific Northwest is known worldwide for its diversity and beauty. Extraordinary coastal views and mountain vistas provide amazing locations for the most luxurious properties. For some it is a dream. For others it is home. This is where Coldwell Banker Bain lives. We know our home. We know luxury. As a Coldwell banker Bain Global Luxury broker I am uniquely qualified to represent your interests. My commitment to you is to leverage my extensive knowledge of the luxury real estate market to sell your home. I use proven marketing strategies that include: •• Global listing syndication •• Social media campaigns •• Print and digital advertising •• A network of luxury brokers and their clients •• The most powerful brand in real estate marketing–Coldwell Banker
With these and many other resources behind me, I will see to it that your luxury property and its sale are handled with exceptional skill and care.
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TRULY GLOBAL With offices in 44 countries and more than 92,000 brokers worldwide, we are part of a very powerful global network. From our listing syndication to our international support team, we are a true global company. Buyers around the world can see our listings in their own language. Our international team, Coldwell Banker Bain Global, ensures that translations are not only accurate but also culturally relevant. Moreover, our technology enriches the luxury experience. With Matterport virtual tours, clients can virtually walk through our premier properties from any internet connection in the world. (In China our listing syndication provides access to these tours behind the Chinese firewall.) No matter where you are in the world, it’s evident that luxury lives here.
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OVER 40 YEARS OF LOCAL EXPERTISE Begun in Seattle as William A. Bain Associates, Coldwell Banker Bain has operated in the Northwest for over 40 years. We have 32 offices in Western Washington and Oregon, stretching from Anacortes to Lake Oswego, we are one of the largest Coldwell Banker affiliates in the world.
WIlliam A. Bain 14
WHY COLDWELL BANKER BAIN? When you list your home with Coldwell Banker Bain and me, you partner with the strength and stature of the nation’s most successful real estate network. Our brokers sell the highest number of homes for the highest aggregate dollar volume, and at a higher average sales price, than any realty company in the US. At Coldwell Banker Bain, we enlist our expertise in market evaluation, home preparation, strategic pricing, marketing and contract negotiation to deliver the results you expect. With the training, education and support Coldwell Banker Bain offers its brokers, we outperform and outsell our rivals – racking up an average home sales price that’s $85,444 higher than that of our nearest competitor. Considering our proven record of success, we are your best ally to help sell your home.
Bellingham
Anacortes
Everett
Lynnwood Edmonds Lake Union
Madison Park Duvall Kirkland
Magnolia Bainbridge Island Capitol Hill Mercer Island Gig Harbor
Bellevue
Redmond
Issaquah
Kent Station
Tacoma Main
Puyallup
Tacoma Proctor
Tacoma North End
Longview
WE OUTPERFORM AND OUTSELL OUR RIVALS – AVERAGING HOME SALES PRICES
16.5%
Vancouver West Portland West Lake Oswego
Vancouver East Portland Uptown Oregon City
HIGHER THAN THE NAR 2018 AVERAGE Source: National Association of Realtors®
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MARKETING YOUR HOME
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THE PROCESS OF PRICING YOUR HOME PREPARING HOME FOR MARKET
PRINT MARKETING
•• Walk-through with tips for showcasing the home and yard
•• High quality brochures
•• If needed, professional staging (either partial or full)
•• Just Listed postcards mailed to targeted addresses
•• Professional photography session
TOURS/OPEN HOUSES
SOCIAL MEDIA •• Facebook – @ColdwellBankerBainPortlandUptown
•• CBBain Office Tour– 25-50 CBBain agents – Tuesday morning
•• Instagram – @CBBainUptownPortland
•• Broker’s Open House
•• Twitter – @CBBain_Uptown
•• Sunday Open House – if requested
•• Pinterest – Coldwell Banker Bain | Uptown Portland
INTERNET ADVERTISING
COMMUNICATION
•• Multiple Listing Service
•• Weekly update
•• Coldwell Banker Bain Website
•• Each agent who shows the house contacted for feedback
•• patrickhenry.coldwellbankerbain.com •• Personalized website for your home •• Marketed to hundreds of home-buyer websites
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STRATEGICALLY PRICING YOUR HOME Determining the best asking price for a home is one of the most challenging, and also most important, aspects of selling it. In fact, it’s a balancing act. You don’t want to set a price so high that it discourages showings and serious offers from the very qualified, motivated buyers who would ultimately determine your property’s top market value. On the other hand, you don’t want to set a price so low that it attracts lots of interest, but sets the stage for offers and negotiations that could result in you getting less than the market would actually support if you were a little more aggressive. Moreover, this balancing act is even trickier now, given that we’re still in a buyer’s market that is fraught with a variety of economic uncertainties. All the more reason why, when you decide to sell, you should do plenty of research and seek out the advice of one or more experienced REALTORS ® and financial professionals.
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SO WHAT’S YOUR HOME REALLY WORTH? In a perfect world, your home’s value would be everything you think and need it to be. Perhaps you have specific financial goals or you’ve just made an offer on another home that is dependent on selling your home at a certain price within a certain time frame. But, simply put, your home’s value is not determined by you, but by what the market is willing to pay for it at a given time. These days, the market increasingly includes buyers who have researched property values over the internet for months, have already viewed at least 10 homes, and are not under any pressure to buy. Indeed, they may be quite hesitant for fear of missing out on one of those unbelievable deals that continue to pop up.
In trying to determine your home’s true market value and, as such, set your expectations for what you’re likely to sell it for, you should: 1. Try to be impartial. 2. Remember why you are selling. 3. Research online and in person.
The Bottom Line: Realistic Pricing IS Strategic Pricing!
All this is why, pricing your home realistically from the beginning is important, particularly in a seller’s market like this one. You’ll not only attract more buyers, you’ll attract the right buyers: qualified, motivated and willing to pay top market value for your home.
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PREPARING YOUR HOME FOR MARKET Today’s sophisticated buyers expect the properties they view to be pictureperfect and move-in ready. Properly staged homes not only put a home’s best foot forward but also help buyers see themselves in the property. If necessary, I’ll work with design professionals to make your home a must-have for buyers. We will start with a walk-through with tips for showcasing the home and yard and then: •• If needed, professional staging (either partial or full) •• Professional photography session
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PROFESSIONAL PHOTOGRAPHY Buyers buy houses they fall in love with. Beautiful staging, stunning photography and engaging videos combine to make emotional connections that sell houses. We work with professional photographers who are skilled at making interiors and exteriors shine in any light, daytime or twilight. My photographers are the best in the business and use lighting to bring out your home’s best features. I work with my photographers to decide the best time of day for the shoot (so the sun is to the best advantage), and while at the shoot we collaborate on creative and flattering compositions. Many clients tell me that they fall in love all over again with their home after viewing the photos! Photos of your home will make or break the first impression!
There is little comparison to the low quality image above and the professional image to the left. Even though they are the same property, there is little doubt which image will get a better response.
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B E A U T I F U L S T A G I N G S T U N N I N G T W I L I G H T PHOTOGRAPHY
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OPEN HOUSES When today’s buyers turn to the web to get information about a house, from property details to a photo gallery and video tour, does holding an open house still make sense? At Coldwell Banker Bain we say “yes.” Open houses are an efficient marketing tool, exposing homes to more buyers in less time. Buyers love open houses. Sellers need buyers. Research indicates that 45% of buyers use open houses in their home search. Plus, when I host your open house, I highlight all the best features of your property. That’s something only a knowledgeable listing broker can do. An open house is a win-win for everyone.
53% 53%
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OF BUYERS USE OPEN HOUSES IN THEIR HOME SEARCH
AN OPEN HOUSE IS A GREAT OPPORTUNITY TO GET FACE TO FACE WITH DECISION MAKERS
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ONLINE MARKETING With more than 92% of home searches beginning online, it’s essential that your house have a polished and professional web presence. With your listing featured on the Regional Multiple Listing Service (RMLS), ColdwellBankerBain.com and ColdwellBanker.com, your home will get maximum exposure. Through Coldwell Banker Bain’s Distributed Listings program, your house will appear on more than 40 real estate and media sites, and over 500 syndicate sites including those dedicated to luxury properties. Teamed with our database of prospective buyers and our digital email campaigns, we will market across a wider platform than any other real estate company can offer.
COLDWELL BANKER CURRENTLY FEEDS LISTINGS TO THE FOLLOWING SITES:
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•• Century21.com
•• LandAndFarm
•• Zillow Network
•• HAR.com
•• LandsOfAmerica
•• HomeWinks.com
•• HomeFinder.com
•• RealtyExecutives.com
•• KeyBoom!
•• Homes & Land
•• Redefy
•• LandWatch.com
•• Homes.com
•• remax.com
•• LuxuryRealEstate.com
•• HomeSteps
•• Trulia
•• Real-Buzz
•• Juwai
•• USAA
•• RealtyTrac.com
COLDWELL BANKER MAINTAINED THE HIGHEST CONVERSION RATE IN THE INDUSTRY,
54% 51%
HIGHER THAN TRULIA AND
HIGHER THAN ZILLOW.
93% BlairMusGroup.com
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SOCIAL MEDIA Thanks to popular networks such as Facebook, Twitter, Google+ and Instagram, it’s easier than ever to reach scores of potential home buyers and to share your listing with friends and family. The icons for these social media sites will be prominently featured and easily recognizable on your home’s property detail page, giving your listing even greater potential to reach the right buyers with the right message via the right medium. That’s the Coldwell Banker Bain advantage.
KLOUT SCORES
ERA
BERKSHIRE HATHAWAY
CHRISTIE’S HOMES
KELLER WILLIAMS
SOTHEBY’S
BETTER HOMES & GARDENS
CENTURY 21
RE/MAX
TRULIA
ZILLOW
COLDWELL BANKER
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INSTAGRAM HAS OVER 1 BILLION ACTIVE USERS FACEBOOK HAS 2.4 BILLION ACTIVE USERS, 96% OF THESE USERS ARE ON MOBILE DEVICES
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ADVERTISING The greatest products or services in the world won’t mean much if nobody knows they exist. We advertise our brand as well as our listings. Coldwell Banker is the most trusted name in real estate for a reason. For over 100 years our brand has stood for superior service and expertise. In addition to the print advertising we run, our targeted digital advertising takes us to a whole new level of exposure. From advertising on Facebook to advertising in the Rocketfuel ad network we reach millions of viewers every month.
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An international marketing campaign through Tourfactory
D I R E C T
MOBILE FIRST SINGLE PROPERTY SITES Developed by Tourfactory
E M A I L
to past clients and the buyer/seller public
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TESTIMONIALS Blair is always there for his clients and he is also very prepared. There were many times when my wife and I had a question or wanted to go view a home but we thought...no he is probably busy right now. I would call him anyway and he would find a window of time, usually that day to meet up. He is very knowledgeable about the market and had the correct strategy in mind for each house we viewed during this crazy market. We ended up using the strategy that he laid out and not only did we get the house we wanted, but under asking price. I will definitely recommend Blair to my friends and family.
— David Pfeifer Blair Mus and Marc Roseman are fully committed to providing excellent customer service from beginning to end and beyond your real estate transaction. They both have great attention to detail, terrific follow through on questions that arise and make sure all needs of the client are met.
— Theresa Schoenfeld Family Trust We’ve used Blair four times now and if we didn’t move out of state we would have used him to buy our new house in Indiana. He’s been great to work with both professionally and personally!
— John Morrow
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Blair Mus represented both sides for us: purchasing our new home and helping us sell our existing home! Our new home was a very hot property and looked to be a multiple bid situation. Blair gave us suggestions to insure that our offer stood out among the others. We were so thrilled to learn our bid was accepted! On the buy side, he provided staging and a list of to-do items to help us prep our property and maximize our sale price. Our house sold very quickly and we were thrilled. It was so nice to have an experienced Realtor ensure that every detail was taken care of. The whole process has gone very smoothly. We highly recommend Blair Mus and Coldwell Banker Bain.
— Frederick Rosenberry Blair provided extremely professional and proficient service throughout the sale of our home and the purchase of a new one. He represented our interests effectively in all matters and we had full confidence in his handling of both processes. we cannot recommend him too highly.
— Matthew Compton Blair kept us informed and calm during the entire process, which was very important as we were first time home buyers. When we went out to look at homes for the first or 30th time he made sure we felt like his only customers. It was a great experience!
— Kyle Lekness
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TESTIMONIALS Blair Mus is an awesome Realtor and we have already given his name to some friends! He went above and beyond to make this stressful time as smooth as possible. He is very detail oriented and a great communicator. Thanks Blair!!
— Michael Nicholas Blair is very responsive and professional. He did a good job with his market analysis, and we ended up selling our house for what he valued our house at. He takes the time to explain all the details, and answers any questions. If Blair can’t answer his phone, he WILL get back to you very quickly, always on the same day and usually within one hour. I have already recommended Blair to two other families that are thinking of selling their houses.
— Marilyn Mus dba C-Town LLC Blair Mus was very good and understanding. He helped us through the process and made sure the other agent was on time. Even during the longer periods when we had issues with the seller. Keeping us informed through the entire process made it a pleasing experience.
— Ian Erickson Thank you so very much for all of your help in our home buying process. You made the tough parts so much easier due to your diligence, responsiveness, and great communication. And to top it off, you’re just an overall fun guy! Like we’ve said before, we will recommend you without hesitation to all of our friends, we absolutely love our home. Thank you!
— Mark Shapiro
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Blair was so enthusiastic while negotiating on my behalf, it was as if he was selling his own home. My sale price was well beyond my expectation and there is no doubt that Blair’s negotiation skills made it possible.
— Brian Metzger As you look for an agent, remind yourself that you deserve to feel like a person, and not a commission. Blair is full of honesty and integrity and gave us great respect. I can whole-heartedly declare that if you are looking for an agent that is sincere about fulfilling YOUR interests, it is Blair!
— Craig and Erin Watson The experience of selling our house was a positive one with the guidance, support and candor provided by Blair Mus. Blair was a real delight to work with, so much so that we are working with him again on the purchase of our new home!
— Alina Polyak Blair Mus is knowledgeable and knows what he’s doing! He’s also very attentive and is true to his word.
— Nicholas Mundil
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TESTIMONIALS Blair provided service beyond our expectations and has made our home buying experiences very enjoyable. Blair is a great communicator, manages expectations, and is sincere, friendly, and a genuinely good person. Empathy The Blair Mus Group (BMG) is dedicated to truly hearing our clients. We approach every client experience as unique and refuse to take a mere cookie-cutter approach to the way that we do business. From our very first encounter with clients, we are on a mission to truly understand what they are hoping to achieve. With this knowledge in mind, we work hard to find solutions that best fit our clients and their families. Referrals Blair Mus Group operates differently than most real estate brokers. Rather than endlessly prospecting for new clients, we spend our time working for our clients. Our client’s willingness to refer us to their family, friends, and associates, allows us to focus on what is most important, achieving their goals. “As you search for a broker, remind yourself that you deserve to feel like a person and not like a commission. BMG is full of honesty and integrity and took the time to truly listen to what we wanted in a home. Simply put, they gave us great respect. I can whole heartedly declare that if you are looking for Brokers that are sincere about fulfilling your unique interests it is the Blair Mus Group.”
— Brian Metzger, Lynnwood, WA “I heartily reccomend BMG to anyone that I can. BMG has shown time and again their intense commitment to my wife and I as lifelong clients, which we greatly appreciate. Dealing with BMG is one of the things making me look forward to the next time I purchase a home.
— Brian Terril, Bothell, WA
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Safety Purchase and sale agreements are often over 25 pages long and full of obligations, timeframes, and legal specifics. Whether clients are purchasing or selling a home, we understand real estate contracts inside and out. Our expertise in this area allows us to make sure that our client’s interests are always protected. “BMG’s contract knowledge and mastery of our transaction from mutual acceptance to close really made my wife and I comfortable throughout the entire process.”
— Eric Simsauser, Seattle, WA Communication We understand that buying or selling a home can be an emotional and stressful experience. In order to alleviate the anxiety that comes along with such major transitions, BMG is dedicated to keeping our clients informed at all times. Daily communication, in whatever form our clients are most comfortable with, ensures that they can relax knowing exactly what is going on during their purchase or sale. “We were using another broker and were constantly frustrated with the lack of communication on the status of our home sale. We noticed significant improvement in communication the minute we switched to the Blair Mus Group. BMG updated us daily with activity reports and comments provided by buyers and other Brokers. BMG’s communication was first rate.”
— Jason Delles, Renton, WA
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BOTHELL
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SOLD PRICE $856,500
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BOTHELL
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SOLD PRICE $875,000
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BOTHELL
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SOLD PRICE $875,000
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BOTHELL
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SOLD PRICE $1,106,000
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KIRKLAND
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SOLD PRICE $1,295,000
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REDMOND
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SOLD PRICE $1,110,000
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SEATTLE
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SOLD PRICE $775,000
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SEATTLE
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SOLD PRICE $3,614,500
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NOW, MORE THAN EVER, EXPERIENCE MATTERS. Market knowledge does not come from a phone, computer or pad. Instead, true market knowledge comes from years of practice in real estate. Whether it is listing and selling hundreds of properties, helping executives from the region’s most prestigious companies relocate to the area, or helping developers acquire property, my qualifications are rooted in nearly 20 years of working in real estate. It would be my pleasure to put this experience to work for you and your family. I also understand that in today’s real estate market, experience alone is not enough. I constantly strive to differentiate how I do business in this ever-changing market. Whether that means providing clients with superior marketing and online exposure for their home or providing a unique pre-listing concierge service that takes the stress out of prepping a property for market, I am constantly striving to improve as a service provider. It would be my pleasure to sit down with you to discuss how I do business differently and how that difference would help you reach your real estate goals. Thank you so much for your consideration!
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BLAIR MUS 550 Kirkland Way, Suite 100A Kirkland, WA 98033 Cell: (206) 849-0983 Office: (425) 602-4190 blairmusgroup.com
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