GL Patrick Henry Presentation

When the prestige of the Coldwell Banker® name aligns with the expertise of today’s leading luxury real estate masters and the reach of an international network in 43 countries and territories, the extraordinary is possible.

LOCAL EXPERTISE BRAND POWER GLOBAL CONNECTIONS A LEADER IN LUXURY MARKETING MASTERS

This is the Coldwell Banker Bain Global Luxury® program at it’s essence.

LOCAL EXPERTISE A name that commands instant respect and trust the world over

OVER 40 YE ARS OF LOCAL E XPERTISE Begun in Seattle as William A. Bain Associates, Coldwell Banker Bain has operated in the Northwest for over 40 years. We have 32 offices stretching from Bellingham, WA to Bend, OR. We are one of the largest Coldwell Banker affiliates in the world.

32

1200+

40.3%

OFFICES

BROKERS

HIGHER

Covering most of the Pacific Northwest, Coldwell Banker Bain has brokers in almost every corner of the region

Our extensive footprint ensures that your listing will get the kind of visibility it deserves. Your listing will be shared with over 1,200 brokers and agents covering the entire region

Than the NWMLS average, outperforming and outselling our rivals—averaging home sale prices 1

WASHINGTON

Issaquah

Portland Uptown

Tacoma North

Anacortes

Kent Station

Portland West

Tacoma Proctor

Bainbridge Island

Kirkland

Puyallup

Bellevue

Lake Oswego

Redmond

Vancouver East

Bellingham

Longview

Relocation &

Bend

Lynnwood

Business Development

Duvall

Madison Park

Seattle - Capitol Hill

Edmonds

Magnolia

Seattle - Lake Union

OregonCity

Everett

Marysville

Silverdale

Portland Uptown

Gig Harbor

Mercer Island

Tacoma Main

Portland West

Vancouver West OREGON

Bend

1. Source; NWMLAS & TrendGraphix

COLDWELL BANKER BAIN GLOBAL LUXURY | 5

BRAND POWER A name that commands instant respect and trust the world over

A CENTURY OF “FIRSTS” The Coldwell Banker® brand has always lived on the cutting edge of luxury, cemented by more that a century of innovation. This pioneering spirit can be traced to San Francisco’s financial district in 1906, to Manhattan’s prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by capturing fine estate homes on film, to our world wide presence today as a a trailblazer in video, mobile, social media, and smart home technology.

In 2020, we unveiled an exciting change to the Coldwell Banker Global Luxury® program—with the much anticipated debut of a new look. The redesigned and reimagined Coldwell Banker Global Luxury® logo elegantly reflects the exceptional nature of the program’s luxury Property Specialists and that of their distinguished clientele.

1906

Two visionaries establish Coldwell Banker on the foundation of ethical business practices in the real estate industry, a first for it’s time.

1933

For the first time, prized estates are marketed through motion-picture technology.

2010

Coldwell Banker Real Estate becomes the first national real estate company to launch a YouTube™ channel.

2017

A new era of luxury real estate begins with the Coldwell Banker Luxury program.

2018

The Homes & Estates publication wins Gold at the 2018 Astra awards from New Jersey Communications, Advertising and Marketing Association (NJCAMA).

2019

Coldwell Banker-affiliated agents handled 27,595 transaction sides of homes priced at $1 million or more in 2019—more than any other real estate brand.*

2020

Coldwell Banker Global Luxury launches elegant new logo and design style.

*Data based on closed and recorded transaction sides of homes sold for more than $1 million or more as reported by the U.S. Coldwell Banker franchise system for 2019.

GLOBAL CONNECTIONS Crossing oceans, continents, and language barriers

POWER IN NUMBERS The Coldwell Banker® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.

94,000

2,900

43

AGENTS

OFFICES

COUNTRIES & TERRITORIES

Andorra Argentina Aruba Bahamas Bermuda Canada Cayman Islands China Columbia Costa Rica Curaçao

Cyprus Dominican Republic Egypt England France Grenada India Indonesia Ireland Italy Jamaica

Malta Mexico Monaco Netherlands Panama Portugal Puerto Rico Romania Singapore Spain St. Kitts/Nevis

St. Maarten St. Martin Thailand Turkey Turks & Caicos United Arab Emirates United States Uruguay Virgin Islands (British) 1 Virgin Islands (US) 2

1. Cayman Islands consist of the islands of Grand Cayman, Cayman Brac, and Little Cayman. 2. British Virgin Islands consist of the islands of Angada, Jost Van Dyke, Tortola, Virgin Gorda, along with additional smaller cays and private islands. 3. U.S. Virgin Islands consist of the main islands of St. Croix, St. John, St. Thomas, Water island, plus several additional small islands. As of 12/31/2019

COLDWELL BANKER BAIN GLOBAL LUXURY | 9

A LEADER IN LUXURY Exceeding expectations and creating exceptional experiences

SUCCESS BY THE NUMBERS The Luxury Property specialists aligned with the Coldwell Banker Global Luxury® program are masters at their profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day. In 2019 Coldwell Banker affiliated agents achieved tremendous results.

#1

$144.4

$1.9m

27,595

IN $1M+ SA LES

MILLION

MILLION

SIDES

Coldwell Banker

In sales each day 1

average sales price of

$1 MILLION+

agents handled more

$1 MILLION+

transaction sides 1

$1 MILLION+ sales

transaction sides 1

than any national real estate brand

1. Average daily sales. Data based on closed and recorded and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates in the U.S. Coldwell Banker® franchise system for the calendar year 2019. USD$. Total volume calculated by mutiplying the number of buyer and/or seller sides by sales price.

COLDWELL BANKER BAIN GLOBAL LUXURY | 11

MARKETING GURUS Setting a new standard by which many of the world’s finest estates are bought and sold

360° MARKETING APPROACH The Coldwell Banker Global Luxury® program offers an impressive global stage from which to showcase your home.

Coldwell Banker Global Luxury property specialists are truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.

PRINT MEDIA

DIRECT MARKETING

PUBLIC RELATIONS

360˚ MARKETING PLAN

PERSONAL NETWORK

SOCIAL MEDIA

LIVE EVENTS

COLDWELL BANKER BAIN GLOBAL LUXURY | 13

E X PA N S I V E O N L I N E S Y N D I C AT I O N Finding a discerning buyer for a one-of-a-kind property takes ingenuity— and an expert command of today’s online arena. The Coldwell Banker Global Luxury® program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent rweal estate websites, including WSJ. com, JamesEdition.com, RobbReport.com, uniqueHomes.com and international websites through ListHub Global.

JamesEdition, Bloomberg, Barron’s, mansion Global and Penta display properties priced at $1m+. ListHub Global displays properties priced at $2M+.

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E L I T E I N T E R N AT I O N A L S Y N D I C AT I O N The Coldwell Banker global Luxury program has partnered wuith some of the world’s most exclusive and highperformance real estate syndication websites to maximize the global exposure of your luxury home.

COLDWELL BANKER BAIN GLOBAL LUXURY | 15

C O L D W E L L B A N K E R L U X U R Y. C O M The Coldwell Banker Global Luxury website connects an affluent audience to some of the world’s finest homes. From golf course properties to wine country estates, the website’s cutting-edge lifestyle search allows potential buyers to select propoerties according to their passions. Multiple language translations and currency conversion tools also allow international buyers to tailor their user experience. A built-in referral networkfor Luxury Property Specialists’ exclusive use links us to toher high-end real estate professionals locally and around the world.

16 | COLDWELL BANKER BAIN GLOBAL LUXURY

98% OF HOME SEARCHES BEGIN ONLINE With more than 98% of home searches beginning online, it’s essential that your house have a polished and professional web presence. With your listing featured on the Multiple Listing Service (MLS), ColdwellBankerBain.com and ColdwellBanker.com, your home will get maximum exposure. Through Coldwell Banker Bain’s Distributed Listings program, your house will appear on more than 40 real estate and media sites, and over 500 syndicate sites including those dedicated to luxury properties.

THE TOTAL REACH OF OUR LISTING SYNDICATION INCLUDES HUNDREDS OF REAL ESTATE SITES, INCLUDING THE TOP 15:

1.

Zillow - 36,000,000 Monthly Visitors

9.

ReMax - 1,800,000 Monthly Visitors

2.

Trulia - 23,000,000 Monthly Visitors

10. HotPads - 1,750,000 Monthly Visitors

3.

Yahoo Homes - 20,000,000 Monthly Visitors

4.

Realtor.com - 18,000,000 Monthly Visitors

5.

Redfin - 6,000,000 Monthly Visitors

6.

Homes.com - 5,000,000 Monthly Visitors

7.

Apartment Guide - 2,500,000 Monthly Visitors

14. Auction.com - 1,300,000 Monthly Visitors

8.

Curbed - 2,000,000 Monthly Visitors

15. ForRent.com - 1,200,000 Monthly Visitors

11. ZipRealty - 1,600,000 Monthly Visitors 12. Apartments.com - 1,500,000 Monthly Visitors 13. Rent.com - 1,400,000 Monthly Visitors

COLDWELL BANKER BAIN GLOBAL LUXURY | 17

MOBILE MARKETING The Coldwell Banker® brand has long regarded mobile marketing as the future of luxury. Expertise in the mobile space has led to the creation of a unique suite of products designed to give us the ability to respond immediately to online leads and maintain relationships with affluent clients who are on the go.

18 | COLDWELL BANKER BAIN GLOBAL LUXURY

SOCIAL MEDIA The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under the Coldwell Banker Global Luxury® banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world.

116

243

97

112

THOUSAND +

THOUSAND +

THOUSAND +

MILLION +

Instagram

Facebook

Twitter

Video views on

followers 1

followers 2

followers 3

Facebook and YouTube 4

1. Source Instagram, 2. Source Facebook, 3. Source Twitter, 4. Source Facebook, YouTube™

COLDWELL BANKER BAIN GLOBAL LUXURY | 19

H O M E S & E S TAT E S There is something special about capturing the essence of a property in print. The intricate details, the design, the art, the craftsmanship, the light of the home — all of it lives in a state of permanence through classic storytelling and beautiful photography in Homes & Estates, the proprietary publication of the Coldwell Banker Global Luxury® program.

Distributed four times a year and paired with two leading publications, Unique Homes and The Wall Street Journal, Homes & Estates offerers stories of lifestyle inspiration in a range of luxury pursuits, including real estate, architecture, design, art, fashion, culture, and travel.

20 | COLDWELL BANKER BAIN GLOBAL LUXURY

H O M E S & E S TAT E S R E A D E R S H I P

Total Annual Reach*

1.3 million

GLOBAL PRINT EDITION

UNIQUE HOMES

150,000+

D I G I TA L

100,000+

100,000+

PER ISSUE

PER ISSUE

PER ISSUE •

Direct mail to high-net-worth individuals with a minimum property value of $2 million and $25 million net worth, and top clients of Coldwell Banker® affiliated agents

•

Insertion into Unique Homes magazine, which has a readership representing more than 80 countries

Placement on select newsstands in the U.S., Canada, Mexico, Europe, Asia, the Middle East, Australia, and South America

•

Distribution of Coldwell Banker offices worldwide and top clients of Coldwell Banker affiliated agents

•

Placement in first-class/ member lounges for more than 30 international and domestic airlines

Digital editions are mailed to a targeted group of affluent consumers and subscribers of the Coldwell Banker Global Luxury Blog

•

Promotion on UniqueHomes.com

THE WALL STREET JOURNAL

•

•

S U P P L E M E N TA L E D I TION

200,000+ PER ISSUE •

Insertion into subscriber copies of the Friday edition of The Wall Street Journal in top ZIP codes in the following metropolitan areas: Boston, New York, Chicago, Miami, Los Angeles, Santa Barbara, Orange County, San Francisco and Seattle

•

Direct mail to WealthEngine’s Demi-Billionaire List, ultra-highnet-worth (UHNW) individuals and top clients of Coldwell Banker agents

* Combined print and digital publications

COLDWELL BANKER BAIN GLOBAL LUXURY | 21

LOCAL MARKET Portland, Oregon

PORTLAND Portland is an urban gem that draws locals and tourists alike to its rich stew of natural beauty, quirky shops, artful galleries, fine dining, theater, music, parks and more. And when it comes to selling real estate, Coldwell Banker Bain’s Portland Uptown office succeeds precisely because we know and love this vibrant community that we call home. Our conscientious and award-winning brokers are career professionals who are driven to excel for you. Their keen focus on your needs and desires means no one is more committed to customer service and your complete satisfaction than we are.

P R O P E RT I E S AVA I L A B L E :

2,873 AV E R A G E P R O P E RT Y VA L U E :

$2.2 MILLION H I G H E S T P R O P E RT Y VA L U E :

$12.5 MILLION

Source: TrendGraphix Oct. 29, 2021. Based on data available at the end of September 2021. Information and statistics derived from Northwest Multiple Listing Service and RMLS.

MARKET E VA L U AT I O N The best price obtainable for your home will ultimately be determined by the dynamics of the market, including factors as:

1.

2.

3.

Location Buyer Demand Financing

If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases the number of showings and the percentage of qualified buyers viewing your home.

24 | COLDWELL BANKER BAIN GLOBAL LUXURY

M A R K E T E VA L U AT I O N Overpricing drawbacks are numerous and rarely to your benefit.

•

Pricing your property higher than comparable properties may actually help sell another property more quickly than yours

•

Overpricing may attract the wrong buyers

•

Agents will miss showing your property to potentially qualified buyers because your home is out of their clients price range

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E X P E R I E N C E D R E P R E S E N TAT I O N

Patrick J Henry, P.C., ABR, GRI As a licensed Broker since 1998, I pride myself on my integrity, success in this industry and a strong level of passion. I love what I do! I bring over 13 years of Sales & Management from Nordstrom, as well as an incredible amount of knowledge about all our Portland area neighborhoods. In fact, I was born and raised in Portland, less than 1 mile from my office!

I will guide you in all aspects of the Real Estate market - homes in all price ranges, close-in urban neighborhoods, both Eastside & Westside - Whatever your Real Estate goals, I’ll do my best to make the process easy for you. Every detail of your transaction will be handled quickly, efficiently, and accurately.

Whether buying or selling, I will work with you to develop a strategy that will be the best for you. When selling, I will work with you to develop a marketing plan that attracts the right price & the right buyer. When buying, my in-depth neighborhood expertise, as well as current market knowledge will allow me to provide a range of homes that specifically fit your wants & needs. I’m here to help!

My experience and partnership with Coldwell Banker Bain will ensure that you receive all the attention you deserve.

COLDWELL BANKER BAIN GLOBAL LUXURY | 27

Patrick J. Henry, P.C., ABR, GRI global luxury Specialist

503.789.6002 | patrickhenry@cbbain.com patrickhenry.cbbain.com Portland Uptown | 636 NW 21st Ave | Portlan, OR 97209

©2021 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. 202CPY_8/20