REGIONAL MARKETING OVERVIEW by Coldwell Banker Bain

Regional Marketing Support Marketing for you.

Prospecting & Connecting

farming tools

Postcards There is no cost for the set up of our templated postcards. Once complete, we will upload the final postcard to XpressDocs for you, or your staff, to complete the order. XpressDocs will take care of the addressing, printing, and mailing of your cards – or have them shipped to you for hand delivery. Choose from our library of templates such as “Ready to Sell?” or “What is your home worth?”. Looking for some data to send out? Our stats card allows you to target a specific area with the latest market info, while our MarketFLASH card provides a blanket look at the statistics for the county. Our seasonal cards such as “Happy Holidays” or “Farmers Markets” provide you with that extra touch to your customers throughout the year.

Postcard SAMPLES

Eblasts/Social Media Posts Touch your customers digitally with our monthly newsletter, MarketFLASH stats, seasonal greetings, and more. Our monthly campaigns automate the process for you, giving you more time to focus on other aspects of your business. For those on social media (Facebook Business, Twitter or LinkedIn), take advantage of DeltaNet’s automatic postings feature with the My Customer For Life (MCFL) campaign, new listings, sold, and open house announcements. Our library of static and animated social media posts will keep your feed full of content and your customers engaged. cbbain.com/broker-social-media

My customer for life (MCFL) The MCFL articles can be found in DeltaNet Under the Marketing tab. These articles can be set to send/post weekly, bi-weekly, monthly or quarterly. Each article links back to your personal Cbbain webpage so your branding will shadow them as they browse the site. These articles are written by DeltaNet and include a Buying, Selling and Home Improvement article in each edition. The articles can also be browsed and sent individually through the articles link in DN.

Bain monthly newsletters Our monthly newsletter includes both general real estate articles as well as branch specific articles and is branded with your information. The campaign is updated each month and sent to send on the 1st Monday of the month. This can also be sent as an eblast or a print version can be created and ordered through Xpressdocs.

MarketFLASH The marketFLASH report is produced the second week of the month. The data used to create the report is provided by the NWMLS and is based on the NWMLS areas. The report includes data for active listings for the previous month and YTD, closed sales for the previous month and YTD, the median sales price YTD, average days on market (DOM) YTD, and the appreciation percentage year over year. MarketFLASH can be used as an eblast, postcard, social media post and/or through the campaigns feature. The campaign is set to send on the 3rd Monday of the month to allow appropriate spacing from those agents sending the monthly newsletter.

Additionally, this can be sent as a trifold mailing using Xpressdocs to address, print, fold, label and mail. The cost for this service for 200-299 mailers is between $1.08-$1.14/per mailer depending on your speed of service. Currently this report is available in King, Snohomish, Pierce, Thurston, Skagit, Island, Whatcom, Kitsap, Cowlitz, and Clark counties in Washington State. Unfortunately, marketFLASH it not available in Oregon at this time, although we are looking into options to make that possible.

Keybox wraps Want to spice up your key box? Brand them with your name and information! Marketing will provide you with the template and your office staff can help you place the order.

Celebrate your success!

Broker promotion

Testimonials & Reviews We know that today’s consumers pay attention and value reviews and testimonials when making buying or selling decisions. We also know that reviews are showing up in Google searches and can have a big impact on your search rankings, customers choosing you, and managing your online reputation. With DeltaNet you can link your branded reviews page to your Zillow or Facebook business account and collect all your reviews in one easy to access place. If you want to allow your clients to leave a review at their leisure, turn on the contact form on your page and they can click and send a review which will appear on your page automatically. All Bain agents have a page, just add customer-reviews to the end of your URL. For example: Janedoe.cbbain.com/customer-reviews Once you have the review, what do you do with it? Celebrate it with a social media post! Add the link to your branded reviews page to your email signature. Get the word out how great you are!

Agent introduction Now that you have the tools to share your expertise, let everyone know you are here to help them! Our introduction cards can be created as a postcard, social media post, or an eblast.

Buyer & seller books and guides Customized with your bio, testimonials, designations, and awards as applicable, our buyer and seller books take an in-depth look at the services we provide for our clients. If a book is too much for you, we also have the guides which are a condensed version with the same information. These books and guides can be professionally bound and printed and/or can be uploaded to your Bain webpage for digital use. The templated version of both items is no cost. However, keep in mind there is a cost for professional printing, as well as minimum order requirements. We also have an extended version available for those who want to customize their books with additional pages or designs. These are considered a custom project and a fee would apply.

Broker webpages Today’s savvy consumers understand the importance of using the internet to market and find homes. As a Coldwell Banker Bain broker, you have not only your agent website on coldwellbankerbain.com, but you also have an additional profile/website on the coldwellbanker.com website. Setting up these profiles/websites will begin your process of establishing your online presence.

Each broker receives a standard broker webpage as a part of CBBAIN, however, we can help you spice these sites up with a few small changes!

Upload your own cover photo or choose from our library of options • Add a slideshow in replace of the still photo • Complete your bio • Add your logo • Add your headshot • Select from various quick search options such as “Find your next home” or What’s your home worth?” • Add your designations and designation logos • Purchase a domain name to direct to your Bain webpage (please see office staff for naming restrictions) • Add hyperlinks to your favorite real estate or area pages • Add your social media links • Write a blog, or use ours! • Add custom pages *fee applies …and many more options! •

Custom webpages are also available for a fee. Please email marketingsupport@cbbain.com to discuss your project and receive an estimate of cost.

giphys Staying in front of your clients is easier than ever with the animated GIFs and GIF stickers that we have available on our searchable Giphy channel. Just snap a pic, send to Instagram or Facebook, and select the GIF or sticker that you want to use. Customizable versions are also available for a charge. There is a minimum of 5 GIFs and you must have your own channel to host them on. Your Regional Marketing Specialist can help you get started!

Get your listing noticed

listing marketing Property flyers and brochures Property websites and vanity pages. Attract buyers on the web using your listing’s unique property website or vanity page. Custom landing pages are also available for a fee.

Our listing templates are stunning and are sure to wow potential buyers. Choose from 1 or 2 sided 8.5 x 11 flyers, or 11 x 17 folding brochure. Easily place a request through the listing marketing catalog or email your request to marketingsupport@cbbain.com. We know there a lot of variables to when a listing goes live, we ask that you allow as much notice as possible when requesting a flyer. Same days requests are often difficult to accommodate.

creative on demand Create flyers, ecards, and postcards on your time using DeltaNet’s creative studio. Listing information is pulled directly into your project from the MLS. Please note, although this is a great option when you are in a bind, it does not give you as much flexibility as the flyers created by your Regional Marketing Specialist. Pictures can be changed, but not resized or moved, not all templates have the appropriate disclaimer included, and you have limited options on the ability to change your text.

Listing postcards Let the neighbors know when your listing hits the market, when you’re holding an open house, and how quickly you get the home sold! Don’t forget to include your sphere, they like to know what you are up to also.

eblast Let your digital sphere know about your new listing. Eblasts are also a great way to get word out about your listing to fellow brokers.

Silent talkers “Please remove your shoes” – “Appliances stay!” – just a couple of examples of silent talkers we can make for your listing. These can be created in ¼ sheet, half sheet or full page sizes and can be printed at your branch.

Virtual open house material Create professional materials for your virtual open house on your own, or request from your Regional Marketing Specialist. Materials include an introduction screen, landing page with links to the VOH (including an add to calendar button), an email blast and social media post/ad.

Social media posts Thanks to popular networks such as Facebook, Twitter, Google+ and Instagram, it’s easier than ever to reach scores of potential home buyers and to share your listings. The icons for these social media sites will be prominently featured and easily recognizable on your listing’s property detail page, giving your listing even greater potential to reach the right buyers with the right message via the right medium.

programmatic advertising Place Ads That Follow Your Audience Everywhere! Programmatic is also known as the ads that “follow you” wherever you are, any network. They allow you to target customers by income, location, behavior online, interests, credit data, 1st Party Data and 3rd Party Data. Additionally using pixel data we have the ability to serve ads to users who’ve visited your website and to new people who look-alike your current customers. Please contact our Creative Team for additional support on Programmatic Advertising!

instabain Creates professionally designed social media content that you can post from your phone or desktop instantly. InstaBain is as easy as Click, Send, and Share. Click a picture, send it to one of our many content libraries, download your library then choose the photo to share on your social media channels. It really does not get any easier than this. Visit the tile on the DN resources page for samples of the posts and the library contact numbers.

Oh yes, there’s more!

other marketing assets Quarterly & Yearly Market Reports We know how important it is to provide you additional ways to share real estate data and trends with your sphere. Our team has put together multiple assets for you to share with your sphere. • • • • •

Email templates Animated Social Templates (story formats included) Email Signature Market Report GIFs Webpage link on your Bain website

Want something customized? Our team is more than happy to help you customize a report or template with your broker information, logo, or preferred contact info.

Global luxury Magazine Our robust Global Luxury program has many marketing features available to those who quality for the program. One of those features is the Global Luxury Magazine. This is a digital magazine featuring our current GL listings. You can share this magazine with your sphere using eBlasts, the URL link or add it to your Bain broker website as a page to share. Each month, the current magazine can be found at http://coldwellbankerbain.com/magazine Please see your staff or Regional Marketing Specialist for more information on the Global Luxury Program.

General marketing support We are also happy to provide general marketing support for the following systems. Please keep in mind that your office staff generally should be first point of contact for these items, however if they are unavailable, we are happy to help! • DeltaNet features

• Uploading your database into DeltaNet • Cloud CMA • Business Cards • EMMA Email Marketing

We like to keep it organized!

How to place a request LISTING MARKETING CATALOG For listing marketing, our easy to operate Listing Marketing Catalog is a fast, easy way to get us all the information we need to process your request. A link to the catalog can be found under RESOURCES on your DeltaNet dashboard.

Email us For all other requests (or if you prefer to use email over the form for listing requests) simply email your request to marketingsupport@cbbain.com Please include as much information as you can in your request including links to your photographer’s high-resolution photos, MLS numbers, comments & bullet points and any other applicable information for your request.

CUSTOM CREATIVE For any of your custom design needs, simply email your request to marketingsupport@cbbain.com. A custom fee may apply.

Our ticketing system No matter which way you submit your request, a ticket will be created in our ZenDesk system to monitor and track progress on your requests. As brokers you receive communication on these requests in the form of ‘tickets’ sent to your email. For some, this can be hard to follow – but there is a solution! You can track and respond to all your open and closed tickets, and tickets that are awaiting your response, all in one place through the Zen desk tile in DeltaNet. Please see your office staff of Regional Marketing Specialist if you need assistance navigating the system.

Project process and timelines You will receive your first draft on most Regional Marketing projects within 24 hours. From that point to completion can vary, and greatly depends on your timely responses to tickets. Proofs are sent for all projects. Please review all text, spelling, photos and property details to ensure all information is correct prior to giving final approval. If you have changes: Reply to the proof email with requested modifications. A new proof will be sent to you once changes are made. It is very helpful if you can reply to the ticket email with the draft that was sent to you. This assures that your responses will be recorded in the ticket and helps us manage changes. Sending a new email to marketingsupport@cbbain.com cause an additional ticket to be created, which then has to be merged into the original and can be quite messy. If NO changes ARE REQUIRED: Reply to the proof email with your approval to proceed. Your approval is required before any in-house printing or ordering from Xpressdocs. Please see your staff for in-house marketing timelines and procedures. Once you have approved your final product, your ticket will then be closed out. **NOTE: Projects received after 3pm will not be processed until the following business day. Please plan ahead as much as you can! Ticket which have remained open for 2 weeks with no response will be closed.

Helpful contacts cbbain.com/broker-social-media Browse our latest social media posts available for you to download and share on your social media channels.

cbbain.com/bain-creative View our vast library of templates and projects ideas available to you

MARKETING DEPARTMENT marketingsupport@cbbain.com

cbbainmarketing Innovating and creating marketing tool to empower and inspire our agents. Stay in the know with our Strictly marketing blogs and posts!