Duty Free & Travel Retail Magazine's Spirits & Tobacco August issue

Page 24

SEVA Group Update

INVESTING IN THE FUTURE With a hunger for growth in travel retail, SEVA Group continues to focus on its investment strategy

W

ith the fundamental belief: we can always make things better, SEVA Group applies this way of thinking to grow at a faster rate, which supports its ambitious growth plan to be among the Top 25 travel retailers within the next five years. Committing to making the travel journey better for everyone and operating across a number of industries, SEVA Group’s travel retail division has been strongly impacted by COVID-19 – the same as its partners, supporters and

by LAURA SHIRK

competitors. The difference: because of its hunger for growth, company culture and life cycle stage, the distributor has continued to invest. Although it’s painful at the moment, when it comes to investment, SEVA Group isn’t letting the pandemic stand in its way. Looking back, Roger Jackson, Managing Director, Organico Solutions, part of SEVA Group, says the team will describe this as a reflection period, which helped to achieve its ambition more quickly.

Following the lead of Severino Pušić, Founder of SEVA Group, the company offers a strong, positive and communitybased outlook and culture. Taking this change of pace to review its processes and focus on new opportunities, partnerships, brands and markets, many of which originated as a result of its investment strategy, SEVA Group has encouraged an external and internal perspective. While its external perspective assists customers during this time of need through payment

Although this year hasn’t been successful commercially, SEVA Group is currently thriving in regards to building brand partnerships and expanding its customer base

24 AUGUST 2020


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