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I
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LIFESTY
BEST OF BOTH WORLDS L aunched over 20 years ago, Americas, Asia and Gulf-Africa Duty Free magazines cover all three regions of the world that are on a growth trend in the global travel retail industry. Our high-quality, glossy magazines are the perfect choice to showcase global brands. While we have a clear regional focus, offering especially relevant information and allowing for targeted marketing, we have the look and feel of a high-end consumer publication. While issues are produced for – and distributed at – specific industry events such as IAADFS, TFWA Asia Pacific, ASUTIL, TFWA World Exhibition, MEADFA and FDFA, each issue is also distributed to the entire regional database to ensure we reach all possible industry professionals regardless of their attendance at any particular event. Industry insiders know Americas, Asia and Gulf-Africa Duty Free magazines are must-read titles; we uncover the news that matters and, most importantly, get it into the hands of travel-retail industry decision makers.
■ Total distribution of 11,850 targeted readers
■ Established and respected; published for over 20 years ■ Truly unique and relevant regional perspectives ■ All issues distributed at events and to regional database ■ Strong internet exposure: Our website receives ~ 3 million hits per year ■ Biweekly enewsletters with high open and click rates ■ Coverage of all major duty free exhibitions
Kindest Regards,
Hibah Noor, Editor-in-Chief Americas, Gulf-Africa and Asia Duty Free & Travel Retailing
Key points
■ Bilingual issues: Spanish/ English in Americas and Mandarin/English in Asia
Global Marketing Company Ltd.
■ Continuously updated design and editorial content, to stay current
PARENT COMPANY OF AMERICAS, ASIA AND GULF-AFRICA DUTY FREE & TRAVEL RETAILING MAGAZINES, GLOBAL MARKETING, IS THE ONLY PUBLISHING HOUSE THAT PRODUCES REGULAR MAGAZINES AND NEWSLETTERS TARGETED SPECIFICALLY AT DUTY FREE & TRAVEL RETAIL EXECUTIVES WORKING IN THESE SPECIFIC MARKETS. AS SUCH IT PROVIDES AN INVALUABLE SOURCE OF INFORMATION AND EXPERT OPINION ABOUT MATTERS PERTAINING TO EACH OF THOSE SPECIFIC REGIONS. AT TFWA WE CONSIDER THESE PUBLICATIONS TO BE PILLARS OF THE INFRASTRUCTURE THROUGH WHICH THE INDUSTRY IS DEVELOPING NOW AND IN THE FUTURE.
’’
– ERIK-JUUL MORTENSEN, PRESIDENT, TFWA
WHY ADVERTISE? ■ Elevate your profile ■ Reach industry leaders and decision makers ■ Well-respected industry magazine published for over 20 years ■ Strong relationships and partnerships with TFWA, ASUTIL, IAADFS, MEADFA, FDFA, research groups like m1nd-set, and duty free operators ■ Full-service, turnkey media planning to make the very most of your marketing spend ■ Targeted, cost-effective media solutions. Regionally, thematically: Adapt your messaging and creative to your target audience ■ Multiple media touch points: Print, digital, experiential ■ Regionally based writers, an authentic voice and especially relevant information ■ Copy in English-Spanish in Americas and in English-Mandarin in Asia
EDITORIAL COMPONENTS ■ In addition to special features relevant to the specific region and timely topics, each issue offers:
■ Tobacco news, from cigars and cigarillos to cigarettes and e-cigarettes ■ Fragrance, cosmetics and skincare news and reports, including new launches, promotions, GWPs and celebrity endorsements
■ Ample operator news and information ■ In-depth articles about major airport projects and renovations
■ Fashion, jewelry and accessories, seasonal trends, designer profiles, celebrity endorsements and in-store events
■ Company profiles ■ Exhibitor coverage
■ Technology and travel accessories
■ New and exciting offerings crossing all categories
■ Confectionery and fine foods ■ Beauty beat
■ Luxury goods ■ Wine & spirits news and reports, including information on trends, promotions and activations specific to regions and categories
■ Gifting, exclusive packaging and seasonally focused items ■ Guest writers from the most influential companies
OUR READERS TFWA AP 2015
Other
TFWA WE 2015
DUTYFREEMAGAZINE.CA MAY 2015 · TFWA AP · VOL 19 · NO 2
4%
OCTOBER 2015 · TFWA WE · VOL 25 · NO 2
NEW DAV I D O F F ESC U R I O A NI G H T I N R I O I NSP I R ES AN ADV ENT U R E I N TAST E R H Y T H M · I NT R I G U E · O R I G I NALI T Y D I SCOV ER W H ER E ESC U R I O MI G H T TAK E YO U
Ing lés y
Buyer
33%
Retail Manager
DUTYFREEMAGAZINE.CA
IAADFS 2015
es pa ño l
DUTYFREEMAGAZINE.CA MARCH/APRIL 2015 IAADFS VOL 25 · NO 1
41%
President/CEO
Asia Duty Free _ NEW_ok.indd 2
10/04/15 13:46
Changi breaks records p. 14 China Duty Free stays ahead p. 26 Prestige Supplies expands p. 40
21%
Diageo
davidoff.com
dav_esc_210x203mm.indd 1
16.09.15 10:06
ARI’s Gerry Crawford discusses business p. 10 DDF unveils shops in Concourse D p. 14 ATU has global ambitions p. 28
Industry sales hit US$60 billion p. 14 JFK T4 Redo p. 22 Panama Report p. 32
AMERICAS CIRCULATION North America South America Central America Caribbean Other
34% 37% 12% 11% 6%
Total Copies 3,850
GULF-AFRICA CIRCULATION Middle East 74% Northern Africa 9% Southern Africa 5% Central Africa 2% Other 10%
ASIA CIRCULATION Southeast Asia Northern Asia Pacific Rim Indian Subcontinent Other
Total Copies 3,600
Total Copies 4,400
38% 30% 9% 8% 15%
■ AMERICAS ■ ASIA ■ GULF-AFRICA ■ GLOBAL
EDITORIAL CALENDAR 2016 Magazine
Focus or Event
Month
Americas, Asia and Gulf Duty Free
China
February
Americas Duty Free
IAADFS
March
Americas Duty Free
MHA
April
Asia Duty Free
TFWA AP
May
Gulf-Africa Duty Free
TFWA AP
May
Americas Duty Free
ASUTIL
June
Americas, Asia and Gulf Duty Free
Confectionery
June
Americas, Asia and Gulf Duty Free
Spirits
July
Americas, Asia and Gulf Duty Free
Lifestyle
September*
Americas Duty Free
TFWA WE
October
Asia Duty Free
TFWA WE
October
Gulf-Africa Duty Free
TFWA WE
October
Gulf-Africa Duty Free
MEADFA and MEE
November
Americas Duty Free
FDFA
November
*Bonus distribution at TFWA WE in October
I ALWAYS FEEL THAT ON TOP OF WELL-RESEARCHED, INSIGHTFUL AND RELEVANT ARTICLES WE HAVE A DIALOGUE THROUGH THESE PUBLICATIONS. THIS PROVIDES VALUABLE GUIDANCE TO ALL PARTIES INVOLVED IN THIS INDUSTRY IN THE DYNAMIC REGIONS THEY COVER.
’’
–JAYA SINGH, PRESIDENT, APTRA
I AM PARTICULARLY IMPRESSED BY THE ARTICLES IN THE AMERICAS, ASIA AND GULF-AFRICA DUTY FREE MAGAZINES BEING DISSIMILAR TO WHAT I READ IN THE OTHER TRAVEL RETAIL MEDIA. THE ARTICLES HAVE GOOD DEPTH AND I HAVE THE FEELING OF ALWAYS HAVING LEARNING SOMETHING NEW. ADDITIONALLY, THE DUTY FREE MAGAZINES’ TEAM SEEMS TO KNOW VERY WELL WHAT IS IMPORTANT AND RELEVANT TO THE INDUSTRY.
’’
–DR. PETER MOHN, OWNER & CEO, M1ND-SET
DIGITAL
E-NEWSLETTER
Our popular biweekly newsletters bring timely information from all three regions, focusing on:
Because travel retail professionals are always on the go
■ Retailer news
Nothing has changed the way we get information like the proliferation of laptops, tablets and smartphones. As more lounges, airports and even airplanes offer wifi, it becomes easier and easier to get information while traveling, which is exactly where the travel retail decision makers often are.
■ Airport and airline news
Americas, Asia and Gulf-Africa Duty Free magazines have made it easy for their readers to get information whenever and wherever they prefer, with an array of digital options.
■ Brand news
AVERAGE MONTHLY STATISTICS (Oct 2014-Oct 2015) NEW VERSUS RETURNING VISITORS
New
26.8% Returning
73.2% TOP EXIT PAGES AMERICAS main page ASIA tobacco news section ASIA main page ASIA industry news section GULF-AFRICA spirits news section AMERICAS industry news section ASIA confectionery news section
■ Industry news ■ Association news
These newsletters go out to all 11,850 people in our database on a bi-weekly basis, so travel retail professionals can keep abreast of current happenings, launches and promotions throughout the year.
QUICK STATISTICS
TOP LANDING PAGES AMERICAS main page ASIA main page
Total pageviews:
ASIA tobacco news section
12,113
GULF-AFRICA main page ASIA industry news section
Visits:
6,542
GULF-AFRICA spirits news section AMERICAS industry news section
Unique visitors:
5,289 Average time on site:
1:45
Pages per visit:
2.1
TOP REFERRAL SITES Other
16% Direct
29%
55%
WEBSITES
DIGITAL EDITIONS
Our website hits total close to 3 million per year Each regional magazine has its own dedicated website, bringing constant news updates and important industry information. Easy-to-navigate pages direct you to categorized news stories, event updates, embedded video and product news, again separated by category. Each website contains links to every magazine issue produced in the previous years for that region, giving easy access to information with a simple click. The interactive environment helps inspire readers to click on advertisements, navigating directly to the brand’s webpage, causing an increase in web traffic and a greater potential to receive exceptional statistics on engagement.
Each of our magazine issues is also produced digitally and distributed to our respective regional databases, but we now have a new, exciting type of digital edition that goes out to all regions. While our printed magazines have an event focus and go out to those travel retail professionals most likely to attend that event (whether or not they do), our new strictly digital editions are focused on a topic that is relevant to all regions, and go out to everyone within those regions. 2016 digital editions: ■ China, going out in February ■ Confectionery, going out in June ■ Spirits, going out in July ■ Lifestyle, going out in September and also in both print and digitally with our TFWA WE Cannes issues
TOP TEN VISITORS BY CITY
TOP TEN VISITORS BY COUNTRY
London
United States
Singapore
UK
Hong Kong
France
New York
Germany
Dubai
Singapore
Paris
India
21%
Kuala Lumpur
Hong Kong
Tablet
Sydney
Australia
Bangkok
UAE
Seoul
Malaysia
DEVICE BREAKDOWN Smartphone
14%
TOP TEN VIEWED PAGES 1. AMERICAS main page 2. ASIA main page 3. GULF-AFRICA main page 4. GULF-AFRICA industry news: Saudi Duty Free opening soon at KKIA 5. ASIA bags and accessories news: Tumi celebrates 40 years 6. GULF-AFRICA liquor news: Jack Daniels Sinatra Century launching in Singapore
7. AMERICAS fragrance news: Luxury Travalo Milano has ingenious secret
Desktop
8. ASIA brand news 9. AMERICAS liquor news: Remy Martin launches its Cellar Masters Selection at IAADFS 10. ASIA tobacco news: KT&G releases Tonino Lamborghini cigarettes
65%
ADVERTISING RATES & SPECIFICATIONS ADVERTORIAL REQUIREMENTS
All Advertorial copy must be supplied by the client in high-resolution digital format (PDF, JPG, TIF) no later than 30 days prior to publication deadline to accommodate editing and design.
Artwork: All artwork must be provided to Global Marketing Company Ltd. in digital format (high-resolution – 300 dpi minimum) on CD or via e-mail/ftp site. A matchprint is recommended to guarantee color.
PRINT AD SPECS millimeters inches FRONT COVER TRIM SIZE 210 x 203 8 5⁄16“ x 8” BLEED SIZE 223 x 210 8 ¾” x 8 ¼” TYPE AREA 184 x 184 7 ½” x 7 ½” FULL PAGE TRIM SIZE 210 x 297 8 5⁄16“ x 11 5⁄8” BLEED SIZE 223 x 310 8 ¾” x 12 ¼” TYPE AREA 184 x 272 7 ½” x 10 11⁄16” DOUBLE-PAGE SPREAD TRIM SIZE 420 x 297 16 ½“ x 11 5⁄8” BLEED SIZE 433 x 310 17 1⁄16” x 12 ¼” TYPE AREA 395 x 272 15 ½” x 10 11⁄16” HALF-PAGE VERTICAL TRIM SIZE 94 x 275 3 ¾“ x 11”
inches
HALF-PAGE HORIZONTAL TRIM SIZE 188 x 134 7 3⁄8“ x 5 5⁄16”
QUARTER-PAGE TRIM SIZE 94 x 134
3 ¾“ x 5 5⁄16”
THIRD OF A PAGE TRIM SIZE 75 x 275
3“ x 11”
STRIP TRIM SIZE 214 x 55
8 ¾“ x 2 1⁄8”
ELECTRONIC AD SPECS
PRINT AD RATES POSITION
1X US$
2-4 US$
15+ US$
FRONT COVER
$8,000
$7,700
$7,400
OUTSIDE BACK COVER
$6,000
$5,750
$5,500
INSIDE FRONT COVER
$5,000
$4,750
$4,500
INSIDE BACK COVER
$5,000
$4,750
$4,500
DOUBLE PAGE SPREAD
$8,500
$8,250
$8,000
FULL PAGE
$4,500
$4,250
$4,000
HALF PAGE
$2,300
$2,050
$1,800
THIRD OF A PAGE
$1,700
$1,450
$1,200
QUARTER PAGE
$1,200
$950
$700
STRIP
$1,200
$950
$700
B
millimeters
A SUPER BANNER B SIDE BANNER C BUTTON AD
PIXELS
INCHES
650 X 150
9.028 X 2.083
166 X 300
2.306 X 4.167
166 X 122
2.306 X 1.694
Files: JPG or GIF (animated accepted) file. We can assist you in designing your web banner
ELECTRONIC AD RATES A SUPER BANNER B SIDE BANNER C BUTTON AD
A
1 MONTH
3 MONTHS
6 MONTHS
12 MONTHS
$1,170
$3,334
$6,334
$10,400
$910
$2,593
$4,927
$7,800
$650
$1,560
$3,380
$6,500
C O N D I T I O N S F O R A D V E R T I Once the insertion order is signed or a on time, it will still be liable for the payment. written agreement by email is in place, This payment agreement will be adhered to the client company is required to forward even when the client fails to deliver the mapayment to Global Marketing within 30 days terial by the deadline and the advertisement after the publication of the magazine. therefore does not run in the issue. Materials must be sent to Global MarketCancellation of this contract, in part or in ing by the determined deadline. If the client its entirety, must be provided, in writing or company fails to have materials delivered via email, 45 business days in advance of
C
S I N G the publication deadline. Cancellations that do not conform to the 45 business day leadtime will run as originally agreed. Furthermore, cancellations will void discounted rates outlined in the agreement. As such, all remaining and previously run advertising will be billed and/or re-billed to the client at full-rate card prices.
Aijaz Khan, Publisher T: +1 905 821 3344 x. 22 F: +1 905 821 2777 E: aijaz@globalmarketingcom.ca