Global Travel Retail Magazine Media Kit 2023

Harnessing momentum What sets us apart

In publication for more than 30 years, we have always truly believed that staying ahead of trends and moving forward with momentum is the best way to achieve success. It is time to focus on the opportunities that lay ahead of us in 2023 and beyond.

The International Air Travel Association (IATA) predicts industry-wide profitability in 2023. This forecast is based on strong, pent-up demand for travel and the lifting of travel restrictions in most markets.

To support the duty free and travel retail sector in this exciting return to travel, Global Travel Retail Magazine (GTRM) will continue to leverage its impressive digital presence to highlight the global happenings in the industry, with international coverage, special reports, twice-weekly e-newsletters, breaking news blasts, social media campaigns, and three special new e-series.

The NEW e-series, which is made up of three releases “She Says,” “Plans for the Planet” and “Choclate is Forever” highlights Intenational Women’s Day, Earth Day and Chocolate Day, respectively. We are excited to introduce this branded e-series, which showcases the year-round work of companies in the industry related to these celebrated Days.

We are extremely excited that we’ve cultivated a global team of journalists with immense curiosity, knowledge and commitment which continue to place GTRM as the best direct connection to your travel retail audience.

We have high expectations for the year ahead and look forward to facing the future together, fearlessly.

Kindest Regards,

In terms of readership statistics, we are a focused trade publication which means there is a finite number of quality readers that should be reached. Our readership, which includes industry professionals beyond annual trade show visitors is 13,000+.

Any publications reporting extremely large numbers aren’t just targeting the duty free trade.

Annual issues at a Glance

Printed and digital issues: 8 Number of enewsletters per week: 2-3 Gtrmag.com: Updated daily

Fast facts

• Superior regional expertise given our history as regionally focused media outlet

• Original editorial content

• Video content partnerships

• Cost-effective advertising solutions

• Editorial support as part of annual packages

Socials: Updated daily E-Series: 3

Our e-series is sent to the inboxes of 13,000 subscribers

Hibah Noor, Editor-in-Chief Global Travel Retail Magazine

• Experienced writers based across the globe

How our numbers stack up

gtrmag.com stats

Yearly Page Views: 946,108

Monthly Page Views: 78,970

Monthly Average: 43,432

Average time on Site: 4:21

Pages Per Visit: 5

*Google Analytics: 12-month period (June 15, 2022 - June 15, 2023)

Print magazine facts

• Digital versions are sent to our full readership

• Release dates coincide with annual industry trade show schedule

• Feature original editorial content and contemporary design

• Provide cost-effective advertising solutions

Socials stats

LinkedIn: 10,000+ (We post within an hour of news being posted to gtrmag.com)

*Monthly post impressions: 112,000+ (Reposting and tagging are key)

Instagram: 1,100 + (Number two in the industry)

TOP 10 COUNTRIES

20% Other

Manufacturers & suppliers

21% Agents & distributors

17%

Retailers

33% Other 6%

Airports, airlines, mall management

23%

1) US

2) UAE

3) Singapore

4) UK

5) Panama

6) China

7) Hong Kong

8) Germany

9) Switzerland

France

55% CEO, Managing Director, Senior Executive & Buyers

25% Sales & Marketing

Trade Show & Conference Distribution

In this increasingly digital world, every one of our magazine issues will be produced and distributed digitally to our entire database.

In addition, thousands of magazines are printed and distributed at every one of our industry’s larger shows, and hundreds are distributed at each of the smaller conferences.

E-Series

■ Our e-series is sent to the inboxes of 13,000+ travel retail professionals and posted across our social media channels

■ Each “Day” is highlighted by two e-blasts (the first leading up to the Day and the second on the Day) allowing brands to be at the forefront of the celebration

■ Advertising options include digital top super and side banners

■ Editorial support is offered in the form Q&As, guest columns, exclusive interviews and industry member profiles

WE WILL PRINT ISSUES FOR:

the Americas - 600 copies TFWA Asia Pacific Exhibition & Conference - 1,500 copies ASUTIL Conference - 300 copies TFWA

Exhibition in Cannes - 2,000 copies MEADFA Conference - 600 copies FDFA Show - 200 copies

Why advertise?

With over 30 years as an integral part of the duty free and travel retail industry, we have been there since the very beginning of the rise of the industry as a truly global phenomenon. We have helped brands to expand beyond their current borders, catching the attention of buyers around the globe. We understand travel retailing regionally and globally, and our readers are the real decision makers.

■ We offer print magazines, digital versions, twice-weekly enewsletters, website articles, social media coverage and more

■ Strong partnerships with main trade associations: TFWA, ASUTIL, IAADFS, MEADFA, FDFA, DFWC and ETRC

■ Cost-effective advertising solutions

■ Free of charge editorial support

■ Article translation is available into Spanish and Chinese

Testimonials

“Global Travel Retail Magazine (formerly Duty Free & Travel Retailing Magazine) has been around for a long time and I know the founder very well. The publication has done a good job in providing industry news, insights, and analysis in addition to exclusive interviews and is firmly established in the duty-free and travel retail business.”

Colm McLoughlin, Executive Vice Chairman & CEO, Dubai Duty Free

“It has been an absolute delight collaborating with Global Travel Retail Magazine for more than a decade because it allows us to showcase our brand and products to a wide audience of travel enthusiasts, providing us with increased visibility and opportunities to connect with potential clients.”

Danny Yohoros, CEO, Top Brands International

“We pride ourselves on working with partners that are straightforward and honest, that deliver in a timely fashion. Our dealings with Global Travel Retail Magazine has been just that. We look forward to continuing this partnership.”

Gary Chau, General Manager, Tasa Meng

“Established for over 30 years and with its focus on the Americas, Asia and Gulf-Africa, Global Travel Retail Magazine is a key title. It consistently delivers the latest industry news, insights and analysis, alongside exclusive interviews and in depth features, and is firmly established in the duty-free and travel retail business.

Renzo Radice, Global Corporate Communications & Public Affairs Head, DUFRY

We update readers constantly on important industry developments. Easy-to-navigate pages direct readers to categorized news stories, event updates, embedded video and product news, again separated by category.

Our website contains links to every magazine issue produced in the previous years for that region, giving easy access to information with a simple click.

Site Takeover

Site Takeover is offered as a way of highlighting a launch, anniversary or special event the brand wants to celebrate and essentially be the “talk of the travel retail” industry. For more details contact laura@gtrmag.com. See “Rituals” Site Takeover in sample below.

SITE TAKEOVER

Design Specifications

Site Takeover Specs Website Banner Specs

Total Size: 1920 x 1080 px

Design Area: Top: 1920 x 100 px*

Each Side: 335 x 1080px

Center: 1250 X 980px*

*FOR BACKGROUND CONTENT ONLY. DO NOT PLACE TEXT OR IMAGERY IN RED BOX AREAS. RECOMMENDED: SOLID COLOR OR SUBTLE PATTERN – DO NOT LEAVE BLANK.

IN-GRID

VIDEO ADVERTISMENTS

Design Specifications

Ratio: 4:3

File size: 10MB or under

BUTTON

BOTTOM

Files: JPG or GIF (animated accepted) file. All digital assets MUST be under 1MB.

E-Newsletter & Digital version of print issues

Our e-newsletter is sent 2-3 times per week to 13,000+ travel retail professionals in our database, so they can keep abreast of current happenings and launches throughout the year.

Mailing scor 9.8

Open rate: 43%

Click through rate: 39%

Here’s your opportunity to reach even more people in every region, with the digital versions of our printed issues! Take both the top and bottom banners for a branded sponsorship of our issues.

SECOND SUPER BANNER

Advertising Rates & Specifications

ADVERTORIAL REQUIREMENTS

All advertorial copy must be supplied by the client in high-resolution digital format (PDF, JPG, TIF) no later than 30 days prior to publication deadline to accommodate editing and design.

PRINT AD SPECS millimeters inches

FRONT COVER

ARTWORK: All artwork must be provided to Paramount Publishing Company. in digital format (high-resolution – 300 dpi minimum) via e-mail/image transfer site. A matchprint is recommended to guarantee color.

PRINT AD RATES

POSITION 1X 2-4 15+

FRONT COVER € 10,000 € 7,700 € 7,400

OUTSIDE BACK COVER € 7,000 € 5,750 € 5,500

INSIDE FRONT COVER € 6,000 € 4,750 € 4,500

INSIDE BACK COVER € 6,000 € 4,750 € 4,500

DOUBLE PAGE SPREAD € 8,500 € 8,250 € 8,000

FULL PAGE € 4,500 € 4,250 € 4,000

HALF PAGE € 2,300 € 2,050 € 1,800

THIRD OF A PAGE € 1,700 € 1,450 € 1,200

QUARTER PAGE € 1,200 € 950 € 700

STRIP € 1,200 € 950 € 700

CONDITIONS FOR ADVERTISING

Once the insertion order is signed or a written agreement by email is in place, the client company is required to forward payment Paramount Publishing Company Inc. within 30 days after the publication of the magazine.

Materials must be sent by the determined deadline. If the client company fails to have materials delivered on time, it will still be liable for the payment. This payment agreement will be adhered to even when the client fails to deliver the material by the deadline and the advertisement therefore does not run in the issue.

Cancellation of this contract, in part or in its entirety, must be provided, in writing or via email, 45 business days in advance of the publication deadline. Cancellations that do not conform to the 45 business day lead-time will run as originally agreed.

Furthermore, cancellations will void discounted rates outlined in the agreement. As such, all remaining and previously run advertising will be billed and/or re-billed to the client at full-rate card prices.

Hibah Noor Editor-in-Chief hibah@gtrmag.com

Mary Jane Pittilla Senior Editor maryjanepittilla@hotmail.com

Alison Farrington Senior Writer alison@gtrmag.com

Wendy Morley Senior Editor wendy@gtrmag.com

Laura Shirk Deputy Editor laura@gtrmag.com

Arsham Khan Accounts & Subscriptions ash@globalmarketingcom.ca

Aijaz Khan Publisher aijaz@globalmarketingcom.ca

Hearn Art Director jessica@globalmarketingcom.ca