Pax International/Pax Tech November/December 2023 by Paramount Publishing Ltd.

NOVEMBER/DECEMBER 2023 • WWW.PAX-INTL.COM

Middle East, Asia, Africa

New s and analy sis for the passenger ser vices executive

Gathering the industry for networking differently

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EDITOR’S LETTER & CONTENTS

PAX International Mississauga, Ontario Canada Website: www.pax-intl.com

PUBLISHER Aijaz Khan E-mail: aijaz@globalmarketingcom.ca

EDITORIAL OFFICES Jane Hobson, Managing Editor Tel: (1 416) 997-3914 E-mail: jane@pax-intl.com Alex Preston, Senior Editor Tel: +44 (0) 7969 092913 E-mail: alex@pax-intl.com Robynne Trueman, Business Editor Tel: (1 705) 471-4110 E-mail: robynne@pax-intl.com

ART DEPARTMENT Jessica Hearn, Art Director E-mail: jessica@globalmarketingcom.ca

CONTRIBUTORS: Jeremy Clark PAX International and PAX Tech are published a total of 10 times a year by PAX International, Mississauga, Ontario, Canada. International Distribution.

Never a dull moment A

s we approach APOT Asia Vietnam and FTE APEX Asia Expo Singapore, we are thrilled to present this digital edition of PAX International, covering the Middle East, Asia and Africa. In this issue, Saudia CEO Captain Ibrahim Koshy discusses the airline’s ambitious plans to make the Kingdom of Saudi Arabia a world-class tourism destination. “There’s a lot of change happening in Saudi Arabia and people of all ages are excited,” he says. PAX International Asia Correspondent Jeremy Clark writes the aviation in Asia update, providing an in-depth look at market updates and Chinese tourist forecasts for the years ahead. As CEO of Asia Pacific Onboard Travel (APOT), Clark also delivers a preview of the upcoming November networking event alongside Founder Keerthi (“HappyK”) Hapugasdeniya. It’s all about offering a dynamic platform for industry leaders to connect, exchange ideas and foster relationships. In a world that values collaboration more than ever, this event is a must-attend for anyone invested in the growth of the aviation industry in the Asia-Pacific region. As HappyK puts it, “There’s never a dull moment at APOT. It is a unique environment for ‘networking differently.’” FTE APEX Asia Expo also promises to be an exceptional experience, undoubtedly setting the stage for the future of air travel, with emerging technologies and trends taking centre stage. Our coverage gives you an inside look at the most exciting developments. We hope this issue informs and inspires, and we look forward to engaging with you at these events and beyond. Safe travels and successful networking!

Subscriptions: $200 for one year; $300 for two years; $400 for three years. Art and photographs will not be returned unless accompanied by return postage. The views expressed in this magazine do not necessarily reflect the views and opinions of the publisher or editor. All rights reserved. Nothing may be reprinted in whole or in part without written permission from the

JANE HOBSON Managing Editor PAX International

publisher. © PAX International magazine

ISSN 1206-5714 Key title: Pax International

CONTENTS

8 12 16 18

INTERVIEW WITH SAUDIA CEO JEREMY’S WORLD: ASIA UPDATE RMT’S DIGITAL PRESENCE ONE STEP AHEAD WITH GISPOL

20 22 24 25

FORMIA’S KITS FOR JAL UPDATES FROM WATERMARK GUEST COLUMN: GIP’S ZINE BADISSY

ON THE COVER: APOT Asia returns to Vietnam this month, creating a space for “Networking Differently.” Read more on page 25.

APOT ASIA PREVIEW

PAX-INTL.COM

NEWS

CATERING

dnata wins multi-year contract with China Airlines in Prague dnata has been awarded a multi-year contract by China Airlines in the Czech Republic that will see dnata provide inflight catering services to the carrier from its facility at Prague Airport. dnata’s teams will produce and move more than 30,000 meals annually for China Airlines. The airline currently operates two weekly services between the Czech capital and Taipei. “We are proud to have earned the trust of China Airlines with our innovative approach and uncompromising focus on service excellence. Our experienced team will make every effort to consistently deliver exceptional products that contribute to a memorable journey for each passenger,” said Frantisek Sir, Managing Director, dnata Catering & Retail, Czech Republic. “We look forward to a long and prosperous partnership with our newest customer and continue to invest in our team, infrastructure and product improvement to remain at the forefront of excellence in the industry.” Including China Airlines, dnata provides catering and retail services to more than 15 airline customers in the Czech Republic. Over the past year, the company has increased production to support airlines in ramping up operations. In the financial year 2022/2023, dnata uplifted more than 4.5 million meals at Prague Airport, representing 80 percent growth year over year. To support the growth, the company has hired 20 additional local staff, and now employs upwards of 160 people in the Czech capital. With the contract, dnata’s teams will produce and move more than 30,000 meals annually for China Airlines

4 NOVEMBER/DECEMBER 2023

AIRLINE

Bangkok Airways upcycles used uniforms Bangkok Airways is upcycling staff uniforms into aprons for airport lounge staff, cloth bags and water cup bags

Bangkok Airways Public Company Limited (Bangkok Airways PCL) is strengthening its sustainability commitment by promoting the “Fly Net Zero 2050” campaign through various projects, the latest of which is upcycling used staff uniforms. The products created include aprons for airport lounge staff, cloth bags and water cup bags. The project is estimated to help reduce carbon dioxide by around 307 kilograms. “We invited our staff to donate their used uniforms so that we can have those old uniforms transformed into new products through upcycling processes. This project not only promotes the idea of circular economy as we take something already made and then turn it into a new item to use in our business, which is a limited edition apron for our airport lounge agents, but also emphasizes our ‘Love Earth – Save Earth’ campaign where we focus on climate change management and waste management,” said Ariya Prasarttong-Osoth, Executive Committee member and Chairperson of Corporate Social Responsibility, Bangkok Airways PCL.

NEWS

AIRLINE

Emirates partners with United For Wildlife for amenity kits Passengers flying in Emirates Premium Economy and Economy Class on long-haul flights will now receive complimentary amenity kits, designed in partnership with United for Wildlife. Emirates has a long-standing partnership with United for Wildlife and the collaboration comes as the airline aims to preserve wildlife under the Emirates Environmental Sustainability Framework. The kits highlight eight of the world’s most endangered animals with the goal to raise awareness about endangered species and the prevention of illegal trade of animal products. The animals featured on products in the amenity kits are among the most trafficked in the world, including the green sea turtle, the African elephant, the blue macaw, the gorilla, the hammerhead shark, the lion, the pangolin and the black rhino. The reusable kits are made from washable kraft paper and non-toxic, soy-based ink. Items in the kit, such as socks and eyeshades, are made from rPET.

Emirates Economy & Premium Economy Class amenity kits made in partnership with United for Wildlife

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NEWS

CATERING

AIRLINE

Vietnam Airlines wins award for VietHarvest initiative Vietnam Airlines is being recognized for its participation in VietHarvest, a social enterprise founded in 2020 that collects quality surplus food and redistributes it to underserved communities in Vietnam. The airline received The Sustainable Flight Challenge (TSFC) 2023 award for “Boldest Move” at this year’s SkyTeam awards ceremony held in Atlanta, USA. Vietnam Airlines implemented the VietHarvest initiative on all flights in Q3 2023. Dang Anh Tuan, Executive Vice President of Vietnam Airlines said, “This award illustrates Vietnam Airlines’ commitment in reducing food waste, hunger and poverty and creating a sustainable food culture and eco-system in Vietnam. Not only do we raise awareness and explore innovative approaches, we hope to continue to join forces with airlines worldwide to reshape the future of aviation and advance the industry’s goal of achieving net-zero emissions by 2050.” VietHarvest, founded in June 2020, collects quality surplus food and redistributes it to underserved communities in Vietnam

Saudi Airlines Catering Company rebrands to CATRION Saudi Airlines Catering Company rebranded to CATRION, adding more focus to retail, catering and facilities management

Saudi Airlines Catering Company is introducing its new identity CATRION. The rebrand comes as the company expands into retail, catering and facilities management. The transformation aims “to reflect the range of areas in which we operate and the breadth of services we provide,” the website explains. “For over 40 years, our reputation for reliably offering unforgettable food and service has made CATRION the premiere provider of hospitality and catering services in the region,” it continues. The goal of the rebrand is to “explore fresh opportunities in various sectors, including retail, healthcare, railways, and integrated facilities management, in addition to its well-established aviation catering portfolio,” according to an Arab News report.

SUPPLIER

Royal Air Maroc updates Business Class blankets Bayart Innovations tells PAX International it is proud to present two new Business Class blankets for Royal Air Maroc. The blankets aim to enhance comfort and passenger experience with a night and day version. The day version is beige on both sides and features the airline’s recognizable logo embroidered. It measures 170 x 120 centimetres. The night version is purple and beige in colour, with Royal Air Maroc’s logo embroidered. It is slightly larger than the day version at 180 x 140 centimetres for extra comfort while sleeping.

6 NOVEMBER/DECEMBER 2023

The Business Class blankets for Royal Air Maroc by Bayart Innovations

Transforming Travel for 40+ Years WESSCO International specializes in branded amenities, passenger comfort items, food & beverage service ware, and a wide range of bespoke items for airlines worldwide. As your trusted partner, our mission remains to help you create exceptional experiences for your passengers.

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AIRLINE PROFILE

A new era for

Saudia

Saudia’s rebrand includes new aircraft livery and brand colours in green, blue and sand

Along with its major rebrand, Saudia is highlighting its digital transformation and ambitious plans to make the Kingdom of Saudi Arabia a worldclass tourism destination by JANE HOBSON

audia, like the Kingdom of Saudi Arabia, is experiencing a period of remarkable growth and transformation. Introducing a major rebrand, the airline is underscoring its strong vision for the future. In this exclusive interview with PAX International, Saudia CEO Captain Ibrahim Koshy discusses the airline’s impressive accolades and ambitious plans to bring the world to Saudi Arabia. “There’s a lot of change happening in Saudi Arabia and people of all ages are excited,” Koshy tells PAX International. “We are targeting 330 million airport visitors annually by 2030.”

Saudia CEO Captain Ibrahim Koshy

Rebrand, reinforce, reimagine

Saudia officially revealed its new branding strategy and aircraft livery at a special event in Jeddah in September. The carrier shared its plans for a complete strategic digital transformation, focusing on the goal of increasing tourism to Saudi Arabia as part of the Saudi Vision 2030 initiative. As part of the Kingdom’s National Aviation Strategy, Vision 2030 aims to turn Saudi Arabia into a leader in the global industry, enhancing the customer experience, maintaining safety and working toward a more sustainable future. Saudia is collaborating with stakeholders to reach the target, and the rebranding strategy is the beginning of the new era. The carrier’s primary focus in the rebrand is sharing Saudi culture and reinforcing its national identity. It has reimagined all products and services that appeal to the senses: distinct

8 NOVEMBER/DECEMBER 2023

fragrances, locally inspired cuisine and emotional connections. The goal is to invigorate the flight experience with the hospitality and welcoming spirit of Saudi Arabian culture. The new livery and brand colours comprise green, blue and sand, representing Saudia’s aim to expand its fleet, destinations and visionary approach.

Digital transformation

The digital transformation will incorporate artificial intelligence (AI) tools, such as the new virtual assistant named Saudia which helps travellers complete their transactions. Digitizing its services and operations ensures increased

Saudia is ranked as a “World Class Airline” by APEX’s Official Airline Ratings. Image credit: APEX

protection of personal data, streamlined processes and strengthened partnerships with global partners. “The very advanced digital transformation is one of the biggest projects that we’ve launched because it touches every aspect of the passenger journey and how they interact with Saudia,” says Koshy. Other aspects of the transformation include updates to the website and app, and innovative communication tools for employees and dispatch, such as real-time operations updates for flight planning, weather updates and maintenance. “Years ago, people would get things done by sending e-mails and waiting for a reply – things are changing to a more efficient pace,” he says. The digital systems also provide a better passenger experience with suggested actions at every touchpoint prior to service disruptions. Koshy gives an example: In the event of a delay, passengers are immediately offered a digital voucher through the Saudia app for use at the café or restaurant nearest their airport gate.

Culture and connection

Koshy tells PAX International another major change underway in the Kingdom is the focus on travel and tourism. Celebrating Saudi Arabia’s National Day in September, the carrier launched promotions aimed at encouraging people to explore the diverse destinations within the country. Geographically the largest country in West Asia and the Middle East, Saudi Arabia has a lot to offer. From the picturesque northwest coast with its resorts and beaches to the mountainous regions in the south, the country offers cultural attractions, museums and entertainment not only for Saudi natives but for visitors to the Kingdom alike. Koshy says Saudia is enjoying its pivotal role in “enabling travelers to explore the diverse terrain and cultures of the

Kingdom, enriching connections to culture and nature.” To boost connection, Saudia is part of The Saudi Air Connectivity Program (ACP). Established in 2021, the ACP supports tourism growth by developing air routes, connecting Saudi Arabia to new destinations. Saudia has added nine destinations in collaboration with the ACP, including most recently Toronto, Canada in September, Birmingham, England in July and Beijing, China in August. “The Beijing route is a vital part of Saudia’s future strategy in the region,” Koshy explains.

Impressive growth

In the first six months of 2023, Saudia transported 7.4 million passengers internationally, marking a 52 percent growth rate. Koshy attributes this impressive growth to several factors, including the strength of the domestic market within Saudi Arabia. He notes that international travel, both for visitors and connecting flights, has rebounded to 2019 levels reflecting the country’s increased post-COVID openness. Having predicted the growth early on, Saudia announced the order of up to 49 787 Dreamliners this spring. Koshy says the order reflects the airline’s satisfaction with the performance of its existing 787 fleet, its dedication to working with longstanding partner Boeing and its commitment to transforming the Kingdom into a world-class tourism destination.

“

There’s a lot of change happening in Saudi Arabia and people of all ages are excited” SAUDIA CEO CAPTAIN IBRAHIM KOSHY

PAX-INTL.COM

AIRLINE PROFILE

Continuing its significant fleet expansion, Saudia plans to add 20 more A321neo aircraft to its fleet by 2026 to accommodate the expected growth. The narrow-body aircraft will be used domestically and for travel to Africa, offering passengers an enhanced experience with wireless charging and Bluetooth connectivity for a seamless ground-to-air experience. Koshy also teased exciting plans for its A321 XLRs, featuring 4K screens and 30 percent less fuel burn.

Accolades and achievements

This fall, Saudia inaugurated its maiden flight at Red Sea International Airport. Saudia flights departing from Red Sea will use sustainable aviation fuel, underlining the airport and airline’s commitment to environmental responsibility. Koshy also expressed pride in Saudia’s ranking as an APEX Official Airline Ratings “World Class” airline. He highlighted that passenger feedback and industry recognition align, emphasizing that passengers’ opinions are crucial in shaping the airline’s reputation. “We are very proud that the industry is recognizing us and very proud that the passengers are recognizing us,” he says. Additionally, Koshy highlights Saudia’s ranking as the third-most on-time airline in Cirium’s On-time Performance Report for July, reflecting the airline’s dedication to punctuality and professionalism. Koshy commends the motivation and passion of employees, saying that maintaining such high standards requires intense organization and teamwork.

Saudia celebrated its maiden flight at Red Sea International Airport in September

10 NOVEMBER/DECEMBER 2023

Saudia CEO Captain Ibrahim Koshy (left) and Aijaz Khan, Publisher, PAX International at IFSA EXPO Long Beach 2023

Welcoming Riyadh

Regarding the upcoming launch of Riyadh Air, expected in 2025, Koshy says the introduction of a new airline is justified to accommodate the Kingdom’s ambitious 2030 goals. “I think we complement each other, targeting different segments and regions of the country. It’s a great time to be connecting the Kingdom and the rest of the world – and competition is good for customer service and innovation. We’re excited about it,” he says.

Happy

s y a d Holi

To Our Global Partners: You are the stars that illuminate our skies. Your trust,

collaboration, and unwavering support have meant the world to us. Thank you for believing in our vision and walking this path with us throughout the years.

With heartfelt gratitude, we extend our warmest

holiday wishes to you and your loved ones. May the upcoming year be filled with prosperity, happiness, and opportunities for all of us to thrive together. Warmest wishes for a happy and healthy holiday season,

RMT Global Partners Team

JEREMY’S WORLD

ASIA AVIATION

UPDATE A look at aviation in Asia and highlights to expect at APOT Asia in Danang, Vietnam by JEREMY CLARK, Asia Correspondent

s APOT approaches it is a reminder that this is not your traditional conference. No hour-long speeches, no bad coffee and dried out donuts – and definitely no ties. APOT is about networking differently. We have come to learn from the very outset that the real benefit from conferences is seldom what you’re presented with. It is about who you meet, what you share and the relationships you forge whilst you’re there. So, as we thank our co-sponsors Bamboo Airways, Vietjet, Vietnam Airlines Caterers, VNACS Hanoi, Danang Catering Services and the Furama Resort, let’s take a closer look at what is happening around us. Asia is an area of the world unlike any other in that it comprises two main factions. One we can immerse ourselves into with a pretty clear understanding, and the other – well, it’s a little more tricky. Looking at the first faction – the travel scene and trends in Southeast and Far East Asia, Indian subcontinent and Australasia. Basically, Asia-Pacific. We are dominated here by ASEAN

12 NOVEMBER/DECEMBER 2023

which comprises the main SE Asian nations. They were slow to emerge from the panic but have since caught up with and are, in some cases, ahead of European and US growth. And it looks set to continue. Since China removed travel restrictions both domestically and internationally, the opening led

Jeremy Clark, PAX Asia Correspondent (left) with Tek Shern Mok, Production Innovation (Santan F&B) AirAsia

This year’s Chinese New Year saw 308 million domestic trips, generating almost RMB 376 billion (US$51 billion) in tourism revenue

to uncertainty and hesitancy to travel in the short term, but Chinese tourists still express a strong desire to travel. The removal of quarantine requirements back in January ushered in a renewed demand for trips abroad. The market is expected to observe growth due to the increasing outbound travel by a young population within the region as well as growing inbound travel to the region. All members of ASEAN have been enjoying a recent boom due to the post-pandemic numbers of Chinese tourists. The rise of incomes in

JEREMY’S WORLD

both China with a huge middle class in recent years and also in ASEAN, which contributes more than 40 percent of international tourists in intra-ASEAN tourism, means we can continue to expect growth for some time. However, let’s not forget that there are currently still restrictions on Chinese travellers and their ability to spend overseas. If these are fully lifted, what can we expect? Affordable airline tickets and connectivity have made overseas travel financially, if not physically, easier. The Gen Z and millennials are currently still prepared to compromise service or comfort for lower cost – but for how long? One problem has been the creativity of Chinese tour operators in organizing the controversial “zero-dollar” tours, where tourists pay all expenses in advance to online Chinese companies and shop at designated places. This severely reduces the revenues and up-sales directly into non-Chinese businesses and instead they are reliant on pre-agreed rates and revenues within a strictly controlled budget.

Are we ready?

In tourism, according to the ASEAN Tourism Strategic Plan 2016-2025, ASEAN would “be a quality tourism destination offering a unique, diverse Asian experience, and will be committed to responsible, sustainable, inclusive and balanced tourism development, so as to

contribute significantly to the socioeconomic well-being of ASEAN people.” That was before the pandemic. Since then the focus has been a little less nuanced. “Get them back at any cost,” being more the theme. So, what about the airlines? Readers of my past contributions will recall my prognosis that the airlines capable of playing the long game and not panicking will emerge from the chaos far stronger. My prognosis was correct as Singapore Airlines was fastest out of the blocks with aircraft, crew and routes back in service faster than anyone else. Malaysia Airlines and Thai Airways are still playing catch up and the LCCs are jostling for supremacy with AirAsia in the lead as predicted. The situation has given licence for new LCCs to emerge like MYAirline. At APOT we will no doubt be celebrating the recovery – long awaited. But this brings me now to the second of the two factions I started with. Namely China itself. Domestically, there are already signs of strong travel recovery. This year’s Chinese New Year saw 308 million domestic trips, generating almost RMB 376 billion (US$51 billion) in tourism revenue. This upswing indicates that domestic travel volume has recovered to 90 percent of 2019 figures, and spending has bounced back to around 70 percent of pre-pandemic levels. Before the pandemic, Chinese tourists were eager travellers. Mainland

China had the largest outbound travel market in the world, both in number of trips and total spend. In 2019, Mainland Chinese tourists took 155 million outbound trips, totalling US$255 billion in travel spending. China is also an important source market for some major destinations. Chinese travellers made up 28 percent of inbound tourism in Thailand, 30 percent in Japan, and 16 percent of non-EU visitors to Germany. Surveys of Chinese Tourist Attitudes conducted in November 2022 suggest that Chinese tourists have retained their keen desire to explore international destinations. About 40 percent of respondents reported that they expect to undertake outbound travel for their next leisure trip and indicate that the top three overseas travel destinations are Australia/New Zealand, Southeast Asia and Japan. That would be us – so how ready are we for the surge that is bound to ensue in 2024 and 2025? That will no doubt be the subject of discussion at the APOT Networking Event in Danang – itself a destination likely to be highly affected by this upcoming resurgence. So this leaves me with only one more issue that so far we have not touched on – what is happening inside China? All of this and more to be discussed at APOT. See you there, and remember – no ties!

The APOT Asia event in Danang, Vietnam offers a way to do “networking differently,” in an untraditional and effective setting

14 NOVEMBER/DECEMBER 2023

Thoughtful design for

First Class Business Class

Extra Comfort

A thought provoking collection inspired by the Native Hawaiian practice of kilo, or careful and constant observation. Each design tells a story of cultural exploration and innovation through patterns, colours and textures.

ONBOARD PRODUCTS

One-of-akind & online

RMT Global Partners has revealed its new website, bringing its sustainability initiatives and capabilities into focus by ROBYNNE TRUEMAN

MT Global Partner’s tells PAX International it has officially relaunched its website, bringing its products, services and award-winning sustainability initiatives into clearer view. “As a company committed to innovation and constantly pushing the boundaries in product design, we strive to provide our customers with nothing but the best,” says Richard Tuttle, Founder of RMT Global Partners. “Our ethos of forward-thinking extends to every aspect of our brand, including our online presence. Embracing sustainability has been a key element in our journey for all of us at RMT, and we wanted our website to capture and share that excitement with the world.” PAX International received a behind-the-scenes tour of the website at this year’s IFSA EXPO Long Beach where RMT Global Partners and its marketing expert Blaire Brown of Visionary Advantages were present. The site features easy-to-navigate categories highlighting RMT’s products and services offered in several industries, a contact form, and a snapshot of its impressive accolades. A key focus of the website relaunch was to enhance the user experience to align with RMT’s impressive history while remaining focused on the future and integrating modern technology. It features RMT’s recognizable logo in both blue and green. Blue representing its classic ranges for sectors that require single-use products, such as healthcare, while the green logo indicates its sustainable ranges, which are always in high demand, Tuttle explains.

16 NOVEMBER/DECEMBER 2023

Brown tells PAX that RMT customers can also expect to see increased visibility of the company on Facebook and LinkedIn. “At RMT Global Partners, we believe in setting high standards. This redesign sets a new benchmark for our online presence, reflecting our commitment to excellence,” agrees Tuttle.

RMT’s offerings

RMT Global Partners supplies a variety of onboard comfort products and services across aviation, cruise, rail and other sectors which can all be customized based on customer requests, Tuttle says. Products and services available include eco-friendly paper cups, polycarbonate glassware and dishes, Bagasse serviceware and sustainable Bagasse cutlery, as well as textiles, wipes (sanitizing wipes, hot towels) and service items (ice buckets, insulated coolers).

Richard Tuttle, Founder, RMT Global Partners

Several kits are also available, including hygiene kits, tidying kits, airsick bags, diaper kits and biohazard kits.

Historical highlights and looking forward

RMT received a ‘Best cabin innovation’ PAX Readership Award in 2022 for its Sanitizing Canister Wipe in Easy Access Pop-up Container. Earlier this year, the supplier’s sustainability initiatives took centre stage as the April 2023 PAX International Magazine cover in celebration of achieving Gold Status with EcoVadis, highlighted on the website. With a score of 71 percent, RMT ranks in the 96th percentile of all companies scored by EcoVadis — also marking the company’s first Gold Status rating. RMT Global Partners will be exhibiting at FTE APEX Asia Expo in Singapore from November 8 to 9, at booths 556-558.

RMT’s sustainability initiatives took centre stage as the April 2023 PAX International cover in celebration of achieving Gold Status with EcoVadis, highlighted on the new website

ONBOARD PRODUCTS

Gispol’s Benji-design set up

One step ahead Gispol highlights its product, design and production capabilities for both Y-class and B-class onboard equipment by PAX INTERNATIONAL MAGAZINE STAFF

ispol, a family-owned company established in Lisbon, Portugal, in 1994, has specialized in manufacturing airline catering equipment and food packaging for many years. The company works to develop and produce rotable and disposable set-ups, trays, casseroles, glasses, cutlery packs, cups, drawers and other onboard equipment for most of the well-known airlines around the globe. With nearly three decades of experience, Gispol understands the importance of staying one step ahead and is committed to delivering groundbreaking solutions that keep up with the ever-changing needs of its customers. From design to delivery, from shaping to shipping; “We’re excited about our full-service approach straight from the source, ensuring speed, transparency, direct communication and cost efficiency, all according to our CTMM-principle,” the company tells PAX International. A major focus for the company now is highlighting its product, design and

18 NOVEMBER/DECEMBER 2023

production capabilities for both Y-class and B-class onboard equipment. In addition to the product categories Gispol specializes in, such as injection moulding rotable set-ups, thermoforming recycled-PET bowls, lids, cups and cutlery packs — Gispol has also recently revealed fresh designs and material developments for product groups including porcelain and stainless steel.

Gispol and the environment

Like all product-focussed companies, design and manufacturing must take the environment into account. For its part, “Gispol is continuously testing new environmentally friendly and the most innovative (lightweight) materials available in the market,” the company says. “Introducing these new materials into the airline market will support our customers improving their footprint. We also believe that a more regional approach could bring several advantages within our market.” Supporting the local economy can bring shorter lead times and decrease

transportation costs. By not transporting raw materials and final products all around the globe through containers and trucks means the company’s environmental footprint can be smaller. Gispol also takes back materials that are no longer in use and re-purposes these materials for new and different products. “We recently decided to build another production facility outside Europe to increase our capacity and improve our regional presence in this important and highly developing region,” Gispol says. This helps the company offer competitive pricing, lead times and being able to offer more customers the possibility to bring back and recycle their used equipment. “Our long history and manufacturing background help us stand out in the industry,” the company says. “All the key elements in our team have a production background, even the Sales team.” With its knowledge and experience combined with a long history within the airline market, Gispol supports its clients by guiding them on materials, production processes and even design and handling features. “We’re working with the latest technologies, best-in-class equipment and in-house technical and design expertise to provide our clients with all the support they need in this highly competitive and demanding market.”

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ONBOARD PRODUCTS

Unleashing exceptionality

Japan Airline’s A350-1000 aircraft will become the airline’s new flagship for international service after nearly 20 years

FORMIA introduces details about amenity kits for Japan Airline’s A350-1000 Business Class, featuring artwork from artists of lifestyle brand Heralbony

ORMIA tells PAX International it is proud to share its upcoming introduction of a new amenity kit for Japan Airlines’ (JAL) Business Class, as part of the airline’s new A350-1000 aircraft and cabin interiors launch. The special collection features the artwork of artists from the welfare experimental company Heralbony. Heralbony is an art lifestyle brand from Tohoku region in Japan that aims to create new culture with neurodivergent artists in Japan and abroad, reads the company’s website. The brand’s mission is to “Unleash your exceptionality,” The amenity kits for Japan Airline’s A350-1000 Business Class feature artwork of artists from the welfare experimental company Heralbony

20 NOVEMBER/DECEMBER 2023

by JANE HOBSON

empowering artists with intellectual disabilities to thrive through creating beautiful and meaningful art. The kits will be provided to those travelling in JAL’s Business Class. Designed with the artists’ artwork, the packaging incorporates the use of paper, furthering the airline’s commitment to move away from new petroleum-derived plastics, according to JAL’s press release. This service will be introduced starting from A350-1000 operated flights, with plans for gradual expansion to Europe, the United States (excluding Hawaii and Guam), Canada, and Australia routes operated by other

aircraft types. JAL revealed the new international flagship A350-1000 cabin interiors in October, ahead of the upcoming service launch to New York. In the press release, JAL reveals the A350-1000 “will become the airline’s new flagship for international service after nearly 20 years.” Passengers will experience an even higher level of comfort aboard the aircraft and can anticipate a unique overall journey that is individually tailored. The airline’s launch of the A350-1000 aircraft, planned for the Tokyo (Haneda) – New York (JFK) route, is expected to take off before the end of the year.

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BS EP SO PK OE KE UIN QE UE BE && UN QIU

Meal-ServiceDesign DesignSince Since1980 1980 Meal-Service In the world of in-flight dining, the In their work with WestJet, they In the world of in-flight dining, the In their work with WestJet, they importance of meal serviceware cannot be transformed initial sketches into approved importance of meal serviceware cannot be transformed initial sketches into approved overstated. Airlines are constantly striving designs for Economy and Premium overstated. Airlines are constantly striving designs for Economy and Premium to enhance the passenger experience Economy tableware in just one week, to enhance the passenger experience Economy tableware in just one week, while meeting sustainability targets, waste ensuring a seamless and efficient launch. while meeting sustainability targets, waste ensuring a seamless and efficient launch. reduction, durability, and stowage efficiency. reduction, durability, and stowage efficiency. Watermark introduced the industry’s first Watermark introduced the industry’s first For over 40 years, Watermark has non-slip service tray and pioneered the use For over 40 years, Watermark has non-slip service tray and pioneered the use been working with its airline partners to of in-mould layering for Delta Airlines. Their been working with its airline partners to of in-mould layering for Delta Airlines. Their provide a wide range of meal serviceware collaboration with United Airlines resulted provide a wide range of meal serviceware collaboration with United Airlines resulted meticulously designed to meet their in service trays that maintained a metallic meticulously designed to meet their in service trays that maintained a metallic unique needs and goals while striving for appearance while achieving significant unique needs and goals while striving for appearance while achieving significant continuous innovation. weight savings of 1 kg per tray. continuous innovation. weight savings of 1 kg per tray. Design Expertise Aligned with Airline Goals: Material Selection: Design Expertise Aligned with Airline Goals: Material Selection: As part of a comprehensive design Material selection is a core focus for As part of a comprehensive design Material selection is a core focus for overhaul, Watermark successfully designed Watermark as they prioritize sustainable overhaul, Watermark successfully designed Watermark as they prioritize sustainable a full set of tableware for each of Air New and environmentally friendly solutions. For a full set of tableware for each of Air New and environmentally friendly solutions. For Zealand’s cabins, reducing single-use Qantas, they launched the lightest and Zealand’s cabins, reducing single-use Qantas, they launched the lightest and plastics, optimizing weight, enhancing purest glass in the world, reducing weight plastics, optimizing weight, enhancing purest glass in the world, reducing weight durability, and achieving cost neutrality. and extending durability by 20%. durability, and achieving cost neutrality. and extending durability by 20%. Innovative Design Process: Their commitment to research and testing Innovative Design Process: Their commitment to research and testing Watermark’s design process stands out ensures they consistently deliver pioneering Watermark’s design process stands out ensures they consistently deliver pioneering due to its innovation and efficiency. They and award-winning solutions. due to its innovation and efficiency. They and award-winning solutions. leverage augmented reality, virtual reality, leverage augmented reality, virtual reality, 3D visualisation and rapid prototyping to For meal service solutions please reach out 3D visualisation and rapid prototyping to For meal service solutions please reach out expedite the transition from initial sketches to sales@watermark1980.com. expedite the transition from initial sketches to sales@watermark1980.com. to final designs. to final designs.

22 NOVEMBER/DECEMBER 2023

PAX-INTL.COM

GUEST COLUMN

Redefining

airline

sustainability In this Guest Column, Zine Badissy, President and Chairman of Global Inflight Products, highlights the company’s bold sustainability practices and products

Global Inflight Products is on a mission to reduce use of plastics and shape a greener future

Stylish and sustainable

Zine Badissy, President and Chairman of Global Inflight Products (left) with Wafa Zaghdadi, GIP’s Vice President of Sales and Marketing at IFSA EXPO 2023

lobal Inflight Products’ (GIP) is on a mission to protect our planet. This means we must say goodbye to plastic and aluminum. From full tray sets that make dining a delight, to meal boxes that keep freshness intact, to oven-safe casseroles and customizable cups—it is all possible with GIP. Our eco products can be designed into any shape or design. Freeing the skies from plastic and aluminum doesn’t mean additional expenses. In fact, it is cost effective.

24 NOVEMBER/DECEMBER 2023

In working toward our goal of eliminating all plastic products from cabins we strive to transform the way airlines do disposables by providing superior earth-friendly alternatives. We have implemented cutting-edge materials that are as sustainable as they are stylish. Derived from renewable resources like cornstarch, sugarcane and bamboo, our eco-materials are setting a new standard for sustainability. As airlines increasingly seek sustainable solutions, we’ve developed a range of 100 percent compostable products made from plant fibre. The range is designed to revolutionize inflight dining. Our compostable cups are truly 100 percent plastic-free, leakproof and can be custom designed to meet customer needs for hot or cold beverages, including hard liquor. We’ve also introduced compostable casseroles made from plant fibre that are oven safe for airline specifications and are water and oil-proof. These casseroles not only help the environment but can also save up to 30 percent

in storage space compared to aluminum casseroles. Formed from bagasse, straw residue, and other non-wood plant fibre pulp, our casseroles come in different color shades to enhance the passenger’s onboard experience. Our new plant fibre trayless solution saves space by allowing for 84 meals per trolley. The lid of the meal box can fit a casserole dish, with endless combinations for snacks, breakfast or hot meals. The meal boxes are 100 percent compostable and erase the need for trays, while saving space and being eco-friendly.

Shaping a greener future

Our hope is that our products curb CO2 emissions, minimize landfill waste and help airlines achieve sustainability objectives. We are passionate about taking steps to succeed in eliminating plastic from onboard services—we believe these steps can result in happier and healthier passengers and a happier and healthier environment. Join us in shaping a greener future! Save the planet, one item at a time.

EVENTS

Vibrant Vietnam

A preview of the Asia Pacific Onboard Travel networking event, taking place in Danang, Vietnam by ROBYNNE TRUEMAN

arlier this year, Keerthi (“HappyK”) Hapugasdeniya, Founder of Asia Pacific Onboard Travel (APOT), announced the return of the Asia-based networking event for the Asian hospitality travel industry. This year’s gathering takes place in Danang, Vietnam from November 25 to 28, marking the 11th conference that prides itself on doing things differently. In previous years, APOT was held in Perth, Bali, Danang, Shanghai, Colombo and Incheon. As Vietnam hosts the event this year for the first time since 2014, here is a PAX International exclusive on what attendees can expect from the itinerary.

APOT 2023 calendar

The event kicks off at 6:30 p.m. local time on November 25 at the Furama Resort Danang. The Welcome Cocktail Danang-style event is a relaxed, poolside setting with skilled bartenders serving cocktails, live music and gourmet cuisine, explains Jeremy Clark, APOT CEO. HappyK and Clark highlight that there will be interactive games to play and time to socialize for those who prefer the organic approach to networking. Co-sponsors for the event include Bamboo Airways, Vietjet Air and Vietnam Airlines. The second day is packed with promises of fun, sponsored by the Danang Tourism and Promotions Department. The morning starts with

Professional Chef Competition at APOT Asia

an exclusive tour of Bana Hill with one of Danang’s top tour operators. There will be a cable car ride, lunch provided and views of the sunset. In the evening, attendees will experience the beauty of Hoi An by night, with a sponsored dinner from Taste Vietnam. Day three takes off a little differently, moving the conference to the waters with an exclusive river cruise. Attendees board the tour bus at 8:15 a.m. from the hotel lobby and head to the dock where they will transfer to a modern river cruise ship. The day unfolds as a seminar aboard the boat, with speakers, musical performances and presentations until 4:00 p.m. Lunch, Vietnamese streetfoodstyle, is provided onboard. Then there will be a closing ceremony dinner at 6:30 p.m. The meal is four courses with music, speeches and dancing to follow. Day four, on November 28, gives industry professionals the opportunity to foster the relationships cultivated thus far with a golf tournament. With a discounted rate to play, golf runs from 6:00 a.m. to 2:00 p.m. Lunch is provided at the golf club and winners receive trophies.

the largest tea party in the world, serving 35,000 cups of tea in Sri Lanka. APOT loves to do things differently, and this year is no exception. The APOT Guinness World Record challenge 2023is a record for largest Phở Bò, the signature beef noodle soup of Vietnam’s noodle soup carnival. In partnership with Danang Tourism and Promotions Department, Worldchefs and Furama Resort Danang, restaurants of Danang will participate to help APOT achieve this record. There is also the Jetsetter’s Palate: The Ultimate Airline Professional Chef Competition. The competition includes presenting an appetizer, main course and dessert, all under the theme “Regional Rivals.” Winners will be announced at the November 27 gala dinner. “There’s never a dull moment at APOT. It is a unique environment for ‘networking differently,’” explains HappyK.

Setting records

The conference concludes with the annual tradition of attempting a Guinness World Record. In Danang in 2014, APOT achieved the record for the world’s Longest Spring Roll, with a roll of 500 meters. In 2015, the event celebrated

Keerthi (“HappyK”) Hapugasdeniya, Founder of APOT (left) with Jeremy Clark, CEO, APOT

PAX-INTL.COM

Find out more at:

https://www.worldtravelcateringexpo.com/pi

Co-Located with:

In association with:

Built by:

NOVEMBER/DECEMBER 2023 | www.pax-intl.com

MRO, Interiors & IFEC

OUT OF THIS WORLD

INNOVATION

FTE APEX ASIA EXPO

EDITOR’S LETTER & CONTENTS

THE TIMES AHEAD

he eyes of the industry are on Singapore and FTE APEX Asia Expo, whose 2023 theme is ‘Preparing for tomorrow’s world.’ It’s a topic that runs throughout this issue of PAX Tech which looks at how technology, innovation and collaboration are reimagining the passenger experience. Having begun the year with a series of inflight entertainment announcements, Panasonic Avionics is ending 2023 with a focus on its inflight connectivity services. Vice President, Connectivity Solutions John Wade talks to PAX Tech about the company’s multi-orbit strategy and what building out its capacity network means to passengers and airline customers. Laurent Safar, CEO of Adaptive Channel, explains what makes digital press such an appealing proposition. The company has released AI-driven Press-to-Podcast technology, which, as Safar explains, will hugely benefit passengers with visual impairments. Truly accessible IFE is also at the heart of Safran Passenger Innovation’s RAVE OS Accessible Mode. Designed for passengers with vision, auditory and motor function difficulties, we learn how and why it’s an inclusive system. We’d like to thank all our advertisers and contributors for their support over the past 12 months. Looking forward to the times ahead!

PAX Tech Mississauga, Ontario Canada Website: www.pax-intl.com

PUBLISHER Aijaz Khan E-mail: aijaz@globalmarketingcom.ca

ART DEPARTMENT Jessica Hearn, Art Director E-mail: jessica@globalmarketingcom.ca

CONTRIBUTORS: Stephanie Philp Rachel Debling PAX International and PAX Tech are published a total of 10 times a year by PAX International, Mississauga, Ontario, Canada. International Distribution. Subscriptions: $200 for one year; $300 for two years; $400 for three years. Art and photographs will not be returned unless accompanied by return postage. The views expressed in this magazine do not necessarily reflect the views and opinions of the publisher or editor. All rights reserved. Nothing may be reprinted in whole or in part without written permission from the

Alex Preston Senior Editor PAX Tech

publisher. © PAX International magazine

ISSN 1206-5714 Key title: Pax International

CONTENTS

30 34 36 38

NEWS

Q&A: PANASONIC’S JOHN WADE

SAFRAN’S ACCESSIBLE MODE

ADAPTIVE’S PRESS-TOPODCAST TECH

28 NOVEMBER/DECEMBER 2023

LINSTOL’S LISTENING LINEUP ALWAYS IN MOTION WITH RiM FTE APEX ASIA EXPO PREVIEW

ON THE COVER: The expansion of Panasonic’s GEO capacity will support higher speed internet services benefitting passengers and crew alike. Learn more in our Q&A with Panasonic Avionics’ John Wade on page 34

IN-FLIGHT CONNECTIVITY REIMAGINED You need a connectivity partner that delivers unparalleled performance and service to meet the needs of your passengers. Our multi-orbit network, comprised of both LEO and GEO satellites, features seamless global coverage, speeds approaching 200 Mbps, robust resilience, and the scalability to place capacity where it’s needed most. With in-ﬂight connectivity from Panasonic Avionics, you can ensure that you’re delivering the best passenger connectivity experience. www.panasonic.aero

NEWS

CONNECTIVITY

Viasat enhances inflight broadband service options Viasat Inc. has unveiled its enhanced business aviation inflight broadband service options for those using its Viasat Ka-band solution and its Jet ConneX solution (from recently acquired Inmarsat business). The company anticipates the expanded range of service options will be available using the existing GAT-5510 terminal in early 2024 and upon entry into service for aircraft using the three next generation Jet ConneX terminals. The upcoming Jet ConneX terminals are Satcom Direct’s Plane Simple Ka-band, Orbit’s AirTRx30 and Honeywell’s JetWave X. Viasat is also providing a business aviation incentive to upgrade to Viasat Ka-band solutions when using SwiftBroadband (SBB) and SwiftJet L-band inflight connectivity, both of which are part of its recent Inmarsat acquisition. “We’re excited about the positive impact that Viasat’s acquisition of Inmarsat will deliver to our business aviation customers. The harmonization of our Ka-band services is a prime example of what can be achieved by bringing the best of both companies together,” said Kai Tang, Head of Business Aviation at Viasat. “It reflects the enhanced service options and innovations that we’re bringing to the market, based on direct feedback from customers and partners, to ensure that Viasat continues to exceed passenger expectations around fast, reliable and consistent inflight connectivity for many years to come.”

AIRLINE

Etihad expands fleet with 787-10 Dreamliner Etihad Airways has welcomed the latest addition to its expanding fleet with a 787-10 Dreamliner. “The arrival of our latest 787 Dreamliner underlines our passion to grow this year by enhancing the quality of our customer experience and the reach of our network,” said Antonoaldo Neves, Chief Executive Officer, Etihad Airways. “This is all part of our vision 2030, supporting our growth as underlined by the new destinations to Osaka, Copenhagen and Dusseldorf.” The aircraft, and the three Dreamliner 787-9s following shortly, are up to 25 percent more fuel efficient than comparable aircraft. The new aircraft landing in Abu Dhabi, on October 13, was exactly three years to the day since Etihad received its last 787-10 on October 13, 2020.

30 NOVEMBER/DECEMBER 2023

Passenger enjoying inflight connectivity. Image credit: Viasat

The Etihad 787 Dreamliner

V I S I T U S AT B O OT H # F 1 5

A SIA E XPO NOV E M BE R 8-9, 2023

U N I T E D STAT E S | U N I T E D K I N G D O M

| H O N G KO N G | M I D D L E E AST

Linstol.com

NEWS

PEOPLE

Etihad Engineering names Daniel Hoffmann as CEO Etihad Engineering announced the appointment of Daniel Hoffmann as Chief Executive Officer (CEO). Hoffmann brings more than 20 years of hands-on experience in the global aviation industry to Etihad Engineering, having led Lufthansa Technik Sofia in Bulgaria as CEO and served in executive roles in Lufthansa Technik Base Maintenance Facilities in Germany and the Philippines. His expertise is wide-ranging, from organizational leadership and change management to standardization of core business functions and business efficiency through optimum resource utilization. Hoffmann also has a successful track record of leading growth projects and negotiating joint venture partnerships. “We are excited to have Daniel on board with Etihad Engineering as the CEO and I am confident that he will continue to drive the company’s growth and success,” said Abdul Khaliq Saeed, who has moved from CEO of Etihad Engineering to Managing Director within an aviation group. “Etihad Engineering is one of the leading players in the aviation MRO industry, known for its workmanship, professionalism and comprehensive capabilities. I am delighted

to have the opportunity to work with its global team drawn from over 50 nationalities and look forward to leading the organisation on our growth journey,” said Hoffmann. Daniel Hoffmann, CEO, Etihad Engineering

COMPANY

Premium cabin inventory gets boost from Sabre AI solution Sabre Corporation has released an AI-powered retailing solution for airlines called Sabre Upgrade IQ. The PSS-agnostic solution allows passengers to bid on a seat upgrade during the pre-flight window. Upgrade IQ is powered by Sabre Travel AI, using advanced AI and machine-learning models to offer dynamically priced

Sabre’s Upgrade IQ helps airlines optimize revenue opportunities

32 NOVEMBER/DECEMBER 2023

upgrades. It provides recommendations for minimum and maximum bid values and starting prices to support airline efforts to optimize revenue opportunities. In beta testing, Upgrade IQ increased incremental revenue by 20 percent by filling empty seats in premium cabins. In addition to leveraging AI capabilities from Google, Sabre integrated with Hopper’s platform to create a seamless customer experience. “Sabre’s latest AI solution is a testament to the power of strategic partnerships in driving innovation and speedto-market. By collaborating with Google and Hopper on some of the core technical capabilities, we have delivered a modern retailing solution to help airlines better manage seat upgrades and create differentiated customer experiences,” said Garry Wiseman, Chief Product Officer, Sabre Travel Solutions in a September announcement. “We are thrilled with the positive response we’re receiving from airline customers who clearly understand how our Retail Intelligence solutions like Upgrade IQ can help drive increased revenue along with a better experience for travellers.” Sabre is a global company with locations around the world, including Singapore and Bengaluru, India.

5–6 MARCH 2024 ZA’ABEEL HALLS 1-3 DUBAI WORLD TRADE CENTRE, UAE

ORGANISED BY

#MROME #AIME

Connecting the airline supply chain We pre-arrange meetings for exhibitors with key airline buyers at the show. Scan the QR code to learn more

INDUSTRY Q&A

BEST OF BOTH WORLDS In this Industry Q&A, John Wade, Vice President, Connectivity Business Unit, Panasonic Avionics, explains how the company is supporting its best-in-class passenger experience with enhancements to its inflight connectivity infrastructure by ALEX PRESTON The expansion of its Panasonic’s GEO capacity will support higher speed internet services benefitting passengers and crew alike

s the Astrova IFE platform continues to garner attention and customers, Panasonic Avionics has now set its sights on its connectivity backbone, with new coverage and capacity due to be live on its network by the end of this calendar year. In this Industry Q&A, PAX Tech speaks to John Wade, VP Connectivity Business Unit at Panasonic Avionics, about what this expansion means for the passenger, airlines and the wider IFC community.

operators is whether GEO service will be cheaper than LEO. Right now, the jury is still out. However, if GEO does end up being more cost effective for our customers, then we will use that portion of our network for things John Wade, Vice President, like video, streaming and other Connectivity applications, and use LEO for Business Unit, Panasonic services like enterprise applicaAvionics tions, that require a low-latency connection to be used effectively during your flight.

PAX TECH: What is Panasonic’s multi-orbit strategy?

PAX TECH: With whom will the recently announced GEO capacity expansion for both HTS and XTS be delivered with?

WADE: Our approach to the market with a multi-orbit strategy is to offer both Low-Earth Orbit (LEO) and Geostationary Orbit (GEO) and give the best of both worlds to our customers. For as long as I’ve been in this business, the discussions have remained focused on the “three C’s” of inflight connectivity – coverage, capacity, and cost. One of the debates that we’re seeing from satellite

WADE: As background, Panasonic Avionics is unique in our market because we do not own our satellites. Our strategy of adding capacity when and where is very different to our competition. We are on a first name basis with all the Ku satellite operators. We’re always looking at the latest technology trends to add the latest generation and highest performance technology, at the low-

34 NOVEMBER/DECEMBER 2023

est costs, into our network at the best possible price for our customers. One great example of this is E10B [Eutelsat] which is our most recent XTS (extreme throughput satellite) investment. It ensures a reliable highspeed experience in the highly congested airline routes over Europe and the Middle East. Another example is APSTAR 6D, which covers Asia and pan-Pacific routes. It also helps us serve

During this year’s APEX Expo in Long Beach, California, Panasonic Avionics was confirmed as a launch Managed Service Provider (MSPs) for the Ku-band multi-orbit LEO/GEO HBCplus offering

our customers in China, which remains a very strategic market for our company. PAX TECH: How will airlines and passengers benefit from this new capacity? What services will the accelerated speeds enable? WADE: For quite some time now, we’ve operated a GEO network that covered 99.6 percent of all commercial flights with HTS and XTS. Our vision and strategy since day one has been to put coverage and capacity when and where it is needed. Our recent GEO expansion increases our global capacity by 50 percent, ensuring reliable and robust high-speed internet services. We’re also able to offer accelerated speeds of up to 75 Mbps with HTS and up to 200 Mbps over XTS or extreme throughput satellites. With this investment, we’re also increasing our network coverage, expanding enhanced connectivity that spans continents and oceans so that we can offer enhanced connectivity on both domestic and international routes. One of the things I’m most excited about, however, is the introduction of LEO satellites into our network. In

the demonstrations we’ve done with our partner Eutelsat OneWeb, we’ve been able to show airlines the dramatic effects low latency has on the passenger experience. The low latency of LEO is considered a step change for inflight connectivity because it is less than 100 milliseconds. At that level of responsiveness and speed, we can now unlock new passenger experiences including seamless support for enterprise applications, live gameplay, video conferencing, VoIP communication, and many others. All of the airlines that we’ve engaged since we announced the addition of LEO into our network are excited by the performance advantages these satellites bring, and I’ve had several discussions with executives at airlines, who may have once believed the narrative that capacity was the single most important factor for inflight connectivity, but now realize that latency is the real game changer – one that lets us cover 99.9 percent of all commercial flights. PAX TECH: Capacity is being added over China and Japan. What opportunities do these markets offer for inflight connectivity?

WADE: Asia is an extremely important and strategic market for Panasonic Avionics. China, in particular, is a rapidly growing market for both air travel and inflight connectivity. Because LEO is not authorized over China, our investment in satellites like APSTAR 6D ensure that passengers can access applications like WeChat and stay connected to friends, families, and co-workers seamlessly whenever they fly. PAX TECH: And finally, tell us more about the Airspace Link HBCplus solution? WADE: We are really excited to be selected as a Ku provider for the Airbus HBCplus program. As a certified MSP, we will be able to integrate our multiorbit connectivity service, a blend of LEO and GEO satellite constellations, onto Airbus aircraft, using an electronically steered antenna (ESA) with a multibeam operation that can simultaneously access Panasonic Avionics’ LEO and GEO networks. It’s a very important and strategic collaboration that will let us to serve Airbus aircraft with our multi-orbit network of GEO and LEO satellites and cover 99.9 percent of all commercial flights, including polar routes. PAX-INTL.COM

IFE

ACCESSIBILITY

BUILT-IN

Inclusive inflight entertainment has taken a huge stride forward with the development of the RAVE OS Accessible Mode from Safran Passenger Innovations

by ALEX PRESTON

ir travel can be a stressful and overwhelming experience, but airlines and their suppliers are improving services to make the cabin as inclusive and immersive as possible. One such example is Safran Passenger Innovations (SPI) which hopes to break down some of the barriers surrounding inflight entertainment. During this year’s Aircraft Interiors Expo (AIX) in Hamburg, the company gave the first glance of its RAVE OS Accessible Mode, which has been designed for passengers with vision, auditory and motor function difficulties. It also aims to make the IFE system easier to use for passengers in the neurodivergent community and those with cognitive disabilities. Rather than add accessibility on top of an existing platform, as tends to be the norm, SPI took a different approach. Eduardo Duran, Safran Passenger Innovations’ Director of Software Products, explains taking a blank sheet approach and “building it up from scratch,” to cater to a wider variety of disabilities and create a much better approach to accessibility. Instead of waiting for regulation to

be thrust upon the industry, SPI got proactive, deciding to see how it could improve the IFE interaction — for all. To effect this, the company did a lot of research, collaborating closely with its airline customers, and gaining access to dedicated specialists who participate in industry advocacy groups. Passengers accessing the mode have a guided set-up, like opening a new phone. A series of questions personalizes for features they need without having to find them later, buried somewhere in a settings menu. Configurations include language selection, a screen reader that announces the selection through the passenger’s headset, ideal for those with blindness or low vision, and filtering to show only content with audio descriptions. Through research SPI found that passengers, especially in the neurodivergent space or with cognitive disabilities, have certain colors and theme choices that are more aligned to personal needs. The accessibility mode can alter the User Interface around those different color schemes when navigating through the static pages. This can be done depending upon personal preference: image based, or text based.

Eduardo Duran, Safran Passenger Innovations’ Director of Software Products

Once the passenger has configured the system, they can change their selections at any time via the settings menu. Menus are presented as large buttons with either large high contrast text or icons, depending on passenger preference. Entertainment guide pages are presented using large icons with high contrast text with large touch areas with minimal steps to launch content. Critical functions for assistance, such as cabin attendant call and settings, are present on every screen in the same prominent location allowing passengers to call for assistance or change options easily. As Duran says, SPI is rightly proud of the innovation. “It’s been a discovery for us to go through all this research and engaging the communities is very rewarding. It’s very emotional. We realized that this is not something that we want to take advantage of: We believe that what we’re doing here is advancing the experience that a passenger with disabilities would have.” SPI has therefore made all the support, all the market research and all the designs that they have, open source. “We have no interest in excluding people, including our competitors,” he says.

Safran’s RAVE OS Accessible Mode is due to be launched in 2024, making IFE more inclusive for all passengers

36 NOVEMBER/DECEMBER 2023

READERSHIP AWARDS 2024

RETURN TO HAMBURG! From onboard caterers to connectivity and all the latest in aircraft cabins, the PAX Readership Awards will once again recognize those in the industry that go above and beyond. The award winners will be announced on Wednesday May 29, 2024 at the Radisson Blu Hotel in Hamburg. Award winners will be featured in a special spread, as well as in our e-Newsletter.

PAX-INTL.COM

IFE

Let’s read!

Adaptive’s Press-toPodcast technology is the latest addition to its mobile IFE and digital press solution, ACES

Adaptive’s cutting-edge capability promises to reshape the way people consume news and magazine articles, making information more accessible, engaging and inclusive

by ALEX PRESTON

here was a time when the physical newsstand was an iconic image of many street scenes. Not anymore though, as consumers increasingly want content on the go, delivered via tablet or smartphone. Meeting this need is the digital newsstand which has gained traction across many verticals, including aviation. A company well-placed to take advantage of this mobile landscape is Adaptive Channel. Headquartered in Toulouse, France, the company serves more than 25 international airline clients—including six of the world’s top ten airlines according to the 2023 Skytrax rankings. Adaptive provides airlines with a sophisticated mobile inflight entertainment (IFE) solution called ACES, which delivers curated content in multiple languages, encompassing diverse, globally relevant media, along the entire passenger journey— before, during and after the flight. ACES is designed to function either as a standalone IFE solution or a complement to a seatback or wireless IFE solution, for all types and sizes of airlines and for all types of routes. The solution offers airline passengers maximum flexibility and a large library of content

38 NOVEMBER/DECEMBER 2023

(including digital media, such as newspapers and magazines), all of which can be viewed on any type of device. The solution can also be used to provide entertainment to guests in airport lounges. As Laurent Safar, CEO tells PAX Tech, switching to digital press allows airlines to enjoy several benefits. These include reducing operational costs, as moving away from printed press reduces on-board weight which ultimately translates into less fuel consumption, less logistics and less cleaning. It is a move that can also reinforce an ecofriendly approach which fits into an airline’s Corporate Social Responsibility as less fuel consumption means less CO2 emissions and zero paper. The passenger experience and Net Promoter Score can be improved, as opposed to print, digital press is always up to date, never runs out and offers a wide range of choice anywhere in the world. For the airline, it can generate business opportunities such as digitizing workflow or improving loyalty. Finally, it provides a variety of opportunities including the possibility to automate content moderation and to provide accessibility features such as Adaptive’s Press-to-Podcast technology. Showcased at this year’s APEX EXPO

Laurent Safar, CEO, Adaptive Channel

in Long Beach, California, the solution uses AI to convert traditional press articles from newspapers and magazines into podcast-style audio content, the latter being a growing request from Adaptive’s customers, Safar reveals. The newspaper or magazine PDF is converted into XML, and then into audio using the latest AI based text-to-speech technology, explains Safar, in a process that takes a few minutes per media title. Almost all languages are supported. “AI provides ways to improve the support and monitoring of deliveries of media content by detecting anomalies more quickly and more cost efficiently,” says Safar. For passengers with visual impairments, articles are delivered with immersive narration, infusing each reading with authentic accents, intonations and voice characteristics that harmonize with audience preferences. Customization options include the ability to select male or female voices. “Our mission has always been to assist airlines in providing the best digital press experience and revolutionizing how people engage with press content. With this pioneering technology, we are taking a significant step forward in realizing that vision,” concludes Safar.

IFE

LISTENING

LINEUP

Linstol headsets and earbuds are flying on more than 55 global airlines

From customizable headsets to a zero-landfill mission, Linstol CEO Mark Russell shares a behindthe-scenes journey of crafting innovative aviation accessories by STEPHANIE PHILP

instol prides itself on producing industry leading headsets and earbuds with customizable designs at a competitive price that ultimately provide a high-quality IFE experience for passengers. PAX Tech spoke to CEO Mark Russell about how improving comfort and having better acoustic traits will lessen listening fatigue and level up the passenger experience. Currently, Linstol has more than 30 fully customizable designs on offer to clients. New products can be “unique to a specific client both acoustically and visually,” Russell says. The headsets and earbuds are flying on more than 55 global airlines: Air New Zealand, ANA, British Airways, Cathay Pacific, Delta Air Lines, Etihad and many more. The company’s design team works collaboratively to bring new products to life. Russell explains that the process starts “as either a need to solve a technical issue for a customer or as a design idea that gets transformed into a conceptual drawing.” The team prints 3D versions of ideas and from there products “are literally sculpted and adjusted to create a finished conceptual model.” Next, the product is taken to the R&D team to develop handmade samples for design review. The acoustic spe-

cialist comes in after that to optimize the sound quality of the product and, finally, the team begins to stress test the product to confirm it is “exceptional sounding” and will “hold up well to the unique environments of our industry.” Linstol works with Meridian Audio and the Engineered by Meridian (EBM) division to drive improvement in audio performance. “By constantly challenging convention they help us enrich the customer’s onboard experience,” Russell says. Linstol has also worked with Phitek/ Amphenol to operate all Phitek headset related activities since April 2020. Last year Linstol produced more than 200 million earbuds and headsets for airlines. The packaging includes “earthfriendly” paper products, wraps for Business Class and Economy Class headsets and multi-use solutions that encourage the passenger to reuse, Russell explains. This approach helps Linstol and its partners lessen plastic waste. Working toward a “zero-landfill” goal is important to the company, Russell says. Collaborations with companies such as recently acquired MNH Sustainable Cabin Services help Linstol reach that goal. Linstol also recently introduced a relationship with The Plastic Bank that aims to incorporate recycled

Mark Russell, CEO, Linstol

plastics captured from ocean-bound waste streams into new headsets. For Russell, it has been exciting to see how the industry has shifted from prioritizing the lowest possible cost “to a willingness to invest funds in improved earbud/headset programs that allow for a minimal investment and yet reap huge rewards from a passenger perspective.” Looking ahead, Russell says he sees Bluetooth technology starting to take hold in the industry. Linstol is working with several airlines on products that incorporate it. In addition, Linstol R&D teams are looking at ways to improve the life cycle of products. “This includes everything from ARINC standard pin designs to breakage analysis with our refurbishing partners that will help us better understand how to build stronger products,” he says. “I’m excited about the future of Linstol and the airline industry.”

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PROFILE

Always in Motion PAX Tech speaks to Mir Khan, Retail inMotion’s Head of Onboard Retail North America, to learn how the company is staying ahead of its airline customers’ expectations in the buy-on-board retail space by RACHEL DEBLING

t was not that long ago that eating and shopping during a flight meant rigid timelines and a lack of options. In an increasingly connected world, airlines are adjusting to provide the same bespoke service that passengers receive at home. Retail inMotion’s (RiM) proprietary technology allows airlines to transform offerings to meet passengers where they are – on their phones, tablets and laptops. “The focus continues to be moving toward a custom experience on board,” says Mir Khan, RiM’s Head of Onboard Retail North America. Digitization, Khan notes, is on the rise, and though he says RiM recognizes that the cost to start a digital onboard program can be high, RiM’s systems allow carriers to pick and choose exactly what they want, all while saving money and enhancing the passenger experience. “It’s very much interactive – we aren’t sending passengers a PDF copy of the menu,” explains Khan. “It’s a more indulgent experience. Airlines can upload videos of the product, talk about the company’s carbon footprint, talk about the packaging and how it’s more sustainable. You can give a lot more information than you could in the limited space of a printed menu in the seatback pocket.” The content can also be sponsored by the same companies whose products are offered. This helps offset some of the costs of the service

40 NOVEMBER/DECEMBER 2023

The Cuban Mojito by BuzzBox, a recent ready-to-drink addition to RiM’s lineup

through advertising dollars that go directly back to the program. RiM’s onboard retail applications work in one of two ways, depending on the needs of the airline. The technology can be sold outright to airlines, meaning it runs and upkeeps its own program, or an airline can opt to have RiM run the program on its behalf. Either way, the reduction in onboard waste is substantial: passengers are encouraged to purchase meals or snacks before the flight so that the airline can better predict exactly how many items it needs to fly. “Some airlines, especially those in Europe, are getting really creative by selling additional products that are not on board the aircraft,” says Khan. “The airline is not taking on a lot of risk because it’s already paid for.” One major airline partner is using RiM’s proprietary preorder system – all orders for fresh meals must be placed pre-flight. “It provides choice and convenience for the passenger at the same time it reduces waste for the airline – they are not putting product on in the hopes of selling it,” explains Khan. RiM is also stretching into new product territory. Takis’ Fuego range, a spicy snack popular with younger travelers, was recently brought on board by an airline partner. For passengers who may be more into sipping than spicing, BuzzBox, a recent addition to RiM’s lineup, delivers ready-

Takis Fuego, a spicy snack popular with teens, was recently brought on board by a Retail inMotion airline partner

Mir Khan, Head of Onboard Retail North America, Retail inMotion

to-drink cocktails in an eco-friendly package. The product fulfills passengers drink expectations and eases the responsibilities of flight crew to know how to create dozens of different cocktails. For example, authentic Mojitos, Margaritas and Hurricane’s delivered exactly how they’re expected, Khan explains. “Customers are being trained to serve customized options,” says Khan. “With RiM as a partner, airlines can deliver that level of individualization on every flight.”

EVENTS

All eyes on Asia A preview of the FTE APEX Asia Expo with Daniel Coleman and Dr. Joe Leader

A snapshot of the show floor at the 2022 FTE APEX Asia Expo

by ROBYNNE TRUEMAN

TE APEX Asia Expo is heading back to the Marina Bay Sands Expo & Convention Centre in Singapore from November 8 to 9. Jointly hosted by Future Travel Experience (FTE) and the Airline Passenger Experience Association (APEX), the industry-wide gathering brings together airlines, vendors, startups, government agencies, OEMs, airports and stakeholders under the theme Preparing for Tomorrow’s World. “The show is coming together incredibly well and arguably has our best line-up yet of speakers, exhibitors and networking opportunities. Registrations are well ahead of where they were this time last year, which reflects the strong position of the market recovery in Asia, and the interest from suppliers wanting to grow their footprint there,” Daniel Coleman, CEO, FTE, tells PAX Tech.

“We’re excited to be bringing the industry together at FTE APEX Asia Expo in Singapore this November. Following the huge success of last year’s event, the free-to-attend FTE APEX Asia Expo 2023 promises to be our biggest, best and most meaningful event in the APAC region yet,” adds Ryan Ghee, Chief Operating Officer at FTE.

“I am very pleased to report also that our extensive exhibitor list is a really great mix of progressive suppliers showcasing exciting innovations that can enhance the passenger experience both on the ground and up in the air, which I am sure our airline attendees will really appreciate seeing under one roof as they search for inspiration on their next steps,” says Coleman.

Boeing, Inflight Dublin, OneWeb, Safran, Viasat and West Entertainment are among the already nearly 70 confirmed exhibitors and sponsors. Other high level aviation speakers on the agenda include Star Alliance CEO Theo Panagiotoulias, 777 Partners CEO of Airline Investments Manish Raniga, Air India Head of Products (Onboard) and IFE&C Mir Amer Hussain, and Turkish Airlines Technology Manager, Advanced Analytics and Customer Data Management Emre Yavuz, to name a few. The agenda starts on November 7 for Premium Pass holders while the official conference begins November 8 at 9:00 a.m. local time, following the ribbon cutting ceremony. Speakers include Keiichi Ueda, VP of Digital Transformation & Innovation, All Nippon Airways; David Coiley, Regional Vice President Asia Pacific

Daniel Coleman, CEO, Future Travel Experience

Ryan Ghee, Chief Operating Officer, Future Travel Experience

APEX, IFSA and FTE Group CEO Dr. Joe Leader

Exhibitor and speaker preview

PAX-INTL.COM

EVENTS Aviation Sales, Viasat; Jordie Knoppers, Future Customer Journey Manager, KLM Royal Dutch Airlines, and more.

What to expect on the show floor

In addition to viewing demonstrations of the very latest products, services and solutions on the show floor in the freeto-attend expo, visitors to FTE APEX Asia Expo 2023 will have complimentary access to an exciting schedule of education, briefings and social engagement. The Tech & Innovation Briefings and Startup Zone return this year with some new features. The conference is introducing the FTE Sustainability Forum, highlighting the push for more environmentally friendly solutions for air transport stakeholders across the industry. The goal of this forum is to provide an impartial space where leaders in the field can discuss sustainability initiatives

Discussion at Inmarsat booth at the 2022 FTE APEX Asia Expo

42 NOVEMBER/DECEMBER 2023

and steps for further positive change. APEX, IFSA and FTE Group CEO Dr. Joe Leader says that this year’s theme, Preparing for Tomorrow’s World, is more than just a catchy tagline. “The convergence of airlines, airports, startups, vendors, and other stakeholders from Asia and beyond transforms this FTE APEX Asia Expo into a symphony of innovation and collaboration. ‘Preparing for tomorrow’s world’ doesn’t just serve as the event’s slogan, but also actively charts our mission to shape the future of air travel,” he says. “The showcased innovations will act as blueprints for a more resilient, sustainable, and efficient air transport industry. This event, the definitive gathering for the region, not only educates but also inspires, steering us toward a brighter, interconnected future in air travel.” The Airline Innovation Summit and the Airport Innovation Summit are also

new to the FTE APEX Asia Expo in 2023. These standalone sessions provide opportunities to gather the industry’s forward thinkers in aviation to learn how they are changing the industry and their respective organizations. Change is a prominent theme of the Asia Expo as the region continues to rebuild tourism and set plans in motion for future expansion. “In a world swiftly advancing toward a new dawn, the FTE APEX Asia Expo symbolizes the visionary opportunity for our aviation industry. After our triumphant return to Singapore last year, this year’s event promises to eclipse all prior expectations,” Leader says. As FTE and APEX come together to host this integral event for the region and the industry, it is an exciting time for air transport stakeholders to learn about technology, share ideas and innovate for the future, explain Coleman and Leader.

28 - 30 MAY 2024

WHERE CABIN CONCEPTS TAKE OFF Join us in Hamburg from May 28 - 30, 2024. Aircraft Interiors Expo is the definitive marketplace where everyone involved in developing cabin interiors needs to be.

27 MAY 2024

Co-located with:

Organised by:

In co-operation with:

Visit us at : www.aircraftinteriorsexpo.com/pax

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