January 2014
Social Media & Marketing training for CSOs Global Platform Jordan conducted a Social Media and Marketing training for three Civil Society Organizations (CSOs) from Zarqa, Rusaifa area. The CSO’s represented three different organizations, working with human rights, children, women, and youth. The main focus of the two-day training was to explore the significance of social media, and to understand which benefits CSO's can achieve from promoting their organizations through such platforms. The understanding of this topic was obtained through both group discussions, and individual reflection. This way the participants worked on defining, firstly, their target group and, secondly, which use of social media platforms will be most favorable for just exactly their objectives. Additionally the training gave an introduction to marketing theories and methods. The purpose was to understand the importance of different strategies in promoting the CSO and its projects. In conclusion every CSO's Facebook page was assessed by both participants and trainers. The group's feedback led to awareness of need for improvement, according to the topics undergone in both the training and the debates.
Foundational Leadership: Building capacity and social ties Partway through January, Global Platform held an intensive training for youth leaders from ARI program partners in Russeifa, Jordan. The 28 participants represented three different organizations, and even though they come from the same place, and all work for social change, they initially felt like three separate groups. However the four days of teamwork build new ties, and by the time the participants received their certificates, they had become one unified group.