Progress 2021

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2021

NORTH IOWA PROGRESS PERSEVERANCE

SPRING 2021 // SECTION F

Doors are opening all over North Iowa JACI SMITH

Globe Gazette

M

y mother used to have a saying she’d trot out every time I faced some sort of obstacle growing up. “Whenever one door closes, somewhere, another opens,” she’d cheerfully assure me. JACI SMITH In the last year, I often felt as if the only door I found open once COVID-19 struck was that of a dark closet in my house, where I sat with half a bottle of wine and a sleeve of Thin Mints I’d found in

the bottom of the freezer drawer. I’ve spent a lot of time cursing that well-worn saying of my mother’s, but in all seriousness, in the last year, it provided both guiding light and truth in North Iowa. It’s also the reason why we chose Perseverance as the theme for our annual Progress edition. Doors were closing all around us. It started on March 9, when we ran the first story of three Iowa residents who were on a cruise to Egypt and contracted the coronavirus. A day later there were eight cases, five days later it was 17. On March 12, NIACC canceled in-person classes for a week so it could figure out a suitable re-

sponse. Local school districts quickly followed suit. By March 15, toilet paper could not be found on any grocery store shelves in Mason City. More doors closed – Gov. Kim Reynolds announces a series of mandates limiting public interaction. Local government offices close down. Layoffs began to follow. Families found themselves with loved ones out of work, elderly alone in long-term care facilities, kids who could not go to school and eventually would have to learn from home, and no immediate end in site. But just as Mom predicted, other doors opened. As you’ll read in these pages,

North Iowa persevered and found innovative ways to make it through. Restaurants that could not fill their dining rooms pivoted to curbside pickup or delivery and found themselves with as much business – if not more – than they could handle. You’ll read about one business that, for the sake of safety, closed its doors to the public but then created a vending machine uniquely constructed so its product could be accessible 24/7. A local manufacturing business turned its considerable talents to the making of protective equipment for the local healthcare community. Nonprofits were inundated with

requests for aid, but the community rose together to meet it. Our example: The Globe Gazette’s Christmas Cheer fund raised more money and gave out more money last December than it had in recent history. We couldn’t go to the movies, but we could order movie theater popcorn and drive by to pick it up to help support our local movie theater. We learned how to order our groceries online, we attended concerts on Facebook and we attended church and political campaign stops in our cars. Parades became a thing. So did creative sign- and mask-making. We persevered and found the open doors. Thanks, Mom.

INSIDE THIS PROJECT Section F About the project ... F1 COVID-19 and business ... F1 Clear Lake businesses ... F2 Doug Gee column ... F2 Stacy Doughan column ... F2 YMCA update ... F3 North Iowa venues ... F4 Mason City demographics ... F4 Art outreach ... F5 Clear Lake demographics ... F6 COVID-19 and schools ... F7 Dave Versteeg column ... F7 Section G North Iowa real estate ... G1 Nonprofits persevere ... G1 Water recreation ... G1 North Iowa food trucks ... G2 Bill Schickel column ... G3 Robin Anderson column ... G4 Megan Studer column ... G9 •••••••• NORTH IOWA PROGRESS 2021 Editor: Jaci Smith 641-421-0564 jaci.smith@globegazette.com Advertising and Circulation: Olivia Stalker 641-421-0548 olivia.stalker@globegazette.com Publisher: Janet Johnson 641-421-0507 janet.johnson@globegazette. com Special Projects Editor: Jerry Smith 641-421-0556 jerry.smith@globegazette.com Content Reporters: Ashley Stewart, Jared McNett, Shane Lantz, Melanie Mergen, Mary Pieper, Rob Hilleslad, Jason Selby, Steven Thompson Photographers: Chris Zoeller, Lisa Grouette North Iowa Progress 2021 is a special publication of the Globe Gazette, Press News and Summit-Tribune. Reach us at Box 271, Mason City, IA 50402-0271 or by email at news@globegazette.com.

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LISA GROUETTE—GLOBE GAZETTE

Owner Eric Follmuth stands at one of the screen-printing machines at Splash Multisport and Custom in Mason City.

When small business suffers, it impacts all Schreck: Struggles, challenges will help in future successes JARED MCNETT

Globe Gazette

F

or certain businesses and business approaches, the COVID-19 pandemic in North Iowa was an accelerant. Eric Follmuth, the owner of Splash Multisport in Mason City, had been wanting to bet more on local business and T-shirt/ embroidery sales, as opposed to traveling competitive swim equipment sales, and the pandemic forced his hand. “We’ve been focusing on that the past few years as these online discount retailers affect the swim industry and you can see that coming,” Follmuth said. “This COVID situation has made us accelerate that focus.” Still, even with the pivot, Follmuth said that COVID causing event cancellations left and right made for a tenuous summertime.

In a normal year, Follmuth said a free weekend in the summer months would be the exception and not the rule. He’d travel to different towns and sell to various Iowa swim clubs. Not so in 2020. “I’ve never had a summer of nothing to do,” Follmuth said. “It not only affected us but all of the teams we worked with. These are income generators for these mostly non-profit youth organizations. It’s this huge trickle-down effect. It wasn’t just us. It affects everybody.” Based on data in a July 2020 study from Proceedings of the National Academy of Sciences of the United States of America, 43% of small businesses surveyed for the study had to temporarily close almost entirely because of COVID. Despite such stark numbers, there’s evidence to suggest that 2020 wasn’t all gloom and doom for small business operators in North Iowa. According to Brook Boehmler, who directs the Small Business Center at the John Pappajohn Entrepreneurial Center, small busi-

Businesses added Even with the pandemic, a number of bigger business projects have either seen completion or had major work done over the past year. Here are just a few: Clear Lake Marriott: The 85-room hotel and event center is scheduled to be completed in August. In January, Kwik Stars galore: Just in Mason City, two new Kwik Stars have opened up in the past year. One on Fourth Street Southwest and the other on South Eisenhower Avenue. Talon: The South Dakota developer had a ribbon-cutting ceremony for the 133-unit “River” complex in downtown Mason City in January. Already, the establishment has reported occupancy rates of 75%. ness starts for the fiscal year that ended in June 2020 totaled 20. For the year prior, that number was 23. And while that was down slightly from the year prior, the number of people coming in looking to start new small businesses was up according to Boehmler. It was 9,894 compared to 4,000. “We still have a lot of people, either because of displacement, looking for new opportunities,” Boehmler said. Despite the pandemic, Boehmler said that the advice the Small

Business Development Center staff hasn’t really changed the advice it gives to people coming in and thinking about starting a new business. The fundamentals are still the fundamentals. “Starting during a pandemic is about the cash flows. Will the revenues be there to support the business?” he said. With that, Boehmler did acknowledge that consumer attitudes factor into the equation too. Please see BUSINESS, Page 9


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