The White Site 2001.02

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19/03/01

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February 2001/1

NEWSLETTER FROM AALBORG WHITE®

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WHITE

SITE Contents:

Front page

The AALBORG WHITE® Family welcomes you New Times, New Logo Page 2

Inspirational material available from AALBORG WHITE® The Asian Market for White Cement Page 3

AALBORG WHITE® Production Family Tree

The AALBORG WHITE® Family welcomes you The White Site – as this newsletter is called – is from the beginning aiming to bind us together as a family. In a family it is normal that we learn about each family member's activities. In this first issue of The White Site we will give you an introduction to different places and people across the world forming part of the AALBORG WHITE® family. In an international community it is also natural that the language of The White Site is in English. The White Site will be circulated 4 times a year. The target group of The White Site is to be developed over time to consist not only of AALBORG WHITE® family companies. The overall aim is to develop The White Site into being ”a place where people interested in the white cement and concrete world can gather information, get inspiring ideas for the use of white cement, and where research and development within the white cement and concrete world can be published”. A natural audience in order to promote the use of white cement and concrete is architects, engineering companies as well as construction companies in addition to already existing white cement customers and users.

The White Site to family companies and to existing customers and users, and finally when inspiring details and photos of construction in white cement and concrete are plentiful, the circulation of The White Site will be extended to architects etc. Enjoy your reading, and help us in making The White Site better by contributing with editorials, comments etc.

Søren Vinther, President & CEO, Aalborg Portland A/S and Aalborg Portland White A/S

However, knowing that these groups want value for their attention we will start circulating

New Times, New Logo

White Cement in Egypt Page 4

Aalborg Portland establishes White Cement Research Centre Your AALBORG WHITE® Sales Family in Aalborg

Jørgen Norup Executive Vice President, Sales and Marketing Aalborg Portland A/S and Aalborg Portland White A/S E-mail: nor@aalborg-portland.dk

Aalborg Portland is today an international company in white cement, not just a Danish company. With ownership in white cement companies across almost all continents it is a natural development that Aalborg Portland moves away from the Danish oriented and becomes globally oriented with a fresh and upbeat new

trade mark logo reflecting the roots of Aalborg. A manual comes with this new logo so that any and all use of the trademark logo can be applied in the correct way. Naturally the new logo is registered and protected from misuse. Whether you work locally, and/or think globally in the white cement world, you will now go hand in hand with the new AALBORG WHITE® trade mark logo.


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