INSIDE
SPECIAL ISSUE YEAR 1 FEBRUARY 2018
EDITORIAL History, tradition, innovation: the best of Italy under the spotlight Contributors: Riccardo Colletti, Annalisa Pozzoli, Raffaella Cordera, Margherita Bonalumi
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ASSOGIOCATTOLI
GLOBO
SABBIARELLI
DB-LINE
NICE
Always there to support the Italian business
Free to play
Playing and creating with sand
Distribution is not a game
Creative and fashionable
The national association of the toy industry promotes many activities and events for the local industry. One of them is Toys Milano, a trade fair held in Milan intended for all professionals.
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With its headquarters in Illasi, not far from Verona, the company is one of the top players in the Italian toys market. It operates throughout Italy with a capillary distribution, selling its products both to retailers and final consumers. page 8
The company operates in Italy in over 500 stores, with a catalogue full of painting kits. The starting material is the precious Carrara marble, used to make plenty of original drawings, decorations, and games.
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The company, born in 1995, can count on a unique range of products, which focuses on DIY kits, beauty sets, and activity games. A line up in which big properties play a big role. With a turnover of 50 million euros, the company serves 1678 points of sale throughout Italy. Specialized in videogames, since 2011 it has also become a supplier for the main Italian and multinational players in the toy market. page 12
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PRODUCTS OVERVIEW GLOBO Fiat 500 Floraly Girls Spin fly DINO BIKES PJ Masks bicycle page 18 NICE Slime Creative Horses Girabrilla EMILIO PARODI Zeugo page 19
SABBIARELLI New Home Kit Sabbiarelli Mini Sand Kit Baby Storytelling The Gnomes Mini Sand Kit Memory - The Farm CRANIO CREATIONS Noria page 20
HORRIBLE GAMES Dragon Castle QUERCETTI Acrobats GRANDI GIOCHI Buonanotte Amore Mio DULCOP Neverending Bubbles page 21
DAL NEGRO Mister Bluff DV GIOCHI Stoplight CREATIVAMENTE Flaggy LEDRAPLASTIC Raffy the Rabbit page 23
ODS Radiocom – Mini Monster SASSI EDITORE Machines of Leonardo Da Vinci STUDIO ARREDI Ferifé MARIO SCHIANO Pinky Girl bike page 25
CLEMENTONI Pailettes Lab Scented Watercolours LISCIANI Scienza Hi Tech - Super Quad I'm a Genius - La mia Prima Spa page 22
FERRERA & FERRERA Colibrino MIGLIORATI Made in Italy Dolls ITALTRIKE La Cosa Capsule ARTSANA Scuderia Ferrari RC page 24
RED GLOVE Dolly Crush ANDRONI GIOCATTOLI Unico Plus Station Motor & Sound INCASTRO Colors Maxi VILLA GIOCATTOLI Soccer Dribbling page 26
The Italian Toys Magazine - International Buyer's Guide - February 2018 / 3