cinema-boho-spirit

Spring Summer 2012

REPORT 3 BOHO/CINEMANIC

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Cinema is a frame in which the world is dis9lled; sharpened into a concentrated reality. The film genres of a century of cinema evoke many moods, all of them different, all of them poe9c and sensual. Light and colour trigger nostalgic memories that inform paleDes and textures. The grain and quality of classic film stock inspires tac9le surfaces and vintage treatments.

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From cinema to TV, and PC to hand-­‐held device, the moving image has shiKed from a night’s entertainment to an indispensible stream of informa9on. The seduc9ve quality of movies means designers have started making films instead of catwalk shows, while publishers produce films instead of magazines.

"No other medium is pushing the boundaries of crea9vity like video." Nancy Spector, chief curator, Guggenheim Founda9on, June 2010

colours Seasonal message • A key colour group with two dis9nct messages. Yellow/green cast with gleaming olive shades, and blue/ green cast with the teals being replaced by soKer aqua and pine.

• Blue con9nues to provide one of the most changeable areas. Cool and clear blues move on from last summer’s turquoise, with lilac-­‐cast blue. Indigo emerges as an important dark.

• Purple and pink merge, with pink-­‐hued purples and cool, blue-­‐cast pinIn a season with no one direc9on or leading trend, the driving influence for colour is that of enhanced processes, which explore what we see when images pass through the camera, the computer, the printer, the internet or physically applied art, and overlays in a cycle of shiK and distor9o Applied lacquers add refinement to darks. Caked-­‐on pigment and laser-­‐light brights are used selec9vely on backdrops of desert and darkness. Mid-­‐tones are derived through processes of 9me, with natural growth or synthesised ageing. Nostalgic filters alter and soKen cool pastels, while veiled and impure neutrals offer a raw, minimal narra9ve.

Colour barometer • Pale neutrals take on a primi9ve and raw quality, a clear move on from the stark and unprocessed white of autumn/winter. Yellowed tones of ecru, vanilla and buDermilk are key.

• Warm tones of peach, saffron and orange emerge, and brown appears as a single essen9al dark.

• Pinks sit in both the red and purple areas; there is a brownish cast to pale pinks with tea-­‐stained dusky hues. Life-­‐affirming warm reds have an orange cast for coral, intense fiery shades, deeper baked reds and intense cochineal.

• Layering of yellow is a key message, used tonally from retro vanilla and buDermilk through to fresh primrose and yellow-­‐green citrus tones.

• Green remainks.