june-2012-report-2-candy-colours

Spring Summer 2012

REPORT 2 CANDY COLOURS

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"GIRLY PASTELS ARE GIVEN A MODERN EDGE WHEN SMEARED ON AS CREAMS OR AIRBRUSHED AS PRETTY GRAFFITI. THE TEXTURES AND COLOURS OF FOOD LIKE SWEET CREAMS, POWDERS AND FONDANTS ALSO DISRUPTS THE STEREOTYPICAL GIRLY LOOK."

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This beauty trend sees bold, childlike make-up and simple, girly pulled-back hairstyles take centre stage Pretty fondant pastels form the key colour palette. Think ice cream or macaroon-inspired shades: marshmallow pink, duck egg blue, lemon sorbet and mint green The complexion is smooth and untainted – boldly coloured features are important, standing out from a natural, matt skin tone Painting is a key method of application for this look as seen on both hair and make-up. An airbrush technique is used to achieve long-reaching, block colour while streaks of pastel paint are liberally smeared over the hair for a doll-like appearance For hair, it’s all about a simple up-do. This look is playful with a hint of childlike frivolity and designers made way for it with slicked back, half-up half-down, muss-free tresses Look to tumblr sites such as mylittleponyhair.tumblr.com for inspiration This trend was best realised at Meadham Kirchhoff, Vanessa Bruno and Amaya Arzuaga

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Pretty and romantic is the order of the day for spring 2012 make-up, with major colour cosmetic houses focusing on multi-tonal eyes, soft pink lips, flushed cheeks and fresh radiant skin.

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Aveda’s ad campaign showcases a colourful smoky eye using a rainbow of colour, including tangerine, lilac, purple, violet and jade.

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Many of the models in these campaigns are dressed in silk dresses in soft light tones, as seen at Dior, Clarins, Bourjois and Shu Uemura. Model Karlie Kloss for Dior is dressed in a lavender chiffon dress, which matches her purple eyeshadow.

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Meanwhile, Shu Uemura showcased a dreamy, youthful look, with three distinct but complementary shades on the eye: lime green, lilac and sky blue, with long lashes to enhance the doll-like appearance. The model in the campaign is in a white dress and poses playfully against a sky blue backdrop.

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Bourjois has reworked the classic 1960s babydoll make-up look this season. The campaign, photographered by Pascal Raso, sees the model striking a pose at the camera with smoky black and white eye make-up, and matching black and white reversed French manicure. RMK’s feminine and girly ad campaign features pastel green eyes, rosy doll-like cheeks and peachy lips.

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Another way to use these colours is the : Chill Wave brings a new genre of laidback retro for high-summer casualwear - a sexy shoulder shrug, with a fresh but faded aesthetic. This new surf pop movement is heavily influenced by both the shores of retro California and the desert motels of the early 1960s. Artists such as Best Coast have a sound harking back to veteran surf bands like The Beach Boys, while visually disrupting this nostalgia through contemporary colour overlays.

Light and colour trigger nostalgic memories and the grainy quality of classic film stock inspires tactile surfaces and vintage treatments. • The colours reflect photographic printing techniques - tinted or washed. Chalky chilled pastels in cool tones of platinum, pale mint, and sky with buttermilk & sandy pink answer a nostalgic yearning for the scorched earth colours of an arid Californian summer.

The fluoro trend sees a return to the colours we saw in the late 1980s. Out of a recession comes optimism and creativity and that’s exactly what these colours do Katy Perry publicly debuted her new purple-toned pink hair in early August, but had to go through quite a lengthy process to get the colour she wanted, changing from her signature raven black to warm brown, then golden blonde, platinum, and finally, a purple-toned pink "I have been dying my hair since 10pm! Good GOD let me get to my destination tonight! #beenblack #beenblue #beenhotginge #beenblonde #now‌" tweeted Perry in late July Sienna Miller and Dianna Agron chose pink a week or so later Agron recently cut her long, honey blonde hair into a shorter style, then coloured it punky neon pink with dark roots, whereas Miller's was more of a subtle, dip-dyed peach pink The latest star to choose pink is British TV and radio presenter Fearne Cotton, who dyed her blonde bob an apricot pink the day before her 30th birthday "May have had my hair dyed light pinkish. One day left of my 20s. Had to do it. Regress. I am 15 again!" tweeted Cotton on September 2. "Pinkness! Thank you @itslyndell for my birthday hair"