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What is the Sk8 Pin-Up Campaign? Sk8 sales are one way for retail stores to build excitement about the Scott Hamilton CARES Foundation in their community while raising critical research dollars that can be credited towards the company’s sponsorship, corporate giving or corporate match programs. At $1 and $5 donation increments, the Sk8’s are signed by the buyer and posted in each sponsor’s store, storefront or designated area in their place of business. Store employees ask customers at the point of purchase to buy a paper Sk8 to help the store support cancer research for the Scott Hamilton CARES Foundation. There the paper sk8: 1) The customer can sign the paper sk8 in honor or memory of someone that they know has gone through or is going through cancer or 2) The customer signs his/her name on the Sk8. After the customer signs the paper sk8, it is displayed at the discretion of the store and its management team in a prominent location. The Sk8 program should last between 4 and 6 weeks. The promotion is easy, engaging and exciting for stores to implement. SHCF will supply the paper Sk8’s and marketing collateral for each store and their team of employee’s. To start the campaign, display a paper Sk8 for every store employee and display the marketing materials and flyers around your store. Let us know if you would like a SHCF representative to
delighted to provide an overview about the Foundation and our fundraising program together.
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