A LIQUID LANDSCAPE INSIGHT REPORT ON DIGITAL TRENDS FOR 2020
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THE DIGITAL BEINGS - 6 THE NEW WAVE OF SOCIAL MEDIA- 16 THE DIGITAL EXPEREINCE- 33 WHAT IS AUGMENTED REALITY- 35 VOICE SEARCH. WHAT IS IT?- 50 VISUAL SEARCH- 57 SOURCES AND CONTRIBUTORS- 62
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To understand why upcoming trends are fundamental to your brands marketing strategies. It is vital to understand the consumer group leading them so that your strategies are well rounded and targeted to them effectively. Unlike Millennials that are smartphone Pioneers, Generation Z are smartphone natives. They are a generation that since the day they were born have been surrounded by technical influence and now as a group starting to enter their prime consumerist years the digital effect has become apparent. In terms of marketing content to this generation, a significant factor in their behaviour is their digital/mobile first approach. They consume content faster than any previous generation and are a hyperconnected global community which feeds into every aspect of their lives.
GENERATION Z MAKES UP A QUARTER OF THE US POPULATION AND WILL ACCOUNT FOR 40% OF ALL CONSUMERS BY 2020 – FORBES
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Now largest media segment according to Nielsen (LSN) they spend most of their time online. Therefore, instead of using the digital landscape to create an online alter ego they choose to highlight their individual personalities and construct their identities online as a form of expressive freedom. These digital beings are known for being ‘addicted’ to online platforms when instead it has become an extension of themselves, as it allows them to be a part of a growing global community. This allows them to have a wider perspective of the surrounding world and engage in social issues through these platforms. In a space where content is on overload Gen Z have adapted to a Gen ‘Vis’ status and engage with brands on a deeper level that provide content that they see themselves in and immersive them. Immersing this demographic through content is a key indicator into appealing to a digital mindset audience. They are conditioned to look at multiple platforms for information so narrowing that down by immersing them through engaging content can elevate your digital strategies.
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AVID CONSUMERS
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NEEDS
AND
WANTS
Generation Z has become a demographic known for its digital/mobile-first mindset. This, however, means that they are the most demanding generation yet. Through online communication they have gained a better and deeper understanding of the world which is now influencing their behaviour.
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TRUST TRUST
As a generation constantly bombarded by online content is becoming hard for them to distinguish between real and fake news. To overcome this confusion, they are expecting brands to be transparent about business practices from propositions, policies and supply chains. This will help them build their consumer trust in brands and therefore build brand loyalty for you.
KEY TRUST DRIVERS FOR GEN Z ARE: Transparency Policy advocacy
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PHYIGITAL Gen Z is a digital and visual first group and being so hyper-connected they demand more in terms of brands in physical and digital spaces. They are expecting brands to cater to their digital minds whilst still providing unique physical experiences. This is where ‘Phyigital’ experiences are prominent. Gen Zers go through extreme amounts of content a day and are requiring new forms of stimulation, so by finding experiences that bridge the two worlds allows them to connect through a seamless experience that caters to their mobile first needs.
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TIME POOR With digital platforms being an extension of themselves Gen Zers are also the most time poor. With an 8 second attention span, they are expecting content with meaning and that aligns with their own values or their interest will be lost. By reflecting their personal needs and interests in content it can engage them for longer than their 8 second attention span.
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DEMINOLOGY.COM
Chad Kessler, American Eagle Global Brand president, said: “This spring, AE is amplifying the voices of our customers by joining forces with a group of inspiring Gen-Zers to help encourage others to share their unique style through our spring collection and Ne(X)t Level Jeans.
American Eagle has noticed the change in consumer habits and has developed targeted campaigns to meet their needs around authenticity and social issues. Titled self-expression and youth empowerment. For there 2019 campaign American Eagle used real Gen Z customers to direct, style and photograph the campaign to personalise their creative direction primarily at the consumer group. They have engaged their core customer group by actively getting them involved and the brand has stated that it’s “an innovative and first-of-its-kind marketing concept, Commitment to provide its community with a platform for self-expression” With a social media focus #AExME involved 10 real and authentic Gen Z cast members all sourced through social media for true authenticity. The brand made sure every detail reflected the priorities of the group by setting it in the personal locations of each cast member to show the possibilities between American Eagle and their consumer.
Infomation: WGSN
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BY 2020 WE WILL BE SEEING MORE PROMINENT SOCIAL MEDIA USERS WHO DON’T REMEMBER A TIME BEFORE SOCIAL MEDIA - AUDIENCE BLOOM. And in the same year, Facebook predicts that more people will have mobile phones than running water and electricity at home (Hootsuite). With a clear rise of the Gen Z demographic using social media on a regular basis, having a mobile strategy that caters towards them can be hugely beneficial to brands.
SOCIAL MEDIA & THE COSUMER
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Social media platforms can be a great way to create organic reach and build a brand relationship with consumers. However, consumers are starting to register some content as advertising. And with low attention spans causing problems for brands its vital any content created stands out. By staying ahead of the trends it can help your content stay on top. With an average user spending, 53 minutes on Instagram and 60% say they’ve discovered a new product on the same platform (Social Media Today) the growth of content marketing on these channels is expected. So in this section, we will be looking into major content trends and shifts in social media that will help keep your mobile strategies ahead for 2020.
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Social media strategies summit
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Over time consumers have developed a strong distrust for brands and hence turned to ‘real voices’ to seek information which allowed influencers to rise. But trust towards native advertising and influencers has started to decrease due to followers realising that these influencers weren’t being truthful and not distinguishing between paid and unpaid brand content. Taking away the ‘real opinions’ that everyday people turned to influencers for.
Even though influencers will still have prominence in 2020 and will still provide brands access to consumers and create brand awareness. There will be a shift away from the influencers we know today, and brand employees will grow in advocacy and become the new wave of an influencer when it comes to products.
63% of Gen Z prefer to see ‘real people’ in ads – Social Media Strategies Summit 20
By 2020 CEOs with tepid professional adoption of social media will become more rare (Hootsuite). Employees can provide a different brand insight to influencers as they can share information from a brand perspective but also as a consumer providing new insight as a ‘insider’ of the brand. It’s a concept that takes a mole perspective as employees can provide a deeper insight as they can share their true opinions and since they know the brand from the inside consumers will trust them more since they are seen as ‘all knowing’. From a brand perspective having employees guide influence as well as still using influencer campaigns can generate more brand awareness to niche audiences since they have immediate social reach.
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However, with employees becoming the new influence it can pull brands up or down. If they are happy within the brand and with the products, they will voice it, but they can also be transparent when they aren’t. So, by 2020 large organisations will realize that employees’ comments and perceptions on social media will need to be managed similar to how companies monitor customer complaints and feedback (Hootsuite). Consumers are expecting more from brands, they want more than just products. They are leaning towards companies that lead with transparency so welcoming employee advocacy can be a great way for brands to show this
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@asos_barbara
@asos_jono
@asos_ari
@asos_ebnoy
‘WE DON’T JUST LIVE AND BREATHE OUR CUSTOMERS – WE ARE OUR CUSTOMERS,’READS A BRAND STATEMENT.
ASOS INSIDERS
Using employees is something ASOS has taken on board already with ASOS Insiders. They have a global team of staff selected to promote ASOS products and styling tips. Every time these ‘Insiders’ post on social media they will share the product codes to encourage purchase and use the hashtag #ASOSInsiders so looks are easy to find. To further tackle issues of personalised content amongst the Gen Z audience each insider has their own style, identity and followers they have grown organically themselves to show full transparency. ASOS reports its 25 insiders have achieved a collective 1.1M online followers.
Infomation: lSN: global
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COLLATER.AL
DIESEL
CASE
STUDY
Diesel is one brand that has caught on to the influencer effect and for their spring 2019 campaign they produced a tongue and cheek film and supporting content about how ‘tough’ it is to be an influencer and it’s just easier to be a follower. Featuring a cast of influencers including Amixxa and Ayaxxa Miaya, KNC beauty brand funder Kristen Noel Crawly, Jennifer Grace (@thenativefox), Elias Riadia and bloody Osiris. We see the brand take a new approach to influencer marketing as it mocks the influencer world as the promote being a ‘follower’ and to do so wear Diesel Demin.
Created with Publicis Italy they state “Everybody wants to be an influencer today. Becoming known on social media can lead to fast fame and vast fortune. But will it last? And, more importantly, are we sure that influencers really believe in what they’re promoting? We’re not judging influencers we’re just looking at the phenomenon of social media through a different lens.” 24
Infomation: WGSN
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Video is the next phase of content marketing on social media and by 2020 marketers will face video saturation (Hootsuite). It has become a strong tool to generate conversations and increase engagement interactively. As the Gen Z group spend more time online their behaviours have shifted, and online platforms have become primarily visual. Making communication with them increasingly difficult, however video aims to tackle that.
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Since video is a visual form that is self-explanatory as well as immersive it is having a big impact in emerging countries like China that have skipped desktop and have developed straight into mobile. For countries that aren’t high in elements like literacy rates videos allows them to learn about products and have a form of communication with brands that is simple and easy to understand. This in turn extends your brand reach as well as loyalty as you are catering to wider needs. Globally online consumers spend one third of their time on social media (Hootsuite) so it’s a global market that can impact from video strategies in 2020.
87% of marketers are using video in their campaigns (social media summit) and 90% of customers say video helps them make buying decisions- Forbes indicating clearly why video has risen as a key marketing strategy. Social video can be an organic way to boost traffic as fewer social media users are using the platforms to share information and instead are using it as a source of entertainment.
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In 2020 it will be vital to develop this trend and start creating video content to reach your audience. Ranging from short brand awareness videos to long informative ‘how to videos’ that generates a conversation. Having video content can elevate your online presence.
As Gen Z become mobile-first consumers and with Videos, 20 minutes in length or longer accounting for 55% of total video consumption time on smartphones. (Hubspot). Video content is expected to transform due to the clear links to video consumption and the Gen Z mobile first demographic.
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Social video content can take many different forms depending on what your consumer needs. It can range from short styling videos to create more engagement or to a behind the scenes live stream tour that opens up some business transparency. It’s just important that in many forms video takes a lead in your social strategies to draw in the time poor Gen Z and meet their needs through visually stimulating content. Failing to meet their needs in areas such as transparency, personalisation and unique content can turn the Gen Z consumer away as they tend to lean towards brands that aline with their opinions and needs. Video has shown to be key content that meets these needs so in 2020 by not utilising video to draw in a consumer is risky.
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65% of us are visual learners, according to The Social Science Research Network and with attention spans dropping having engaging still content is just as important as moving content. In today’s visual landscape everyone is a ‘creative’ and shapes the visuals we see. The rise in technology such as smartphones is contributed to the rise in online content and today in 2019 95 million photos are uploaded each day to Instagram (Adobe). This number is likely to keep increasing into 2020 and as a result, content will have to become more extreme to stand out and make your brand seen on social platforms.
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Still visuals still need to connect with people be it branded content or not. When people receive info without an image, they are only likely to remember 10% of the information three days later. If the same info is paired with an image their retention increases to 65%. (Cincopa). Spending time to make sure your content on social platforms is unique and also informative can elevate brand presence on social channels like Instagram.
As the everyday becomes more extreme here’s a few statistics to help you understand why visual content has risen and Generation Z have adopted the title GEN VIS and the impact brand visibility it can have :
93% OF ALL HUMAN COMMUNICATION IS VISUAL
PEOPLE LEARN 40% BETTER WHEN THERE ARE VISUALS
95% OF MARKETERS USE A SEPARATE VISUAL CONTENT MARKETING STRATEGY Social Media Today
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The digital landscape is having an effect of the physicality of retail spaces. Creating digital touchpoints in physical spaces during the consumer path to purchase whether that be in store or at home can create tailored consumer journeys. In 2020 the way we access, and consume digital content will change as information will take a sensory form beyond screens/devices (LSN). The new wave of ‘ Phygital’ (convergence between brick and mortar shops and instore digital technology) will reshape brand spaces by creating immersive brand experiences. Through technology like Augmented Reality brands can create a more meaningful in depth narrative that can create a brand experience that builds consumer loyalty as it meets their needs for personal experience and a digital-first demand that connects a Gen Z demographic. By merging physical with digital through AR can allow a smooth transition for the public as retail becomes more digital. It allows them to bring the pros of digital e-commerce like convince and expanded product info as well as the physicality of being able to touch the product and see quality of the product.
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As physical retail continues its inevitable evolution from inventory warehouse to experiential showroom in answer to the convenience of online shopping, future shoppers will launch their own Take Back Control campaign. Kathryn Bishop, The Future Laboratory, LS:N
As this change in retail comes about and experience becomes the forefront for digital, brands should think about user experience more and not create a meaningless experience just because it’s up and coming. Augmented Reality content needs a deeper level of development thinking about the customer and their needs to create an experience that adds meaning to their lives.
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WHAT IS AUGMENTED REALITY
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THE TERM ‘AUGMENTED’ ITSELF MEANS TO ADD OR ENHANCE
AR is taking retail into a new era but what exactly is it? AR is a new form of technology that adds a digital layer on top of the physical world. Through the use of a camera and in particular smartphones users of the tech can access information, visuals and even videos from a trigger point in the physical world such as a picture or poster with a point to action saying to scan it to unlock features. First used as a gimmick to draw customer attention it is now turning into a tool to provide information and offering more speed and convivence to the retail experience. By blending virtual ‘objects’ into the real world it continues to merge the on and offline worlds creating deeper brand experiences and increase engagement.
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Retail is an market place where AR can take full effect. Brick and mortar stores already provide a consumer environment with a blank canvas where digital experiences can be implemented seamlessly to provide a new form of customer service. AR has the power to create more digital touchpoints on the customer journey and create narrative to their experience which ultimately creates personalised experiences and can boost purchases. AR can be implemented at all four of the key stages of marketing, creating awareness, building loyalty, purchase decision and increased brand consideration. All of which can be improved through the immersive storytelling AR can bring. As innovation continues the audience is no longer a passive viewer, they are active participants. By integrating AR into campaigns can deepen relationships as they explore the ins and outs of your brand As previously mentioned the emergence of video on social platforms can also be expanded to AR by making the video content discoverable from beyond the screen. AR video content allows the audience to interact within the same digital capacity but with an added experience. It can be an amazing add on to your digital strategy to reinforce your brand with the customer, from identity, experience, engagement to customer retention. AR has potential to improve and develop your brand and with nearly 75% of consumers already expecting retailers to offer an AR experience (Business Insider) it’s a growing trend here to stay.
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AUGMENTED AND VIRTUAL REALITY CONTINUES TO GROW TOWARDS AN EXPECTED MARKET VALUE OF £80.3BN BY 2021, - DIGIT- CAPITAL -LSN
30% OF CONSUMERS WANT TO SEE MORE INNOVATION IN MOBILE APPS - INTERNETRETAILING
29% BELIEVE RETAILERS SHOULD INVEST MORE IN AUGMENTED AND VIRTUAL REALITY PLATFORMS INTERETRETAILING
THE DRUM REPORTED THAT AR EXPERIENCES “CAN LEAD TO DWELL TIMES OF OVER 85 SECONDS, INTERACTION RATES OF UP TO 20 PERCENT AND CLICK-THROUGH RATES TO PURCHASE OF 33 PERCENT -SEARCH ENGINE JOURNAL 39
REDUCE RETURNS: AR doesn’t just have influence on instore purchases it can benefit online purchases as well. By developing AR into brand ecommerce apps, it allows customers to ‘try before they buy’ as they are able to digitally see how items will look on. This helps customer hesitation around how the product will look on them and help reduce returns which benefits the brand through first time customer satisfaction and reduced return costs.
IN STORE FUNCTIONALITY Users can use AR features to guide them through the store to the products they need, providing a means of convivence
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EXTRA BRAND CONTENT/ ENTERTAINMENT: Shoppers are often on their smartphone while shopping instore and having interactive AR elements in store can allow customers to interact with the brand on a new level and build relationships. While increase their time instore which results in a higher purchase rate.
EXTRA INFORMATION: AR features can help give extra product info to the customer. By having scannable features around products allows them to find out all the information they need about the product which can lead to a sale as this is a key touchpoint where a purchase decision is made.
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ADAGE.COM
A I R W A L
In 2010 Airwalk was one of the first brands to explore the opportunity of AR through an invisible pop up shop for it’s limited addition relaunch of the Airwalk Jim. Shoppers had to download the app through which they would learn about the location of the pop up and through scanning the location once they were there the ‘invisible’ pop up shop would appear allowing them to virtually shop the Airwalk Jim on display. This campaign resulted in $5 million in earned media and the ecommerce store had its busiest weekend yet.
Infomation- Shopify
KEY AREAS FOR AR
Brands need to use AR to create immersive experiences but also need to think about how it can solve everyday problems
People are starting to expect physical surfaces to be embedded with additional layers of content
55% of respondents agreed the it would be a good thing if you could point your phone at any object and get additional information ( Mindshare Layered Report)
AR will enable proactive ‘surfacing’ of personalised context without the user initiating it
68% of AR users believe AR would be most useful if it can figure out the right information to show me at the right time all by itself (Mindshare Layered Report)
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Digital experiences have been largely related to getting consumers using tech away from their screen at home and back onto the highstreets. AR campaigns have been proven to do this. As customers become more digitally savvy, they are expecting brands to push the boundaries to create immersive phyigital spaces. They are wanting to be able to use their smartphones in store and use tech to create a personalised shopping experience and AR can turn stores into their ‘virtual playground’ creating unique experiences.
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However, a lot of companies are still concerned with whether the customer will understand and adopt this new digital form. The case is most customers that use smartphones have most likely been exposed to AR’s early forms through Snapchat filters and PokÊmon GO (which took off in 2016). But to integrate it into their shopping experiences is best to think about the customer experience and develop Augmented Reality around their needs
In a Recent survey from salesforce revealed 66% of consumers are likely to switch brands if they feel treated as a number rather than an individual - LSN
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According to Dr Tedi Asher: ‘Emotional experiences imprint better in your memory than ones that are more neutral. There is a link between emotional content and meaning-making, which is a very personalised phenomenon.’- LSN
Looking at today and how AR has developed, building it into apps for any brand makes it second nature to consumers as a digital layer is added into everything they do. With this digital layer, (something consumers especially the Gen Zers have come to know and expect) integrating it can grow brands reach. As consumers become more time poor, they are looking to digital solutions/ experiences to help them get the products they need and any brand that does this is likely to receive their time again.
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HOW DOES AR EFFECT THE CUSTOMER JOURNEY ?
INITAL CONSIDERATION Gets the customers attention and engagement
Key information can help them make a decision on a product
Added AR content in the product such as how to wash the clothing or how-to style can keep the brand experience going
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Neuro-insight in partnership with Mindshare UK and leading AR specialist Zappar conducted a study into the impact of AR content.
AIM: To discover AR’s true value not just as a marketing tool but as an everyday utility to add more meaning to the world around us .
PARTICIPANTS: 151 UK smartphone users aged between 18-65 where split into two groups closely matched in characteristics were asked to complete either six AR based tasks or non-AR tasks. To see how their brain reacted to the stimuli.
FINDINGS: AR drives higher levels of visual attention and engagement, across the tasks AR delivered 1.9 times the level of visual attention to the non- AR equivalent This finding shows a clear correlation between the intensity of a stimulus and how it is encoded by the brain and how AR creates a more powerful response. With brands spending a lot of time trying to capture attention its clear AR can do this.
BRANDS NOW HAVE THE ABILITY TO SURPRISE CUSTOMERS WITH IMMERSIVE TECH BUT ALSO USE THE SAME TECH TO PROVIDE PRACTICAL CUSTOMER SERVICE AND ADD VALUE ACROSS THE WHOLE CUSTOMER JOURNEY. Infomation: Zappar
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WHAT IS IT ? Voice search in context allows users to use mobile devices or voice assistant technology to speak a search query to generate results instead of typing a search into an engine. This
form
of
search
is
a
new
by 2020 50% of all searches will be voice (solution built), so it’s a development in SEO and
search concept that is around to stay. As this shift becomes fundamental to new internet habits understanding why voice is becoming an integral lifestyle change can help you stay ahead and apart to be ahead of SEO voice ranking.
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Voice has become popular as it is more convenient for a user to speak to an assistant than it is to type and now with voice assistants being sold at a reasonable price more households are investing in them. Gen Z have become attuned to easy access information in the mobile, digital landscape. So now as part of their lifestyle they want quick answers and want it effortlessly and this is what voice search provides them with. With a disconnect, some digital natives feel using assistants allows a more natural engagement away from phones but still allows them to remain in their digital lifestyles.
Users can ask anything they desire and is great for brands to extended user experience. When voice assistants read out results, they start with ‘according to ‌.’ increasing brand awareness and a informed result is likely to be remembered by the person asking the query. On mobile, voice assistants will also take it one step further and direct the user to the web page used to answer the query which allows brands to gain more site visitors which can lead to product purchase or further brand engagement.
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However even though more people are speaking instead of typing the concept of voice search is still its early stages and for 2020 voice alone still isn’t viable. We will see a mix of voice and text search as different lifestyle situations depend on what search format is more convenient to be used. This doesn’t mean that voice can still be ignored , voice search can provide brand results as they are more targeted and only the top result is spoken, creating more personalised results. With voice and text combined going into 2020 we can expect to see voice develop more into its own search method but for 2020 it will be an extension of the online user experience with voice and text being used to complement each other’s limitations in SEO.
OPTIMISING YOUR SEO STRATEGIES FOR VOICE NOW CAN HELP YOU STAY AHEAD OF YOUR COMPETITORS AND ALLOWS YOU TO STAY ON TOP OF BOTH FORMS OF SEARCH AND STAY AT A HIGH RANKING.
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On October 11th, 2018 ASOS became one of the first retailers in the UK to launch on Google assistant allowing customers to browse products on the site using their voice. Shoppers can now start a conversation with Enki the ASOS shopping guide just by saying ‘Hey Google talk to ASOS’ This is a big step for voice control e-commerce as voice search for fashion e-commerce seemed unachievable at first. But shoppers can now search using their voice across all of ASOS sections including women’s and menswear and see the final result on the google assistant app to see the clothes and purchase them. Paul Delaney head of digital marketing at PushON has said ‘ASOS has consistently shown itself to be one of the most forward-thinking e-commerce brands, already leading the way on visual search, it is unsurprising that the company has now made a smart move into the world of voice by teaming up with google”
Infomation: Juststyle.com
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A Report by ViSenze who surveyed over 1,000 young consumers UK and US Has shown results stating 62% of Gen Z and millennial consumers want visual search capabilities and Over 70% said that if all digital content was shoppable they’d shop online more often. Highlighting visual search as a consumer lead trend. - WGSN Gen Z consumers are increasingly wanting technological aid to help with their e-commerce shopping habits. In a world of visual imagery, shoppers are wanting to take existing photos of an item they have seen to search for it online to get the same or similar item for themselves. To make this possible e-commerce sites have started implementing image recognition technology into their site and data matching to get a near or exact result of products they stock.
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A well-known example of this technology is Google images where for many years users have been able to upload any photo to find similar results. The development of image search means searchers no longer is constrained by typing and can just use an image to find what they need. Visual search increases the convivence of shopping online and keeps the Gen Z time-poor lifestyles on track. It takes away the hassle of long searches for the products you want but can’t accurately describe. Which in turn for the brand can drive more sales as the searcher is directed straight away to the correct product for them and can search and pay within minutes.
ASOS has recently launched ‘Style Match’ on their mobile app which allows users to visually search from an image to find a similar product from over 850 brands and over 85,00 products. This allows ASOS to draw in more sales as they are a company that is known for stocking many different brands. So, from a customer perspective by visually searching for a product they like on the ASOS app is more likely to give them an accurate result as there’s more stock variety.
Infomation: Appnova
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STATISITIC SOURCES:
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https://www.forbes.com/sites/forbescommunicationscouncil/2017/11/27/ how-to-win-the-hearts-of-the-genz-consumer-base-in-eight-seconds/#2c9db0db6bff
https://www.lsnglobal.com/big-ideas/article/22019/how-new-media-platforms-arecreating-content-that-speaks-to-generation-z
https://www.lsnglobal.com/macro-trends/article/19109/gen-viz
https://www.audiencebloom.com/6-social-media-shakeups-predict-occur-2020/
https://www.wgsn.com/news/no-exotic-locations-or-professional-cast-american-eagle-uses-gen-z-customers-for-new-campaign/
https://www.wgsn.com/assets/marketing/ emails/2018/TheHighVelocityConsumer/wp/ WGSN_The_High_Velocity_Consumer_digital_en.pdf
https://www.socialmediatoday.com/news/21-instagram-facts-that-all-ecommerce-businesses-should-know-infographic/548064/
https://blog.socialmediastrategiessummit. com/4-emerging-social-media-platformsto-watch-in-2019/
https://www.lsnglobal.com/big-ideas/ article/23576/are-head-office-staff-thenew-retail-influencers
https://www.wgsn.com/news/diesel-campaign-sees-influencer-self-mockery-wantspeople-to-relax-and-be-followers/
https://blog.hootsuite.com/social-media-2020/
https://blog.hubspot.com/marketing/ visual-content-marketing-strategy
https://www.cincopa.com/blog/whattype-of-visual-content-is-most-appealing/
https://www.socialmediatoday.com/ social-business/visual-communication-next-step-marketing-infographic
https://www.lsnglobal.com/big-ideas/ article/21794/experience-2020
https://www.lsnglobal.com/opinion/ article/21538/is-personalisation-the-future-of-bricks-and-mortar-retail
https://www.lsnglobal.com/micro-trends/article/21938/augmented-retail-1
https://www.forbes.com/sites/rachelarthur/2017/10/31/augmented-reality-is-set-to-transform-fashion-and-retail/#e8563e33151d
https://www.businessinsider.com/ mobile-augmented-reality-in-retail-2018-6?r=US&IR=T
https://www.lsnglobal.com/micro-trends/ article/21938/augmented-retail-1
https://internetretailing.net/themes/themes/consumers-want-more-retail-apps-to-incorporateai-and-ar-14933
https://www.searchenginejournal.com/augmented-reality-marketing-strategy/254765/
https://www.thefuturelaboratory.com/blog/thefuture-of-shopping
https://www.lsnglobal.com/macro-trends/ article/22196/storefront-salvation
https://marcommnews.com/a-third-of-uk-consumers-believe-ar-influences-purchasing-according-to-mindshare/
https://www.shopify.com/retail/ how-these-retailers-are-using-augmented-reality-to-enhance-the-customer-experience
https://www.lsnglobal.com/big-ideas/article/21794/experience-2020
https://www.zappar.com/blog/how-augmented-reality-affects-brain/
https://www.solutionbuilt.com/blog/2018/10/08/ voice-search-seo
https://www.just-style.com/news/asoslaunches-voice-shopping-with-google-assistant_id134712.aspx
https://www.wgsn.com/news/what-do-wewant-visual-search-when-do-we-want-it-nowas-long-as-were-gen-z-or-millennials/
https://www.appnova.com/how-visual-ai-istransforming-ecommerce/
https://www.wgsn.com/news/brands-not-learning-fast-enough-from-consumers-on-social-media-study/
https://blog.hubspot.com/marketing/ visual-content-marketing-strategy
https://marketeer.kapost.com/2019-marketing-trends-content-strategy/
https://www.forbes.com/sites/forbesagencycouncil/2018/08/20/hey-google-how-do-ioptimize-for-voice-search/#6d8abe613800
https://seoexpertbrad.com/voice-search-optimization/
https://neilpatel.com/blog/seo-for-voicesearch/
https://www.solutionbuilt.com/blog/2018/10/08/ voice-search-seo
https://www.wordstream.com/blog/ ws/2018/02/15/voice-search-seo
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IMAGES AND VIDEOS American Eagle:
https://denimology.com/2019/02/ae-x-me-spring-2019-ad-campaign-is-realhttps://www.youtube.com/watch?v=MvSvQ8-t29s
ASOS Insiders; @asos_Barbara @asos_jono @asos_ebony @asos_ari
Diesel
https://www.collater.al/en/be-a-follower-diesel-campaign-ss19/ https://www.youtube.com/watch?v=YYnYImqBhLE- Diesel
Airwalk: https://adage.com/creativity/work/invisible-popup-store/21796 https://www.youtube.com/watch?v=4erNe_NpdyE- airwalk video
CONTRIBUTORS: PUBLISHER: GINA MANNELL CREATIVE DIRECTION: GINA MANNELL PHOTOGRAPHY AND RETOUCHING: CHARLIE WISE & VICKY HUGHES RETOUCHING: GINA MANNELL
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