An updated Social Media strategy is crucial for 2020. Old ideas will no longer gather engagement and development alongside the platforms and its users becomes a must.
Branded Content: Today it’s not just brands creating content, its everyone. So creating unique content that is customised to your target demographic can allow you to stand out in a world of visual communication.
52% of marketers surveyed admit their ability to deliver contextual and personalised engagement across an omnichannel journey is either not great or simply terrible – WGSN As users come to expect more personalised content, mass content won’t have any relevance so you will have to be more tailored with your content to have appeal. Although specific technology to create custom content isnt prominant yet, It is possible to start personalisation based on your different demographic groups and distribute it accordingly on relevant platforms. User-generated content is one tool that brands have found as a gateway into personalisation and meets user needs. By putting call-outs on social platforms for followers to send in their content has shown to generate more follower engagement through authentic content. It also meets their need for personalised content as the followers can see the content they created on a brands social page. Overall this develops a memorable experience with the brand and as a result, can increase brand loyalty.
Video strategy for 2020: 62% of B2B marketers have rated video as an effective content marketing tactic As previously discussed, video is the next phase of content marketing and video saturation is prominent on social channels. To prepare you can build different video content into your strategies to keep your content engaging on Social Media.
Different content you can implement into your content strategy: