GINA MANNELL CREATIVE PORTFOLIO
TECHNICAL SKILLS ADOBE CREATIVE CLOUD INCLUDING PHOTOSHOP & PREMIRE PRO CONTENT SCHEDULING/ PUBLISHING SOFTWARE MIRCOSOFT OFFICE
SOCIAL MEDIA ANALYTICS
PROFICENT WITH DSLR’S
PROJECTS
THE CLOTHING LOUNGE XYZ... DIGITAL AGENCY BERRY ZINE RED OR DEAD BABESKILLS INTERVIEW A DIGITAL TRANSFORMATION
THE CLOTHING LOUNGE During my time at The Clothing Lounge, I managed to increase engagement on their social platforms by updating their social strategy based on key analytic data.
KEY ROLES: - Content creation including image sourcing and copywriting - Monitoring the content schedule and scheduling uploads - Competitor tracking - Increasing community engagment - Caption copywriting
Analytics using Iconosquare including: - Using graphs to measure follower growth, impressions and reach - Monitoring posted content to see the impact on TCL community and measure the average engagement - Provided report updates on best times to post based on engagement, community data such as age, gender and language and improved
X Y Z . . .
XYZ‌ is a creative future trend insight agency specialising in digital marketing
KEY ROLES AS A CREATIVE DIRECTOR: - Branding - Digital innovation/ development - Content development -Retouching images - Researcher and Creator of 2020 digital trends insight report and supporting trend implementation strategies - Augmented Reality implementation in 2020 digital trend report - Instagram set up and monitoring - Promotional strategy
TREND & CONSUMER INSIGHT
CONTENT DEVELOPMENT
Photographer/ Retouching: Vicky Hughes- @victoriahughes.jpg Charlie Wise- @cwise_photography
CONTENT DEVELOPMENT
S T R A T G I E S
I N S T A G R A M @xyz_digital_ https://www.instagram.com/xyz_digital_/
BERRY ZINE Berry Zine takes a retrospective view on 90s rave.
KEY ROLES IN THE MAKING ON BERRY ZINE: - Content creation - Copywriting - Interview researcher and conductor - Promotional content
L I N K T O https://vimeo.com/ginamannellfmm -BERRY
F I L M
R E D O R
Red or dead came forward with a client brief to redesign their brandbook and develop a communication strategy for a new product range.
KEY roles: - Branding - Google AdWords strategy - Content update strategy
D E A D
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BRANDBOOK
COMMUNICATION STRATEGY
BABESKILLS INTERVIEW To expand my knowledge on the infulencer lifestyle i carried out an interview with fashion blogger Erika also known as Babeskills.
A DIGITAL TRANSFORMATION As we prepare for changes in today’s society and face uncertainty in many areas. The future of the digital landscape is going through transformations that will have a considerable impact leading into 2020 and beyond. As we become consumed by content in our everyday lives we are becoming more fluid between the digital and physical world and creating a multidimensional society that meets the needs of every individual. Connections between digital pioneers will grow stronger as we enter 2020 and active online communication will become global as digital personalities become a reality. On a company level, new dimensional thinking will be required to stay prominent in the market. As global communities increase and digital pioneers become global citizens they will also become active instead of passively interacting with branded content. As audiences evolve as open thinkers and opinion leaders organizations will have to open up to these online communities as they expect more information to be present. To stay ahead looking at the trends of the future as they come about and before they go obsolete can help brands stay relevant to the audience of tomorrow as they explore platforms and shape the digital landscape.
SO WHAT’S NEXT FOR 2020: Experience retail and Augmented Reality: As digital and mobile become an extension of consumers personalities they are expecting to be immersed in a brand’s physical space through new forms of technology to create unique experiences. By 2020 you can expect to see the rise in AR activated experiences that allow consumers to explore brands on a deeper level as it blends their fluid lifestyles into a seamless ‘Phyigital’ experience.
Social media - Update required: 2020 is a time where the ‘social’ element of platforms starts to fade. Instead of social users using them to interact with peers these platforms will become a source of entertainment and likes/ shares instead of conversations. A rise in video content is prominent as it allows customers to see unfiltered, unedited brand content and allows true representations of products. For 2020 developing a strong brand to customer relationships can help elevate businesses where maintaining brand loyalty will be difficult. Updating social strategies is key for this development.
Voice Search: In recent years the development of voice assistants has been a talking point amongst society and in 2020 they are expected to reach a point where brands need to adapt their SEO to continue reaching their audience. New strategies will have to be put in place to ensure their search rating is still number 1 as voice search becomes a new humanist way of digital communication.
As these trends start to develop being an early adopter in 2020 can provide huge benefits as digital strategies need updating when the needs of its consumers change. Since the rise of online channels where news and trends can change overnight it has become a cycle of adaptation that needs to be monitored and updated regularly to have campaign success and drive business.
LINKS To view any of the projects mentioned in full vist my online portfolio at: https://issuu.com/gmannellfmm1
Instagram: @gina_mannellfmm https://www.instagram.com/gina_mannellfmm/
Vimeo:
https://vimeo.com/ginamannellfmm
LINKEDIN:
https://www.linkedin.com/in/gina-mannell-87768115b/