City of Chicago Visual Identity System Research, Design, and Application
Geoff Mayer December 2013
City of Chicago Visual Identity System
Select Visual Research
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City of Chicago Visual Identity System
Visual Research Influence on mark
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City of Chicago Visual Identity System
Mark Development
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City of Chicago Visual Identity System
Final Mark
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City of
Chicago Chicago
City of Chicago Visual Identity System
Mark with Type
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City of
City of
Chicago
Office of the Mayor
312-555-6745 - Phone 312-555-8913 - Fax
Chicago
Office 708 65 W Washington Ave Chicago, IL 60602
Michael Bluth
Director of Public Relations
Office of the Mayor
City of
MBluth@chicago.gov chicago.gov Office 708 65 W Washington Ave Chicago, IL 60602 312-555-6745 - Phone 312-555-8913 - Fax
Chicago
City of Chicago Visual Identity System
Stationery Set
Office 708 65 W Washington Ave Chicago, IL 60602
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Chicago Cultural Center Presents:
Chicago Cultural Center Presents:
Chicago Street Art
Chicago Street Art
Paint Paste Sticker:
Saturday, October 19, 2013 - Sunday, January 12, 2014 Chicago Cultural Center, Exhibit Hall, 4th Floor 78 E. Washington St. Chicago, IL 60602
City of Chicago Visual Identity System
Painted, wheatpasted or stickered, made for a hard life on the streets or to enliven a domestic setting, the art flowing from the Chicago Street Art community is among the most intense and vibrant in the city today. The exhibit features work from over two dozen artists including Slang, Zore, Ish Muhammad, Hebru Brantley, Uneek, Statik, Brooks Golden, Chris Silva, Your Are Beautiful, Oscar Arriola and an overview of projects by Chicago Urban Art Society & Pawn Works and Galerie F. Admission is free
Poster and Publication cover for the Cultural Center
Paint Paste Sticker:
Manifesto and Exhibit Catalogue
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Elvis Presely Office of Cultural Affairs ID: 0835-973259-82
Chicago Marathon 2014
City of
Chicago Office 305 65 W Washington Ave Chicago, IL 60602
City of
Chicago
City of Chicago Visual Identity System
Mock banner and ID badge
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City of
Chicago
City Services
People We Serve
Programs & Initiatives
Chicago Government
About Chicago
City of
Chicago
City Services
People We Serve
Programs & Initiatives
Chicago Government
Dear Miss Moore, This is a morning we find ourselves with a problem which, strangely enough, is more in the field of words and the fragile meaning of words than in car making. And we just wonder whether you might be intrigued with it sufficiently to lend us a hand. Our dilemma is a name for a rather important new series of cars. We should like this name to be more than a label. Specifically, we should like it to have a compelling quality in itself and by itself. To convey, through association or other conjuration, some visceral feeling of elegance, fleetness, advanced features and design. A name, in short, that flashes a dramatically desirable picture in people's minds. Over the past few weeks this office has confected a list of three hundred-odd candidates which, it pains me to relate, are characterized by an embarrassing pedestrianism. We are miles short of our ambition. And so we are seeking the help of one who knows more about this sort of magic than we. As to how we might go about this matter, I have no idea. One possibility is that you might care to visit with us and muse with the new Wonder which now is in clay in our Advance Styling Studios. But, in any event, all would depend on whether you find this overture of some challenge and interest. Should we be so fortunate as to have piqued your fancy, we will be pleased to write more fully. In summary, all we want is a colossal name (another "Thunderbird" would be fine). And, of course, it is expected that our relations will be on a fee basis of an impeccably dignified kind. Respectfully, Robert B. Young Marketing Research Department
Let me take it under advisement, Mr. Young. I am complimented to be recruited in this high matter. I have seen and admired "Thunderbird" as a Ford designation. It would be hard to match, but let me, the coming week, talk with my brother who would bring ardor and imagination to bear on the quest. Sincerely yours and your wife's, Marianne Moore October 27, 1955 Dear Mr. Young, My brother thought most of the names I had considered suggesting to you for your new series too learned or too labored, but thinks I might ask if any of the following approximate the requirements: THE FORD SILVER SWORD This plant, of which the flower is a silver sword, I believe grows only in Tibet, and on the Hawaiian Island, Maui on Mount Háleákelá (House of the Sun); found at an altitude of from 9,500 to 10,000 feet. (The leaves—silver-white—surrounding the individual blossoms—have a pebbled texture that feels like Italian-twist backstitch all-over embroidery.) My first thought was of a bird series—the swallow species—Hirundo, or, phonetically, Aërundo. (A species that takes its dinner on the wing—"swifts".) Malvina Hoffman is designing a device for the radiator of a made-to-order Cadillac, and said in her opinion the only term surpassing Thunderbird would be hurricane; and I thought Hurricane Hirundo might be the first of a series such as Hurricane Aquila (eagle), Hurricane
City of Chicago Visual Identity System
Website Mock Up
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About Chicago
City of Chicago Visual Identity System
Chicago Flag Mock Up
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City of
Chicago
City of Chicago Visual Identity System
Mark ANimation Storyboard
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