Our Brand & Our Logo
Paragon Design International is an established, professional design firm specializing in identity, print media, advertising, and company literature design. Based in Chicago, Paragon does business around the world. We connect the dots on the map in order to create inspired, and lasting, design work.
This mark is a more modern mark, symbolizing the different directions that Paragon can take your company in. The style of the pattern is reminiscent of mosaic, stained glass, and the sacred geometry. The yellow is both soothing and eye-catching while maintaining an air of professionalism.
Clear Space & Colors
Pantone 124 C
Black
Pantone 303 C
The colors were chosen to be compatible with different backgrounds and visible in different situations. The clear space is based off of the protruding side length on the logo symbol. The clear space will always be proprtional to the logo no matter what scale the logo is sized to.
Stationery System
The Paragon Design International stationery system was designed around the concepts of usability, classicism, and professionalism.
Co-Display
Paragon Design International’s logo should always how double the clearspace as a buffer zone beteen itself and other logos in co-display situations. The mark should be at least the same size as adjacent marks.
49 Points & Design Brief
The Paragon Design International logo is comprised of 49 points, these were broken apart in the creation of pictorial system for the brand. The restructuring of these 49 points into international landmarks for the pictorial system references connect-the-dots, connecting dots on a map, and star charts. The pictorial system plays off of these references to create a cohesive feel.
Pictorial
Pictorial Application
The pictorial campaign can be applied to many different surfaces, including (but not limited to): smartphone apps, cars and vans, billboards and signage, in-house decoration, and advertising. The vertical and horizontal designs can be used for different applications.
Branding
Seeing as Paragon is a professional business, as such branded items from Paragon should portray this image. Some objects to be branded are computer bags, coffee cups and travel mugs, and notebooks.
Logo Usage Guidelines
The logo mark and logo type should not be placed over busy images, images that are “warm� colors, images that are yellow in hue or similar colors. The logo mark and logo type work best over dark images with a blue tint or in black and white.
No
Yes
Type Setting Guidelines
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Xx Yy Zz AvantGarde LT Medium/Regular
For headers, headlines, titles, pull quotes, and logotype use: AvantGarde LT Medium in the Regular style. This is not an acceptable typeface for body copy, letters, emails, etc.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Xx Yy Zz Centaur MT Regular
For body copy, letters, text, etc use: Centaur MT in the Regular style. This is not to be used for titles, headlines, headers, etc.