GMG
THE
DOWNTOWNER
georgetown media group
2011
may 19 - JuNe 1 6 Volume 7, Number can use! All the News you
September 8 - 24 2010
What to Know & Who to Vote For
Walter nicholls’
Anthony
Peter delonga
bourdain Bad Boy of Good Food
Vanilla - Food & Wine
Earth Day
at40:
r store fo What’s in ture Mother na
”
Since 1954
The 2010 Primary:
- In Country
MeMoriAL dAy remembrance
georgetowner.com
GEORGETOWNER
y
Lessons From a Military dad:
elizabeth stefan
THE
Mother ’s Da Brunch
Cocktail of the Week
“In
4 2010
Volume 57 Number 25
Number 4 Volume 7, you can use! All the News
Fireside Sour
Memoriam
April 21 - mAy
2010
ther, like Moht er
2010 Fall Visual
arts preview
like Daug Soul - Body and
Who is
Tom Sie TSema?
All Things Media
Back To
School
lunchBoxeS
Body & soul
Good
ViBraTionS Performance
THE GEORGETOWNER & THE DOWNTOWNER In today’s fast-paced world, utilizing a reliable community-based publication whose “Influence Far Exceeds Its Size” as an advertising outlet makes very smart business sense. The Georgetowner is a free bi-weekly tabloid-style newspaper, celebrating its 57th anniversary this October. The Georgetowner reaches a very unique market and has become a “must-read” in the DC area. Our publication specializes in the Georgetown lifestyle, focusing on the arts, real estate, education, dining, health, beauty, fashion, society and our popular In Country section featuring Virginia’s horse country. With a circulation of 40,000, The Georgetowner is mailed to all Georgetown residents and businesses. This ensures that your advertisement will directly reach your target audience. The Georgetowner distribution covers all upscale neighborhoods of metropolitan D.C. and includes parts of Maryland and Northern Virginia(see distribution section). However, advertising in our publication not only ensures that your message will reach Georgetown residents; you will also reach the residents of Downtown. Our sister publication, The Downtowner, has a distribution of 10,000 papers and can be found in the Penn Quarter district, right in the heart of downtown DC and Metro stops. Using our publications as a venue for advertising allows you to reach an ideal audience of 50,000 decision makers and leaders. Our readers are smart, affluent and influential consumers who enjoy the luxuries of life. We are looking forward to working with you and helping your company better market itself.
About Us
Now in its 57th year of publication, The Georgetowner is a bi-weekly tabloid-size newspaper whose “Influence far exceeds its size, since 1954.” Its reach is the affluent community in Georgetown and surrounding areas of metropolitan DC. We’ve watched the transformation and growth of what is being referred to as the “new downtown.” Now in our seventh year, The Downtowner fills a critical need in this thriving and distinct area of the city. Continuing in the strong tradition of The Georgetowner but with its own urban feel, The Downtowner serves the rapidly growing downtown residential community, as well as the neighborhood’s booming retail, event and restaurant industry. Both publications combine a rich sense of history with “news you can use,” making them an important voice in the nation’s capital.
1054 Potomac St., NW Washington, D.C. 20007 Phone (202)338-4833|Fax (202)338-4834 www.georgetowner.com
1
GMG
THE
DOWNTOWNER
georgetown media group
Our readers have expendable income that allows them to enjoy the modern luxuries of life in style. They spend it on dining out, travel, new fashions for their homes and wardrobes, attending the performing/visual arts and donating to charitable events on a consistent basis. They are educated, affluent and opinionated leaders of their community who exert a powerful influence on Washington D.C. and the greater metropolitan area. We welcome you to use our publications as a tool to reach your ideal target market.
Persons
Age
Marital Status
Households
Education
Male 43% Female 57%
18-25 15.5% 26-35 19.5% 36-45 23% 46-55 20% 56+ 22%
Married 68% Single 32%
With Children 50%
Professional 92.7% Students 7.3%
Income 50+K 17% 100+K 35% 250+K 45%
Demographics
The Georgetowner now distributes 40,000 copies, with 7,000 copies mailed directly to the residents and businesses of Georgetown. In addition, we are printing 10,000 copies of The Downtowner. In 2005 alone, 45 new condo and apartment buildings were added to The Downtowner’s distribution list. Together the papers are distributed to over 600 locations in Washington, Maryland and Virginia . What Types of Places Carry the Papers? Upscale neighborhoods and stores such as Whole Foods, Balducci’s, Barnes & Noble, Starbucks, Olsson’s and Border’s Books carry our publications. We have racks in many restaurants, coffe shops, delis, residential apartment/condo buildings and hotels. There are also street boxes near Metro stations.
Virginia
Maryland
Georgetown/M Street Connecticut Avenue Spring Valley Wisconsin Avenue Dupont Circle New Convention Center Verizon Center North of Georgetown Van Ness Pennsylvania Ave. Cathedral Heights Woodley Park Watergate Cleveland Park Union Station Chevy Chase Mazza Galleria Washington Circle Tenleytown/Cathedral Massachusetts Avenue Washington Harbour Northeast Capitol Adams Morgan New York Avenue 17th Street Ronald Reagan Building Logan Circle
Arlington Reston Great Falls McLean Leesburg Tyson’s Corner Middleburg & The Plains Crystal City Vienna
Potomac Bethesda Chevy Chase Rockville
VOLU
ME
6, NU
MBE
Since
e.
ws
ne l the
you
us can
Al
27 ARY JANU
BRUA
R YEA G KIN he
of t
R 24
- FE
RY
Distribution
1954
GEOR GETOTHE WNER Holida y george
ER N W
NTO
W
DO
TH
E
Washington, D.C.
volum
10 9 20
e 57,
towner .com
Numb
er 4
Perfo rm Previe ance w
Novem
ber 16
- decem
ber 1
2010
L
ombar GaLa di
Socia
l Scen
CLeo’S
DinneR
e
The T aste o
ConSe
Table R
RvaTio f
evolut
ion
n
Chery l Masr i& Jill S The Pl orens en ayer
L REAIAL
ATE EST
e? rok r 0, B Yea 201t ThSis e UL Lov No & O
C SPE
s The
Acros
with R
Cuttin
is Food &
g Boar
Wine
d
DY of elsENE LSOaCbIAL SC
BO
1054 Potomac St., NW Washington, D.C. 20007 Phone (202)338-4833|Fax (202)338-4834 www.georgetowner.com
2
GMG
THE
DOWNTOWNER
georgetown media group
We are proud to present a few of our clients: Washington Fine Properties
Washington Performing Arts Society
Glow Tanning Salon
Superior Home Services, INC
National Capital Bank
Amtrak
Begg Long & Foster
HSBC Bank
Chrome Photography
TTR Sotheby’s International Realty
Office of Tax and Revenue
Somafit
Corcoran College of Art & Design
Gallery Anatolian
Griffin Market
The National Philharmonic
Arena Stage
Four Seasons Hotel
Cultural Tourism DC
Hyde Elementary School
Ritz Carlton
Embassy of the Czech Republic
Town Hall
Arena Stage
First Savings Mortgage
Tony and Joes
Long and Foster
Peacock Restaurant
Down Dog Yoga
The Residences At Thomas Circle
Café Milano
Georgetown Cupcakes
Georgetown Dermatology
Clients
Volume 6,
Number
23
Beating
winte the Blue r
All the
News you can
use!
JaNuar y 13
s
- 26 2010
theSshhiloh in Neigh aw borh ood
Don
DiStrof the ict Feat ure
Gastrop ub Dead ins
amer Wright
“WOW!! What a handsome photo of you on the cover of the January 25th edition of the Georgetowner. I was especially delighted to read your twopage interview. As usual, you are eloquant, knowledgeable, and forthright. Unfortunately, I don’t get to France much these days, but please let Eunice and me know where you will be living. Eunice joins me in spending you our warmest regards and our best wishes for happiness and success in all you do. “
“Thank you! You are such a delightful person. I was on my way into town this morning and I dropped by the gas station in the Plains. There was “The Georgetowner” and I took 3 copies. Beautifully done. Wow!! Does not get better then that! You placed [my ad] in the most perfect spot and I am now challenged and encouraged to do my best and live up to my reputation. “ - Viccor Jewelry Owner
ica? on Fo
od
“I met a woman at an event who said “I read your publication this past week on the John Lennon art exhibit and attended the show” (The Georgetowner’s May 6, 2009 edition had an ad for the event and an interview with YOKO ONO). She than went on to tell me that she was going back to buy a piece from the gallery the next day!”
Testimonials
R E N TOW E G R GEO E
TH
- Tamara Smith
Febr
uary
24 -
Mar
ch
10 9 20
54
e 19
Sinc
r 11
- Sargent Shriver
mbe
e lum
Vo
57
Nu
trip D
HEA
g erin emb der n n e a u e x Ale McQ rem
gne
mpa ChPaearls
&
1054 Potomac St., NW Washington, D.C. 20007 Phone (202)338-4833|Fax (202)338-4834 www.georgetowner.com
ra’s Ope inter w Mid ête
F
3
GMG
THE
DOWNTOWNER
georgetown media group
Deadline Date
Issue Date
1. January 7 January 12 2. January 21 January 26 3. February 4 February 9 4. February 18 February 23 5. March 4 March 9 6. March 18 March 23 7. April 1 April 6 8. April 15 April 20 9. April 29 May 4 10. May 13 May 18 11. May 27 June 1 12. June 10 June 15 13. June 24 June 29 14. July 8 July 13 15. July 22 July 27 16. August 5 August 10 17. August 19 August 24 18. September 2 September 7 19. September 16 September 21 20. September 30 October 5 21. October 14 October 19 22. October 28 November 2 23. November 11 November 16 24. November 25 November 30 25. December 2 December 7 26. December 9 December 14 * Subject to Change
*Cover/Special Feature/Holidays
*Annual Contest Winner/ Fashion/ Real Estate *Wedding Fashion/ Beauty Real Estate/ Food & Wine/ Valentine’s Day Arts Preview/ Education/ Fashion Week Travel/ Real Estate Fashion/ Education Food & Wine/ Real Estate/ Green Issue *House Tours/Education/ Green Issue Real Estate/ Mother’s Day Fashion/ Travel Real Estate/ Food & wine Fashion/ Education Travel Real Estate Food & Wine Real Estate Arts Preview/ Fashion/ Education Arts Preview/ Fashion Food & Wine/ Fashion Week *Anniversary/ Real Estate Travel Real Estate Arts/ Food & Wine Education *Annual Window Competition/ Real Estate Fashion/ Food & Wine
Schedule
GEO RGET THE OWN E
Volu
me
57
Numb
er
Education
Travel
Arts
02.23 03.23 04.20 06.15 08.24 11.30
03.09 05.18 06.29 10.19
02.23 08.24 09.07 11.16
10
Since
Febr
The J
eT
Insid e th priv ate e world plan of es
Fashion/Beauty
Real Estate
Food & Wine
01.12 01.26 02.23 03.23 05.18 06.15 08.24 09.07 10.19 12.14
01.12 02.09 03.09 04.06 05.04 06.01 07.13 08.10 09.07 10.05 11.02 12.07
01.26 02..09 04..06 06.01 07.27 09.21 11.16 12.14
de
ce
m
be
r1
uary
R
10 -
23 20 10
The Perfe Lingeri e: c Hau t Prese te a nd C nt ool John Donv Geo an & rgeto Ranit M wn M edia ishori Co
SeT
ouple
0 01 42 -1
Features
CC te CCoollllee hheesste cctitioonn rr DDaale le aatt NNGG AA AArtrt W Wra rapp SSuunndd a a SSooccia nnccee iall SS cceennee
0 r2 be use! um n , N u ca e 7 s yo m lu New Vo the All
ert r c SeValo ategies ty
ar
lid
P ay
r
St
Ho
1954
dy
Bo
&
l
ul
So
tm
e
iddl
ris
Ch
M
In
g bur
n
I as
wn
e Th
l cia S o ne e Sc
try
un
Co
ol
ho
Sc
la Ga
ab
Pho at
of
phy
ra tog
Da e
th
s illip
D
AN
e
th
a
NG
Ph
1054 Potomac St., NW Washington, D.C. 20007 Phone (202)338-4833|Fax (202)338-4834 www.georgetowner.com
4
GMG
THE
DOWNTOWNER
georgetown media group
In Country Schedule Special Features Issue Date 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26.
January 12 January 26 February 9 February 23 March 9 March 23 April 6 April 20 May 4 May 18 June 1 June 15 June 29 July 13 July 27 August 10 August 24 September 7 September 21 October 5 October 19 November 2 November 16 November 30 December 7 December 14
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26.
Featured Counties
Loudoun County, VA *Wine Charlottesville, VA *Weddings Romantic Getaways Williamsburg, VA Loudoun County, VA Eastern Shore *Boat Shows Historic Garden Week in VA Loudoun County, VA *Equestrian Charlottesville, VA *Wine Tours Eastern Shore Upperville Horse Show Beaches *Rehoboth Beach Beaches *Northern Neck Beaches *Hamptons, NY Beaches *Newport, RI Beaches *Nantucket/Martha’s Wine Festivals Eastern Shore Equestrian Romantic Getaways Oyster Festivals Easton Maryland WFF Country Thanksgiving *Williamsburg Charlottesvile, VA Country Christmas Skiing
Editorials & Opinions Comments from our editorial board as well as guest columnists from the most powerful sectors of the nations capital. Observer Who is doing what in our neighborhoods. Look for the Community Calendar. Town Topics Highlighting local issues. Also look for DC Diary, a political notebook written by Councilmember Jack Evans. Real Estate News and features on new and historic properties for sale. A special real estate section printed eight times annually includes DC Metro residential sales figures for sold properties. Business Business news and special columns focusing on commercial properties and business comings and goings. Calendars Events around town including: Galas and Social Happenings, Business, Dining, Community, Family and Education. Food & Wine We cover everything from local epi-
curean events to making five-star meals in your own home. Also includes a wine column, interviews with top chefs in Main Ingrediant and dining reviews. We also feature, “Cocktail of the Week” in this section. In Country/Travel Need a break from the city? This popular section highlights quick getaways off the beaten path and long distance travel, polo wineries, and equestrian life. Visual Arts Reviews and commentary on major gallery shows all over town in Art Wrap and Museum reviews. Look for listings of private shows and public exhibits. Performance Arts Listings and reviews of current theatre, opera, dance and music performances. Style Two great sections! “Haute and Cool” covers fashion and retail for every style while “Le Décor” looks at interior design trends and tips for your home and garden. Tired of the same old shopping? These sections offer a fresh look at unique shops around the DC Metro area- and much more.
Eastern Shore Easton Oxford St. Michaels Annapolis Northern Neck Urbanna Kilmarnick Irvington Whitestone Fredricksburg
Features
Hunt Country The Plains Upperville Middleburg Fauquier Albemarle Charlottesville Wintergreen Monticello James Madison Waynsboro Social A pictorial look at Washington’s society, charitable and gala events. Education Our “Inside Education” section will profile Washington schools of all varieties. Parents can read about the best schools available, published work from their students, and all the essential information needed to make the right educational choices for their children.
Sections
Body and Soul Information on health, sports, fitness, beauty, nutrition, Spas, and MediSpas complete with a Spa and Fitness Guide to let readers know how and where to stay healthy and happy. All Things Media A multi-media profile of DC’s movers and shakers in print and on the air as well as new innovations in the world of media. Fashion
1054 Potomac St., NW Washington, D.C. 20007 Phone (202)338-4833|Fax (202)338-4834 www.georgetowner.com
5
GMG
THE
DOWNTOWNER
Color
Black & White
georgetown media group
The Georgetowner price per issue
size Full Page 3/4 1/2 1/4 1/8 1/16
1x $ 1,450 1090 730 425 245 125
6x $ 1,375 1035 695 400 230 120
13x $ 1,305 980 655 380 220 110
26x $ 1,160 870 580 340 195 100
1x $ 1,015 765 515 300 170 90
Full Page 3/4 1/2 1/4 1/8 1/16
1x $ 2,180 1635 1090 640 365 180
6x $ 2,070 1555 1035 605 345 170
13x $ 1,960 1470 980 545 330 155
26x $ 1,750 1310 870 515 295 145
1x $ 1,525 1445 765 450 255 125
The Downtowner price per issue 6x $ 965 725 490 280 160 85
13x $ 913 690 460 265 155 75
26x $ 815 609 400 240 135 70
6x $ 1,450 1090 725 425 240 120
13x $ 1,370 1030 685 380 230 110
26x $ 1,225 920 610 360 205 100
Print Ads
Classifieds
The cost is $35 for 25 words or less; $2 additional for each boldfaced word; $0.50 per additional word past count of 25. Classifieds must be paid in advance.
Service Directory/ Display Ads
Display ads sold for $75 per issue (1 column x 2”, black & white). $25 more for color. $35 per extra inch vertical or horizontal. Column = 2.375 in
Dining Guides
$85 per issue (2”x4.5” in) - 6 Time Minimum. Every issue contains a special page listing restaurants.
Inserts
Fliers inserted into the paper cost $200 + $99 per 1000 - Call for custom quote volume discounts apply.
Article Sponsorship
Starting at $250.00 — Depending on size and positioning.
Ad
Size
Top Leaderboard
660px-90px
Square
250px-250px
WideSkyscraper
160px-600px
Skyscraper
120px-600px
Web Ads
Price available upon request Image ad files must be 50K or smaller Animated ads Must have a frame rate no faster than 5 fps, or 200 frames per millisecond Can be formatted as either .GIF and Flash files Static (non-animated) image ads Can be formatted as .JPEG, .PNG, or .GIF files 1054 Potomac St., NW Washington, D.C. 20007 Phone (202)338-4833|Fax (202)338-4834 www.georgetowner.com
6
GMG
THE
DOWNTOWNER
georgetown media group
Media Specifications for image-ready ads provided by clients: l
Ads may be received in PDF, JPEG, or hard copy (scannable) formats, all at no less than 300 dpi (Dots Per Inch).
l
All color must be in composite color CMYK format (no RGB).
l
Minimum resolution for graphics and photos is 300 dpi.
l
Black type should be black ink only, not four color registration.
l
Small sans-serif type 9 points and higher, serif type 12 points and higher and fine serif type (eg., Bodoni) 14 points and higher should be one-color only.
Media Specifications for graphic designs, provided by client: l
Logo (if company has one)
l
At least one photo at no less than 300 dpi.
l
Any text and company information
Media Specs
Deadlines: l
Space reservations must be made by 12 pm on the Friday before publication.
l
All ad materials must be received by 12 pm on the Friday before publication.
l
Send to the GMG Inc. Graphic Designer jen@georgetowner.com
Standard Ad Sizes: Full Page
3/4
10.25 x 12.5’’
4.875''
1/8
4.875 x 3’’ horizontal
Ad Sizes
1/16
2.375 x 6.125’’ vertical
2.375 x 3’’
2.375''
3''
6.125''
3''
6.125’’ 4.875''
12.5''
10.25''
1/8
4.875 x 6.125’’
4.875 x 12.5’’ vertical
6.125''
10.5''
12.5''
1/4
1/2
10.25 x 6.125’’ horizontal
7.5''
10.25''
4.875''
1/2
7.5 x10.5”
2.375''
1054 Potomac St., NW Washington, D.C. 20007 Phone (202)338-4833|Fax (202)338-4834 www.georgetowner.com
7