2015 Media Kit

THE GEORGETOWNER & THE DOWNTOWNER

MEDIA KIT 2801 M S T R E E T, N W WA S H I N G T O N , D. C . 20 0 0 7 P H O N E 202.338.4833 FA X 202.338.4834

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ADVERTISING WITH GMG In today’s fast-paced world, utilizing a reliable community-based publication “Whose Influence Far Exceeds Its Size” as an advertising outlet makes very smart business sense. The Georgetowner is a free, bi-weekly, tabloid-style newspaper that celebrated its 60th anniversary this past year.

The Georgetowner reaches a very unique market and has become a “must-read” in the D.C. area. Our publication specializes in the Georgetown lifestyle, with news and features, focusing on the arts, real estate, education, dining, health, beauty, fashion, society and our popular In Country section featuring Virginia’s horse country. With a circulation of 40,000, The Georgetowner is mailed to all Georgetown residents and businesses. This ensures that your advertisement will reach your target audience directly.

The Georgetowner distribution covers all upscale neighborhoods of metropolitan D.C. and includes parts of Maryland and Northern Virginia (see distribution section). However, advertising in our publication not only ensures that your message will reach Georgetown residents; you will also reach the residents of downtown D.C. The Downtowner has a distribution of 10,000 papers and can be found in the Penn Quarter neighborhood, right in the heart of downtown D.C. Using our publications as a venue for advertising allows you to reach an ideal audience of 50,000 decision makers and leaders. We’ve watched the transformation and growth of what is being referred to as the “new downtown.” Now in our 12th year, The Downtowner fills a critical need in this thriving and distinct area of the city. Continuing in the strong tradition of The Georgetowner but with its own urban feel, The Downtowner serves the rapidly growing millennial community in D.C. as well as the District booming retail, event and restaurant industries. Both publications combine a rich sense of history with “news you can use,” making them an important voice in the nation’s capital.

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VOLUME 12 NUMBER 8

ALL THE NEWS YOU CAN USE

OCTOBER 2015

DOWNTOWNERDC.COM

VOlume 61 Number 1

OctOber 7- ObtOber 21, 2015

14TH IN FLUX

A Street's Resurgence

Gold Cup Cometh New Restaurant Roundup The Nats' Demise

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DEMOGRAPHICS Our readers have expendable income that allows them to enjoy the modern luxuries of life in style.

They spend it on dining out, travel, new fashions for their homes and wardrobes, attending the performances and visual art shows, and donating to charitable events on a consistent basis. They are educated and opinionated leaders of their communities who exert a powerful influence on Washington, D.C. and the greater metropolitan area. We welcome you to use our publications as a tool to reach your ideal target market.

PERSONS

AGE

MARITAL STATUS

HOUSEHOLD With Children

Male

43%

18–25

15.5%

Married

68%

Female

57%

26–35

19.5%

Single

32%

36–45

23%

46–55

20%

56+

22%

All the News You cAN use

Volume 12 Number 3

INCOME 50%

EDUCATION

50K +

20%

Professional

92.7%

100K +

35%

Students

7.3%

250+

45%

mAY 2015

downtownerdc.com

Airplane Noise Prompts FAA Petition Crime Rate Is Talk of the Town Women's Voices Theater Fest

true taLes Of OnLine datinG

Fillmore Sells for $14M New Attorney General Makes His Case 12th Annual French Market

TOUR

COUTURE 84Th AnnUAl hOUsE TOUR

OutdOOr Music Guide Life Of a BOdy Man

Michael, 2 7

5

25

Fall Arts Preview

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DISTRIBUTION Georgetown Media Group distributes 40,000 copies of every issue of The Georgetowner, with 7,000 copies mailed directly to the residents and businesses of Georgetown. In addition, we print 10,000 copies of The Downtowner. Every year, new condo and apartment buildings are added to The Downtowner’s distribution list. Together, the papers are distributed to more than 600 locations in Washington and nearby Maryland and Virginia.

Volume 12 Number 2

All the News you cAN use

April 2015

downtownerdc.com Volume 61 Number 13

April 8 - April 21, 2015

Fashion a to Re-

We d d i n g m e m b e r

Is BIkIng safe In DC?

WHAT TYPES OF PLACES CARRY THE NEWSPAPER? Upscale neighborhoods; luxury apartment buildings and condo complexes; top-rated hotels and restaurants; and stores such as Whole Foods, Balducci’s and Starbucks. There are also street boxes near select Metro stations.

WASHINGTON, D.C. Georgetown/M Street Connecticut Avenue Spring Valley West End Dupont Circle Mt. Vernon Square Chinatown Glover Park Van Ness Pennsylvania Ave. Cathedral Heights Woodley Park Watergate Cleveland Park Union Station

Mazza Galleria Washington Circle Tenleytown/Cathedral Mass Ave. Washington Harbour Capital Hill/Eastern Market Adams Morgan Noma 17th Street Ronald Reagan Building Logan Circle Friendship Heights Shaw H Street Corridor U Street Corridor

MayoR BowSeR NPR: Soundly Green Pedestrians & Traffic

VIRGINIA

MARYLAND

Arlington Reston Great Falls McLean Leesburg Tysons Corner Middleburg & The Plains Crystal City Vienna

Potomac Bethesda Chevy Chase Rockville

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In The Shadow of LIncoLn

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Years & Years' OllY Gets "real" skip Manhattan, Visit WilliaMsburG spinninG in the District

03

CLIENTS We are proud to present a few of our clients: “Dear Pierre Salinger

Beasley Real Estate

Four Seasons Hotel

Raspberry Falls

Bonhams

Georgetown Floors

Ritz Carlton

Capella Hotel

Georgetown University

Salamander Resort & Spa

Castle Hill Cider

Good Stone Inn

Sheridan MacMahon, Ltd Realtors Strathmore

and Restaurant

Coldwell Banker Dean and Deluca

Ike Behar

Thomas and Talbot Real Estate

Down Dog Yoga

Kiawah Island Golf Resort

Tony and Joes

Dr. Fattahi

Long and Foster

TTR Sotheby’s

EagleBank

Malmasion

Evers & Co. Real Estate

National Capital Bank

Washington Fine Properties

Fluevog

Peacock Cafe

Washington Gas

International Realty

Folger

WOW!! What a handsome photo of you on the cover of the January 25th edition of the Georgetowner. I was especially delighted to read your twopage interview. As usual, you are eloquant, knowledgeable, and forthright.

Unfortunately, I don’t get to France much these days, but please let Eunice and me know where you will be living.

Eunice joins me in sending you our warmest regards and our best wishes for happiness and success in all you do.”

– Sargent Shriver, Jr.

VOLUME 11 NUMBER 12

ALL THE NEWS YOU CAN USE

FEBRUARY 2015

SiNce 1954

GeOrGetOwNer.cOm

VOLUME 11 NUMBER 11

ALL THE NEWS YOU CAN USE

JANUARY 2015

DOWNTOWNERDC.COM

DOWNTOWNERDC.COM VOlume 61 Number 23

September 23 - OctOber 6. 2015

WILL EASTMAN

GALA

D.C.’S DANCE PIONEER

GIRL UNSUCK D.C. METRO OUTSIDE THE BOX VALENTINE'S DAY STRESS-FREE CONCERT TICKETS HOW TO DEAL WITH ROOMIE'S LIVE-IN BF

2 Kings and a PoPe commemorating exorcist stePs BooK Hill art WalK Fall gala guide

URBAN TURF Real Estate in Real Time

#JESUISCHARLIE PANIC AT L'ENFANT PLAZA STABBINGS AT D.C. BARS

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GENERAL SCHEDULE DEADLINE DATE

ISSUE DATE

SPECIAL FEATURE/HOLIDAYS/EVENTS

January 8

January 13

Real Estate

January 22

January 27

Food and Wine

February 5

February 10

Real Estate, 2015 Wrap-up

February 19

February 24

Wedding / Spring Arts Preview

March 4

March 9

Real Estate/ Financial & Legal

March 18

March 23

Food & Wine / Fashion / Education

April 1

April 6

Real Estate / Art

April 15

April 20

Fashion / Education

April 29

May 4

Real Estate / Art

May 13

May 18

Summer Issue / Outdoor Art / Fashion

June 3

June 8

Real Estate

June 17

June 22

Fashion

July 8

July 13

Real Estate / Food & Wine

July 22

July 27

Feature

August 5

August 10

Real Estate

August 26

August 31

Fashion

September 9

September 14

Real Estate / Fall Arts Preview

September 23

September 28

Fashion

October 7

October 12

Real Estate / Food & Wine / Financial & Legal

October 21

October 26

Fashion

November 4

November 9

Real Estate / Financial & Legal / Education

November 18

November 23

Holiday Issue / Arts

December 2

December 7

Real Estate

December 16

December 21

Food & Wine / Fashion

* Subject to Change

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IN-COUNTRY SCHEDULE ISSUE DATE

SPECIAL FEATURES

January 13

Winter Spirits

January 27

Romantic Getaways

February 10

Country Dream Homes

February 24

Eastern Shore, VA & MD

March 9

Countryside Architecture

March 23

Artisanal Foods

April 6

Virginia Weddings

April 20

Wine Tours

May 4

Eastern Shore

May 18

Equestrian - VA

June 8

Newport Beaches

June 22

Boating Nantucket Style & MV

July 13

Taste of Summer

July 27

Summer Vacation - Last Minute

August 10

Breweries & More

August 31

Country Real Estate

September 14

Mountain Hideaways

September 28

Middleburg, VA - Gold Cup

October 12

Oyster Festivals

October 26

Easton Maryland WFF

November 9

Charlottesville, VA

November 23

Country Thanksgiving

December 7

Country Christmas

December 21

Happy New Year!

“I met a woman at an event who said ‘I read your publication this past week on the John Lennon art exhibit and attended the show’ (The Georgetowner’s May 6, 2009, edition had an ad for the event and an interview with Yoko Ono). She then went on to tell me that she was going back to buy a piece from the gallery the next day!”

– Tamara Smith, Riley Arts Gallery

VolUme 61 NUmber 18 VOLUME 62 NUMBER 2

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JUly 1 - JUly 21, 2015

OCTOBER 21 - NOVEMBER 3, 2015

Real estate special tastes of summeR le décoR: Red, White & BaRBecue GBa Gives Wes fosteR lifetime aWaRd

Dog Tag's Executive Pastry Chef Rebecca Clerget

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AD SPECS

AD SIZES

MEDIA SPECIFICATIONS FOR IMAGE-READY

10.25”

Ads may be received in PDF or Tiff formats.

All color must be in composite color CMYK format (NO RGB).

12.5”

Minimum resolution for graphics and photos should be 300 dpi.

Black type should be black ink only, not four color registration.

Recommendations for type size is no smaller than 9 points.

MEDIA SPECIFICATIONS FOR GRAPHIC DESIGNS Any required logo or branding

FULL PAGE 10.25” x 12.5”

3/4 AD 7.5” x10.5”

1/2 AD 10.25” x 6.125’’

1/2 AD 4.875’’ x 12.5”

Horizontal

Vertical

1/8 AD 4.875” x 3’’

1/8 AD 2.375” x 6.125’’

1/16 AD 2.375” x 3’’

Horizontal

Vertical

At least one high resolution (300 dpi) photo All required content DEADLINES Space reservations must be made by noon, 12 p.m., on the Friday before publication. All ad materials must be received by Monday before publication. Please send final files to advertising@georgetowner.com 1/4 AD 4.875” x 6.125’’

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WEB SPECS

AD POSITIONS & SIZES

MEDIA SPECIFICATIONS Price available upon request.

Image ad files must be 50K or smaller.

Animated ads must have a frame rate no faster than 5 fps, or 200 fps (frames per millisecond) and can be formatted as either .GIF and Flash files.

Static (non-animated) image ads can be formatted as .JPEG, .PNG, or .GIF files.

MEDIA SPECIFICATIONS FOR GRAPHIC DESIGNS Any required logo or branding At least one web resolution (72 dpi) photo All required content

DEADLINES Please send final files to advertising@georgetowner.com

LEADERBOARDS 660px X 90px

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SQUARE 250px X 250px

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SKY SCRAPER 120px X 600px

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