THE GEORGETOWNER
MEDIA KIT
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ADVERTISING WITH GMG In today’s fast-paced world, utilizing a reliable community-based publication “Whose Influence Far Exceeds Its Size” as an advertising outlet makes very smart business sense. The Georgetowner is a free, bi-weekly, tabloid-style newspaper that celebrated its 61th anniversary this past year. The Georgetowner reaches a very unique market and has become a “must-read” in the D.C. area. Our publication specializes in the Georgetown lifestyle, with news and features, focusing on the arts, real estate, education, dining, health, beauty, fashion, society and our popular In Country section featuring Virginia’s horse country. With a circulation of 40,000, The Georgetowner is mailed to all Georgetown residents and businesses. This ensures that your advertisement will reach your target audience directly. The Georgetowner distribution covers all upscale neighborhoods of metropolitan D.C. and includes parts of Maryland and Northern Virginia (see distribution section). However, advertising in our publication not only ensures that your message will reach Georgetown residents; you will also reach the residents of downtown D.C.
VOlume 62 Number 24
September 28 - OctOber 11, 2016
Gala Glamour
Volume 62 number 7
january 13 - january 26, 2016
Mayor Bowser: Thinking ahead
Fall Gala Guide C&O Canal Barge Set tO Depart anC guiDe fOr the eleCtiOn afriCan ameriCan hiStOry muSeum Frida Burling’s House For sale haute & COOl: gala aCCeSSOrieS John and Kristin CeCChi
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The Face of DC Homicides rIP: Father rick Curry exclusive: Plotkin with Vince Gray
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DEMOGRAPHICS Our readers have expendable income that allows them to enjoy the modern luxuries of life in style. They spend it on dining out, travel, new fashions for their homes and wardrobes, attending the performances and visual art shows, and donating to charitable events on a consistent basis. They are educated and opinionated leaders of their communities who exert a powerful influence on Washington, D.C. and the greater metropolitan area. We welcome you to use our publications as a tool to reach your ideal target market. PERSONS
AGE
MARITAL STATUS
HOUSEHOLD With Children
Male
43%
18–25
15.5%
Married
68%
Female
57%
26–35
19.5%
Single
32%
36–45
23%
46–55
20%
56+
22%
Volume 62 Number 23 Volume 62 Number 19
September 14 - 27, 2016
July 13 - July 26, 2016
Capturing Fall Art exclusive inteRview with julie kent
VOLUME 62 63 NUMBER NUMBER 24 2 VOLUME
INCOME 50%
EDUCATION
50K +
20%
Professional
92.7%
100K +
35%
Students
7.3%
250+
45%
OCTOBER 26 8, 2016 2016 SEPTEMBER 28--NOVEMBER OCTOBER 11,
GATE
WATREERBIRTH
ESIGNED SIXTIES' RED 'SWINGING MILLENNIALS BY
Real estate special
Making the national Mall great again
Graham hotel SellS for $47 mil JefferSon Court for Sale Kennedy-fox n Street houSe
DowntowneR Dc edenS at union marKet Conrad GroundbreaKinG
Catherine Townsend, President of the Trust for the National Mall
Real estate special slave DescenDants seek $1 Billion DowntowneR news afRican ameRican museum opening
CRIME ON THE RISE? LA CHAUMIÈRE AT 40 QUR'ANS AT THE SACKLER MERIDIAN BALL, CAG GALA, CITYDANCE RAKEL COHEN OF THE WATERGATE HOTEL
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DISTRIBUTION Georgetown Media Group distributes 40,000 copies of every issue of The Georgetowner, with 7,000 copies mailed directly to the residents and businesses of Georgetown. Every year, new condo and apartment buildings are added to The Georgetowner distribution list. Together, the papers are distributed to more than 600 locations in Washington and nearby Maryland and Virginia.
Volume 62 Number 13
WHAT TYPES OF PLACES CARRY THE NEWSPAPER?
April 6 - April 19, 2016
Volume 62 Number 12
march 23 - april 5, 2016
la Dolce
Vita
Upscale neighborhoods; luxury apartment buildings and condo complexes; top-rated hotels and restaurants; and stores such as Whole Foods, Balducci’s and Starbucks. There are also street boxes near select Metro stations.
I ta lIa n- s tyle
WHErE Will tHE nExt prEsidEnt dinE? WasHington BallEt's silEnt 'HamlEt' gElato Holdup
Downtowner
Capital's Bald EaglEs' Eggs HatCH Having our fill of potHolEs JamEs BEard nominEEs
WASHINGTON, D.C. Georgetown/M Street Connecticut Avenue Spring Valley West End Dupont Circle Mt. Vernon Square Chinatown Glover Park Van Ness Pennsylvania Ave. Cathedral Heights Woodley Park Watergate Cleveland Park Union Station
Mazza Galleria Washington Circle Tenleytown/Cathedral Mass Ave. Washington Harbour Capital Hill/Eastern Market Adams Morgan Noma 17th Street Ronald Reagan Building Logan Circle Friendship Heights Shaw H Street Corridor U Street Corridor
VIRGINIA
MARYLAND
Arlington Reston Great Falls McLean Leesburg Tysons Corner Middleburg & The Plains Crystal City Vienna
Potomac Bethesda Chevy Chase Rockville
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CLIENTS We are proud to present a few of our clients: “Dear Pierre Salinger
Beasley Real Estate
Four Seasons Hotel
Raspberry Falls
Bonhams
Georgetown Floors
Ritz Carlton
Capella Hotel
Georgetown University
Salamander Resort & Spa
Castle Hill Cider
Good Stone Inn
Sheridan MacMahon, Ltd Realtors
Coldwell Banker
and Restaurant
Strathmore
Dean and Deluca
Ike Behar
Thomas and Talbot Real Estate
Down Dog Yoga
Kiawah Island Golf Resort
Tony and Joes
Dr. Fattahi
Long and Foster
TTR Sotheby’s
EagleBank
Malmasion
International Realty
Evers & Co. Real Estate
National Capital Bank
Washington Fine Properties
Fluevog
Peacock Cafe
Washington Gas
Folger
WOW!! What a handsome photo of you on the cover of the January 25th edition of the Georgetowner. I was especially delighted to read your twopage interview. As usual, you are eloquant, knowledgeable, and forthright. Unfortunately, I don’t get to France much these days, but please let Eunice and me know where you will be living. Eunice joins me in sending you our warmest regards and our best wishes for happiness and success in all you do.” – Sargent Shriver, Jr.
VOL. 63 NO. 1
VOLUME 62 NUMBER 22
AUGUST 31 - SEPTEMBER 13, 2016
Volume 62 Number 8
TO PARIS WITH
LOVE
AND OTHER FALL FETES
Haute & Cool: Fashion Now
Bon Voyage, Blizzard! Scheele's Market
DOWNTOWN: Rose's Luxury Ford's Theatre Sackler Gallery
RINGING TRUE
Political Clout georgetown graces the stage
From the Volta Bureau to National Geographic, Alexander Graham Bell's Legacy Lives Here
FRANCO'S MILANO IN ABU DHABI BACK-TO-SCHOOL AT YATES NEW YORK STATE OF MIND CHANGING TIMES AT ANC BON VOYAGE, MICHEL
C&O CANAL REHAB BEGINS HYDE-ADDISON DEBATE MORE CONDO BUILDINGS PLANNED NEW: COMMERCIAL REAL ESTATE SECTION The
r
Georgetowne
62nd Anniv
ersary
OCTOBER 12 - OCTOBER 25, 2016
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GENERAL SCHEDULE DEADLINE DATE
ISSUE DATE
SPECIAL FEATURE/HOLIDAYS/EVENTS
January 6
January 11
Presidential Inauguration
January 20
January 25
Food and Wine
February 3
February 8
Real Estate, 2016 Wrap-up
February 17
February 22
Spring Arts/Travel
March 3
March 8
Real Estate/ Financial & Legal
March 17
March 22
Fashion / Education
March 31
April 5
Real Estate / Art
April 14
April 19
Fashion / Education
April 28
May 3
Real Estate / Art
May 18
May 24
Summer Issue / Outdoor Art / Fashion
June 2
June 7
Real Estate
June 16
June 21
Fashion
July 7
July 12
Real Estate / Food & Wine
July 21
July 26
Feature
August 4
August 9
Real Estate / Financial
August 18
August 23
Fashion
September 8
September 13
Real Estate / Fall Arts Preview
September 22
September 27
Fashion
October 6
October 11
Real Estate / Food & Wine / Financial & Legal
October 20
October 25
Fashion
November 3
November 8
Real Estate / Financial & Legal / Education
November 17
November 22
Holiday Issue / Arts
December 1
December 6
Real Estate
December 15
December 20
Food & Wine / Fashion
* Subject to Change
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IN-COUNTRY SCHEDULE ISSUE DATE
SPECIAL FEATURES
January 11
Winter Spirits
January 25
Romantic Getaways
February 8
Country Dream Homes
February 22
Eastern Shore, VA & MD
March 8
Countryside Architecture
March 22
Artisanal Foods
April 5
Virginia Weddings
April 19
Wine Tours
May 3
Eastern Shore
May 24
Equestrian - VA
June 7
Newport Beaches
June 21
Boating Nantucket Style & MV
July 12
Taste of Summer
July 26
Summer Vacation - Last Minute
August 9
Breweries & More
August 23
Country Real Estate
September 13
Mountain Hideaways
September 27
Middleburg, VA - Gold Cup
October 11
Oyster Festivals
October 25
Easton Maryland WFF
November 8
Charlottesville, VA
November 22
Country Thanksgiving
December 6
Country Christmas
Obama’s Georgetown Birthday
December 20
Happy New Year!
Brent Glass on the New Industrial History Museum
“I met a woman at an event who said ‘I read your publication this past week on the John Lennon art exhibit and attended the show’ (The Georgetowner’s May 6, 2009, edition had an ad for the event and an interview with Yoko Ono). She then went on to tell me that she was going back to buy a piece from the gallery the next day!” – Tamara Smith, Riley Arts Gallery
VOLUME 62 NUMBER 21
S&R’S SOCIAL ENTERPRISE
Ha lcyon Creatives
AUGUST 10 - AUGUST 30, 2016
VOLUME 62 NUMBER 20
America’s
JULY 27 - AUGUST 9, 2016
Choice?
Volume 62 number 18
June 22 - July 12, 2016
Happy Birthday, U.S.A. and Tudor P lace!
UNPRECEDENTED & UNCONVENTIONAL
Obama’s Georgetown Birthday More on ANC Shake-up Brent Glass on the New Industrial History Museum
ANC's Coming Shake-up
More ANC Shake-Up
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NY Men's Fashion Week
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GBA Honors Founder Rick Hindin Plotkin on D.C. Statehood Commission DowntowneR Judd Apatow & District of Comedy Fest oprah’s $1-Million Surprise
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AD SPECS
AD SIZES
MEDIA SPECIFICATIONS FOR IMAGE-READY
10.25”
Ads may be received in PDF or Tiff formats. All color must be in composite color CMYK format (NO RGB).
12.5”
Minimum resolution for graphics and photos should be 300 dpi. Black type should be black ink only, not four color registration. Recommendations for type size is no smaller than 9 points. MEDIA SPECIFICATIONS FOR GRAPHIC DESIGNS Any required logo or branding
FULL PAGE 10.25” x 12.5”
3/4 AD 7.5” x10.5”
1/2 AD 10.25” x 6.125’’
1/2 AD 4.875’’ x 12.5”
1/4 AD 4.875” x 6.125’’
1/8 AD 4.875” x 3’’
1/8 AD 2.375” x 6.125’’
1/16 AD 2.375” x 3’’
At least one high resolution (300 dpi) photo
Horizontal
Vertical
All required content DEADLINES Space reservations must be made by noon, 12 p.m., on the Friday before publication. All ad materials must be received by Monday before publication. Please send final files to advertising@georgetowner.com
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A D R AT E S FULL COLOR AD GEORGETOWNER SIZE
1X
6X
12X
24X
FULL PAGE
$ 2,395
$ 2,275
$ 2,175
$ 1,960
3/4 1/2 1/4 1/8 1/16
1,850 1,325 720 440 220
1,760 1,260 685 420 210
1,665 1,195 650 375 200
1,480 1,060 580 350 180
Volume 62 Number 10
february 24 - march 8, 2016
FRED RYAN District Council Primaries
D.C. Jazz: Citywide And Worldwide
Farewell To Georgetown's Frida Burling DOWNTOWNER DC
New Latin Marketplace
CLASSIFIEDS
DINING GUIDES
The cost is $35 for 25 words or less; $2 additional for each boldfaced
$85 per issue (2”x4.5” in) - 6 Time Minimum. Every issue contains a
word; $0.50 per additional word past count of 25.
special page listing restaurants.
Classifieds must be paid in advance.
INSERTS
SERVICE DIRECTORY/ DISPLAY ADS
Fliers inserted into the paper cost $200 + $99 per 1,000 - Call for custom
Display ads sold for $75 per issue (1 column x 2”, black & white).
quote volume discounts apply.
$25 more for color. $35 per extra inch vertical or horizontal. Column = 2.375 in.
ARTICLE SPONSORSHIP Starting at $250.00 — Depending on size and positioning.
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WEB SPECS
AD POSITIONS & SIZES
MEDIA SPECIFICATIONS
SIZE
Image ad files must be 50K or smaller.
Top Leaderboard (1067x150px) Leaderboards (700x100px) Square (300x300px) Sky Scraper (300x600px) Bottom Banner (1067x150px)
Animated ads must have a frame rate no faster than 5 fps, or 200 fps (frames per millisecond) and can be formatted as either .GIF and Flash files. Static (non-animated) image ads can be
PRICE SOLD! $800 $600 $500 $450 $500
formatted as .JPEG, .PNG, or .GIF files.
MEDIA SPECIFICATIONS FOR GRAPHIC DESIGNS Any required logo or branding At least one web resolution (72 dpi) photo All required content
DEADLINES Please send final files to advertising@georgetowner.com
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