Business strategy

In 2018, we made a Strategic Business Plan 2019 – 2023. This is our guidance for the remaining years.

For the second straight year, the COVID-19 pandemic had an effect on our business strategy, although this time around we were better prepared and its impact was less disruptive than in 2020. Working from home, remote auditing, and hybrid meetings became part of our standard way of working.

Main achievements per strategic area:

Market & customers

• Updated market surveys for target countries and conducted customer survey for Italy, France, Spain & Italy

• Optimised capacity: Registered Consultants, National Representatives and Certification Bodies

• Expanded our network, formed task forces (Italy, Brazil, Poland), and increased the number of partners

• Facilitated knowledge transfer (launch GMP+ Academy) and organized regional webinars

• Executed Certification Body support program

Certification Scheme & additional services

• After years of preparation, 2021 marked the year that companies started to transfer to the renewed GMP+ FC scheme 2020

• Increased focus on customer needs

• Developed a FSP improvement strategy

• Optimised Certification Body support

• Promoted Registered Services

Anchoring in the feed and food chain

• Developed strategic collaboration with certification schemes in livestock & aqua farming in food industry

• Harmonised feed safety procedures with other feed safety schemes

• Increased involvement of chain partners in the GMP+ program/events

Organisation

• Optimised customerand internal support by streamlining internal organisation

• Training Business English

• Lean training for 5 employees and start with a lean project approach

• Employer Branding aligned with core values

• Optimised organisation and processes of the GMP+ Helpdesk

• Implemented the GMP+ new way of working (new open office, hybrid working)

IT

• Optimised CRM based on added value for CB’s and companies

• Rationalised application landscape

• Increased efficiency and reduced paper use

• Anchored IT's place in the organisation

We were better prepared andits impace was less disruptive