COCKSOX

S u pport And S t yl e

“There are three pouch designs in the Cocksox range,” explains Hannah Kanawaty, Sales Director. “The Original Pouch gives an enhancing lift, the Contour Pouch holds you closer to the body, while the Snug Pouch gives the same benefits as the Original but with a slightly less noticeably enhancing lift.

“Unlike other pouch underwear on the market, it is the design and cut of a Cocksox pouch that gives the great support. No rings, no slings, no separate compartments,” she says.

Cocksox always select premium fabrics. The core range of products are made from a Supplex/Lycra blend, an activewear fabric.

“It wicks moisture and holds shape amazingly well over time,” says Hannah. “We also produce collections in Modal, which is lighter and softer to the touch, but still supportive where it matters. For our sexier collections we use beautiful mesh and sheer fabrics for a seductive tease!”

Comfort is key to Cocksox. “We make no sacrifices. A lot of development work has gone into our pouch designs. Back in 2006, neither sexy nor supportive pouch underwear for men were common in the market, and we felt that men deserved more! As one of the first brands to embrace this direction, we were sometimes viewed as a novelty. But once people tried a pair, they realised that it was a high-quality product that delivered comfort and support in a way they had not experienced before.

“Our most popular style is the CX76N Sports Brief. This design has our Contour Pouch, so it’s great for workouts and everyday wear. After that it’s the CX01 Brief and CX05 Thong. The CX01 is actually the very first Cocksox design from our launch in 2006, still going strong!”

Cocksox is a constantly evolving range as well, with new ideas on the horizon in 2022.

“The hottest thing is actually something cool,” says Hannah, “mesh! Our last mesh range f lew off the shelves so we’ve got an update coming in January. There’s a sexy side to mesh but guys who wear them are also enjoying the refreshing cooling effect from this fabric. This range will drop in perfect time for the peak of the Aussie summer… and Valentines Day just around the corner too!”

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