Br an d Guid e Boo k
TA B LE OF C O N TE N TS PAG E
01
PAG E
Logo Guidelines
PAG E
03
PAG E Brand Colors
PAG E
05
10
Apparel
PAG E Brand Fonts
PAG E
07
09
Stationary
Brand Elements
13
Gear
LOGO GUIDEL INES
1
Official Logo
Official Logo o n White
Official Logo on Black
Clear Space Requirements When used on all print and digital material, the T4E logo must have a minimum clear space equivalent to the width the bottom of the “4” to the top of the frame.
Sizing Requirements The T4E Logo must be scaled proportionally and fully visible at all times. Stretching or cropping the T4E Logo is forbidden under all circumstances.
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B R AN D C OLORS
3
Pure Black
H ex #: 0 0 0 0 0 0 C: 81% M : 7 5 % Y : 7 5 % K : 10 0 % R: 0 G: 0 B: 0 Panto n e: Blac k 6 C
Cool Gray
H ex #: 7 6 7 7 7 B C: 56% M : 47 % Y : 44% K : 10 % R: 118 G: 119 B: 123 Panto n e: C o o l Gray 9 C
T4 E Blue
H ex #: 0 0 7 1B9 C: 91% M : 5 3 % Y : 0 % K : 0 % R: 0 G: 113 B: 18 5 Panto n e: 3 5 5 3 C
T4 E Red
H ex #: d e1f 26 C: 6% M : 10 0 % Y : 10 0 % K : 1% R: 2 2 2 G: 3 1 B: 3 8 Panto n e: 48 5 C 4
B R AN D FONTS
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Fonts Et h n o ce nt r i c w i t h al l wei ght s c an be u s e d fo r h e aders an d di spl ay text, L ato w i t h a l l wei ght s an d i t al i c s can b e u s e d fo r body text .
Ethnocentric Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Ethnocentric light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Lato Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Lato Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
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B R AN D EL EMENTS
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Brand Elements Bra n d e l e m ent s i nc l u de text u res a n d g ra p h i cs u s ed con s i stent l y a c ro s s T 4 E branded mater i al . Black Tex tu re i s the of f i c i al text u re of th e T 4 E bran d and t h e gu n im a ge r y a n d l i fes t yl es are al ter nate b a c kg ro u n d s. G u n Image r y
B l ack Te x t u r e
Lifest yle
8
STATIONARY
9
10
A P PA R EL
11
12
G EA R
13
14
T4E © 2021