NOVEMBER 2016 :: Technology Issue
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IBBA CONNECTION
BOARD OF DIRECTORS
STAFF
AREA 1 :: Chris Heptinstall BOARD MEMBER 205-363-0919 | chris@salacoavalleybrangus.com Term: 2016 - 2019
AREA 2 :: Bill Davis BOARD MEMBER 870-668-3414 :: bill@billdavistrucking.com Term: 2014 - 2017
AREA 3 :: Cody Gariss BOARD MEMBER 417-425-0368 :: cody_gariss88@hotmail.com Term: 2014 - 2017
Director of Shows and Youth Programs Tyler Dean tdean@gobrangus.com // 405-207-6921
AREA 4 :: Davy Sneed BOARD MEMBER 615-904-5850 :: dsfarms1980@gmail.com Term: 2015 - 2018
AREA 5 :: Mike Vorel PRESIDENT 405-826-6959 :: vorelfarms@gmail.com Term: 2016 - 2019
AREA 6 :: Carolyn Belden Carson BOARD MEMBER 530-713-5111 :: cbcbeef@gmail.com Term: 2015 - 2018
AREA 7 :: Michael Kammerer BOARD MEMBER 936-449-5744 :: jlkamm@earthlink.net Term: 2014 - 2017
Communications Coordinator Peyton Waldrip pwaldrip@gobrangus.com // 830-708-3195
Education and Data Coordinator Jenny Pieniazek jpieniazek@gobrangus.com // 210-696-8231
Field Services Representative Taylor Shackelford tshackelford@gobrangus.com // 903-327-5759
AREA 7 :: Brandon Belt 1st VICE PRESIDENT 254-248-5260 :: brandonbelt@aol.com Term: 2015 - 2018
AREA 7 :: Lee Alford BOARD MEMBER 979-820-4205 :: alfordcattleco.lee3@yahoo.com Term: 2016 - 2019
AREA 8 :: Doyle Miller SECRETARY-TREASURER 615-351-2783 :: dmiller@doylemillercpa.com Term: 2015 - 2018
Director of Registry Services Rosanne Nelson rnelson@gobrangus.com // 210-696-8231
Accountant Ingrid Duran iduran@gobrangus.com // 210-696-8231
AREA 9 :: Steve Densmore BOARD MEMBER 979-450-0819 :: s.densmore@bre.com Term: 2016 - 2019
AREA 10 :: Troy Floyd BOARD MEMBER 575-734-7005 :: tfloyd@leaco.net Term: 2016 - 2019
AREA 11 :: Eddy Roberts BOARD MEMBER 386-935-1416 :: wetfarm1@windstream.net Term: 2014 - 2017
REGIONAL AFFILIATES
Arkansas Brangus Breeders Association :: Don Hall, hallbran72019@yahoo.com Heart of America Brangus Breeders Association :: Jim Mussulman, jmussulm@yahoo.com Hill Country Brangus Breeders Association :: Brandon Belt, brandonbelt@aol.com International Red Brangus Breeders Association :: Marcos Borges, marcos@mbjranch.com Louisiana Brangus Breeders Association :: Bob Savoie, bobsavoie@charter.net Mississippi Brangus Breeders Association :: Bill Wells, wwells@bellsouth.net Oklahoma Brangus Association :: Jack Gorczyca, gorczycabrangus@juno.com Southeast Brangus Breeders Association :: Doug Williams, whipowill@yadtel.net Southwest Brangus Breeders Association :: Larry Parker, jddiane@vtc.net Texas Brangus Breeders Association :: Gary Clem, ggclem69@aol.com West Coast Brangus Breeders Association :: Pam Doiron, doiron@spanishranch.net West Texas Brangus Breeders Association :: Alan Wedeking, wedekingfarms@hotmail.com
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Executive Vice President Tommy Perkins, PhD., PAS tperkins@gobrangus.com // 210-696-8231
Product Manager Emilio Silvas esilvas@gobrangus.com // 210-696-8231
Advertising Sales Manager Melanie Fuller mfuller@gobrangus.com // 979-255-3343
CONTACT THE IBBA 210.696.8231 info@gobrangus.com GoBrangus.com
ABOUT THE BRANGUS JOURNAL The Brangus Journal is the official publication of the International Brangus Breeders Association (IBBA). This internationally distributed publication provides Brangus seedstock producers and the IBBA membership with information about news within the association and the industry. The Brangus Journal is published eight times annually, and is designed to highlight accomplishments, advancements and improvements made possible by IBBA members, staff, volunteers, and other industry leaders. The purpose of the Brangus Journal is to serve the best interest of IBBA members by showcasing breeding programs, efforts and achievements to other Brangus seedstock producers. Lastly, the Brangus Journal serves as an outlet for the IBBA to provide updates by directly communicating with the membership. Brangus Publications, Inc. (BPI) Officers & Board of Directors Chairman: Mike Vorel President: Tommy Perkins, PhD., PAS Secretary/Treasurer: Doyle Miller Director: Brandon Belt Director: Eddy Roberts
BRANGUS PUBLICATIONS, INC. P. O. Box 809, Adkins, TX 78101 P: +1-210-696-8231 F: +1-210-696-8718 GoBrangus.com bpi@gobrangus.com
The claims made by advertisers in this publication are not verified by BPI or the IBBA.
Editor: Peyton Waldrip
IBBA Connection
Column: “A Challenge for the Membership,” by IBBA Board President Mike Vorel Column: “Technological Advancements in the Industry,” by IBBA Executive Vice President Tommy Perkins, PhD. Column: “Technological Communication Implementation,” by Kyle Dykes News: “Taylor Shackelford Joins IBBA Team” Column: “Junior Association Moves Ahead Full Speed,” by IBBA Director of Shows and Youth Programs Tyler Dean
Expert Connection
“The Dance Steps of Genomics, Part I: Understanding Genomic Prediction,” by Jared Decker, PhD. “Drone Photography Has Been An Experience,” by Penny Bowie
Member Connection
Open Board Position Candidate Biographies Story: “High-Tech Cattleman,” by Peyton Waldrip
Junior Connection
Column: “Utilizing Technology,” by IJBBA Board Member Dakota Williams
Show Connection
Results: West Texas Fair Results: Western National Results: Oklahoma State Fair Results: Oklahoma Junior Show
Industry News
Neogen GeneSeek: “New Cost-Effective DNA Test Available to Beef Seedstock Industry”
Affiliate Connection
IBA: “Women of Brangus” IBA: “IBA Funding Scholarships for Juniors” TBBA: An Update
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In this issue...
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The Dance Steps of Genomics Part I: Understanding Genomic Prediction, Jared Decker, PhD. Drone Regulations: Drone Photography Has Been An Experience, Penny Bowie
A High-Tech Cattleman, Peyton Waldrip
No v e m b e r 2 0 1 6 : : Vo l u m e 6 4 : : Is s u e 7 6 : : NOVEMBER 2016
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IBBA connection
A Challenge for the Membership by IBBA BOARD PRESIDENT Mike Vorel I hope everyone is enjoying fall. Hopefully you have plenty of standing grass to start the winter season, prolonging the need to feed hay. I also hope everyone has attended or plans to attend one or several Brangus events this fall. Whether it be a production sale, state sale, or cattle meetings, it’s great to get out and see what others are producing, visit with cattle friends, and share thoughts and ideas. Get involved in some sector of promoting beef: the end product is what keeps us all in business. Quite a few people think the cattle business is tough right now. See what happens if people stop preferring beef as a protein source; that’s when the need for seedstock producers diminishes. So make a point to promote beef this fall and throughout the year. The theme for the November edition of the 2016 Brangus Journal is technology. Technology is continually changing at an amazing pace. Computers have changed dramatically from taking up the size of a large building to tablet-size devices that hold more information. I can sit in the pasture checking cows with my iPhone in hand. I can pull up information on each of my animals, check the weather in a city in Brazil, and FaceTime my son and his family in another country. All while not being directly connected to wires or electricity. We have become people who want all kinds of information at our fingertips, and we have that capability no matter where we live or travel. We have a great International Brangus Breeders Association (IBBA) staff who continually search for new ways to keep our association working with the most up-todate technology in our modern world. I remember not too many years ago, I was riding around with the manager of a large Angus ranch. He had a small, hand-held device he used to pull up information on any animal in their herd. But all that information had to first be loaded in their office computer. I was amazed and intrigued with this device. Today our staff has developed Chute Side, a mobile app. Using this app, we can pull up information on any animal in our database, visit our individual accounts to pull up past customers, account information, expected progeny differences (EPDs), and more – all from our smart phones. Technology is evolving at a rapid pace. We, as Brangus breeders, have new DNA technology at our fingertips. By taking a DNA sample and combining the SNPs with traditional performance data, we have the ability to produce Genomic Enhanced EPDs on any animal in our registry. We can raise the accuracies on these animals at an early age to the equivalency of six to 10 progeny produced or 10 daughters in production. I would like to challenge the membership with implementing consistent parent verification into their operations. I know everyone hates to admit to making a mistake, but some expect six to 10 percent of all registered cattle are not the genetic makeup as represented on their
registration papers. I think that top number could be a little high, but that would also mean the EPDs on those animals are not correct either. Suppose you use a bull whose genetic makeup is recorded incorrectly, then his progeny makeups are incorrect, and you see how the 10 percent number could come into play. Parent verification is the only tool that solidifies EPDs, because EPDs tied to an animal of the wrong parentage are useless. If the information you have submitted is compared to six to 10 percent of inaccurate information from incorrect parentage, then how can your EPDs on your other animals be correct? I would truly hope that as seedstock producers we would always do everything possible to supply our customers with accurate EPDs. I know parent verification on a large percentage of our population could make a significant difference in the true value of our EPDs. Your first questions might be: Why would I start this battle? What happens when an animal doesn’t parent verify? First off, IBBA Executive Vice President Tommy Perkins, PhD., PAS and our staff will do everything possible to help you work through this and hopefully verify the correct parentage. My question to you is: What is your reputation worth? Do you really want to sell a product you can’t completely guarantee? Parent verification could prove to be the best and most valuable tool you use, next to artificial insemination (AI). I just had to slip AI in there. It’s probably next on my list. Last, but not least. By the time this reaches everyone, our staff should be moved in and doing business in our new IBBA headquarters. I know our staff, your IBBA Board of Directors, and IBBA Building Committee are very proud of our new building. Renovations are complete. Our contractor, Hunt Construction, has been great to work with, timely, and very accommodating. The plan is for a grand opening and our first meetings at our new IBBA headquarters during our convention in San Antonio, Feb 9-12, 2017. I hope everyone can plan to be there, and make this convention the start of a bigger and better convention every year. Also, if you are in the area I’m sure our staff would enjoy showing you around. I hope everyone has a great November and special time with family during Thanksgiving. Until Next Time, Mike Vorel
For more information about parent verification, EPDs, and genetic evaluation, contact IBBA staff today. Complete and accurate data is of utmost importance when it comes to growing and advancing the Brangus breed. Be thorough in your recordkeeping, and if you have questions, reach out to our experts on staff. 9
IBBA CONNECTION
Technological Advancements in the Industry by IBBA EXECUTIVE VICE PRESIDENT Tommy Perkins, PhD., PAS What a difference a year can make. We have gone from a steady, reasonable market to a fluctuating, volatile beef cattle market in just twelve months. The market signal is unpredictable, which can cause confusion. As a seedstock producer, this can be a time of tough decision making. However, I look at it as a great time of opportunity, where a complete evaluation of your current expense levels on each enterprise of the ranch could pay dividends. A disciplined approach to data collection and careful determination of culling criteria will make a difference in your bottom line. As stated last month, this is an opportune time to retain ownership of some culled calves to gain valuable feeding and carcass data. I recommend doing this at a lower level if you have not previously fed cattle out, or do not have a good history of the genetics of your herd. On the other hand, those that have previously fed cattle out and know the genetics of gain, quality grade, yield grade, and animal health of their herd can participate at a higher level. With the lower value of a 500-pound feeder calf sold at weaning, you may be better served to background the calves at home, and then place them in a feedlot at a heavier weight to minimize days on feed while maximizing the excellent growth and feed efficiency that Brangus cattle have in the feeding phase.
One must evaluate the economic impact of any form of technology on the ranch. This month we are focusing on the technology being utilized in the beef industry. You certainly have a lot of technology options that impact reproduction (artificial insemination, embryo transfer, etc.), pre-weaning gain (implants, creep feeding, etc.), and post-weaning gain (backgrounding, ultrasound, etc.). General management practices for identification (EID or electronic eartags, freeze brand, retinal eye scan), animal health (killed vaccine, modified live vaccine, injectable minerals), and handling (horse, all-terrain vehicle, drone) can certainly be impacted by use of technology. There are technologies available that impact genetic selection at the molecular level, such as DNA testing, cloning, gene editing, and others. One must evaluate the economic impact of any form of technology on the ranch. If the gains from the use of any given source of technology is greater than the cost, then it should be considered. On the other hand, if it costs more than it returns, then it is not practical to implement. It is also important to evaluate all of the realized gains when using any and all forms of technology. For example, many ignore the value in genetic gains because it is difficult to put a true value on the knowledge gained in genetic improvement. Use of technology at the ranch level can also have a significant impact on the association. I am reminded of 10 : : NOVEMBER 2016
the recent discussion I had with International Brangus Breeders Association (IBBA) Product Manager Emilio Silvas concerning the use of SNP profiling of embryos prior to implantation in recipient females. This technology produces a genomic profile of an unborn calf that can in turn have genomic enhanced expected progeny differences calculated before birth. Therefore, the association will have to consider the registration of embryos, as well as live cattle. The assignment of a registration number, without a birthdate, hasn’t really been considered in the past. These kinds of technological impacts will certainly have to be thought through as we build the new generation of IBBA registry software. As you read this article, the staff will be settling into the new IBBA office building located at 8870 Highway 87 East in San Antonio, Texas. The contactors did a great job in remodeling the doctor’s office into a usable association office space. The building committee and board of directors are to be commended for their hard work and commitment to improve the long term assets of the association without using any financial reserves. They did this all while leaving ample funding in a building maintenance fund to secure proper maintenance of the new investment into the future. Likewise, they did a great job of including history from the old building in honor of those who gave time and money previously. Do not hesitate to call me if you have any specific questions about information included in this column. For information about IBBA programs or other inquiries, please call (210) 696-8231 or visit GoBrangus.com. Stay connected to IBBA through Facebook, Instagram, LinkedIn, Twitter, YouTube, or receive news updates by joining our email list.
ABOUT THE AUTHOR: Tommy Perkins, PhD. is a graduate of West Texas A&M University, where he was recognized as a Graduate of Distinction by the Department of Agriculture in 2014. He also earned his doctoral degree in Animal Breeding from Texas Tech University. He served as a professor at Missouri State University and Texas State University for nearly twenty years, where his professional career is most noted for excellence in the field of beef cattle ultrasound. Perkins was elected to the Beef Improvement Federation’s Board of Directors and, also, serves as chairman for the End Product committee. Additionally, Perkins currently serves on the board of directors for the United States Livestock Genetics Export Association, Texas Beef Council, Beef Promotion and Research Council of Texas, and the National Pedigreed Livestock Council. He was recently elected Beef Breeds Council President. Currently, Perkins is the Executive Vice President of IBBA, Chief Executive Officer of Genetic Performance Solutions, and President of Brangus Publications, Inc.
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expert connection
The Dance Steps of Genomics Part I: Understanding Genomic Prediction by Jared Decker, PhD. - University of Missouri Extension Whenever I hear the words “two-step” my mind goes back to my teenage years when I danced with cute girls at the county fair. But, in this article we will be discussing a different type of two-step. There are two common methods, referred to as two-step or one-step, for including genomic (i.e. DNA) information into the genetic evaluations we use to estimate expected progeny differences (EPDs). Two-step genomic predictions use the genomic and pedigree information separately in two different prediction steps. In one-step genomic predictions, genomic and pedigree information is combined and used in a single step.
DNA INFORMATION IN BEEF BREEDING
Information from DNA testing has been used for a long time in beef breeding. For several decades, DNA testing has been used to verify parentage information. This is a yes or no answer of whether the parents reported by the beef breeder are in fact the calf’s parents. If the parents do not match, this DNA data can often be used to identify the true parents. In 2010, DNA testing began to be used to accomplish much more for beef breeders. The use of DNA testing was used to create genomic predictions. Genomic predictions are much like other measures of genetic merit (i.e. EPDs) in that they predict the value of an animal as a parent of the next generation. But, genomic predictions use DNA data to accomplish this. Genomic predictions are combined with traditional EPDs to produce genomic-enhanced EPDs (GEEPDs). GE-EPDs are more reliable than traditional EPDs, especially for young animals with little data available.
TWO-STEP
The first approach to using genomic information in the beef industry is called the two-step approach. In this method, thousands of animals with both phenotypes (trait records) and genotypes (DNA data) are used to “train” a genomic prediction. In this training process, the effects of thousands of DNA variants are estimated. The genomic prediction (molecular breeding value) is then the sum of the effects for the DNA variants an animal inherited from its sire and dam. This genomic prediction is then used as a correlated or indicator trait to increase the accuracy of the EPD. An indicator trait is an indirect measure of an economically important trait; some examples include ultrasound data as an indicator of carcass merit or birth
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weights as an indicator of calving ease. In two-step GEEPDs, the genomic prediction is an indicator of an animal’s true EPD. In this approach, the pedigree EPD and the genomic prediction are calculated separately and then later combined to produce a GE-EPD. There are a few limitations with two-step GE-EPDs. First of all, thousands of animals with phenotypes and genotypes are needed to train the genomic prediction. Second, there needs to be a second set of animals with phenotypes and genotypes to validate the genomic prediction and estimate how much of the genetic variance it is explaining. Third, an appropriate method to blend the genomic prediction with the pedigree EPD is needed.
SINGLE-STEP
The approach used by the dairy industry, and later adopted by several beef breeds is called single-step. In single-step GE-EPDs, the pedigree and genomic information is combined in a single step to calculate GE-EPDs. The process of estimating EPDs is often seen as an unknown “black box” for many beef producers. And in many regards, this is completely acceptable. I carry a little black box, a smart phone, around in my pocket constantly. I use it to talk to people to ask and answer questions. I use it to look up information on bulls or calculate breeding dates and due dates. I use it to share or read information on the internet. But, I have no idea how a cell phone works. What I do know is that my cell phone works. If you take nothing else away from this article, please know that EPDs do work. To better understand single-step, let’s peak inside the black box of EPD calculations. Using pedigree information, we estimate the relatedness between all of the animals in our genetic evaluation. Using the degree of relatedness between animals, we can separate the variation due to genetics from the variation due to different environments. This allows us to estimate the genetic merit of an animal. With the genetic merit (EPD) of the animal, we can make more accurate selection decisions based on inherited genetics. There is nothing tricky about estimating EPDs, it is simply using two forms of information, trait records and pedigree information, to separate performance into genetics and environment. We know that animals get 50 percent of their chromosomes (strings of DNA) from their father, or sire, and 50 percent of their chromosomes from their mother, or dam. So, a calf is related 50 percent to its father and 50 percent to its dam. If
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expert connection
w e look at hundreds or thousands of calves, on average they share 25 percent of their DNA with their grandparents. The grandparent passes 50 percent of its DNA to the parent, and the parent passes 50 percent of its DNA to the calf. Fifty percent of 50 percent is 25 percent. So, in pedigree estimates of EPDs, all calves are assigned a relationship of 25 percent with their grandparents. But, for an individual animal, the amount of relationship with its grandparent can be quite different from 25 percent. There is a bell shaped curve around the average of 25 percent. Some animals share less than 25 percent with a particular grandparent. Some animals share more than 25 percent with a particular grandparent. The beauty of single-step genomic prediction is that we use the DNA information to measure the actual amount of relationship between the animals in our evaluation. Because we are no longer using expected averages, but are instead using realized amounts, the GE-EPD becomes more precise than a pedigree EPD. Rather than waiting for progeny records to help us figure out the random shuffle of genes and chromosomes an animal inherited from its father and mother, we can use DNA information to figure out the random sample of DNA the animal inherited. In single-step GE-EPDs pedigree and genomic information is combined to estimate the relatedness of the animals in our evaluation.
The beauty of single-step genomic prediction is that we use the DNA information to measure the actual amount of relationship between the animals in our evaluation. Single-step also has limitations. First, we have to figure out how to express the relatedness measured by pedigree data and the relatedness measured by DNA data on the same base. Second, original single-step methods weighted each DNA variant equally, but new single-step methods are being developed to give more weight to important DNA markers. But, single-step approaches do not require a training and 14 : : NOVEMBER 2016
validation data set and all the available information is used simultaneously. Genomic predictions are simply more data added to genetic evaluations. Whenever we add more data to a genetic evaluation, the EPD accuracy improves. GE-EPDs provide an easy way to quickly improve the EPD accuracy especially for young animals.
LEARN THE STEPS
In the next article in this series, we will discuss steps breeders can take to use GE-EPDs in their herds. Brangus breeders should be excited to use this technology to select and breed better cattle. Enjoy the dance! ABOUT THE AUTHOR: Jared Decker is an assistant professor in the University of Missouri Division of Animal Science and Beef Genetics Extension Specialist. Decker received his Bachelor of Science in Animal Science, with a minor in Biology, from New Mexico State University. He earned his doctorate at the University of Missouri in genetics, with a minor in Statistics. Decker grew up on a small farm in northwest New Mexico, where his family raises registered cattle. He now owns a small farm in central Missouri to teach his kids the value of hard work. Decker is working to help stakeholders in the beef industry better understand the rapidly changing genetic technologies. His research focuses on understanding the history of cattle breeds and improving the cost and accuracy of genomic tests. He is active on social media and his website A Steak in Genomics.
LOOK FOR PART 2 IN YOUR DECEMBER BRANGUS JOURNAL ...the dance continues!
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IBBA CONNECTION
Technological Communication Implementation by IBBA Field Service Representative Kyle Dykes
In today’s world we find ourselves busier than ever. There is always work to be done and new business to be conducted. In many situations, we find business people, no matter the industry, are operating in multiple locations with employees and resources scattered abroad. This has all been accomplished with the use of modern communication technologies, which have continued to improve and become more reliable with time. Cell phones prove to be the most basic and common form of communication. With annual releases of new-and-improved models come features that make business tasks more efficient and convenient. FaceTime, for example, has made it possible to get a visual of a situation in almost any location. This is just one of the many tools we have to effectively communicate and keep things operating smoothly. It’s best if you have the chance to hold meetings or communicate with coworkers, partners or employees in person. However, this is not always possible, especially if you do business in multiple states or locations. This is where the use of the tools I mentioned earlier come into play. Video conferencing and communication have virtually changed the game when it comes to holding important meetings. It makes it possible to have multiple participants from multiple locations join in on an important conversation and not only listen, but also receive visual instruction or education on the topic at hand. This may be old news to some. This article is not only meant to inform you about what this technology can do for you, but to additionally expose you to some of the different options and software that is available. Today a majority of companies that have satellite offices around the country communicate through typical phone calls, emails, and instant messages. These are great for basic communication however the lack of the face to face interaction among companies has a rather large potential for misunderstanding between employees, managers, and employers. This issue can easily be solved with video conferencing within your business. In addition to resolving misunderstandings from standard methods of coordination, video conferencing can change the way you spend your money. Online video conferences reduce the need to have employees travel to a meeting site. This ultimately reduces travel expenses while still allowing the company to maintain relations with remote parties to keep the team on the right track. This technology also offers an opportunity to save money through utilizing employees working remotely from home or abroad. Distance employment saves your company office space, as well as money spent on recruiting and training. With the use of this technology comes the ability to hire talented staff members no matter the location. For example, a small business that relies on the expertise and customer service that critical staff members supply can still maintain connection with employees and ensure their tasks are on track without summoning them to your business headquarters or making 18 : : NOVEMBER 2016
a trip to hold a meeting with them. This can be applied to cattlemen around the country. Many of you have multiple ranches scattered throughout the United States, and even in other countries. Being able to click a button and start a live, face-to-face conversation with a ranch manager or a new hired ranch hand to discuss weekly or monthly expectations is extremely convenient and effective. This method of communication will not only make your life and travel easier from a business standpoint. It can be used continually in the form of reminders and training purposes because meetings can be recorded. The documentation can be saved for future reference and shared with employees who were not present. All in all, there are many tools to help you work smarter. As producers in a fast-paced, growing industry with tight margins and deadlines, it is in our best interest to utilize all options that promote efficiency. Some of the different companies that offer some of the better conference call software include, but are not limited to: Google Hangouts, Adobe Connect, Skype for Business, Cisco WebEx, Citrix GoToMeeting, and Fuze. These are affordable and should prove helpful to you and your business. Implementing this technology will promote order and allow for expansion. The staff, board members, and committee members of International Brangus Breeders Association (IBBA) plan to utilize this technology on a regular basis. Look forward to announcements and invitations to webinars and video conferences on educational topics and new advancements within the Brangus breed, as well as the cattle industry in general. We strongly encourage you to take part in these opportunities to learn and grow and share your ideas with us. Don’t hesitate to contact the IBBA office at any time with questions and concerns or stop by and visit us if you are in the area.
ABOUT THE AUTHOR: A native of Killeen, Texas, Kyle Dykes grew up on a small farm raising commercial crossbred cattle. Agriculture has always been a passion of his, and he has been actively trying to help make a difference and be a part of the growth of agriculture in Texas. Previously, Dykes worked as the Natural Resources County Extension Agent for McLennan County. This allowed him the opportunity to work with some of the finest 4-H youth in Texas, as well as producers in the Central Texas region. His educational background helped him build a strong network within the industry that he was able to apply to as the IBBA field service representative. Dykes earned his Bacelor of Science in Animal Science from Texas A&M University in 2013, and has also been a licensed auctioneer in Texas since 2011. Dykes believes it is truly an honor to have the opportunity to promote Brangus and play a role in the cattle business on a national level.
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WE’VE MOVED! INTERNATIONAL BRANGUS BREEDERS ASSOCIATION HEADQUARTERS Our new physical location is:
8870 US Highway 87 E, San Antonio, TX 78263
Please make note of IBBA’s new mailing address:
P.O. Box 809, Adkins, TX 78101 Can’t wait to see the new building?
MARK YOUR CALENDAR!
& HERITAGE INTERNATIONAL BRANGUS BREEDERS ASSOCIATION
2017
ANNUAL MEETING AND CONVENTION
SAN ANTONIO, TEXAS, USA
IBBA’s Annual Meeting & Convention will be held February 10-11, 2017 in San Antonio, Texas. Join us for the Grand Opening of the new IBBA Headquarters building. We can’t wait to celebrate the history and heritage of the Brangus cattleman with you!
@GoBrangus :: #GoBrangus :: #BuildWithBrangus
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GoBrangus.com
IBBA connection
Taylor Shackelford Joins IBBA Team Taylor Shackelford has joined the International Brangus Breeders Association (IBBA)’s staff as a field service representative. Shackelford begins his role Oct. 24 and will attend the Oklahoma Brangus Breeders Sale during his first weekend of work. A native of Prosper, Texas, Shackelford comes to the association with much agricultural experience. He grew up showing beef cattle, participating in a number of leadership and career development events, and even serving the Texas FFA Association as first vice president in 2012. “I come from a family that’s been running beef cattle in the US since the 1800s,” Shackelford stated. “I’m excited to come on board promoting genuinely durable stock that can perform during whatever kinds of drought the industry may endure.” Shackelford is working toward completing his Bachelor of Science in Agricultural Communications from Texas Tech University. During the last four years at Texas Tech, he said he acquired many experiences, which will prove invaluable to him in his work for IBBA. “Taylor’s industry knowledge and outstanding cattle evaluation skills will be a great asset to the commercial cattle industry as well as the IBBA membership,” stated IBBA Executive Vice President Tommy Perkins, PhD., PAS. “His
work experience in Washington, DC, and four major stock show organizations will help him be successful in this position.” His resume includes: a student government campaign at Texas Tech; a semesterlong congressional internship in Washington, D.C.; active involvement among the agricultural education and communications department, the agricultural college, and university-wide programs, including the chancellor’s and president’s offices; as well as participation on several national-champion judging teams. His responsibilities at IBBA will consist of support and communication for members. He can be contacted by email, at tshackelford@gobrangus.com. Shackelford said: “Brangus is a breed with real world utility for both the commercial and seedstock producer.”
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member connection
IBBA Board of Directors Candidates
The International Brangus Breeders Association (IBBA) mission is to empower its members to advance the quality, reliability and value of Brangus and Brangus-influenced cattle; to provide innovative programs and services which enhance the economic well-being of members and commercial customers. In order for the association to continue striving toward the advancement of these objectives, it is of utmost importance to keep leaders with IBBA’s best interest at heart. IBBA counts on its members to appoint leaders for involvement within the association and its official business. There are four positions to be filled on IBBA’s Board of Directors. Please review the following biographies for candidates from areas two, three, seven and 11. Election ballots will be mailed to IBBA members on Nov. 10. All ballots musted be returned to the accounting firm, not IBBA’s office. Ballots returned to IBBA’s office will not be counted. Ballots must be postmarked by Dec. 31.
BILL DAVIS: AREA 2 CANDIDATE Bill Davis and his wife, Gail, own and operate Chimney Rock Cattle Co. in Concord, Arkansas. Having never owned any brand of cattle other than Brangus, Davis is very familiar with both the purebred and commercial aspects of the breed. The cattle industry continues to enjoy a good market. With leveling calf prices and a good forecast, he sees great times ahead for the Brangus breed. The board’s hire of IBBA Executive Vice President Tommy Perkins, PhD., PAS, the positive progress that Perkins has made with registry growth and improvements in staff, and the acquisition and remodeling of our new building makes for a very exciting time for our breed. Davis’s previous experience on the board and involvement on several committees makes him an asset to the membership, staff, and the board of directors. As the director from area two, Davis pledges to always have an open ear and an objective view, as well as to always do his best to represent the membership to the best of his ability. He thanks the membership for this opportunity.
VERNON SUHN: AREA 3 CANDIDATE
Vernon Suhn was raised on a 10,000-head commercial Angus operation in central South Dakota, where his family incorporated some of the earliest large scale use of artificial insemination (AI). Suhn left South Dakota in the 1970s, and moved to California to work as herdsman and later as a manager for Ankony Shadow Isle, a registered Angus operation. From there, he moved to Nebraska to become managing partner for Loos Angus until its dispersal in February 1980. In May of 1980, Suhn had the opportunity to go to work for Brinks Brangus, in Sisterdale, Texas. He served as operations manager for Brinks through 1989. During his time there he did an extensive amount of AI and embryo transfer (ET) work with the Brinks team. He helped to set up and establish their first bull development program. Under 22 : : NOVEMBER 2016
Suhn’s management, Brinks became the first Brangus operation to start selling Brangus bulls as yearlings. He was instrumental in establishing the cooperative effort between Brinks and Kansas State University to utilize ultrasound technology measurements, which provided International Brangus Breeders Association (IBBA) with the information needed to produce the first expected progeny differences (EPDs) for ribeye area in the beef industry. After leaving Brinks, Suhn and his wife, Vicki, purchased their current ranch location in August 1990. The Suhns’ ranching operation was established with an original nucleus of 15 cows. Through stringent in-herd selection and the use of AI and ET, they currently maintain 300 registered females and recipient cows. To help cash flow, after purchasing the ranch, they began developing and merchandizing bulls for other breeders. As a small breeder at that time, Suhn says they felt the need to bring bulls together for comparison to establish a market for himself, as well as other breeders in the non-traditional Brangus country. The Suhns held their first production sale in 1993; this year marked their 23rd sale. Suhn has been actively involved in the IBBA as chairman, and as a member, of the breed improvement committee. He has also served on IBBA’s Promotion Committee. In addition, he served as president of the IBBA and received the Breeder of the Year award in 2003. Suhn says he realizes the importance of data and performance information. In an effort to support and better the industry, he joined the Beef Improvement Federation (BIF). He attends the annual BIF Convention, and he was a participant in a panel discussion at this year’s convention. In 2009, Suhn and a group of Brangus breeders put together a marketing alliance called GENETRUST, that markets 650 plus Brangus and Ultrablack bulls a year.
DANNY FARRIS: AREA 7 CANDIDATE
Danny Farris believes it is essential to have a membership that is excited about what the association is providing to enhance the value of their investment in the seedstock segment of the beef industry. Strong leadership, personality, communication, and integrity are
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IBBA Board of Directors Candidates what anchors confidence in anyone seeking an organization, in which to actively participate. Farris has enjoyed getting to know many fellow breeders for more than 30 years, during his time in the registered Brangus business. In May 1983 he graduated from Louisiana Tech University with a Bachelor of Science in Animal Science. Then he attended to West Texas State University (WTSU), where he worked on a Masters of Agriculture while tending to the WTSU beef cattle herd. This was his first exposure to Brangus cattle. In June 1985 he was hired as manager of Escoba Cattle Company, a well-established registered Brangus operation just south of Abilene, Texas. After 10 years, Danny had the opportunity to purchase the Escoba herd. To date he has been operating as Farris Ranching Company. “With God’s grace, determination, and a little luck I have managed to cash flow a seedstock operation,” Farris says. Farris and his wife, Mary Beth, will celebrate 32 years of marriage in November. Their children, Katelyn and Payton, grew up in the Brangus family. The Farris family has many fond memories of Katelyn and Payton’s International Junior Brangus Breeders Association years. Farris has served as a board member for the International Brangus Breeders Association (IBBA), Texas Brangus Breeders Association, West Texas Brangus Breeders Association (WTBBA), and the Hill Country Brangus Breeders Association, as well as an adviser for Texas Junior Brangus Breeders Association. He has also served as president of WTBBA in two separate terms. Farris has devoted his adult life to the Brangus breed, and the demand for Brangus has provided for his family since 1985. As an IBBA director, he says he will serve to ensure this dynamic breed’s long-term success in the beef industry.
GINA GILL: AREA 7 CANDIDATE Gina Gill and her husband, Larry Gill Jr., live in Beckville, Texas, where they run their Brangus cattle operation, G Bar Brangus. Gill has worked in the legal profession for 18 years; 14 of them being with the Law Firm of Phenix & Crump. She was on the steering committee that founded the Beckville ISD Education Foundation, and has served seven years as the foundation’s president. Through that experience she learned what it takes to organize and maintain a foundation. She also serves as chairman of the trustees for the Beckville United Methodist Church. In 2005, the Gills sought to return to the cattle industry and Brangus was the only option they considered. They started raising commercial Brangus and in 2009 when their son started showing cattle, and they jumped back into the
registered side. Their registered herd has grown, and the Gills currently market bulls to commercial and registered cattlemen and market show heifer prospects. Gina’s passion for the breed quickly grew. She loves breeding a composite animal, and she spends her extra time studying pedigrees. Gill is not afraid to ask tough questions, and has a great respect for not only the larger and older cattle breeders, but also the small and new breeders. There is not a breeder that Gill will not question about their herd bull battery. She knows that learning what bulls bring to the table and what type of cows work with him is an asset that she must have when it comes time to mate cattle. Gill says she considers herself blessed to be mentored by Scotty Henderson on pedigrees and EPDs, which has helped in purchasing some of what she considers to be the leading cow families. She has a hunger for Brangus knowledge and a passion for the breed and its continued success. The Gills continued showing cattle after their son graduated, and they have been successful in the show ring. In 2016, they were awarded both the International Brangus Breeders Association (IBBA) Show Dam of the Year and the IBBA Show Heifer of the Year: a powerful testament to Gina’s time spent studying pedigrees and putting that knowledge to work. Even more importantly to Gill was the announcement of G Bar Brangus as the 2014 IBBA Herdsman of the Year. The prestigious award not only recognizes a Brangus exhibitor’s participation in IBBA shows, but also a vote of peers in the barns at the International Brangus Show in Houston, Texas. “When we were announced as the winner at the 2015 show in Houston, it was an overwhelming feeling of achievement,” Gill remembers. “That award means a lot to me because it showcases the time and effort we put into it, but most importantly is it an honor from our Brangus friends – well, our Brangus family.” Gill’s passion for the breed goes deeper than the accolades she has accumulated. She is a generous supporter of the International Junior Brangus Breeders Association (IJBBA). In 2015, she offered the IJBBA’s Board of Directors a legacy heifer before the heifer was born. IJBBA legacy heifers are offered at auction to raise money for scholarship funds. Gill says it was easy to be confident in the quality of the unborn progeny; she says she gave the association one of the best that G Bar Brangus and partner, 2H Brangus, had to offer. The heifer ended up being a full sister to the 2016 IBBA Show Heifer of the Year. The female garnered over $40,000 for IJBBA, and stands as one of the highest selling legacy females to date. Furthermore, the heifer demonstrated Gill’s strong commitment to the juniors, and showcases her belief in the importance of growing our junior membership for the future of the Brangus breed. While their cattle operation is what could be considered small, Gina and Larry both work full-time jobs, while still handling the day-to-day duties of the cattle operation. They laugh about putting hay out at night by spotlight or 23
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IBBA Board of Directors Candidates getting up at 5:00 a.m. so she can artificially inseminate a heifer before they go to work. The love of the hands on experiences working with cattle keep them going. From planning matings to artificial inseminating to palpating and even the occasional pulling of calves, Gill is committed to her Brangus cattle. She understands the sacrifices that small Brangus breeders make to grow their herd and feels that the small breeder is just as important and deserves a voice just as loud as that of the large breeders. Gill feels strongly that we need to grow our membership numbers by encouraging, educating and supporting new members. She knows, without a doubt, that the future of the Brangus breed belongs to our juniors, and she realizes that the show ring is what gets juniors involved. However, she feels even stronger that we must do all possible to keep them involved after the show ring. She says we need to be proactive in marketing the Brangus breed both at home and internationally. Gill brings an unrivaled passion for Brangus, a desire for growth, cow sense, hands-on experience, honesty, fairness, and a strong business sense to the table as an IBBA board candidate. She stands up for what she believes, and is not afraid to get involved. She says she will strive to increase communication between all breeders while encouraging the growth of membership, both junior and senior. Gill would consider it an honor to be the voice of the breeders of area seven, and she says she will work diligently to serve and represent the members.
DOUG MUENCHOW: AREA 7 CANDIDATE Doug Muenchow and his wife, Darnell, own and operate Muenchow Farms in Floresville, Texas. They have a registered herd of Brangus cattle, from which they produce replacement females and commercial bulls. Muenchow grew up on a small family farm in St. Hedwig, Texas, on which cattle and grain were produced. He purchased his first animal when he was seven years old, which was a feeder pig that he later traded for a beef heifer from his father. The money used to buy the pig was a birthday gift of seven dollars, and this is where his love for livestock began. That one pig was the beginning of what he has today. In high school, he was Star Greenhand in his FFA chapter. Muenchow began breeding and showing registered Duroc breeding swine. Raising registered livestock is his passion. Through the years, he has owned and bred registered Duroc swine, Quarter Horses, Simmental, Red Angus and commercial cattle. His love of purebred cattle is what got the Muenchows into the registered Brangus business in 2009. Doug says they have worked to put 24 : : NOVEMBER 2016
together the best Brangus herd possible. He also says they have been successful. Muenchow says he has always been a firm believer that if you are involved in something, you need to support it. This is the reason he has chosen to be involved in various leadership positions in different organizations. His leaderships positions include president of a 4-H booster club, president of an FFA booster club, director of Bexar County Junior Livestock Show, director and sub-committee chairman of San Antonio Livestock Show, past president of Texas Brangus Breeders Association (TBBA), director and current vice president of the TBBA. “I would like to show my love and passion for the Brangus breed by serving as a director of the International Brangus Breeders Association,” Muenchow says, “and I’d greatly appreciate the members’ support and votes to help me accomplish this.”
JARROD CREASY: AREA 11 CANDIDATE Jarrod Creasy is an enthusiastic, progressive and passionate cowman. He owns and operates 920 Cattle and Company, in Statesboro, Georgia with his wife, Becca. Growing up, Creasy’s family was involved in farming and the well drilling business in southeast Georgia. Leadership development and business acumen have been key factors for Creasy in many aspects of his life. After graduating high school, he was elected to serve as the state vice president for the Georgia FFA Association. After studying animal and crop sciences in college, Creasy worked on ranches across the southeast and midwest before establishing his lifelong dream of developing his own elite, registered Brangus herd. In addition to pursuing greatness for the 920 Cattle and Company brand, he says he feels blessed by all the aspects of his professional career. Creasy’s entrepreneurial spirit has enabled him to be a feed and mineral dealer, own a marketing agency focused on agricultural businesses, and recently co-launch a fencing company. Creasy currently serves on International Brangus Breeders Association (IBBA) Promotion Committee. Aside from the IBBA, he has been active in the American Hereford Association, Georgia Cattlemen’s Association, Georgia Club Calf Association, Georgia Well Drilling Association, and National Cattlemen’s Beef Association. As a young farmer, Creasy is keenly aware of the challenges associated with creating an agriculture-related business from the ground up and investing his own blood, sweat and tears. His work ethic, determination, commitment to excellence, and network within the business have contributed to his success to this point. Creasy believes that even with the challenge comes the incredible blessing of being a part of an industry and
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IBBA Board of Directors Candidates profession that is feeding the world and providing a future for our families and communities. In his late 20s, others will say what he lacks in age he makes up for with his refreshing charisma, creativity and work ethic. While his passion is centered around cattle and forage, Creasy thrives on working side by side with the incredible people that make this industry great. “My intentions of serving on the board is to be a representative for the generation of producers that are coming up in this business,” Creasy says, “to help provide a voice for the young or new farmer, as well as a perspective that is unique; to serve as an advocate for all producers in our region; and to bring a fresh layer of excitement to the organization.”
DAN MARVEL: AREA 11 CANDIDATE Dan Marvel says he would like to be considered for the Area 11 board of directors position. He has been in the cattle industry with his family for more than 35 years. In 1982, the Marvels purchased their nucleus herd of registered Red Brangus cattle. Then they joined the Alachua Cattlemen’s Association (ACA). Marvel has served on the FCA’s board of directors and as president of the Brangus association in his county. He says he has stayed active, and is currently on ACA’s board of directors again. As a member of the American Red Brangus Association, Marvel has served on committees and was the president of the Sun-Belt Satellite group. As President, he assisted with an annual sale and several promotional activities in the southeast. In 2005 the Marvels joined the International Brangus Breeders Association (IBBA) and registered all their cattle in the organization. The Marvels have continuously expanded and improved on the genetics of their original cattle. While continuing to improve their cattle through selective breeding, artificial insemination, embryo transfer, and consistent culling, they have stayed active in association activities. The Marvels have exhibited and shown cattle from Miami, Florida to Houston, Texas. Successes in these events have allowed them to make great contacts and customers both nationally and internationally. The family has represented FCA and IBBA in several Caribbean, Central and South American countries over the past several years. Currently, Dan serves on the IBBA International Committee, helping to plan the 2018 World Brangus Congress in Houston, Texas in March of 2018. Over the years the Marvels have worked with the University of Florida Animal Science Department, assisting them with on-farm research data collection and allowing the livestock judging team to practice using their calves. The family’s operation is virtually all registered except for several recipient cows that are commercial. They are
located in north central Florida, just outside of Gainesville, where the University of Florida is located. This is about two hours north of Orlando. Dan’s wife, Sandra, is a retired high school math teacher, and he is employed with the Alachua County Property Appraiser’s Office. They have two children. Their son is the lead paramedic in a regional hospital emergency room, and their daughter is an architect in Atlanta, Georgia. Both children credit their experiences in FFA and other agricultural activities as having assisted them in their success in their chosen profession. Dan says he has a firm belief that the Brangus breed is the most adaptable and profitable breed in the cattle industry. As a director, he says he would be committed to the goals of the association and the advancements he thinks the association can make.
EDDY ROBERTS: AREA 11 CANDIDATE Edward “Eddy” Roberts’s family has deep roots in the Suwannee River Valley, located in northern Florida. He was born and raised on the farm where his great-grandfather settled in the early 1860s, only three miles from where Roberts currently resides. His father, Walter, bought the farm and it became the family-operated business. In 1972, the name, “W.E.T. Farms,” was established, representing Walter, Eddy, and Eddy’s brother, Ted. Eddy is now the sole survivor and operator of the farm. At 67 years old, Roberts and his wife, Mary, share the large responsibility for planning, financing, recordkeeping, and taking care of the daily activities on the farm. W.E.T. Farms is a very diversified farming operation. From 1960 to 1993, the Roberts family grew tobacco, peanuts, grass seed, and hay, as well as raising cattle and hogs. Currently, there are approximately 500 acres planted in bermuda and bahia grass seed on their farm. They also harvest grass seed off of several thousands of acres in the area. The Roberts family relies solely on the farm as their livelihood. Roberts has been buying Brangus bulls for quite some time from Tommy Taylor at Little Creek Farms. He recognized the improvement in his cattle and his bottom line. He saw the Brangus bulls ate the same thing his commercial cattle ate, and he was impressed. In 2004, Roberts purchased 20 Brangus heifers. The cattle he raises suit the northern Florida environment and continue to improve their herd to meet the needs of the market. Roberts graduated from Branford High School, in Branford, Florida, in 1967 at the top of his class. He is a natural leader; he was class president and the president of the high school band. He graduated in 1972 from Florida State University in Tallahassee, Florida, with a degree in 25
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IBBA Board of Directors Candidates business. When Roberts wasn’t attending classes, he was busy working on the farm. Since then, Roberts has served on numerous boards and committees in the Florida area, including a leadership position on the natural resources conservation service committee. He was also a member of the Resource Conservation and Development Council, and after 28 years he is still a director of the local Farmers Cooperative. As chairman of the Suwannee Valley Growers Association, Roberts was instrumental in charting the organization and location of the Florida State Farmers, in White Springs, Florida. He is also a member of local, state and national cattlemen associations. The most prestigious award Roberts says he has received is the Outstanding Young Tobacco Farmer in 1980. By winning this award, he was included in a leadership training program with 34 classmates from other southeastern states that produced tobacco. The class was exposed to some of the finest minds in a wide variety of subjects ranging from land planning to agricultural law and micro and macroeconomics. The program included a visit to Washington, D.C. and a tour of Brazil in 1986-1987.
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Roberts served as the chairman of the centennial committee at the Baptist church, where he is a life-long member. The Roberts family works hard to protect the land and is conscious of the challenges every day. Roberts says it is to their benefit to maintain a healthy environment and a healthy herd and as he realizes that his grandchildren, as well as the next generation, are depending on it. He says his goal at W.E.T. Farms is to operate a long-term, environmentally-sensitive operation that remains profitable in order to continue their treasured way of life.
Election Ballots should be returned to: Akin, Doherty, Klein & Feuge, P.C. 8610 N. New Braunfels, Suite 101 San Antonio, Texas 78217 *must be postmarked by Dec. 31*
& 101 Consensus
HIGH ROCK FARMS DAVID & CHRISTA WALKER
FOR PURCHASING
LAKE MAJESTIK FARMS NIC CORNELISON
101 Consensus (pictured) is a maternal brother to the famous 101 Ms Patton 99X9 donor at Clover Ranch. 101 Consensus was in the Top 10 Used AI Sires in 2015. We have used him as our main herd sire since 2013. We have three sets of females that we kept and several 101-Consensus-sired calves on the way in 2017. The females are physically moderate and balanced. The females’ EPDs are moderate and balanced, also. The bulls out of 101 Consensus were very correct and exhibit very acceptable sheath design and great temperament. LOOKING FORWARD: We purchased a Coronado son, 415A27, from Draggin M at the Genetrust Chimney Rock sale in November of 2015. 415A27’s granddam is the renown 415R23. His first calves are on the ground and appear promising. 415A27 is very deep bodied, thick, and correct with a -1.9 BW. We are expecting over 50 calves in 2017 out of 415A27 and many will be out of Consensus daughters. They should be moderate with excellent birth weights. We expect 415A27 to work well on first calf heifers as well as mature cows. We invite you to call or visit us anytime. Bulls of breeding age are now available.
BILL AUSTIN BRANGUS
BILL & ELIDA AUSTIN PO Box 1326, Menard, TX 76859
27 361.774.1065 | billaustin1@hotmail.com
Drone Photography Has Been An Experience
by Penny Bowie, Omni Advertising and Graphics, Inc.
As a professional photographer, I keep up with all the latest in technology when it comes to cameras and I had been watching closely the development of drones. I wanted to purchase one when the camera engineering would complement my business. I needed a 4K video camera that would capture 12-megapixel photos. It happened. I preordered and 32 : : NOVEMBER 2016
received my DJI Inspire 1 the week they hit the U.S. market. My creative world has not been the same. The drone’s camera gives me a whole new perspective in my arsenal of cameras, and delivers amazing results at a fraction of the cost of traditional manned aerial photography service. But it wasn’t as easy as liftoff and shoot. There was a small learning curve. I had never used a remote control for games, and I am only good at hitting one or two buttons on
the TV remote. The drone’s remote gave me some jitters. But on the other hand, I did have around 12 hours of flying time in a Cessna 120. With that, my confidence soared. Just as in flying a plane, you have to be prepared. Before any drone flight, I have to remind myself that if anything happens I can take care of it. If not, the Federal Aviation Administration (FAA) will. The FAA requires every drone owner to register each drone that exceeds 55 pounds. I have been to a 3-day flight school. I learned how to fly safely, learned the FAA rules, and passed a test. These are the FAA rules: Fly below 400 feet. Fly within visual line of sight. I have had two major crashes, and one dead drone because of a failure to follow this rule. It’s not only line of sight but also
a visual perception of trees being closer than they are, or a telephone line you didn’t see from afar. Be aware of FAA airspace requirements; don’t fly near aircraft or near airports. I have flown near airports. The protocol requires calling the tower and telling them the area you want to fly in, at what time, and how high. Then you give them your FAA registration number—this is so they can come find you. The tower then grants permission. Recently, I was taking pictures of cattle on a beautiful ranch in north Florida. White-board fence everywhere, pretty green grass up to my waist, lots of cattle out grazing on an open field was the picturesque setting for the day. I was in a little town, with no airport, in the middle of nowhere. It was a perfect place to do some drone photography. I went to 33
expert connection crank the drone and the rotors made about two turns; then I saw on my display that I needed permission to fly. I was on the very edge of a no-fly zone of Eglin Air Force Base. Now, I carry an app and always double check the area, even if it’s in the middle of nowhere. Can’t fly over stadiums or sport events or directly over people, and certainly not fly under the influence. In addition, I have my own rules. I always have enough battery power to last at least six hours, just in case the battery decides to die. I never fly when it rains or if winds are high. I like to place a few towels for landing in sandy areas. I also take extra discs and extra battery chargers, and it’s extremely important to obtain permission to fly over someone’s property. When I’m on a ranch taking still pictures or videos of cattle, we do that early in the morning and late afternoon, because it’s the best time of day for the best photos. In the middle of the day is the best time to do the drone photography. The shadows are cast under the trees at this time. I fly over fields, barns, corrals, rolls of hay, etc., but when it comes to horses or cattle you have to fly with caution. If the cattle are well-handled and are quiet in general, then I can fly really close. If they aren’t handled often, then they take off and we get that National Geographic view of flighty animals. I can always get a few seconds captured, because cattle are curious, but after that it’s time to release the pressure. Now, at my ranch, I can say, my horses and cows are use to me flying the drone around my place. They want to play, run and jump, and come back around the drone for more action. The important thing is to be respectful of the property, whether the space belongs to animals or people. My “bird” has been a fun business tool as it has flown over the Gulf of Mexico waves and sandy shores, as well as over rivers, lakes, timber tracts, ranches, cows, horses,
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cowboys, mazes, commercial buildings, homes, and even in buildings. I have traveled over dirt roads, cow trails, and grass fields in all the southern states from Texas to Florida with the drone camera. The “bird” is definitely a conversation piece with clients and onlookers. It’s social. It’s the new thing. It’s affordable. It’s a workhorse and also recreation. It’s a full-time business and full-time fun. As the photographer and pilot of my “bird,” safety always comes first, but I would encourage anyone with an interest to try drone photography—the views are limitless.
ABOUT THE AUTHOR: Photography is not just Penny Bowie’s interest, it’s her passion. For over 40 years Bowie has photographed people, nature, landscapes, architecture, still life, cattle, and horses, capturing the light and the beauty. Bowie is not a limited photographer; she loves variety. Her keen eye gives her the ability to “see” the image as she encounter’s it. “It’s not what you look at that matters, it’s the way you see it,” states Bowie. I tend to see the world through photographic eyes. Bowie is a published photographer with countless covers and editorials. She owns Omni Advertising & Graphics, Inc. Bowie has carried her cameras many miles, enjoyed her travels, and has worked with some great customers. She is a people person, animal person, and an outdoor person. Her clients know this, and it shows in the images she creates. She is only the second photographer in the Hilton Hotel to have all original photographs, you can see them at the Hampton Inn and Suites in Lanett, Alabama. LaGrange Art Museum selected her to reproduce photos of Norman Rockwell for Norman Rockwell Museum Exhibit. Bowie was the photographer of two published books, Folk and Kinfolk and Folk and Kinfolk II, by the age of 18. She is also publisher and owner of two magazines. Outside of her photography, she owns a purebred cattle ranch and she is a co-broker with The Auction Way Company. Bowie serves as president of the Homeowners Association of Cabana Club of Destin, Florida, and she’s a member of Union Baptist Church. The photos on this page provided by Penny Bowie.
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industry news
New Cost-Effective DNA Test Available to Beef Seedstock Industry Neogen GeneSeek released the following news:
Neogen GeneSeek is introducing a new, highly affordable genomic profiling test for seedstock production. “The new GeneSeek® Genomic Profiler™ Ultra-Low Density (GGP uLD) will provide ample power for predicting traits that beef seedstock will pass along to their progeny. Never before have seedstock producers had such an affordable and powerful genotyping tool,” said Dr. Stewart Bauck, general manager of Neogen GeneSeek Operations. Bauck said the new test will give breed associations a tool to expand the genotyping of seedstock replacement heifers. “As we have presented this new product to our breed association customers, they have seen that the affordable power of the GGP uLD will be an attractive addition to their genotyping portfolios,” he added. The new product uses high-accuracy imputation to higher-density SNP arrays, but will cost about one-third the price, Bauck said. “As you look at the evolution of these new tests, accuracy of genotyping tools is increasing while cost is dropping,” he added. Genotyping of replacement heifers has big advantages to the seedstock industry: •
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Producers obtain predictions on genetic merit early in the life of replacement heifers, allowing for genomically assisted selection of their future cows and cost optimization in heifer development. Seedstock breeders can add value to heifers by selling them with genomically enhanced expected progeny differences (GE-EPDs). Commercial cattle producers can purchase heifers with accurate GE-EPDs, improving their ability to manage the future direction of their own cow herd’s maternal, performance and carcass traits. The cattle industry now has an affordable heifer test to combine with phenotype data collection efforts, speeding breed improvement and increasing the overall accuracy of genomic predictions. By profiling heifers, rather than depending solely on collecting maternal phenotypes from sire progeny, breed associations can reduce the number of years it takes to assess economically important traits such as fertility traits that show up late in life. This latest addition to the GGP portfolio is designed to help beef breeders maximize the value of moving to “one-step” genetic calculations.
“We have received positive feedback from the seedstock industry about this affordable new power in their genotyping tool kit,” Bauck said. “We are optimistic that this new test will significantly expand the number of beef seedstock that are genotyped. This expansion will improve the beef 36 : : NOVEMBER 2016
industry’s overall competitiveness in food production by helping shorten generational intervals and improve selection accuracy.” Neogen Corporation (Nasdaq: NEOG) develops and markets products dedicated to food and animal safety. The company’s Food Safety Division markets dehydrated culture media, and diagnostic test kits to detect foodborne bacteria, natural toxins, food allergens, drug residues, plant diseases and sanitation concerns. Neogen’s Animal Safety Division is a leader in the development of animal genomics, along with the manufacturing and distribution of a variety of animal healthcare products, including diagnostics, pharmaceuticals, veterinary instruments, wound care and disinfectants.
SHARE YOUR NEWS Do YOU have relevant information or industry-related news to share? Let us know! We hope IBBA members and friends feel welcome to share online and on paper. To submit news releases for print or distribution in email communications, add us to your mailing list. Like and follow us on Facebook (@GoBrangus), Instagram (@GoBrangus), LinkedIn (IBBA), Twitter (@GoBrangus), and YouTube (BrangusVideo). Connect with IBBA on its social media platforms using hashtags, #GoBrangus and #BuildWithBrangus. Better yet, tag us! We’d love to see your herd and its happenings. CONTACT: pwaldrip@gobrangus.com INTERNATIONAL BRANGUS BREEDERS ASSOCIATION AND BRANGUS PUBLICATIONS, INC. RESERVE THE RIGHT TO PUBLISH SELECTED CONTENT AT EACH ENTITY’S DISCRETION.
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A High-Tech Cattleman
by IBBA Communications Coordinator Peyton Waldrip
Robby Beach and David Waldrip have a cow-calf operation in New Braunfels, Texas. With an excess of rain late this summer and into the fall, grass is high on Open Bar Cattle Company’s property. This calving season has presented new challenges with an unusual, but welcomed, obstacle: 3-foot-tall grass. An abundant grass supply allows for a larger and healthier herd to provide higher calving expectancies. “We expect to have a total of about 75 calve out this fall,” Waldrip says. Beach and Waldrip had a group of females on a property, where they don’t usually keep cattle during calving season. “We had intentions of moving them prior to calving,” Waldrip explains, “however, one of them calved 18 days early.” After considering the lack of shade and high temperatures in the area, the team felt a sense of urgency. They wanted to relocate the animal to an area with adequate shade to ensure the calf’s survival. The tall grass created
vehicles. Drones provide a new level of convenience because they are portable and can fly almost anywhere. While drones are a new technology and some may be skeptical to what was once thought of as a science fiction gadget, they can now assist in completing necessary tasks in everyday operations. This advancement can offer efficiency to any operation with little time and practice. This technology allows ranchers to assess animals during parturition, without disturbing the herd. The opportunity to observe animals in an unprovoked environment is valuable in determining the need for assistance and determining calving scores. “Drones certainly can’t replace having an individual in the field,” Waldrip says, “but aerial-type views are beneficial in saving time.”
The young cow calving 18 days early (Photo taken on Waldrip’s drone)
The newborn calf (Photo taken on Waldrip’s drone)
difficulty for them in locating a young cow’s newborn. Beach looked for the calf in his truck, and Waldrip looked for the calf on his all-terrain vehicle. They say they were hesitant to continue out of concern they might run over it in their blind search. “After spending hours in the pasture trying to find it,” Waldrip explains, “we switched gears to a more advanced technology.” He decided to utilize a new tool: a drone. This tool eliminated the risk of injuring the calf and provided an efficient perspective. In comparison to the hours previously spent looking for the calf, the 25 minutes entailed to locate it with the drone seemed like a short time. Waldrip kept the drone hovering over the calf and drove closer. Then, he secured the animal and transported it to a more suitable environment. The drone allowed the partners to find the calf in an effective timeframe. Not only did this technology allow them to find the animal in a timely manner, it was used from the ranchers’
Drones can be utilized for many chores, such as checking water troughs, fences, feed troughs, and hay supply. Other day-to-day responsibilities like checking inventories and recording heats can be completed, as well. Using a drone also eliminates physical wear on pastures and vehicles. In a world full of technological advancements and improvements, today’s cattleman is operating at an exciting time. Ranchers should embrace these opportunities for growth and improvement. While some developments are unfamiliar, it is important to keep an open mind. The possibilities for ranchers to flourish are endless when they consider all available options.
See “Drone Photography Has Been An Experience” on page 32 for more information on drones and drone regulations. 39
IBBA CONNECTION
Junior Association Moves Ahead Full Speed by IBBA DIRECTOR OF SHOWS AND YOUTH PROGRAMS Tyler Dean Fall is upon us. Cooler weather, new calves, and the holiday season is here, or rapidly approaching. With the start of fall, the International Junior Brangus Breeders Association (IJBBA) Board of Directors is busy planning the coming year. They just wrapped up their annual fall meeting and have a lot of great ideas flowing for the 2017 National Junior Brangus Show (NJBS). After a complete tour of the Four States Fairgrounds in Texarkana, Arkansas, the IJBBA Board of Directors, along with the IJBBA Advisory Committee, is set to begin preparations for this legendary event. The 2017 NJBS will be the 35th anniversary for the show and the 40th anniversary for IJBBA. What an exciting time for the juniors, both past and present. Plans are already in the works to invite past board and queen members to join us at NJBS, July 17-23, 2017 in Texarkana. As hotel information, schedule, contest rules, and entry information are lined out they will be posted to the IJBBA Facebook page. However, before NJBS will be the 2nd IJBBA Legacy Leadership Conference. This exciting and unique event will be a highlight of the IJBBA’s 40th year. A schedule is currently being finalized by the planning committee and is loaded with unique, once-in-a-lifetime opportunities for youth involved in the beef industry. One aspect of the IJBBA Legacy Leadership Conference that is asked the most is whether it is open to only Brangus juniors or any youth in the industry. The IJBBA has a solid stance that the conference is open to anyone, regardless of
background. From Angus to Brahman or commercial to Zebu, the conference is designed to expose participants to the beef industry. Of course, we do expose them to a lot of solid Brangus cattle and sincerely do hope they leave the conference with a better appreciation of our great breed. Again, all plans and information will be posted to IJBBA’s Facebook page. Be sure to like the page so you don’t miss out on anything regarding NJBS or the IJBBA Legacy Leadership Conference. Lastly, spring stock show season is just around the corner. A list of IBBA’s regional and national point shows, along with several non-point shows, are available online at gobrangus.com/shows. This list is not inclusive of every show out there, but we would for sure like for it to be. If you have additions to this list, please email them to tdean@ gobrangus.com so we can get them posted. As always, if there is ever anything I can do, please do not hesitate to give me a call or send me an email at tdean@gobrangus.com.
ABOUT THE AUTHOR: As a third generation Brangus breeder, Tyler Dean grew up believing in Brangus cattle. At the age of eight, Dean joined the International Junior Brangus Breeders Association (IJBBA) to show Brangus heifers and ascended the ranks to serve as president of the board of directors in 20042005. Professionally, Dean oversaw operations as ranch manager of a growing commercially focused Brangus operation. Under Dean’s guidance, the ranch grew to be the largest source of Brangus bulls in the state of Oklahoma. Additionally, Dean has worked with a large scale commercial ranch in the Oklahoma Panhandle on genetics and management. Before joining International Brangus Breeders Association (IBBA), Dean worked independently managing sales as well as doing independent advertising and catalog design and production. As the director of shows and youth programs, Dean coordinates IBBA’s four national and seven regional shows along with coordinating and executing all IJBBA activities.
BRANGUS BUILT THE TAG THAT WORKS FOR YOU! Brangus Built is the ultimate commercial female tagging program. Brangus Built tags can raise your profit, set your commercial females apart from others on sale day, and add value to your commercial brand within the Brangus breed. Brangus Built tags come in the form of a Temple Tag or a Z-tag and must be ordered from the International Brangus Breeders Association (IBBA). There is a unique identification number for ease of traceability, and space is allotted on the tag to allow for customization (i.e. private herd numbers). The cost of the tag is competitive, and adopting this tagging system adds value on sale day. Orders may be placed over the phone or online, at GoBrangus.com. For more information, contact the IBBA today.
INTERNATIONAL BRANGUS BREEDERS ASSOCIATION P.O. BOX 809, ADKINS, TX 78101 O: +1 (210) 696-8231 | F: +1 (210) 696-8718 @ INFO GOBRANGUS.COM | GOBRANGUS.COM 40 : : NOVEMBER 2016
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junior CONNECTION
Utilizing Technology by IJBBA Board Member Dakota Williams
Technology is all around us, and it’s a part of our day to day lives. When your life revolves around the cattle industry, it only seems fitting to include the latest technology in that aspect of your life as well. Mobile applications allow farmers to track the latest market news, view expected progeny differences records, access artificial insemination calculators, review animal weights, and even feed. Technology is proving to be a valuable resource to those involved in the cattle industry and a trend that looks to keep reaching new levels. One developing technology is the use of unmanned aerial vehicles, or drones, on farms. Drones are used prominently in row-crop farming to check crops and monitor irrigation. But the implementation of this machinery is steadily trending over to the cattle industry as well. Drones allow producers to monitor cattle activity, conduct day-to-day herd counts, find lost or distressed cattle, and even monitor animals in heat. With these the success of these actions, the future use of drones within the industry are unlimited. One idea for continuing advancement for this technology is equipping the drones with software to read radio frequency identification ear tags for tracking purposes.
Advantages to drone use include a lesser impact on the land than that of tractors, trucks, and other utility terrain vehicles. Drones allow farmers to perform daily tasks quickly and efficiently, even if they are unable to physically tend to their herd. For example, checking on a herd might take several hours over rough terrain and at various locations. Using a drone, this task takes significantly less time, because the drones can go about 40 mph. This new machinery is a great advantage for handicapped or injured farmers, who can still play a key role in running an operation, even if they have some physical limitations. As with any new technology, there are still kinks to be worked out in the use of drones. Some issues are currently being addressed by manufacturers: low battery life, navigating around obstacles, glare from the sun, and spooking cattle. They are currently working on manufacturing virtual flight goggles; these goggles will eliminate glare and enable the operator to have the drone’s view. With this addition, the operator will be able to see obstacles and avoid accidents. At this time, agricultural drone use falls under recreation, and not commercial rules governed by the Federal Aviation Administration. For recreational use, you generally need to fly drones under 400 feet, do not fly near any airports, do not attempt to fly drones near any type of aircraft, and keep the drone within sight. As junior members, it is up to us to keep our industry on the cutting edge of technology. Do not be afraid to think outside the box when it comes to finding ways to utilize the most current technology for your operation.
West Texas Fair & Rodeo Junior Brangus Show Results by IBBA Director of Shows and Youth Programs Tyler Dean
The 2016 West Texas Fair and Rodeo Junior Brangus Show saw a large increase this year under the guidance of Superintendent Danny Farris of Tuscola, Texas. Farris was able to get the fair to agree to open the show up to any IJBBA member for the first time ever, and his work paid off with the number of exhibitors tripling and cattle almost doubling the numbers witnessed last year saw. Nine Junior exhibitors brought 15 head of Brangus females to Abilene, Texas, on Sunday, Sept. 11, for the Junior Brangus Show. Judge Dwight Sexton evaluated the entries. Rising to the top to claim Grand Champion Heifer honors after winning the Junior Heifer Division was PP Eleanor’s Jade 915C1 exhibited by Emma Kay Pack of Azle, Texas. The March 2015 female is a daughter of Doguet’s Hercules 88S3. The Reserve Grand Champion Heifer DDD MS Lottie 103C2 followed from the same division and was exhibited by Garrett Chaney of Windom, Texas. Also a March 2015 born female, Lottie is sired by DDD Stock Option 38Y. Emma Chaney, also of Windom, Texas, exhibited the Third Best 42 : : NOVEMBER 2016
Heifer, DDD Miss Elena 38C17 who was also the Champion Senior Heifer Calf. Elena is a September 2015 female sired by Mr SVF Elixir 23Y18. Other Champions included: Junior Heifer Calf Champion JCC Miss Ruby Lee 209D, exhibited by Molly Pack of Azle, Texas; Reserve Junior Heifer Calf Champion Miss KDW 02D, exhibited by Kalyn Watt of Tatum, Texas; Reserve Senior Heifer Calf Champion Miss Stalwart 18C2, exhibited by Dalton, McKee of Tatum, Texas; Summer Heifer Champion Miss KDW Dax 767A, exhibited by Kalyn Watt of Tatum, Texas; Reserve Summer Heifer Champion Miss ELB Dollee 101C, exhibited by Kacie Wallace of Bryan, Texas; Senior Heifer Champion VRXP Ms Seaglass, exhibited by Victoria Parkey of Archer City, Texas; and Reserve Senior Heifer Champion Miss 4JR Bella 157B, exhibited by Meagan Cline of Lampasas, Texas. Showmanship Champions were Emma Pack in the 13-and-under age division and Caryn Smart in the 14-andolder division.
SHOW CONNECTION
Western National Brangus Show Champions Named by IBBA Director of Shows and Youth Programs Tyler Dean
Brangus exhibitors from Louisiana, Missouri, Oklahoma, Tennessee and Texas paraded 83 Brangus entries at the 2016 Western National Brangus Show Saturday, Sept. 24. The show occurred in conjunction with the State Fair of Oklahoma in Oklahoma City, Oklahoma. A total of 52 females, three pairs, and 23 bulls were exhibited. The animals were evaluated by Judge Kyle Pérez. Pérez and his father manage an operation that is comprised of 550 registered and commercial mother cows, and spans over 22,000 acres. Formally known as C&M Herefords, their registered program is designed to raise quality seedstock that will advance both commercial and registered operations. Through the extensive use of artificial insemination and embryo transfer they offer bull and female clients the most modern and progressive genetics. Pérez’s commercial cowherd is a combination of both Hereford and Angus genetics, with the primary goal of raising quality F1s. They market 400 commercial calves annually, and for the past three years calves have been sold through age and source and all-natural verified programs. His area demands a low-input cow that can survive in a harsh environment. The goal for the ranch is to continue to improve the cowherd by placing emphasis on efficiency, udder quality, fertility, and performance, along with visual appraisal. Pérez brought a lot of judging experience with him including the 2013 North American Junior Heifer Show and the 2015 Houston Hereford Show. From the Junior Heifer Division, DDD Ms Lottie 103C2 took home the Grand Champion Female title. The March 2015 female is a daughter of DDD Stock Option 38Y and is owned and exhibited by Garrett Chaney of Windom, Texas. This marked the second consecutive year with two different females that Chaney has exhibited the Western National Grand Champion. The Reserve Champion Female title went to MC Rosie 244C3, exhibited by Traci Middleton of Puryear, Tennessee. The September 2015 female was exhibited in the Senior Heifer Calf Division and is a daughter of SBR Night Train 781RZ. SJCC Carrousel 175C4 claimed Grand Champion Red Female. Exhibited by Trio Cattle and Genetics of Dallas, Texas, Carrousel is a May 2015 daughter of Lazy 3 Statesman 100S. The female initially won the Red Summer Heifer Division and is owned by Red Bud Farms and South Jewel Cattle Company. From the Red Junior Heifer Division, OB Ms Cristal 204C2 took Reserve Grand Champion honors. The January 2015 female is a daughter of Trio’s Yucatan 175Y and was also exhibited by Trio Cattle and Genetics of Dallas, Texas. She is owned by Red Bud Farms and OB Ranch. In the cow-calf show, Grand Champion honors went to LF Alexis and her May 2016 heifer calf LF Maddie. Owned and exhibited by Colton Leech of Stark City, Missouri, Alexis is a January 2014 daughter of Burtin’s Transformer 803G3. Andreya Mitchell of Seminole, Oklahoma, took Reserve Champion honors with 3R Black Betty and her July 2016 heifer calf 3R Betty’s Train. Betty is a February 2014
daughter of 3L Prime Impact 193AD11. CX Ms Pay MH Courtney 424/B and her April 2016 bull calf, CX Dream’s Hombre 424/D took Grand Champion Red Cow-Calf honors home for Cox Excalibur Brangus of Katy, Texas. Courtney is a February 2014 daughter of CX Payload’s Meathouse 930/U. Emerging from the Senior Bull division, DDD Rockefeller 804B25 rose to the top to claim Grand Champion Bull. The March 2014 bull is a son of Csonka, of Brinks 30R4, and was exhibited by Doguet’s Diamond D Ranch of Poteet, Texas. IH Mr Crow 535C4 took Reserve Champion honors. Owned by Buck Thomason of Cranfills Gap, Texas, and exhibited by Mark Koehl of Waxahachie, Texas, Crow is an October 2015 son of IH Crow 504Z and first won the Senior Bull Calf Division. Trio Cattle and Genetics, of Dallas, Texas, claimed the Grand Champion Red Bull honor with Trio’s Balco Coronel 175C2. Coronel is a February 2015 son of Trio’s Sequoia 112S, first won the Red Junior Bull Division. He is also owned by MBJ Ranch and Rancho Los Nogales. Dos XX’s Prime Time’s T-N-T followed from the Red Junior Bull division and took home Reserve Grand Red Bull honors for exhibitor Dos XX’s Cattle Company of Washington, Texas. T-N-T is a March 2015 son of Dos XX’s Prime Time. Traci Middleton of Puryear, Tennessee exhibited progeny of SBR Night Train 781RZ to claim the Senior Get of Sire. Additionally, Middleton exhibited the champion Breeder’s Herd. Trio Cattle and Genetics, of Dallas, Texas, exhibited progeny of Trio’s Wildfire 175W, to win the Produce of Dam class. In the Ultrablack female show, Maxwell Cattle Company, of Ponder, Texas, exhibited MCC Cashmere 4229C to claim the Champion Ultrablack Female honor. The April 2015 heifer is a daughter of Trio’s MLS Zeus 175Z4. Farris Ms Ultra 5050 098B claimed Reserve Champion Honors. The heifer is an October 2014 daughter of GAR 5050 New Design V447, and was exhibited by Danny Farris, Farris Ranching Company of Tuscola, Texas. Farris Ultra XX 15C2 was slapped as the Grand Champion Ultrablack Bull for Danny Farris, Farris Ranching Company of Tuscola, Texas. The April 2015 bull is a son of Farris Ultra 5050 815Z. The Brangus breed was extremely well represented in the Supreme Champion Female and Bull Drive as several of the Brangus and Red Brangus Champions stayed for the selection on Sunday, Sept. 25. Each drive brought the Brangus Champions up against their counterparts from the Angus, Shorthorn, Hereford, and numerous other breeds. A panel of the judges from the various open and junior cattle shows being held at the State Fair that weekend evaluated the Breed Champions to select the Supreme Overall. In the bull drive, the Supreme Overall Champion Bull slap was given to DDD Rockefeller 804B25 exhibited by Doguet’s Diamond D Ranch of Poteet, Texas. 43
SHOW CONNECTION
Champions Named at Oklahoma State Fair Junior Show by IBBA Director of Shows and Youth Programs Tyler Dean
While Brangus exhibitors converged in Oklahoma City on Saturday, Sept. 24, for the Western National Brangus Show. Fourteen hardworking junior exhibitors participated in the Oklahoma State Fair’s Junior Brangus Show. The junior show was open to all International Junior Brangus Breeders Association (IJBBA) members, regardless of their home state. Nineteen Brangus and Red Brangus females were presented in a combined show to Judge Steve Kennedy of Muleshoe, Texas. Grand Champion Female honors went to PP Eleanor’s Jade 915C1, a March 2015 female exhibited by Emma Kay Pack of Azle, Texas. Jade is a daughter of Doguet’s Hercules 88S3. Molly Ann Pack, also of Azle, Texas, showed her February 2016 female, JCC Miss Ruby Lee 209D. Ruby Lee is a daughter of DDD Hercules 246X, and she took Reserve Grand Champion honors. Running concurrently with the junior show was the Oklahoma Junior Show. Six juniors from Oklahoma
accounted for seven Brangus and Red Brangus females. Rising to the top and claiming the title of Grand Champion Oklahoma Female was JG Miss Black Princess 785. The May 2015 female was exhibited by Stratton Walck, of Lindsay, Oklahoma, and is sired by JG Mr. 747 Black Jet. Andreya Mitchell, of Seminole, Oklahoma, showed her June 2015 female, 3R Little Miss Whiskey, to claim the title of Reserve Grand Champion Oklahoma Female. The female is sired by 3R Nite Train. Andreya Mitchell’s Reserve Champion Oklahoma Female, 3R Little Miss Whiskey, also took top honors in the Oklahoma Bred and Owned show. Brook Langford took home Reserve Champion Oklahoma Bred and Owned honors home to Lawton, Oklahoma, with FL Farms Ms Swift 609D, a daughter of GR Swift 209W3.
OKLAHOMA STATE FAIR WINNERS
Grand Champion Female: DDD Ms Lottie 103C2
Reserve Grand Champion Female: MC Rosie 244C3
Grand Champion Red Female: SJCC Carrousel 175C4
Reserve Grand Champion Red Female: OB MS Cristal 204C2
Grand Champion Bull: DDD Rockefeller 804B25
Reserve Grand Champion Bull: IH Mr Crow 535C4
44 : : NOVEMBER 2016
SHOW CONNECTION
OKLAHOMA STATE FAIR WINNERS
Grand Champion Red Bull: Trio’s Balco Coronel 175C2
Reserve Grand Champion Red Bull: Dos XX’s Prime Time’s T-N-T
Grand Champion Ultrablack Female: MCC Cashmere 4229C
Reserve Grand Champion Ultrablack Female: Farris Ms Ultra 5050 098B
Grand Champion Ultrablack Bull: Farris Ultra XX 15C2
Champion Junior Bull: DDD Wall Street 150C
Reserve Champion Junior Bull: MC Nashville 244C2
Champion Red Summer Bull: SJCC Trio’s CEO 175C5
Reserve Champion Red Summer Bull: CX Excalibur’s Solution 67/c
CONGRATULATIONS TO EACH OF YOU! Champion Intermediate Senior Bull: 3R Donimance Submission
Reserve Champion Intermediate Senior Bull: Skyhawks Teddy 915B6
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affiliate connection: iba
Women of Brangus: Pam Doiron
At three years of age, Pamela Doiron dreamed of being a cowgirl. Years later, she finds herself living that dream. As the managing partner of The Spanish Ranch, Doiron wears many hats from financial analysis to ranch promotion and, yes, even pulling weeds. The Spanish Ranch, located in the central coast region of California, has a rich history. It dates back to 1843 as a Mexican land grant. Doiron and her family purchased the 5,625-acre ranch in 1998. With 12 to 15 inches of rain, they can run about 400 head. This is the ranch’s fifth year of drought. With only six inches of rain, they are holding the inventory to between 100 and 150 head. The Spanish Ranch began as a commercial operation. With a little help from Cliff and Johnny Solem, Bill Morrison, and Alex Dees, the family became the registered Brangus and Ultrablack seedstock breeder they are today. Doiron, her ranch manager, and a maintenance man are the only full-time employees at the ranch. Her husband, Dan, maintains a biomedical consulting business. Their son, Brendan, is a student in the College of Veterinary Medicine at Oregon State University. Their younger son, A.J., is a mechanical engineer currently working on an innovative MRI imaging project. Always a cowgirl, Pam tells of a trip the family took to Africa. They were touring the Kalahari Desert one day in the jeep when they passed a group of men working their Tswana, or Bos Indicus, cattle. Much to the driver’s chagrin, Doiron jumped out of the jeep and began a conversation with them about their cattle.
by Jodi B. Jackson
She considers it a priority to keep thorough records on the cattle. Doiron not only documents performance, ultrasound, DNA and pedigrees, but also every detail with full health and management records. She believes her customers appreciate having complete records to assist in the transition from her ranch to theirs. Doiron is involved in many different organizations. She is president of the West Coast Brangus Breeders Association, and she is on the boards of the Southwest Brangus Breeders Association, the County Cattlewomen, and the Rangeland Trust Legacy Council. Doiron is active with Midland school, where they donate steers for the kids to raise and add to their school’s freezer. In addition, she has been working with the Natural Resource Conservation Service on water system and fencing projects to enhance their grazing program and wildlife habitat. As a past International Brangus Auxiliary (IBA) president, Pam is passionate about the IBA and the future of the Brangus breed. “IBA is all about kids, education and the future,” she states. “The fellowship and fun is a byproduct of the energy that goes into fostering youth in Brangus.” She says the greatest challenge is in recruitment of young people who are already so involved in their schooling, working and families. For the breed to thrive, it must grow. The use of Facebook, Twitter and blogs can help with reaching the young folks and will be a necessary part in advancing the organization.
Editor’s Clarification: In last month’s issue, the Women of Brangus article was about Maggie Farrington. It may be unclear as to when Farrington led the committee. Please note, Farrington was named chairman of IBA’s Scholarship Committee when IBA was founded.
IBA Funding Scholarships for Juniors
The International Brangus Auxiliary (IBA) works hard to provide scholarships to deserving junior exhibitors, and to promote the Brangus breed by any means available in respective areas. The scholarships are funded by an investment fund, which was initiated by the IBA’s founders. IBA is selling promotional items to support its operating funds, and individuals interested in this opportunity to support the IBA can do so through the order form on page 45. The following items are for sale: car sun visor, stone coasters, blank note pads, blank note cards, Christmas-themed blank note cards, Brangusshaped air freshner, and fleece blankets. Blankets may be ordered with a Brangus logo or a custom-order logo. For more information, and to order, contact Kristina Gardner (kristina.m.gardner@gmail.com). Place orders in a timely manner to receive them in time for Christmas. 46 : : NOVEMBER 2016
affiliate connection: iba
all things
IBBA REGIONAL CONNECTION: AFFILIATES
International Brangus Breeders Association (IBBA) strives to empower its members to advance the quality, reliability and value of Brangus and Brangus-influenced cattle, and to provide innovative programs and services which enhance the economic well-being of members and commercial customers. Get connected with an IBBA regional affiliate association to strengthen your involvement in the Brangus community. Arkansas Brangus Breeders Association Heart of America Brangus Breeders Association Hill Country Brangus Breeders Association International Red Brangus Breeders Association Louisiana Brangus Breeders Association Mississippi Brangus Breeders Association
Oklahoma Brangus Association Southeast Brangus Breeders Association Southwest Brangus Breeders Association Texas Brangus Breeders Association West Coast Brangus Breeders Association West Texas Brangus Breeders Association
Stay connected to everything happening in IBBA on Facebook, Instagram, LinkedIn, Twitter and YouTube. For IBBA and affiliate association contact information, see page 4.
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affiliate connection: TBBa
Texas Brangus Breeders Update As fall approaches, we are still looking for rain and cooler weather in east Texas as of early October. Hopefully that changes by the time you read this. Since it’s October, we are only a couple of months away from closing our nominations for the Miss America Sale in Salado, Texas next April. Please don’t wait till the last minute to let us know about your nomination. You can contact Russ Williamson, at 903-530-5957; Steve Densmore, at 979-4500819; or Garry Clem, at 903-726-3463. We’ll be scheduling times to inspect your animals. Notify us of your interest as soon as you can. Also, Texas Brangus Breeders Association is taking nominations for positions on its board of directors. If you, ATTN: IBBA MEMBERS
or someone you know, would like to serve in this capacity, please contact Myron Sattoff (210-218-4804). After more than 45 years in this business, I am still encouraged by our breed of cattle. Recently, a commercial cattleman called about bulls and said he purchased a large group of Brangus heifers at a sale. He also said it appeared they topped the sale. To say the least, he was excited about his purchase. Let’s stay excited about this breed and promote it every chance we get.
GENETIC EVALUATION DEADLINE QU I C K LY A P P R OAC H I N G
NEW IBBA MEMBERS
Aidan Williams - Wesson, MS Alvin & Shirley Allen - Wellborn, FL Ancelmo Sosa - Harlingen, TX Anna Arnold - Ennis, TX Ashley Griffin - Jacksonville, TX Aspen Hobbs - Tahlequah, OK Bar G Ranch LLC - Baton Rouge, LA Baugh Land & Livestock, Seabrook, TX Brad & Deborah Cotton - Floresville, TX Bree Dalton - Celeste, TX Brown Livestock - Robstown, TX C & C Brangus - Longview, TX Caitlin Gunnin - Pearland, TX Caleigh M Scott - Caldwell, TX Callie Blair Click - Diana, TX Circle J Farms - Pitkin, LA Circle WW 5 Ranch - Okeechobee, FL Clay Wilson - Lamesa, TX Cody Emerson - Alachua, FL Colton Howard - Diana, TX Cross-Triangle Ranch - Ringold, OK Dalton Johnson - Collinsville, TX David & Molly Waldrip - New Braunfels, TX Dean Fuchs - Burton, TX Draggin H Ranch Group - Ranger, TX Dylan Hartman - Cuero, TX Elizabeth Bazemore - Micanopy, FL Elroy Maass - Brenham, TX Emma Hessler - Victoria, TX Erika Rodriguez - South Houston, TX F5 Livestock - Troup, TX First Chance Ranch - Grenada, MS Foley Farms - Marquez, TX Gilberto Carrasco - Angleton, TX GKB Cattle - Waxahachie, TX Grace & Molly Randle - Pontotoc, MS Grace Country Ranch - McKinney, TX Hadley Harris - Poth, TX Haley Dyer - Brashear, TX Harper Brangus - Sparkman, AR Harrell Cattle Company - Pleasanton, TX Hensley’s Ranch - Greenville, TX Hodaka Ranch - Calhoun, GA Holden Hass - Cuero, TX Humble Beginnings Ranch LLC - Irving, TX
48 : : NOVEMBER 2016
by Garry Clem
DATA ENTRY DEADLINE :: November 10 EPD RELEASE DATE :: December 1 Hunter Norment - Pleasanton, TX J C (Chris) Allen - Irving, TX Jacob Bowman - Guthrie, OK Jan Coster - Sulphur Springs, TX Jenna Leblanc - East Benard, TX John A Davis Jr - Huntsboro, AL JPJ Farms, LLC - Atascosa, TX Kaitlyn Kempen - San Antonio, TX Kassidi Gordon - McKinney, TX Kaylyn Baugh - Seabrook, TX Keely R Mikolajchak - Chappell Hill, TX Kennedy Cliett - Whitney, TX Kraven Dalton - Celeste, TX Kyleigh Criswell - Haines City, FL Lindsay Ranch - Truth or Consequences, NM Lister Ranch - Bronson, TX Lopez Land & Cattle LLC - Laredo, TX Macy Marek - El Campo, TX Madison Baugh - Seabrook, TX Madison Griffin - Jacksonville, TX Marco Antonio Gil Michaca - College Station, TX Markus Garza - Angleton, TX Maverick Cattle Co - Thomasville, GA Megan Perry - Waco, TX Mitchell Hancock - Okeechobee, FL Morgan McDaniel - Troup, TX Old Colita Ranch - Houston, TX Olivia Vela - Edinburg, TX Payton Hemmitt - Round Top, TX Petrich Cattle Company - Hempstead, TX Rafael Chavez - Tronillo, TX Randy Shorter - Axtell, TX Raul Munoz Jr - Mission, TX Reagan Krengle - Houston, TX Richard Harris - Poth, TX Richard Johnson - Normangee, TX Robert Dobbins Jr - Denver, CO Ruben Garcia - Mission, TX Scout Stephens - Weatherford, TX Sidney Velasquez - League City, TX Stephen Skopec - Bolivar, MO Swinging M Ranch - La Salle, TX Ty Cohen Sasser - Davenport, FL William Gautreaux - Rayne, LA
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DO YOU KNOW THE BENEFITS OF
IBBA MEMBERSHIP?
Benefits of an International Brangus Breeders Association (senior) membership include, but are not limited to the following:
Registration Privileges, Hybrid Registration, Ownership Transfers, Online Herd Management Software, Documented Pedigrees, Genetic Evaluation, Summit Animal List Eligibility, Performance Leader Award Eligibility, DNA Parentage Verification, Advertising and Marketing Opportunities, Membership Networking, Brangus Publications Subscription, eNewsletter Subscription, Association Business Voting Rights, Performance Data Collection Using Total Herd Reporting, National Cattle Evaluation EPDs ... and more! For more information, visit GoBrangus.com/member or call 210-696-8231. Membership in the International Junior Brangus Breeders Association is available to youth under 21 years of age who own registered Brangus cattle or have an interest in Brangus. Membership in the organization benefits you in several ways. It allows you to participate in all junior activites, apply for available scholarships, participate in the Herd Improvement Program, and receive three junior newsletters throughout the year. IBBA associate memberships are for any person, of reputable character, interested in promotion of the best interests of the Brangus breed of cattle, but said associate memberships shall be without voting power or the right to register, certify or enroll cattle at member rates.
IBBA MEMBERSHIP APPLICATION DATE: ____________________________
SENIOR MEMBERSHIP
JUNIOR MEMBERSHIP (UNDER 21 YEARS OF AGE)
ASSOCIATE MEMBERSHIP
MEMBER NAME: _______________________________________________________________________________________ RANCH NAME: _________________________________________________________________________________________ PRIMARY MAILING ADDRESS: ___________________________________________________________________________ CITY, STATE, ZIP CODE: _________________________________________________________________________________ PHYSICAL RANCH ADDRESS: ____________________________________________________________________________ CITY, STATE, ZIP CODE: _________________________________________________________________________________ HOME PHONE: ____________________________________ WORK PHONE: ______________________________________ EMAIL ADDRESS: ___________________________________________ DATE OF BIRTH (JUNIORS): _____/_____/_______ PARENTS’ MEMBERSHIP NO. (JUNIORS): _______________________ Application is hereby made for membership to be issued in the name given above. I agree to be bound by and abide by the rules, regulations, constitution and by-laws of the association as amended from time to time and to keep a written memorandum of breeding and exact birth dates of my (our) Brangus cattle. Further, that I (we) will furnish promptly any information concerning same at any time requested to do so by the association. Eligible cattle owned at present are ______ (bulls over 36 months of age) and ______ (females over 24 months of age). FEES ---- Senior Membership: Jan-Dec $125, Apr-Dec $100, Jul-Dec $75, Oct-Dec $50 (Senior Renewal Dues received after Dec. 31 will be $145.)
Junior Membership: $25 annually Associate Membership: $35 annually PAYMENT INFORMATION (Indicate Method of Payment) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - CREDIT CARD (BELOW)
ENCLOSED CHECK
ENCLOSED CASH
CARD TYPE (VISA, MASTERCARD, DISCOVER, AMERICAN EXPRESS): _________________________________ CARD NUMBER: _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ EXP DATE: _____ _____ / _____ _____
SECURITY CODE: _____ _____ _____ _____
CARDHOLDER’S NAME: ____________________________________________________________________________________________________________ BILLING ADDRESS: ________________________________________________________________________________________________________________ AUTHORIZE TRANSACTION (SIGNATURE): ________________________________________________________ DATE: ____________________________ INTERNATIONAL BRANGUS BREEDERS ASSOCIATION, P.O. BOX 809, ADKINS, TX 78101 | INFO@GOBRANGUS.COM | FAX: 210-696-8718 50 : : NOVEMBER 2016
SUBMIT YOUR SALE REPORT USING THIS FORM. International Brangus Breeders Association P.O. Box 809, Adkins, TX, 78101 O: (210) 696-8231 | F: (210) 696-8781 info@gobrangus.com | GoBrangus.com
IBBA SALE REPORT FORM SALE NAME: _______________________________________________________________________________________________ SALE DATE: __________________ SALE LOCATION: ____________________________________________________________ AUCTIONEER(S): ___________________________________________________________________________________________ SALE REPORTED BY (CONTACT PERSON): ____________________________________________________________________ CONTACT’S PHONE: __________________________ CONTACT’S EMAIL: __________________________________________
SUMMARY REPORTS REGISTERED FEMALES 3-IN-1s BRED COWS DONORS OPEN HEIFERS PAIRS
QUANTITY
GROSS
AVERAGE
REGISTERED BULLS YEARLINGS COMING TWOS TWO YEAR OLDS
QUANTITY
GROSS
AVERAGE
COMMERCIAL FEMALES BREDS OPENS PAIRS
QUANTITY
GROSS
AVERAGE
COMMERCIAL BULLS YEARLINGS COMING TWOS TWO YEAR OLDS
QUANTITY
GROSS
AVERAGE
QUANTITY
EMBRYOS GROSS
AVERAGE
PAGE 1 PAGE 1 SUBMIT FORMS TO PEYTON WALDRIP (email: pwaldrip@gobrangus.com | fax: (210) 696-8718)
51
ADDITIONAL REPORTS VOLUME BUYERS
_________________________________________ FROM ______________________________ 2. _________________________________________ FROM ______________________________ 3. _________________________________________ FROM ______________________________ 1.
FEATURED SALE LOTS 1.
LOT #________ ANIMAL NAME:___________________________________________ SOLD FOR: ___________________ DESCRIPTION:
OPEN
BRED HEIFER
BRED COW
PAIR
3-IN-1
BULL
SIRE: ___________________________ NOTES: ____________________________________________________________ _______ CALF AT SIDE >> DOB: ________________ SEX: _________________ SIRE: ________________________________________ BUYER: ____________________________________________ TOWN & STATE: _______________________________________ CONSIGNOR: _______________________________________ TOWN & STATE: ____________________ ___________________ 2.
LOT #________ ANIMAL NAME:___________________________________________ SOLD FOR: ___________________ DESCRIPTION:
OPEN
BRED HEIFER
BRED COW
PAIR
3-IN-1
BULL
SIRE: ___________________________ NOTES: ____________________________________________________________ _______ CALF AT SIDE >> DOB: ________________ SEX: _________________ SIRE: ________________________________________ BUYER: ____________________________________________ TOWN & STATE: _______________________________________ CONSIGNOR: _______________________________________ TOWN & STATE: ____________________ ___________________ 3.
LOT #________ ANIMAL NAME:___________________________________________ SOLD FOR: ___________________ DESCRIPTION:
OPEN
BRED HEIFER
BRED COW
PAIR
3-IN-1
BULL
SIRE: ___________________________ NOTES: ____________________________________________________________ _______ CALF AT SIDE >> DOB: ________________ SEX: _________________ SIRE: ________________________________________ BUYER: ____________________________________________ TOWN & STATE: _______________________________________ CONSIGNOR: _______________________________________ TOWN & STATE: ____________________ ___________________ 4.
LOT #________ ANIMAL NAME:___________________________________________ SOLD FOR: ___________________ DESCRIPTION:
OPEN
BRED HEIFER
BRED COW
PAIR
3-IN-1
BULL
SIRE: ___________________________ NOTES: ____________________________________________________________ _______ CALF AT SIDE >> DOB: ________________ SEX: _________________ SIRE: ________________________________________ BUYER: ____________________________________________ TOWN & STATE: _______________________________________ CONSIGNOR: _______________________________________ TOWN & STATE: ____________________ ___________________ 5.
LOT #________ ANIMAL NAME:___________________________________________ SOLD FOR: ___________________ DESCRIPTION:
OPEN
BRED HEIFER
BRED COW
PAIR
3-IN-1
BULL
SIRE: ___________________________ NOTES: ____________________________________________________________ _______ CALF AT SIDE >> DOB: ________________ SEX: _________________ SIRE: ________________________________________ BUYER: ____________________________________________ TOWN & STATE: _______________________________________ CONSIGNOR: _______________________________________ TOWN & STATE: ____________________ ___________________
PAGE 2 SUBMI T FORM S TO PEYTON WALDRIP (email : pwa ldrip @gobrangus.com | fax: ( 210) 696-8718)
52 : : NOVEMBER 2016
53
service directory
Do you have plans to attend the National Cattlemen’s Beef Association (NCBA) Cattle Industry Convention? Registration is now open. Come say hi at IBBA’s booth! For more information about the convention, connect with NCBA on its social media platforms or visit beefusa.org. 54 : : NOVEMBER 2016
it’s that time again...!
2017 SEMEN DIRECTORY EACH YEAR THE IBBA PUBLISHES AND DISTRIBUTES A SEMEN DIRECTORY FOR MEMBERS TO SHOWCASE THEIR HERD SIRES AND MARKET SEMEN BOTH DOMESTICALLY AND INTERNATIONALLY. THE DIRECTORY IS DISTRIBUTED ALL OVER THE WORLD, INCLUDING BUT NOT LIMITED TO MEXICO, COLOMBIA, ARGENTINA, AUSTRALIA, AND SOUTH AFRICA. THE DIRECTORY WILL BE MAILED TO EACH IBBA MEMBER, AND ADDITIONAL COPIES WILL BE DISTRIBUTED AT THE NCBA CONVENTION AND TRADE SHOW, IBBA ANNUAL MEETING AND AWARDS BANQUET, INTERNATIONAL SHOWS IN HOUSTON, AS WELL AS AT SALES, FIELD DAYS, AND OTHER EVENTS. MEMBERS CAN PURCHASE PAGES IN THE DIRECTORY AND PROVIDE INFORMATION HIGHLIGHTING THE BULL’S EXCEPTIONAL QUALITIES AND/OR ACHIEVEMENTS. COST IS $525 FOR THE FIRST LISTING AND $275 FOR ANY ADDITIONAL LISTINGS. THE BULL LISTING FORM(S) MUST BE COMPLETED AND RETURNED TO THE IBBA BEFORE NOVEMBER 15, 2016.
BULL LISTING FORMS ARE AVAILABLE ONLINE AT GOBRANGUS.COM CONTACT: IBBA ADVERTISING SALES MANAGER MELANIE FULLER (979) 255-3343 | MWFULLER@HOTMAIL.COM 55
state directory
FIND A BREEDER NEAR YOU ALABAMA
ALABAMA
ALABAMA
ALABAMA
ALABAMA
ALABAMA
ARIZONA
ARIZONA
ARIZONA
ARKANSAS
ARKANSAS
ARKANSAS
CALIFORNIA
FLORIDA
FLORIDA
To place your ad in the State Directory, email Melanie Fuller (mfuller@gobrangus.com). 56 : : NOVEMBER 2016
state directory
GoBrangus.com/breeder-search/ FLORIDA
FLORIDA
FLORIDA
FLORIDA
GEORGIA
GEORGIA
GEORGIA
GEORGIA
GEORGIA
GEORGIA
KANSAS
LOUISIANA
LOUISIANA
LOUISIANA
MISSISSIPPI
To place your ad in the State Directory, email Melanie Fuller (mfuller@gobrangus.com). 57
state directory
FIND A BREEDER NEAR YOU MISSISSIPPI
MISSISSIPPI
MISSISSIPPI
MISSOURI
MISSOURI
NEW MEXICO
NEW MEXICO
NEW MEXICO
NORTH CAROLINA
OKLAHOMA
OKLAHOMA
OKLAHOMA
OKLAHOMA
OKLAHOMA
TENNESSEE TRAIT LEADERS AND
MONEY MAKERS
Doyle Miller
615-351-2783 doyle@millerbrangus.com
Bill Felton
Sales & Marketing
901- 494-0554 bill@millerbrangus.com
Bart Pope
Ranch Manager www.millerbrangus.com
To place your ad in the State Directory, email Melanie Fuller (mfuller@gobrangus.com). 58 : : NOVEMBER 2016
931-722-0244 bart@millerbrangus.com
state directory
GoBrangus.com/breeder-search/ TEXAS
TEXAS
TEXAS
TEXAS
TEXAS
TEXAS
TEXAS
TEXAS
TEXAS
TEXAS
TEXAS
TEXAS
JLS International, Inc. Where winning tradition and performance collide Brangus bulls and heifers available year-round at private treaty.
www.jlsbrangus.com Jeff Smith, Owner Myron Saathoff myronsaathoff@yahoo.com
TEXAS
TEXAS
251-947-5688 210-218-4804
TEXAS
To place your ad in the State Directory, email Melanie Fuller (mfuller@gobrangus.com). 59
state directory
FIND A BREEDER NEAR YOU TEXAS
TEXAS
TEXAS
TEXAS
TEXAS
TEXAS
TEXAS
TEXAS
TEXAS
MEDIA GUIDE
TEXAS
INSIDE FRONT COVER PAGE 3 (Inside Right) INSIDE BACK COVER BACK COVER
YOUR OPERATION Brangus Publications, Inc. offers many opportunities for you to promote yourself.
FULL PAGE 1/2 PAGE ISLAND 1/2 PAGE 1/3 PAGE 1/4 PAGE
PREMIUM AD SPOTS
$1,400 for 1 time // $1,200 for 1 year* $1,160 for 1 time // $1,000 for 1 year* $1,160 for 1 time // $1,000 for 1 year* $1,400 for 1 time // $1,200 for 1 year*
$725 CAR** // $580 for 1 time // $485 for 1 year* $495 CAR** // $395 for 1 time // $335 for 1 year* $465 CAR** // $370 for 1 time // $300 for 1 year* $345 CAR** // $275 for 1 time // $225 for 1 year* $262 CAR** // $210 for 1 time // $175 for 1 year*
BLACK & WHITE RATES
STATE DIRECTORY $350 Total for 1 year See black and white rates. Add $170 for single color or $340 for full color.
COLOR RATES
*1 year: All 8 issues of the Brangus Journal // **CAR: Commercial Ad Rates
CONTACT: MELANIE FULLER
mfuller@gobrangus.com
For more information, contact Advertising Sales Manager Melanie Fuller. 979-255-3343 // mfuller@gobrangus.com
To place your ad in the State Directory, email Melanie Fuller (mfuller@gobrangus.com). 60 : : NOVEMBER 2016
CALENDAR
CALENDAR OF EVENTS
DECEMBER 2016 3 Alabama Brangus Breeders Bull Sale, Uniontown, AL 9 Content Deadline for January Brangus Journal 27-31 Arizona National Livestock Show, Phoenix, AZ JANUARY 2017 1 Arizona National Livestock Show, Phoenix, AZ 10 Content Deadline for February Brangus Journal 16 Fort Worth Regional Brangus Show, Fort Worth, TX 21 Fort Worth Junior Brangus Show, Fort Worth, TX FEBRUARY 2017 1-3 NCBA Cattle Industry Convention, Nashville, TN 10-11 IBBA Annual Meeting & Convention, San Antonio, TX 10-12 San Antonio Regional Brangus Show, San Antonio, TX 12 Dixie National Regional Brangus Show, Jackson, MS 14-17 San Antonio Junior Brangus Show, San Antonio, TX 25 26th Annual Roswell Brangus Sale, Roswell, NM 25 Hunt H+ Brangus Professional Cattlemen’s Bull Sale, Calhoun, GA MARCH 2017 18 Tested by Time Sale at Mound Creek Ranch, Leona, TX 25 Brinks Brangus @ Westall Ranches Bull Sale, Arabella, NM 25 Indian Nations Spring Brangus Sale, Ada, OK APRIL 2017 6-7 TBBA Miss America Sale, Salado, TX
UPCOMING EVENTS
NOVEMBER 2016 4-5 Genetrust at Chimney Rock Sale, Concord, AR 7 The Branch Ranch Sale, Mansfield, LA 10 Content Deadline for December Brangus Journal 11-12 They’re Not Ordinary Sale at Blackwater Cattle Co., Lake Park, GA 12 Hill Country Brangus Breeders Sale, San Angelo, TX 12 Jacksonville Regional Show, Jacksonville, FL 15 Commitment Deadline for IBBA Semen Directory 15 Fort Worth Stock Show Entries Due 15 Arizona National Livestock Show Entries Due 18-19 Salacoa Valley Farms Sale, Fairmount, GA 19 Genetrust at Cavender’s Neches River Ranch Sale, Jacksonville, TX 30 Hardee Farms Sale, Chiefland, FL
MAY 2017 6 JLS International Sale, Devine, TX What are YOUR upcoming events? We’d like to know if you have a sale, a show, or another event happening. Send important dates to Peyton Waldrip, pwaldrip@gobrangus.com. 61
advertiser's index 5K Cowbelle Ranch.....................................................57 Amrich Ranch............................................................ 58 Arizona National Show.............................................. 26 Bill Austin Brangus.....................................................27 Blackwater Cattle Co..................................................57 Bobby and Bobbie Brangus....................................... 58 Brinks Brangus @ Westall Ranches.......................... 58 Burke Brangus Farm..................................................57 Bushley Creek Cattle Company............................ 31, 57 Calyx Star Ranch....................................................... 58 Carter Brangus............................................................56 Cavender Ranches........................ 15, 28, 29, 30, 31, 59 Char-No Farm.............................................................57 Chimney Rock Cattle Co...................................... 30, 56 Circle X Land & Cattle Co...................................IFC, 59 Clark Cattle Services...................................................54 Clover Ranch........................................................35, 56 Cox Excalibur..............................................................59 Cross N Farms............................................................57 Diamond K Ranch......................................................59 Dillard Land & Cattle..................................................59 Doak Lambert.............................................................54 Doguet’s Diamond D Ranch................................59, BC Don Hall Brangus.......................................................56 Don Thomas & Sons............................................ 49, 58 Double Creek Brangus Ranch....................................59 Double W Ranch.............................................28, 31, 58 Draggin M Ranch................................ 19, 28, 29, 31, 56 E3 Ranch.....................................................................59 Elgin Breeding Services........................................53, 54 Farris Ranching Company..........................................59 Galloway Brangus.......................................................56 Garry Clem Brangus...................................................59 Genesis Ranch............................................................59 Genetic Edge...............................................................21 GENETRUST...................................................15, 28-31 Greuel Family Brangus ..............................................57 Hardee Farms.............................................................56 Houston Livestock Show & Rodeo.............................21 JLS International........................................................59 Johnston Brangus.......................................................56 JRT Brangus.............................................................. 29 Jackson’s Double J Ranch..........................................31 K & R Broken Bar Ranch........................................... 58 K & L Brangus.............................................................59
Lack-Morrison Brangus............................................ 58 Lake Majestik..........................................................8, 31 Lakeside Brangus...................................................7, 56 Lakin Oakley...............................................................54 Lawman Ranch.......................................................... 58 Little Creek Farms......................................................57 Midsouth Cattle..........................................................57 Miller Brangus........................................................... 58 MO Brangus................................................................57 Mound Creek Ranch...................................................59 Neogen GeneSeek.......................................................37 Parker Brangus...........................................................56 Pennridge Ranch........................................................59 Perry Ranch............................................................... 58 Peterson Brangus....................................................... 58 Quail Creek Brangus...................................................56 Red Bird Meadows Ranch......................................... 60 Robbs Brangus............................................................56 Rock Creek Ranch..................................................... 30 Roop Cattle Co........................................................... 60 Salacoa Valley Farms.......................................16, 17, 57 Santa Rosa Ranch.................................................. 3, 60 Schmidt Farms Brangus............................................ 60 Seminole Tribe of Florida...................................... 16-17 Shooting Star Land & Cattle...................................... 60 Southeast Brangus Breeders Association.......... 56, IBC Spanish Ranch............................................................56 Suhn Cattle Co. ........................................29, 30, 31, 57 Sunshine Acres...........................................................56 T3 Brangus................................................................. 58 Terry Reagan..............................................................54 The Oaks Farms............................................... 11, 31, 57 TJ Moore Ranch........................................................ 28 TransOva.....................................................................13 Triple Crown Ranch.................................................. 60 Triple J-R Cattle Company........................................ 60 Valley View Ranch..................................................... 58 Vineyard Cattle Co..................................................... 60 Vorel Farms......................................................... 30, 58 Ward Brangus............................................................ 60 Wes Dotson.................................................................54 W.E.T. Farms..............................................................57 Wynne Ranch.............................................................57 Zotarelli Ranches....................................................... 60 BC: Back Cover, IBC: Inside Back Cover, IFC: Inside Front Cover
YOUR OPERATION Are you interested in advertising in Brangus Publications? See the condensed version of our Media Guide on page 56. For more information, contact Advertising Sales Manager Melanie Fuller, mfuller@gobrangus.com. 62 : : NOVEMBER 2016
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64 : : NOVEMBER 2016