BJ September/October 2012 by International Brangus Breeders Association

brangus j

september / october 2012

Marketing and Promotion Issue

Brangus Journal september / october 2012 | 1

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Volume 60, Issue 5

The Official Publication of the International Brangus® Breeders Association.

Subscriptions: Frances Miller 210.696-8231 x203 frances_miller@int-brangus.org

The Brangus Journal is an international publication serving the Brangus seedstock producer. Published bimonthly, this archive is designed to highlight accomplishments and improvements within the association. The purpose of the Brangus Journal is to serve the best interests of the members while showcasing IBBA member breeding programs, efforts and achievements to other Brangus seedstock producers. The Journal also provides a venue for the IBBA to communicate directly with their members providing updates related to the association, publishing feature stories, or announcing results. Publication #ISSN0006-9132. Periodicals postage paid at San Antonio, Texas, and additional entries. Postmaster: Send address changes to Brangus Publications, Inc., 5750 Epsilon, San Antonio, Texas 78249. Subscription Rates: Domestic Periodicals—1 year, $25; First class—$55. Foreign—1 year, periodicals, $25; air mail to Mexico, $70, Canada, $70, Australia, $115; air mail to all other countries, $115. Contact: Address: 5750 Epsilon, San Antonio, Texas 78249 Telephone: 210.696.8231 Fax: 210.696.8718 Web site: www.brangusjournal.com Email: brangusjournal@int-brangus.org The International Brangus® Breeders Association does not verify claims made by the advertisers in this publication.

BPI Officers and Board of Directors Chairman : Ron Flake (662.509.2233) President : Dr. Joseph Massey (210.696.8321 x212) Secretary/Treasurer : Steve Densmore (979.778.1055) Director : Fred McCreary (251.578.4750) Director: R.L. Robbs (520.384.3654) STAFF Dr. Joe Massey: Executive Vice President (x212, joemassey@int-branugs.org) Ben Spitzer: Marketing Programs Director (x215, ben@int-brangus.org) Garrett Thomas: Director of Membership & International Promotion (x217, garrett@int-brangus.org) Tyler Dean: Director of Youth Programs and Shows, Publications Representative (405.867.1421, tyler@int-brangus.org) Jim Bulger: Information Technologies Manager (x207, jim_bulger@gps-beef.com) Frances Miller: Controller (x203, frances_miller@int-brangus.org) Patti Teeler: Accounting (x205, patti@int-brangus.org) Rosanne Sralla: Registry Specialist (x206, rosanne_sralla@int-brangus.org) Lindsey Matli: Customer Service Representative (x204, lindsey@int-brangus.org) Brittni Drennan: Communications Coordinator (x202, brittni@int-brangus.org) ADVERTISING IBBA office: (210.696.8231), advertising@int-brangus.org Tyler Dean: (405.867.1421), tyler@int-brangus.org

2 | September september / october 2012 Brangus BrangusJournal Journal

brangus j

september / october 2012 Jim Davis

On the Cover. FALLing for Brangus Photo Contest Winner submitted by Jim Davis. Look for more submissions on the Brangus Plus Page.

DEPARTMENTS

4. IBBA Connection 18. IJBBA Connection 19. IBA Connection contents Do You Have a Plan? 22. Feature Articles How to Analyze Your Marketing Approach Flashback: Brangus Help Solve Marketing Problems 50. Marketing Update Past President Feature: Tommie Rogers Build With Brangus 52. Sale Reports Fall Show Season is Beginning: What Better Way to Promote Your Cattle? Develop Your Marketing Plan 56. Membership IBA Scholarship Time is Rapidly Approaching Successful Brangus Producer Knows What Customers Want 60. Industry BRANGUS FALL 2012 SIRE SUMMARY, Special Section The Top 5 Marketing Tools For Brangus Producers 63. Brangus Plus Relationships and Communications Call for Board of Directors Nominations 64. State Directory Thomas Represents IBBA at Brangus Show in Argentina IBBA 2013 Houston Convention Making Changes 66. Services Are you Aware of the Presence Brangus has Online? 68. Advertiserâ&#x20AC;&#x2122;s Index IBBA Members Respond to THR Survey Georganne Myers National Supporter of the Year Award Presented to Steve Densmore 68. Calendar of Events Is a Beef Quality Assurance (BQA) Program Really Necessary?

8 10 12 13 14 16 18 19 22 25 46 50 56 57 57 58 58 59 60

Brangus Journal september / october 2012 | 3

IBBA Connection - staff Executive Vice President

Dr. JOSEPH MASSEY 210.696.8231 x212 joemassey@int-brangus.org

Contact Dr. Massey for: • Association Questions • Feedback for Continued Association Improvement

Marketing Programs Director

BEN SPITZER

210.696.8231 x215 or 864.723.3779 ben@int-brangus.org Contact Ben for: • IBBA’s Marketing Programs Opportunities • Brangus Gold • Feeder Cattle Marketing

Director of Membership & International Promotion

GARRETT THOMAS

210.696.8231 x217 or 936.714.4591 garrett@int-brangus.org Contact Garrett for: • Upcoming Brangus Events • IBBA’s Online Video Questions or Suggestions

Controller

FRANCES MILLER

210.696.8231 x203 frances_miller@int-brangus.org Contact Frances for: • Brangus Journal & Frontline Beef Producer Subscriptions • Accounting Questions • THR Questions

Accounting Specialist

PATTI TEELER 210.696.8231 x205 patti@int-brangus.org

Contact Patti for: • Accounting Questions • THR Questions

Registry Specialist

ROSANNE SRALLA

210.696.8231 x206 rosanne_sralla@int-brangus.org Contact Rosanne for: • THR Questions • Registry Questions • DNA Questions • Ultrasound Questions

Director of Shows & Youth Programs Publications Representative

Customer Service Representative

TYLER DEAN

210.696.8231 x204 lindsey@int-brangus.org

405.867.1421 or 405.207.6921 tyler@int-brangus.org Contact Tyler for: • Brangus Journal & Frontline Beef Producer Advertising and Content • Upcoming Regional & National Shows • Junior Activities

LINDSEY MATLI Contact Lindsey for: • Commercial Marketing Administration • Enrollment • Tag Orders • Big Blue Program Information • Membership & Educational Information • Event Planning & Convention

Communications Coordinator Information Technology Manager

JIM BULGER Jim is Responsible for: • Software Development • Database Management

4 | September / october 2012 Brangus Journal

BRITTNI DRENNAN 210.696.8231 x202 brittni@int-brangus.org

Contact Brittni for: • GoBrangus Online Advertising • Social Media Inquiries • News Related to Brangus • Publication Content

IBBA Connection - staff IBBA Staff Involvement Continually working with industry partners to promote and advance the Brangus breed Registry management Communications development Compile publications and promotional items Answer calls and questions Total Herd Reporting Ag Media Summit, Albuquerque, NM Brittni Drennan attended meetings hosted by the Livestock Publications Council (LPC) to improve communication strategies and gain understanding of new tools and techniques used in the agriculture industry. Texas A&M Beef Cattle Short Course, College Station, TX Ben Spitzer & Lindsey Matli attended and represented the association at the trade show and sessions. Oklahoma Cattlemen’s Association Convention- Ben Spitzer Big Blue Project Ben Spitzer & Lindsey Matli are working to develop a program that will create demand and marketing opportunities for Brangus genetics. IBBA Convention Planning Lindsay Matli and Dr. Massey traveled to Houston to view facilities and worked with the IBBA Convention Ad Hoc committee to plan the annual convention and the Global RoundUp.

Palermo- Garrett Thomas Video Production Dr. Massey, Garrett Thomas, Ben Spitzer and Brittni Drennan publish videos online providing tutorials and updates from the association. Optimaxx and Brangus Gold tags Lindsey Matli has made orders for participants in these programs to receive tags The American Rancher on RFD-TV Ben Spitzer planned and worked with the crew from The American Rancher to feature Brangus on several episodes during October. Sales, shows and IBBA meetings attended and/or coordinated: • IBBA Board and Committee Meetings- IBBA Staff • IBBA Strategic Planning Meeting- IBBA Staff • GPS committee meeting- Dr. Massey & Jim Bulger • Brangus Publications, Inc. (BPI) Meeting- IBBA Staff • “The Event” Red Brangus Sale- Garrett Thomas • Junior Nationals & Futurity- Tyler Dean & Garrett Thomas • West Coast Brangus Show- Ben Spitzer • Western National Brangus Show- Tyler Dean • Southeast Regional Junior Brangus Show- Tyler Dean • Southeast Brangus Breeders Association (SEBBA) SaleGarrett Thomas & Tyler Dean • Thomas & Sons Sale- Garrett Thomas

brangus

TO bE FEaTurED On THE aMErICan ranCHEr. Monday, October 1, 2012 - 8:00 pm CST Tuesday, October 2, 2012 - 10:00 am CST Sunday, October 7, 2012 - 11 am CST

Brangus Journal september / october 2012 | 5

IBBA Connection Board activities President R.L. Robbs, Area 6

Term: 2012-2015 520-384-2478 | robbs.brangus@powerc.net Events: IBBA Board and Committee Meetings September IBBA Board and Strategic Planning Meeting, San Antonio, TX

Fred McCreary, Area 1

Term: 2010-2013 251-578-4750 | mccrearyfarms@hotmail.com Events: IBBA Board and Committee Meetings July National Junior Brangus Show, West Monroe, LA Brangus Futurity, West Monroe, LA August Alabama Brangus Breeders Association Field Day, Clover Ranch, Lineville, AL September IBBA Board and Strategic Planning Meeting, San Antonio, TX October Cow Creek Ranch and Southern Cattle Co. Sale, Aliceville, AL Salacoa Valley Farms Sale, Fairmount, GA

Frank Perry, Area 5

Term: 2010-2013 405-833-5189 | dfrankp@yahoo.com Events: IBBA Committee Meetings August Chaired Breed Improvement Committee Meeting September IBBA Board and Strategic Planning Meeting, San Antonio, TX Western National Show, Oklahoma City, OK October Tulsa State Fair Brangus Show, Tulsa, OK

Angelo Zottarelli, Area 7

Term: 2010-2013 512-422-3123 | zott@sbcglobal.net Events: IBBA Board and Committee Meetings September IBBA Board and Strategic Planning Meeting, San Antonio, TX

6 | September / october 2012 Brangus Journal

Steve Densmore, Area 9

Term: 2010-2013 979-778-1055 | s.densmore@bre.com Events: IBBA Board and Committee Meetings July National Junior Brangus Show, West Monroe, LA Brangus Futurity, West Monroe, LA Oklahoma Cattleman’s Convention, Oklahoma City, OK August Texas A&M Beef Cattle Short Course, College Station, TX Arkansas Cattleman’s Convention & Trade Show, Fort Smith, AR Texas Beef Council Beef 706 and Sexing Technologies Program, College Station, TX IBBA Committee Meetings September Western National Show, Oklahoma City, OK Southeast Brangus Breeders Association Sale, Lake City, FL IBBA Board and Strategic Planning Meeting, San Antonio, TX October Cow Creek Ranch and Southern Cattle Co. Sale, Aliceville, AL CX Advantage Sale, Weimer, TX Doguet’s Diamond D Sale, Poteet, TX South Texas Farm and Ranch Show, Victoria, TX

Larry Parker, Area 10

Term: 2010-2013 520-508-3505 | jddiane@vtc.net Events: IBBA Board and Committee Meetings September IBBA Board and Strategic Planning Meeting, San Antonio, TX

Ron Flake, Area 2

Term: 2011-2014 662-509-2233 | rflake@ms.metrocast.net Events: IBBA Board and Committee Meetings September IBBA Board and Strategic Planning Meeting, San Antonio, TX October Cow Creek Ranch and Southern Cattle Co. Sale, Aliceville, AL

IBBA Connection board activities Cody Gariss, Area 3

Term: 2011-2014 417-398-2836 | cody_gariss88@hotmail.com Events: IBBA Board Meeting September IBBA Board and Strategic Planning Meeting, San Antonio, TX

Don Cox, Area 7

Term: 2011-2014 281-395-1277 | cxcattle@brangusworld.com Events: IBBA Board and Committee Meetings July National Junior Brangus Show, West Monroe, LA Brangus Futurity, West Monroe, LA September IBBA Board and Strategic Planning Meeting, San Antonio, TX

Mike Burke, Area 11

Term: 2011-2014 706-551-3025 | mike@burkebrangusfarm.com Events: IBBA Board and Committee Meetings August Alabama Brangus Breeders Association Field Day, Clover Ranch, Lineville, AL September IBBA Board and Strategic Planning Meeting, San Antonio, TX Southeast Brangus Breeders Association Sale, Lake City, FL October Cow Creek Ranch and Southern Cattle Co. Sale, Aliceville, AL Salacoa Valley Farms Sale, Fairmount, GA

Traci Middleton, Area 4

Term: 2012-2015 731-676-0807 | tracimiddleton@hotmail.com Events: IBBA Board and Committee Meetings July National Junior Brangus Show, West Monroe, LA Brangus Futurity, West Monroe, LA September Western National Brangus Show, Oklahoma City, OK IBBA Board and Strategic Planning Meeting, San Antonio, TX October Cow Creek Ranch Sale, Aliceville, AL

Brandon Belt, Area 7

Term: 2012-2015 254-248-5260| brandonbelt@aol.com Events: IBBA Board Meeting September IBBA Board and Strategic Planning Meeting, San Antonio, TX

Robert Field, Area 8

Term: 2012-2015 662-793-4746 | calyxstar@aol.com Events: IBBA Board and Committee Meetings September IBBA Board and Strategic Planning Meeting, San Antonio, TX October Cow Creek Ranch Sale, Aliceville, AL Salacoa Valley Farms Sale, Fairmount, GA

2012-2013 IBBA Board of Directors Back Row (L to R): Mike Burke, Cody Gariss, Frank Perry, Don Cox, Brandon Belt, Traci Middleton, Larry Parker, and Robert Field. Seated (L to R): Dr. Joe Massey, Steve Densmore, R.L. Robbs, Ron Flake, Fred McCreary, and Angelo Zottarelli.

Brangus Journal september / october 2012 | 7

IBBA Connection Do You Have a Plan?

hree weeks ago I had a member call to discuss a DNA parentage question, and we soon were discussing his new goals for their cattle operation. He said he had to develop a new plan for his operation since the markets are changing, and he needs to make sure he will have cattle that fit into this changing national commercial business. He went on to give me a very specific breeding program and explain why they were doing this and how he would have to promote his new program. Do you have a plan, and are you executing your plan? Are you measuring the success of your program? Without a plan you are at a very significant disadvantage because you have no real measuring points and, therefore, no way to know if your plan is good or is working unless you are making loads of money like we hope. It was interesting to me that this member knew his plan was no longer working because our markets were changing. The more interesting point was that he figured it would take him about six years before he would be able to have product on a consistent basis and longer before he knew if this program was going to work. It is an ongoing fact that it takes time to make a change in our industry, and you have to be measuring

by Dr. Joseph MASSEY IBBA Executive Vice-President

your operation constantly to know what is working or not working. Do you have a plan you can articulate to your customers? I wonder how many of our members have such a plan and why they have chosen their particular plan. I have been saying for the last six or seven years that our industry was changing, and as a group we were not willing to recognize it was changing so it was nice this member not only recognized that change was occurring, but he had already changed his plan. He had developed his plan so well he could very clearly articulate this plan and his reasoning. By the way, this member has always been one of our most successful breeders, and while I have always considered him to be, it was an eye opener he knew the importance of a plan. Your Board has also been developing a new strategic plan for your association because the industry is changing, and we need to have a defined plan to execute against if we expect to succeed and know where to change when the plan is not working. Your Board has been spending the time it takes to work with a good strategic planner to develop a strategic plan that has been well discussed and validated. Plans take time to develop and must take into account all aspects of our industry. Most of us never develop a plan because it takes a commitment of time, resources and the willingness to work with people that will challenge your thinking. If you have a good plan you believe in, you will be amazed how easy it is to articulate it to your customer. And when you can do this, I would dare to say you have a great chance to succeed. Do you have a plan? BJ ABOUT THE AUTHOR Dr. Massey has served as Executive Vice President of the IBBA since 2004. In 2007, he started Genetic Performance Solutions, LLC, a breed registry services and performance analysis company serving the cattle and breed association industryâ&#x20AC;&#x201D; an IBBA owned company. GPS manages online registry programs for breed associations and the data base management of performance data like multi-breed EPDs.

8 | September / october 2012 Brangus Journal

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Brangus Journal september / october 2012 | 9

IBBA Connection How to Analyze Your Marketing Approach

s this issue of the Brangus Journal focuses on marketing and promotion, I would like for each of you to take a look at your current marketing approach. There are several things that could make the difference in your operationâ&#x20AC;&#x2122;s long-term success and quickly biting the dust. Let me ask our Brangus seedstock producers a few questions. What are you selling? You should be the one who knows the most about your product and be able to quickly describe your product to your customers. Who are you selling your product to? Know who your customers are. As seedstock producers, we need to focus on the customers that will keep demanding Brangus genetics over and over again- the commercial man. Instead of promoting your product to anyone and everyone, if you have a defined target audience you will be able to more efficiently allot your time,

by RL ROBBS IBBA President

money and energy to a more defined audience who is more likely to do business with you and come back for more. Are you listening to your customers? Personally visit with your customers to find out what their desires are and what they need for their operation. Ask them what their goals are and how they would like to grow or improve. Listening to your customers will allow you to develop a relationship with them, so you can discover how your product can best fit their needs. Hint, this requires knowing what your product is and what you are selling to your customers. What is your competitive advantage? This requires knowing who your main competitors are, and your competitors are not your fellow Brangus producers. Your main competitor might be your neighbor or another breed producer down the road. Know what competitive advantage you have over their product and services. Hint, if you will listen to your customers, you will have a better understanding of what their needs are and be able to meet their needs better than your competitor. What is your basis of measurement? Is your marketing approach working? How do you know? Create a basis for measuring your success. Know your input costs and how much profit you are gaining from your marketing dollars. Constantly evaluate your plan. If it is not working, change something. The IBBA offers several resources to help you with your marketing plan from tagging programs to print publications and numerous online tools. Visit www.gobrangus.com to take advantage of all they have to offer. Sincerely, R.L. Robbs bj ABOUT THE AUTHOR: R. L., current president of the IBBA Board of Directors, has been actively involved in breeding, showing and promoting Brangus cattle for the last 45 years. R.L. served a previous term on the IBBA Board of Directors, and he has served on the Breed Improvement and Membership and Education committees. He has been a vital member of the Southwest Brangus Breeders Association for the past 40 years serving as President and Secretary/Treasurer. R. L. has been actively involved in the Southwest Junior Association helping the junior breeders with a draw pot program. R.L. and his wife, Sally, have two grown daughters. Shari resides in Broadview Heights, Ohio, with her two children, Mollie and Trey. Dâ&#x20AC;&#x2122;Lynn and her husband, Josh, reside in Wellsville, Kan.

10 | September / october 2012 Brangus Journal

Brangus & Angus Female Dispersal Sale Cain Cattle Company Indoor Sale Facility • Pickens, MS December 3-4, 2012 • 10:00 am each day

Selling on Tuesday, December 4, 2012

Selling on Monday, December 3, 2012

317 Registered BRanguS & ulTRaBlackS Females. Majority of the Brangus Females will be out of camp cooley’s top cow families.

428 Registered anguS Females. Several bred to Sav Harvestor. Over 200 with 50 or higher $B.

54 Fall Pairs • 149 Spring Bred Cows & Heifers 47 Open Year Old Heifers • 67 Open Spring Heifer Calves

192 Fall Pairs • 170 Spring Bred Cows & Heifers 17 Open Year Old Heifers • 49 Open Spring Heifer Calves

Preview, Bid & Buy Live Online!

Marketing by:

Ted, Julie, Logan and Evan Cain, owners www.advancedvideoauctions.com

www.caincattle.com • info@caincattle.com The Trusted Brand

Gary Bruns • 830/391-0766

gbruns@advancedsolutionsnetwork.com

Ranch Personnel Bill Felton, General Manager: 901/494-9626 • David Bass, Wiggins Manager: 228/236-7875

Brangus Journal september / october 2012 | 11

IBBA Connection Flashback: Brangus Help Solve Marketing Problems

lorida producers were early adopters of Brangus genetics, and they are now reaping the benefits. They are able to easily market their products due to the advantages of the Brangus breed, particularly the breed’s adaptability to the harsh climates commonly found in the southeast. “With the kind of Brangus bulls we’re selecting, we’re confident they can accomplish everything we want from a marketability standpoint and still handle the climate,” Wade Grigsby said in 1992, which still holds true today. Are you taking full advantage of the marketing opportunities available to you? The IBBA offers opportunities for increased marketability. The Brangus Gold tagging program is available to those taking advantage of all that Brangus genetics have to offer. BrangusGold tags ensure buyers and customers they are getting true Brangus genetics and help establish trust and confidence

Brangus Journal OCTOBER 1992 VOLUME 40, NUMBER 9

when making purchasing decisions. Again, are you taking full advantage of the marketing opportunities available to you? With online marketing becoming more widely used, it is anticipated online venues will only continue to grow. Utilizing social media platforms such as Facebook and a blog site serve as online marketplace for breeders to showcase their operation and product to those whom they might not have the opportunity to encounter otherwise.. Have you defined your target audience? Be aware of who is purchasing your product. You will have a higher return on your investment if you can understand your customers’ needs and target a specified audience. Visit www.gobrangus.com to learn all the marketing opportunities available to you as a Brangus producer. Become more efficient, and be smarter with your marketing dollars. bj

Brangus Help Southeastern Cattlemen Solve Marketing Problems

n the hot, humid climate of the Southeast, the home of some of the world’s largest beef cattle producers, the major problem most producers are facing is the marketability of their calves under the new system. In times past, the large Florida ranchers weren’t as concerned with what type of product they produced. Running one cow to the acre, on open country, they have always turned out a volume of cattle at a fairly reasonable price per unit, sold them at light weights so they brought a pretty good price per pound to stocker buyers who were lined up all the way back to town. Now, the high price of real estate and all around higher production costs are making them look toward an increase in return per unit, and many of them are even maintaining ownership of their cattle to the rail, which motivates them to produce calves that make a higher priced, better yielding finished steer. Those who aren’t still want calves that buyers don’t salvage with the docking pencil. 12 | September / october 2012 Brangus Journal

IBBA Connection

Past President Feature: Tommie Rogers

ike many producers, Tommie Rogers of The Branch “Our Brangus breed is a hardy breed and has many Ranch located in North Louisiana near Mansfield, advantageous qualities,” Rogers said, ”but I’ve got to raise him started out in the beef industry raising commercial and train him to live a hardy lifestyle. I can stand behind my cattle. He bought into the seedstock industry with just product and not worry about anything because I know my bulls six registered cows and one registered bull in will work.” the early 1980’s. Shortly after, his daughters Rogers knows the value of Brangus bulls, were interested in showing Brangus cattle, but he also reminds breeders of the value of and Rogers quickly got more involved in the the Brangus female. The BrangusGold tagging Brangus breed. program offered by the IBBA ensures buyers Rogers knows a thing or two about they are getting quality, verified Brangus successful marketing and promotion. Once genetics. Especially during this drought he had obtained a line of quality genetics, period, Rogers said seedstock producers Rogers established his own successful need to promote the commercial man’s need breeding program called the rough and ready for quality replacement females. program. He thought the industry needed “Our breed is here today because of the to focus more on serving the commercial females the commercial cattlemen can retain producer, and Rogers found his market by in their herds and will perform,” Rogers said. providing tough, rugged bulls that would “The calves produced out of that herd can work for that sector. Rogers said having produce quality carcass traits that will grade integrity is most important and makes the on the rail, but our females carry the maternal difference between just making a sale and traits the commercial man is looking for. The Tommie Rogers being successful in the industry. Brangus cow is what brought us to the dance.” IBBA Board of Directors President 1999-2000 “It takes a combination of getting Rogers served on several committees while established and building integrity,” Rogers serving on the IBBA Board of Directors from said. “Once you’ve been established, build integrity and stand 1995-2003 and has since been a strong proponent of the Brangus behind the product you market.” breed. Rogers said adaptability, endurance and the value of Rogers established the rough and ready program when he the Brangus female are three strengths that set the breed apart realized he needed to market a herd bull that would work hard from all others. Promoting those advantages to the commercial at two years old and survive in tough conditions. He also knew producer and keeping long-term goals in sight will ensure the seedstock producers needed to start providing bulls that would future success of the Brangus breed. bj withstand the toughest environments, perform for commercial cattlemen and fit the needs of their breeding programs. “I implement a fence-line weaning process then we grade our bulls and bring them into a controlled environment until they’re yearling age to gather data. Then I kick them out on rough country where the natural culling process begins,” Rogers said. “I am then able to market hardy bulls that are ready to go to work.” Rogers said he culled stringently to increase the quality of his herd, keeping in mind the long-term goals he set for the program. The Branch Ranch has been able to sell bulls under the rough and ready program for about 10 years. He said it took some time for customers to realize the kind of product they were buying, but once the program was established, the number of repeat customers confirmed the program was working. Brangus Journal september / october 2012 | 13

IBBA Connection Build With Brangus

s this month’s issue of the Brangus Journal turns its focus to marketing and promotion, I think there are several things you as the producer can accomplish within your own operation with minimal cost, a little effort and some planning. In this issue you will find various articles of the successes other breeders just like you have experienced along with a great piece that outlines “The Top 5 Marketing Tools for Brangus Producers,” which, in my opinion, is a must-read in this issue of the Brangus Journal. But first we should ask ourselves, what is marketing and promotion? As defined by Webster’s dictionary, promotion is the act of furthering the growth or development of something or the furtherance of the acceptance or sale of merchandise through advertising and publicity. As an association we strive to further the growth of our great breed through the recognition of Brangus genetics as a leader in the beef industry. Webster defines marketing as the process or technique of promoting, selling and distributing a product or service. As usual, I think Webster hit the nail on the head to use a common term I heard growing up. Your challenge as a Brangus breeder is not finding an outlet to promote your cattle, and it is not finding great Brangus cattle to market; those are plentiful. The two biggest issues I see for cattlemen across the country and even in other countries across the globe are as follows. First, producers often struggle articulating their vision or plan for the cowherd and their purpose in the cow business. Once you have set goals and established your mission as a Brangus breeder, it is important that you can explain your purpose to potential customers and fellow cattlemen with ease. The last thing you want to do is appear to be a breeder without a plan. That is not going to attract new customers. Second, we are all very busy, and for those of you who do not rely on your cattle for your livelihood, it is easy to not make promoting them a priority. But when promoting an operation, you can save money and time by planning ahead. Setting a budget for the coming year is a great idea. It can allow you to reserve ad space in quantity, which gives you more bargaining power. Also, having an advertising/promotional plan for a year allows you to stay ahead of the busy times of the year and meet your deadlines. Now I would like to direct my attention to those of you who are new to the breed. I would start by saying welcome. Now is a great time to be in the breed, and there are several exciting opportunities to get your operation started with a 14 | September / october 2012 Brangus Journal

by Garrett Thomas IBBA director of membership & international Promotion

great foundation. For those of you who are new or looking to “regroup”, I have two pieces of advice. 1.) Have a plan for building your program, and set your goals early. 2.) Demand quality, never settle for less. If you will do those two things alone your ability to succeed in the cattle business will increase exponentially. To ensure our longevity as a breed, one thing we have to stay away from is over promoting cattle that have under produced. Another way of putting this is, do not attempt to pass off cattle that have not pulled their weight in your operation to someone by telling them they will thrive in their program. First of all, that is just not the right thing to do, and secondly, you are not accomplishing anything but leaving a potential long-term customer with a bad taste in their mouth about your Brangus cattle at the end of the day. If you are selling cattle this fall and it does not at least sting a little to turn loose of those females or herd bulls, then maybe you should reconsider. In conclusion, I encourage you to take full advantage of all the marketing and promotional opportunities out there for beef producers. Spend some time coming up with an effective way to articulate your operation’s plan, and find a way to explain to people what your cow herd is all about. We spend too much time and money on this to not be able to do something that simple. Next, plan ahead when it comes to promotion. It will save you time and money in the long run. As the fall is upon us, it is not too early to start thinking about the coming year. The Brangus breed is currently positioned for explosive growth, and I encourage you to take a grassroots approach to your marketing plan. Start by marketing your product in your backyard and your customer base will grow from there. As always, if I can help in any way I invite you to get in touch with me, and remember, BUILD WITH BRANGUS! bj ABOUT THE AUTHOR: Garrett Thomas has extensive experience in the seedstock industry having grown up on the family operation that included both registered and commercial cattle. At an early age Thomas was very involved in showing and active in the International Junior Brangus Breeders Association. Highlights of that experience include serving as President of the IJBBA and claiming Reserve Champion Female honors at the National Junior Brangus Show. His professional experience includes working as the ranch manager of a large Brangus operation in Texas where he was named Herdsman of the Year, and prior to coming to the IBBA, he served on the faculty at Texas State University in San Marcos, Texas. As the Director of Member Relations and International Promotion, Thomas works to increase communication with the membership while increasing exposure of the breed to higher levels across the globe.

Chief of Indian Hills 23P68

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Richard Hood | 979-224-6150 Trey Kirkpatrick | 979-324-5518 Brad Wright | 979-219-4599 Mark Cowan | 903-495-4522 www.amscattle.com

Brangus Journal september / october 2012 | 15

IBBA Connection Fall Show Season is Beginning: What Better Way to Promote Your Cattle?

by Tyler DEAN IBBA director of shows & youth Programs

s the air turns crisp and the days start to grow shorter, it is time for FAIR season! Oh the rides and the food and the midways full of games and prizes. The sights, the sounds, the smells – there just is not much that is better than the fair. But for Brangus breeders and juniors alike, the livestock shows are the most important. The long hot days of working with show calves are about to pay off. But not necessarily in the way you are probably thinking about. Only two heifers, two bulls and two pairs will be named champions, but the payoff comes as exhibitors put themselves, their cattle and their breeding programs on display not just for other breeders, but for everyone who ventures into the barns. From fellow cattlemen and women who come to the fair to see the results of some of the newest and most popular genetics to the inner city schoolchildren who really do not know what a cow even is, the opportunities abound for an exhibitor to market and promote his or her individual cattle, the Brangus breed and the beef industry. Think about it. Stock shows were originally the sole opportunity for a breeder to get his or her genetics in front of large groups of people. It was the way to see the latest genetics and breeds. It was the way to socialize and learn more about a ranch’s program or operation. It was the way to meet other breeders and discuss management issues, association issues or, yes, even politics. In today’s world we have instant access to a video of cattle halfway around the world. We can easily access pictures, performance information and EPDs on any bull we can purchase semen on. We can pull up a website and read exactly how a ranch is run, what the breeding and management philosophies are, when animals will be offered for sale and tons more. Even with the technological advances in photography and videography, 95% of people in the beef industry will still tell you “there is nothing better than seeing the animal in person”. What is better than sitting down in a barn with another cattleman/cattlewoman and discussing everything from weather to politics? There just is not much that is better on a nice fall day than walking through the cattle barns visiting with fifteen other Brangus enthusiasts. Next time there is a stock show is in your area, go out and support the exhibitors who are bringing their Brangus cattle. Take a minute and talk to them about their program, evaluate their cattle or talk about the weather. They are putting a lot of time and money into promoting not only their program, but also 16 | September / october 2012 Brangus Journal

promoting YOU as a fellow Brangus breeder! Chances are, when someone asks them why in the world they have a string of Brangus cattle they are definitely citing the power and performance of Brangus cattle against the other breeds, and guess what. They are probably recommending BRANGUS as a whole more often than they are recommending their own personal herd of Brangus. The fall fair season is already upon us. As this issue prints, IBBA and Brangus exhibitors have already wrapped up the Western National Brangus Show held in conjunction with the Oklahoma State Fair. Rapidly approaching is the National Show of Merit that will be held November 3, 2012, in conjunction with the Louisiana State Fair in Shreveport, La. Numerous regional shows are also in the future for Brangus exhibitors including the Dixie National Brangus Show, the Florida State Fair Brangus Show and the San Antonio Open Brangus Show. All three of these shows will be held in February of 2013. Of course, the culmination of the show season will be at the Houston Livestock Show and Rodeo in Houston, Texas, February 25 – March 3, 2013. bj ABOUT THE AUTHOR: As a third generation Brangus breeder, Tyler Dean grew up believing in Brangus cattle. At the age of eight, Dean joined the IJBBA to show Brangus heifers and asended the ranks to serve as President of the Board of Directors in 2004-2005. Professionally, Dean oversaw operations as ranch manager of a growing commercially focused Brangus operation. Under Dean’s guidance the ranch grew to be the largest source of Brangus bulls in the state of Oklahoma. Additionally, Dean has worked with a large scale commercial ranch in the Oklahoma Panhandle on genetics and management. Before joining IBBA, Dean worked independently managing sales as well as doing independent advertising and catalog design and production. As the Director of Shows and Youth Programs, Dean coordinates IBBA’s four National and four Regional Shows along with coordinating and executing all IJBBA activities. Additionally, as the Brangus Publications Representative, Dean works on layout and production of all Brangus print media as well as coordinates advertising sales and publication content for Brangus Publications, Inc.

Brangus Journal september / october 2012 | 17

IJBBA CONNECTION Develop Your Marketing Plan

hope everyone is back in the swing of school or work after the summer break! I have to start with expressing what an honor it has been to be a part of not only this association, but also serving on the IJBBA Board of Directors. With just one year under my belt, I have already learned priceless information about my breed and things I can use on my own operation one day. Developing a marketing and sales strategy is all-inclusive with reputation, advertising, networking and customer service all being key components of success. Marketing for big beef producers can mean one of two things. First, the rancher needs to make sure to use good marketing information such as data and trends from within the industry. With this information, the producer should want to make the ranch move in a positive direction. He or she can accomplish this by providing good management decisions. Before a rancher buys cattle, he or she should know how he or she plans to sell them. If a certain type or breed of cattle is on top of the market, a big decision needs to be made whether or not to invest on sure saleable calves to justify those certain premiums. The second thing for this marketing scheme is to get the most out of your cattle that are sold. While cattlemen realize some of the most rewarding times in the history of their industry because

by Luke JOHNSTON IJBBA DIRECTOR

of unprecedented price levels, they might need to guard against complacency, as there are several factors that could threaten that status. This must take into account both immediate and longterm needs. They must also recognize price is only one part of the equation. Paying a low price for replacement heifers may be a bad decision if the quality does not match their needs. As many choices need to be made, there is a particular decision that needs to be made as in which outlet producers choose when marketing their cattle. To them, it may appear to be based on their own opportunity cost and the risk of nonsale if another outlet were to be chosen. On the other hand, the consumerâ&#x20AC;&#x2122;s choice of marketing chains or promotional ads is usually influenced by regularity and stability of the supply and convenience. Price level, by itself, does not appear to hold a main role in determining market options. Of course, all of this depends on the effective working of the cattle and beef marketplace, so that is the starting point. bj ABOUT THE AUTHOR: Now in his second year of service on the IJBBA Board of Directors, Luke Johnston is currently a sophomore at Texas Tech University. Johnston brings a wealth of show experience to the IJBBA Board of Directors showing everything from pigs to heifers to steers since the third grade. Johnston is currently majoring in Crop Production at Texas Tech.

2012-2013 IJBBA Board of Directors

2012-2013 IJBBA Board of Directors (L to R) Racheal Sharp, Emily Jackson, Hunter Bosarge, Luke Johnston, Adrian Whipple, Kelsey Munoz, Jacob Brosh, Emily Jackson, Kacie Wallace, Ali Congdon, Tanner Bosarge.

18 | September / october 2012 Brangus Journal

President Kelsey Munoz, Pearland, TX kmunoz@munozcattlecompany.com

Ex-Officio Emily Smith, College Station, TX emily.smith2015@gmail.com

Director Luke Johnston, Waxahachie, TX jcccattle@yahoo.com

Director Racheal Sharp, Konawa, OK sharpk@konawa.k12.ok.us

Director Hunter Bosarge, Evergreen, AL hunterbosarge@hotmail.com

Director Ali Congdon, Repton, AL ali_cdancingauburncowgirl@yahoo.com

Director Jacob Brosh, Arakadelphia, AR jbrosh23@gmail.com

Director Tanner Bosarge, Evergreen, AL tannerbosarge@yahoo.com

Director Director Adrain Whipple, Burton, TX Kacie Wallace, Bryan, TX showinonfaith@gmail.com goinshowin02@yahoo.com IBBA Queen Emily Jackson, Waco, TX emily_jackson18@yahoo.com

IBA Connection by Ginger PRITCHARD IBA Scholarship chairwoman

IBA Scholarship Time is Rapidly Approaching

he IBA promotes Brangus and education through financial scholarships available to all IJBBA members. Applicants and winners represent a competitive cross section of young Brangus breeders throughout the United States. The IBA has awarded scholarships in excess of $365,000 since 1979. To be eligible for a scholarship, the applicant must be a member of the IJBBA and participate in the scholarship application process. All IJBBA members who are high school seniors, college students or students at a technical college are encouraged to apply. The forms can be downloaded on the IJBBA website as a link from the IBBA website. *NEW* Scholarship deadlines have been extended to January 15th. Also new this year is a special scholarship available for a deserving IJBBA member from Georgia! There are several categories of scholarships available in amounts up to $2,500 each. A member may receive a maximum of two IBA scholarships. • Underclassman – Graduating HS Seniors

• •

Upperclassman – Current College Students Ray Mackey Memorial – Underclassman and Upperclassman (Based on Financial Need) • Alternate Education – Junior College, Technical College, Professional School Do not let the application frighten you! It is not as hard as it looks. If you have any questions or concerns call our scholarship chairperson at 405-878-6189 or gingerdp@aol.com. I will be happy to walk you through the application. Just yell HELP! bj ABOUT THE AUTHOR: Ginger Pritchard has dedicated a tremendous amount of time to the youth of the Brangus breed, serving as the Oklahoma Junior Brangus Association Advisor for over 15 years and serving on the IJBBA Advisory Committee for the past 4 years. In her current position as IBA Scholarship Chairwoman, Ms. Pritchard is responsible for distributing and collecting applications for the IBA Scholarship. Additionally, she is willing and able to answer any questions that parents or applicants may have about the application process or scholarship requirements.

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Return this form to: Mary Beth Farris, 918 Lemons Gap Road, Tuscola, TX 79562 Brangus Journal september / october 2012 | 19

20 | September / october 2012 Brangus Journal

Brangus Journal september / october 2012 | 21

Feature Successful Brangus Producer Knows What Customers Want

nyone who is an expert in marketing will tell you the key to a successful marketing plan is to know your audience. When you know who your audience is, you can better serve them and market a product that fits their needs. Don Atkinson may not claim to be an expert in marketing, but he knows exactly who his customers are and what kind of product will fit the needs of their operation. “I want my customers to be successful in their endeavors,” Atkinson said. “I know my product and offer customers one type of cow that can thrive in their environment.” A fourth generation cattleman, Atkinson knew at an early age what his calling was in life. Running cattle has always been a staple and a way of life in his family. Atkinson partnered with his father until his passing in 2001, and Atkinson took full ownership of the business and began ranching full time. His ultimate goal is to be remembered for creating a mother cow that thrives in her environment and maintains longevity. Together, Atkinson and his wife of almost five years, Sherry, run 240 commercial Brangus cows and some registered Brangus cattle in Mullins, S.C. Atkinson switched to breeding Brangus when he bought his first bull in 1990 from Graham DuBose and John Spitzer. After breeding his commercial herd to the Brangus bull, he realized the advantages Brangus genetics had to offer, especially for the environment he was surrounded by near the east coast. “People need to take advantage of crossbreeding to take advantage of all the opportunities hybrid vigor provides,” Atkinson said. “Crossbreeding allows producers to incorporate all the benefits of improved weaning weights, milk, [intramuscular fat] IMF and others.” Shortly after buying his first bull and being pleased with his results, Atkinson went to Cow Creek’s Brangus sale in Mocksville, N.C., where he was introduced to Joe Reznicek’s breeding program. Atkinson has now been 22 | September / october 2012 Brangus Journal

by Brittni DRENNAN IBBA Communication Coordinator

using genetics from Cow Creek for the last 21 years by utilizing artificial insemination (AI) techniques. In 2010, Atkinson began breeding his Brangus cows to a registered Angus bull to create Ultrablack calves, following Reznicek’s model. According to Atkinson, his customers in Georgia, Florida, Mississippi and Alabama want purebred Brangus to perform better in a harsher climate. However, Ultrablack cattle enable him to market his Brangus genetics to his customers farther north of the Gulf Coast states. “If I’m selling to a breeder in Florida, they need to be Brangus to withstand the heat and humidity,” Atkinson said. “Here, not as

Right - Don and Sherry Atkinson are firm believers in Brangus cattle. Below - Atkinson’s 2012 weaned heifer crop.

Feature many people take advantage of the heat tolerance that Brangus provide. They want Ultrablack bulls with a little less percentage Brahman blood. Registered Ultrablacks allow us to introduce Brangus genetics to those who are skeptical.” Atkinson is especially impressed with the Brangus female’s mothering ability. His selection criteria are very strict because he knows the kind of female he needs based on his environment. Because his females are producing 75-pound calves at birth weight, he needs a tough cow that can perform satisfactorily and work efficiently. “She’s my factory; she has got to be on the job every day of the year,” Atkinson said. “We drop our calves in November or December, and my cows have to be able to work. Brangus have excellent mothering ability, and their calves have hybrid vigor. Even with low birth weight bulls, we don’t experience any less performance in our calves. And her longevity speaks for herself. We can sell a cow as a 12-year-old and still get a good price because she’ll still perform.” Atkinson retains his heifers to fully develop them, breeds them back, and around May 15, he ultrasounds his now bred heifers to check for pregnancy. Atkinson said utilizing ultrasound technologies extensively was key to their success. In accordance to his customers’ preferences, Atkinson able to sell them in groups so they calve within 30 days of each other, making it easier and less management for the buyer due to a shorter calving season. Atkinson is able to sell all of his bred heifers by June because he has listened to his customers and knows what they want. “If they’re buying 20 heifers, they had rather have them calve within 30 days than within 90 days of each other,” Atkinson said. “It’s a big help on my customers’ work loads as well as on the marketing end when they start to sell their calves.” Atkinson also implements other technologies to help him market it his cattle. He is enrolled in the OptimaxX tagging program, an age and source verification program offered by the International Brangus Breeders Association (IBBA). Atkinson said it was very easy to keep detailed records through the OptimaxX system and has been enrolled in the tagging program since it originated. In relation to cost, Atkinson said the program is very comparable to other similar tagging programs and is very proud to market his cattle as certified Brangus cattle. “You have to live what you preach,” Atkinson said. “I sell Brangus cattle, and I carry that all the way through my marketing. At a sale, I list my cattle as sired by Brangus genetics or with an Ultrablack bull; it’s something that I’m proud of.” Atkinson said there is a stigmatism in South Carolina about cattle with Brahman influence, but he is helping fight the

Above - Atkinson’s 2011 born bred heifers. Left - Bull development at Atkinson Farms.

negative stereotype by marketing a successful breeding program with Brangus genetics and selling Ultrablack bulls. “I’m only 40 miles from the coast,” Atkinson said, “and my cattle have to have that Brahman influence because they do better.” Atkinson said he prefers Brangus cattle, especially when he can get the results he desires. At Atkinson Cattle Company, bulls are strictly selected for fertility and disposition and emphasis is placed on producing a more moderate framed herd. Atkinson has received recognition and several awards for his successful program including the Commercial Cattleman of the Year by the South Carolina Cattlemen’s Association in 2007. He has also received the 2007 Outstanding Conservation Farmer from the Natural Resources Conservation Service (NRCS) in Marion County, and in 2002, Cow Creek Ranch awarded Atkinson the Mark of Excellence award. “My favorite part is just doing what God has call me to do and go out and do what he has planned for me that day,” Atkinson said. “And raising Brangus cattle is just the chocolate icing on the cake.” BJ ABOUT THE AUTHOR: Brittni Drennan received her bachelor’s and master’s degrees in Agricultural Communications from Texas Tech University. A native of Welch, a small town in West Texas, she has a passion for agriculture and has been involved in various aspects of the industry. She has extensive experience editing and writing news releases and feature stories for publications as well as several organizations. As Communications Coordinator, she administers IBBA’s online presence through social networking sites, oversees the production of IBBA’s publications and writes material promoting Brangus.

Brangus Journal september / october 2012 | 23

24 | September / october 2012 Brangus Journal

brangus FAll 2012 SIRE SUMMARY

Allison Deshotel

he Fall 2012 Proven Sire listing includes 182 sires having a weaning weight accuracy of .60 or greater and progeny (recorded with IBBA) born in last two (2) years. The Fall 2012 Genetic Venture sire listing includes 365 sires, born since January 2006, having a weaning weight accuracy between .35 and .60 and progeny (recorded with IBBA) born in last two (2) years. Additionally, for a bull to be on either listing published, he must also have a DNA profile on file with IBBA. Brangus Journal september / october 2012 | 25

Fall 2012 Sire Summary

International Brangus Breeders Association

Proven Sires ACES TF WRANGLER 145/8 R719316 PHN: 145/8 Sire: BRINKS CC NEWS DAY 661C2 R484891 DOB: 09/27/1998 Breeder: TARA FANNING Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) ALI OF BRINKS 209J2 R738436 PHN: 209J2 Sire: KO OF BRINKS 392F10 R556119 DOB: 01/19/1999 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) ARISTOCRAT OF JLS R730909 PHN: 820H Sire: BRINKS CC NEWS DAY 661C2 R484891 DOB: 09/06/1998 Breeder: TERRA VERDE RANCH Gen: 2nd Owner: Multiple Owners (visit www.GoBrangus.com for list) BACKSIDE OF BRINKS 14K5 R778499 PHN: 14K5 Sire: BRIGHT SIDE OF BRINKS 789G5 R636795 DOB: 10/14/2000 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) BEAR BRYANT OF BRINKS 1000N6 R9677381 PHN: 1000N6 Sire: CONNEALY FREIGHTLINER EA11104267 DOB: 02/18/2003 Breeder: MOUND CREEK RANCHES Gen: 1st Owner: BRINKS BRANGUS OF CAMP COOLEY BEST BET OF BRINKS 535H38 R728507 PHN: 535H38 Sire: BRINKS CC NEWS DAY 661C2 R484891 DOB: 09/25/1998 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 3rd Owner: Multiple Owners (visit www.GoBrangus.com for list) BIG EASY OF BRINKS 283Z R485024 PHN: 283Z Sire: EXACTO OF BRINKS R215139 DOB: 03/27/1990 Breeder: BRINKS BRANGUS-NEW GENETICS Gen: 2nd Owner: Multiple Owners (visit www.GoBrangus.com for list) BLACKHAWK OF BRINKS 607M12 R824972 PHN: 607M12 Sire: TRANSFORMER OF BRINKS R512176 DOB: 09/18/2002 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) BLANDA OF BRINKS 535R54 R10009960 PHN: 535R54 Sire: SUNDANCE OF BRINKS 392G9 R527981 DOB: 02/15/2005 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) BMB DIAMOND REVOLUTION 49-J R732828 PHN: 49-J Sire: BMB-DF REVOLUTION B2 EB364679 DOB: 01/26/1999 Breeder: BLACK MAGIC DIVISION Gen: 1st Owner: TOM BECK BRIGHT PROMISE OF BRINKS R556090 PHN: 30C11 Sire: NG PROMISE OF BRINKS R332208 DOB: 03/14/1993 Breeder: GLENN & CAROLYN BRINKMAN Gen: 3rd Owner: Multiple Owners (visit www.GoBrangus.com for list) BRIGHT SIDE OF BRINKS 789G5 R700597 PHN: 789G5 Sire: TRANSFORMER OF BRINKS R512176 DOB: 10/08/1997 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) BRINKS BACKSIDE 504P27 R9694026 PHN: 504P27 Sire: BACKSIDE OF BRINKS 14K5 R700597 DOB: 10/22/2004 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: BART J CARTER BRINKS BRIGHT SIDE 607L11 R815045 PHN: 607L11 Sire: BRIGHT SIDE OF BRINKS 789G5 R636795 DOB: 02/10/2001 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: GENESIS RANCH BRINKS CEO 468N17 R9670040 PHN: 468N17 Sire: CEO OF BRINKS 99J44 R670463 DOB: 09/24/2003 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) BR MR SLEDGE 101/P4 R10009613 PHN: 101/P4 Sire: NEWS MAKER OF BRINKS 71Z4 R424771 DOB: 01/07/2004 Breeder: TOMMIE ROGERS Gen: 5th Owner: TOMMIE ROGERS

Summit Sire Herds: 14 Progeny: 220 Daughters: 61 Herds: 56 Progeny: 412 Daughters: 110 Herds: 5 Progeny: 70 Daughters: 18 Herds: 49 Progeny: 582 Daughters: 147 Herds: 19 Progeny: 297 Daughters: 50 Summit Sire Herds: 46 Progeny: 362 Daughters: 106 Herds: 116 Progeny: 1238 Daughters: 343 Herds: 90 Progeny: 894 Daughters: 225 Herds: 28 Progeny: 250 Daughters: 5 Herds: 2 Progeny: 75 Daughters: 12 Herds: 29 Progeny: 486 Daughters: 167 Summit Sire Herds: 142 Progeny: 1713 Daughters: 566 Herds: 1 Progeny: 70 Daughters: 7 Summit Sire Herds: 114 Progeny: 1254 Daughters: 308 Herds: 6 Progeny: 79 Daughters: 3 Herds: 1 Progeny: 113 Daughters: 22

EPD: ACC: PC: Rank: EPD: ACC: PC: Rank: EPD: ACC: PC: Rank: EPD: ACC: PC: Rank: EPD: ACC: PC: Rank: EPD: ACC: PC: Rank: EPD: ACC: PC: Rank: EPD: ACC: PC: Rank: EPD: ACC: PC: Rank: EPD: ACC: PC: Rank: EPD: ACC: PC: Rank: EPD: ACC: PC: Rank: EPD: ACC: PC: Rank: EPD: ACC: PC: Rank: EPD: ACC: PC: Rank: EPD: ACC: PC: Rank:

REA

FAT

IMF

1.2 0.83 0.6 65 -2.4 0.89 0.4 5 0.5 0.73 0.8 45 0.6 0.9 0.3 50 4.6 0.85 0.4 >95 -2.1 0.88 0.4 10 -3.9 0.93 0.3 2 2.3 0.92 0.3 85 1.9 0.84 0.6 75 1.7 0.7 0.8 75 -1.7 0.89 0.4 10 2.6 0.94 0.3 90 -2.1 0.71 0.8 10 1.7 0.93 0.3 75 -1.6 0.7 0.8 15 -1.4 0.8 0.6 15

29 0.76 3 35 2 0.83 3 >95 27 0.61 5 40 26 0.85 2 45 38 0.79 3 10 29 0.82 3 35 10 0.9 1 95 38 0.87 2 10 28 0.75 3 35 20 0.6 5 70 9 0.84 3 95 32 0.91 1 25 12 0.6 5 90 23 0.89 2 55 36 0.61 5 15 17 0.67 4 80

55 0.75 5 25 8 0.83 4 >95 55 0.58 8 25 44 0.85 3 50 58 0.79 5 20 59 0.81 4 20 33 0.89 3 75 80 0.87 3 2 51 0.75 5 35 34 0.6 7 75 32 0.83 4 75 62 0.91 2 15 18 0.59 8 95 45 0.89 3 50 63 0.57 8 15 27 0.64 7 85

20 0.57 4 10 6 0.68 3 80 23 0.41 5 4 6 0.66 3 85 26 0.48 5 2 28 0.66 3 1 10 0.82 2 60 16 0.69 3 25 17 0.26 7 15 12 0.3 6 45 11 0.73 3 50 2 0.83 2 95 11 0.27 7 50 12 0.73 3 40 21 0.28 7 10 19 0.36 6 10

0.5 0.59 0.28 40 1.7 0.71 0.19 1 -0.5 0.33 0.44 >95 0.8 0.73 0.19 20 1 0.63 0.25 10 1.4 0.66 0.22 2 1.4 0.79 0.16 2 0.4 0.75 0.16 45 0.6 0.59 0.28 30 -0.1 0.36 0.41 95 0.2 0.71 0.19 70 0.6 0.81 0.13 30 0.5 0.39 0.41 40 0 0.79 0.16 90 0.6 0.33 0.44 30 0.1 0.18 0.54 80

0.23 0.76 0.07 65 -0.22 0.82 0.06 >95 0.28 0.52 0.15 55 0.55 0.85 0.04 20 0.67 0.8 0.06 10 0.07 0.8 0.06 90 -0.03 0.85 0.04 >95 0.77 0.87 0.04 3 0.25 0.76 0.07 60 0.31 0.4 0.17 50 0.4 0.81 0.06 35 0.79 0.91 0.03 3 0.56 0.37 0.19 20 0.58 0.89 0.04 20 0.4 0.44 0.17 35 0.06 0.58 0.13 95

0.014 0.73 0.004 >95 0 0.8 0.003 65 -0.003 0.48 0.008 50 0 0.83 0.003 65 -0.009 0.78 0.004 20 0.001 0.77 0.004 70 -0.004 0.83 0.003 45 0 0.85 0.002 65 0.001 0.74 0.004 70 -0.005 0.33 0.01 35 -0.01 0.78 0.004 20 0.014 0.89 0.002 >95 0.003 0.34 0.01 80 -0.003 0.88 0.002 50 -0.015 0.41 0.009 4 -0.007 0.5 0.007 25

0.17 0.68 0.05 20 0.04 0.77 0.04 40 -0.1 0.43 0.09 90 -0.11 0.8 0.03 95 -0.26 0.74 0.05 >95 0.19 0.73 0.05 20 0.11 0.77 0.04 30 -0.23 0.82 0.03 >95 -0.06 0.69 0.05 75 0 0.28 0.11 50 -0.2 0.75 0.04 >95 -0.04 0.88 0.02 65 -0.09 0.29 0.11 85 -0.05 0.86 0.02 70 0.23 0.36 0.1 15 -0.01 0.47 0.08 55

15 7

>95 36

10 19

70 45

2 42

3 15

85 35

10 32

20 22

55 15

80 18

75 18

75 24

50 39

10 27

Fall 2012 Sire Summary

International Brangus Breeders Association

Proven Sires BURTIN'S TRANSFORMER 803G3 R711683 PHN: 803G3 Sire: TRANSFORMER OF BRINKS R512176 DOB: 09/08/1997 Breeder: MIKE BURTIN Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) CADENCE OF BRINKS R593769 PHN: 535D3 Sire: HUB OF BRINKS 392Z R424797 DOB: 02/10/1994 Breeder: GLENN & CAROLYN BRINKMAN Gen: 3rd Owner: Multiple Owners (visit www.GoBrangus.com for list) CB HOMBRE 541T3 R10112338 PHN: 541T3 Sire: SUHN'S AFFIRMED 416N4 R738436 DOB: 10/30/2007 Breeder: CAVENDER BRANGUS Gen: 3rd Owner: SOUTHERN CATTLE CO CCC BRAVEHEART 226N3 R9676710 PHN: 226N3 Sire: MC BRAVEHEART 1111H24 EB630321 DOB: 10/04/2003 Breeder: CAIN CATTLE CO, INC Gen: 1st Owner: TOMMIE ROGERS CCC BULLSEYE 55/H R718559 PHN: 55/H Sire: WB TARGET 804D32 C33928 DOB: 01/15/1998 Breeder: CENTER RANCH Gen: 2nd Owner: Multiple Owners (visit www.GoBrangus.com for list) CCR INTEGRITY 10J3 R743127 PHN: T10J3 Sire: CCR INTEGRITY T698F10 R530475 DOB: 03/21/1999 Breeder: COW CREEK RANCH Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) CCR PATHFINDER 152W R402324 PHN: 152W Sire: WELLS FARGO T/900 C28741 DOB: 11/05/1987 Breeder: REX ASSOCIATES Gen: 1st Owner: Multiple Owners (visit www.GoBrangus.com for list) CCR PATHFINDER 330L5 R9690538 PHN: 330L5 Sire: XS LUCKY LUCIANO 154E R533539 DOB: 10/15/2001 Breeder: COW CREEK RANCH Gen: 3rd Owner: COW CREEK RANCH CCR SLEEP EASY 1893M10 R813277 PHN: T1893M Sire: CCR TENDERIZER 14J7 R641677 DOB: 03/11/2002 Breeder: COW CREEK RANCH Gen: 4th Owner: HELEN S ADAMS CCR SLEEP EASY 301J5 R740516 PHN: 301J5 Sire: CCR UPDATE 314C R451948 DOB: 03/24/1999 Breeder: COW CREEK RANCH Gen: 3rd Owner: Multiple Owners (visit www.GoBrangus.com for list) CCR SLEEP EASY 9L2 R9675802 PHN: T9L2 Sire: CCR SLEEP EASY 44G R557102 DOB: 02/22/2001 Breeder: COW CREEK RANCH Gen: 4th Owner: COW CREEK RANCH CCR UPDATE 314C R557102 PHN: 314C Sire: UPDATE OF BRINKS R282060 DOB: 01/14/1993 Breeder: M T G BRANGUS Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) CEO OF BRINKS 99J44 R754008 PHN: 99J44 Sire: BRINKS CADENCE 13F R593769 DOB: 09/29/1999 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) CHIEF OF INDIAN HILLS 23P68 R9693019 PHN: 23P68 Sire: SVF HIGH PRIME 99K31 R679961 DOB: 09/25/2004 Breeder: SALACOA VALLEY FARMS Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) CNF DOUBLE CLICK 193M5 R9661606 PHN: 193M5 Sire: CNF HULK 77H R666118 DOB: 12/18/2002 Breeder: CHAR-NO FARM Gen: 3rd Owner: Multiple Owners (visit www.GoBrangus.com for list) CNF ON LINE 457M5 R9661600 PHN: 457M5 Sire: CNF HULK 77H R666118 DOB: 12/10/2002 Breeder: CHAR-NO FARM Gen: 3rd Owner: CHAR-NO FARM

Summit Sire Herds: 79 Progeny: 940 Daughters: 273 Summit Sire Herds: 194 Progeny: 1974 Daughters: 726 Herds: 21 Progeny: 267 Daughters: 0 Herds: 7 Progeny: 164 Daughters: 11 Herds: 11 Progeny: 197 Daughters: 64 Herds: 6 Progeny: 136 Daughters: 54 Herds: 169 Progeny: 2350 Daughters: 980 Herds: 4 Progeny: 57 Daughters: 34 Herds: 1 Progeny: 80 Daughters: 17 Summit Sire Herds: 8 Progeny: 184 Daughters: 76 Herds: 7 Progeny: 82 Daughters: 55 Summit Sire Herds: 139 Progeny: 1844 Daughters: 675 Summit Sire Herds: 52 Progeny: 606 Daughters: 169 Herds: 3 Progeny: 114 Daughters: 5 Herds: 8 Progeny: 153 Daughters: 26 Herds: 2 Progeny: 67 Daughters: 11

REA

FAT

IMF

-0.5 0.92 0.3 25 -2.5 0.95 0.1 5 2.1 0.85 0.4 80 1.9 0.82 0.6 75 0.1 0.82 0.6 35 0.8 0.82 0.6 55 2.3 0.95 0.1 85 -2.2 0.83 0.6 10 1.1 0.79 0.7 60 -0.5 0.83 0.6 25 0.7 0.87 0.4 50 -1.9 0.94 0.3 10 3.3 0.9 0.3 95 2.5 0.77 0.7 85 -0.5 0.79 0.7 25 -0.8 0.71 0.8 20

11 0.88 2 95 31 0.92 1 25 36 0.76 3 15 17 0.72 4 80 23 0.75 3 55 -1 0.71 4 >95 21 0.93 1 65 13 0.62 5 90 36 0.62 5 15 12 0.74 4 95 16 0.65 4 80 8 0.91 1 >95 32 0.85 2 25 41 0.65 4 5 23 0.71 4 55 23 0.61 5 55

36 0.88 3 70 51 0.92 2 35 58 0.74 6 20 37 0.67 6 70 47 0.71 6 45 3 0.67 6 >95 46 0.92 2 45 30 0.53 9 80 51 0.48 10 35 29 0.74 6 85 28 0.52 9 85 24 0.91 2 90 62 0.85 3 15 79 0.64 7 3 33 0.72 6 75 39 0.63 7 65

12 0.76 2 45 32 0.87 1 1 15 0.23 7 25 17 0.3 6 20 -4 0.58 4 >95 1 0.53 5 95 10 0.89 1 55 -0 0.41 5 >95 9 0.3 6 70 14 0.6 4 30 7 0.46 5 80 16 0.85 1 20 23 0.7 3 4 13 0.28 7 35 25 0.4 5 2 14 0.33 6 30

0 0.76 0.16 90 0.2 0.84 0.13 70 1.5 0.54 0.32 1 1 0.42 0.38 10 0.2 0.56 0.28 70 -0.1 0.4 0.38 95 0.3 0.77 0.16 55 0.5 0.12 0.57 40 0.3 0.09 0.6 55 0.6 0.48 0.35 30 -0.1 0.16 0.54 95 -0.4 0.77 0.16 >95 0.4 0.72 0.19 45 0.5 0.36 0.41 40 0.8 0.54 0.32 20 1.4 0.45 0.35 2

0.18 0.88 0.04 75 0.58 0.91 0.03 20 0.26 0.74 0.09 60 0.27 0.67 0.1 55 0.06 0.67 0.1 95 -0.22 0.61 0.12 >95 0.05 0.85 0.04 95 0.05 0.26 0.22 95 0.18 0.15 0.25 75 0.04 0.72 0.09 95 0.26 0.32 0.2 60 -0.02 0.86 0.04 >95 0.15 0.85 0.04 80 0.66 0.65 0.1 15 0.04 0.74 0.09 95 -0.09 0.66 0.1 >95

-0.004 0.87 0.002 45 -0.001 0.89 0.002 60 0.012 0.72 0.004 95 0.012 0.61 0.006 95 -0.012 0.63 0.006 15 -0.002 0.54 0.007 55 0.003 0.82 0.003 80 -0.012 0.22 0.012 15 -0.007 0.12 0.013 25 0.002 0.68 0.005 75 0.004 0.26 0.011 80 -0.001 0.84 0.003 60 -0.014 0.83 0.003 5 -0.007 0.62 0.006 25 0.014 0.71 0.004 >95 0.006 0.63 0.006 90

-0.09 0.84 0.03 85 0.05 0.87 0.02 35 -0.2 0.66 0.05 >95 0.25 0.57 0.07 15 0.05 0.58 0.07 35 -0.02 0.5 0.08 60 -0.1 0.78 0.04 90 -0.05 0.17 0.13 70 -0.08 0.1 0.14 80 -0.17 0.64 0.06 >95 0.05 0.22 0.12 35 -0.08 0.81 0.03 80 0.54 0.8 0.03 1 -0.12 0.55 0.07 95 0.09 0.66 0.05 30 -0.01 0.56 0.07 55

75 47

1 33

15 25

45 8

>95 1

>95 21

65 6

>95 27

35 20

65 15

85 20

65 39

5 34

15 37

10 26

Fall 2012 Sire Summary

International Brangus Breeders Association

Proven Sires CNF RELOAD 457M4 R9661591 PHN: 457M4 Sire: CNF HULK 77H R666118 DOB: 11/28/2002 Breeder: CHAR-NO FARM Gen: 3rd Owner: Multiple Owners (visit www.GoBrangus.com for list) COLE OF BRINKS 14P3 R9685825 PHN: 14P3 Sire: NIMITZ OF BRINKS 75L12 R754008 DOB: 01/31/2004 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: RODNEY & CINDY DAVIS CRC GUARDIAN 9U8U5 R10122023 PHN: 9U8U5 Sire: CSONKA OF BRINKS 30R4 R778561 DOB: 03/20/2008 Breeder: CHIMNEY ROCK CATTLE COMPANY Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) CRC-IFCC MAGNUM 331T R10097827 PHN: 331T Sire: BLACKHAWK OF BRINKS 607M12 R636795 DOB: 02/05/2007 Breeder: IRON FARM CATTLE CO Gen: 3rd Owner: Multiple Owners (visit www.GoBrangus.com for list) CRC SPECIALIST 392T2 R10084741 PHN: 392T2 Sire: BEST BET OF BRINKS 535H38 R556270 DOB: 02/05/2007 Breeder: CHIMNEY ROCK CATTLE COMPANY Gen: 4th Owner: SOUTHERN CATTLE CO CSONKA OF BRINKS 30R4 R10004209 PHN: 30R4 Sire: LEAD GUN OF BRINKS 222K14 R593769 DOB: 01/28/2005 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: THE OAKS FARMS DC TARGET 27H12 R721774 PHN: 27H12 Sire: WB TARGET 804D32 C33928 DOB: 02/23/1998 Breeder: KEITH DREWS Gen: 2nd Owner: THIRD DAY RANCH, LLC DDD UC-GENTLEMAN 804S21 R10048617 PHN: 804S21 Sire: UPPERCUT OF BRINKS 14J8 R655637 DOB: 05/06/2006 Breeder: DOGUET DIAMOND D RANCH Gen: 3rd Owner: Multiple Owners (visit www.GoBrangus.com for list) DITKA OF BRINKS 535N37 R9670079 PHN: 535N37 Sire: SONAR OF BRINKS 607L18 R738436 DOB: 10/07/2003 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 4th Owner: JACKIE & KELLY GRISSOM DMA CHAMP 533 R112799 PHN: 1007 Sire: DMA CHAMP R50692 DOB: 03/28/1975 Breeder: DIAMOND M ACRES Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) DOGUETS HERCULES 88S3 R10048645 PHN: 88S3 Sire: BRINKS BRIGHT SIDE 607L11 R700597 DOB: 03/07/2006 Breeder: DOGUET DIAMOND D RANCH Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) EXACTO OF BRINKS R282060 PHN: 823R2 Sire: EXTRA OF BRINKS R97546 DOB: 04/06/1983 Breeder: GLENN & CAROLYN BRINKMAN Gen: 4th Owner: BRINKS BRANGUS OF CAMP COOLEY GARRETT OF BRINKS 789P R9686098 PHN: 789P Sire: BEST BET OF BRINKS 535H38 R556270 DOB: 01/19/2004 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 4th Owner: QUAIL CREEK BRANGUS INC GERONIMO OF BRINKS 392F15 R670567 PHN: 392F15 Sire: CUSTER OF BRINKS R485024 DOB: 09/18/1996 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) GOOD FORTUNE OF BRINKS 14H3 R728393 PHN: 14H3 Sire: SPECIAL ADDITION OF BRINKS R556270 DOB: 09/26/1998 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 4th Owner: MC CORD BRANGUS GRANT OF BRINKS 607N17 R9662984 PHN: 607N17 Sire: NEW ERA OF BRINKS 541J37 R655637 DOB: 01/14/2003 Breeder: FREEMAN JARRELL Gen: 5th Owner: DANNY MEYER

Herds: 5 Progeny: 101 Daughters: 27 Herds: 7 Progeny: 123 Daughters: 19 Herds: 8 Progeny: 92 Daughters: 0 Herds: 19 Progeny: 184 Daughters: 2 Herds: 12 Progeny: 94 Daughters: 4 Herds: 80 Progeny: 998 Daughters: 139 Herds: 8 Progeny: 65 Daughters: 12 Herds: 9 Progeny: 95 Daughters: 8 Herds: 31 Progeny: 439 Daughters: 86 Herds: 168 Progeny: 2227 Daughters: 920 Herds: 11 Progeny: 144 Daughters: 4 Summit Sire Herds: 417 Progeny: 6876 Daughters: 2740 Herds: 68 Progeny: 608 Daughters: 95 Summit Sire Herds: 66 Progeny: 658 Daughters: 223 Herds: 25 Progeny: 424 Daughters: 135 Herds: 7 Progeny: 218 Daughters: 39

REA

FAT

IMF

0.9 0.76 0.7 55 -2.7 0.79 0.7 4 1.4 0.76 0.7 65 2.9 0.81 0.6 90 -6.8 0.75 0.7 1 4.2 0.92 0.3 >95 -1 0.75 0.7 20 2.2 0.76 0.7 80 2.3 0.88 0.4 85 1.6 0.95 0.1 70 3.2 0.82 0.6 95 -3.8 0.97 0.1 2 -2.1 0.9 0.3 10 -0.9 0.91 0.3 20 2.9 0.88 0.4 90 4 0.82 0.6 >95

23 0.66 4 55 25 0.68 4 45 36 0.64 5 15 21 0.72 4 60 11 0.64 5 95 42 0.87 2 5 25 0.6 5 45 36 0.64 5 15 15 0.82 3 85 14 0.93 1 85 41 0.69 4 10 5 0.96 1 >95 33 0.84 3 20 14 0.86 2 85 16 0.83 3 80 27 0.74 4 40

47 0.68 6 45 48 0.67 6 40 60 0.61 7 20 35 0.71 6 70 29 0.63 7 85 78 0.87 3 3 51 0.52 9 35 60 0.62 7 20 14 0.83 4 >95 31 0.92 2 80 54 0.68 6 30 18 0.96 1 95 68 0.83 4 10 30 0.86 3 80 44 0.84 4 50 59 0.75 5 20

17 0.44 5 20 14 0.32 6 30 18 0.2 7 15 17 0.27 7 15 17 0.26 7 15 21 0.6 4 10 16 0.38 6 25 7 0.27 7 80 14 0.56 4 30 6 0.89 1 85 11 0.25 7 50 18 0.94 1 15 14 0.55 4 30 21 0.76 2 10 11 0.67 3 55 1 0.45 5 >95

0.9 0.47 0.35 15 0 0.43 0.38 90 1.6 0.36 0.41 1 0.7 0.47 0.35 25 0.4 0.35 0.41 45 1.9 0.75 0.16 1 0.2 0.24 0.5 70 1.5 0.34 0.44 1 1.2 0.69 0.22 5 0 0.82 0.13 90 0.5 0.52 0.32 40 0.8 0.89 0.09 20 1.7 0.64 0.25 1 0.3 0.74 0.19 55 -0.4 0.71 0.19 >95 0.7 0.62 0.25 25

-0.04 0.7 0.09 >95 0.6 0.68 0.1 15 0.31 0.62 0.12 50 0.08 0.72 0.09 90 0.29 0.65 0.1 55 0.65 0.88 0.04 15 0.18 0.33 0.2 75 0.9 0.62 0.12 1 0.22 0.84 0.06 65 0.19 0.82 0.06 75 0.52 0.67 0.1 25 -0.32 0.92 0.03 >95 0.15 0.83 0.06 80 0.17 0.85 0.04 75 0.24 0.85 0.04 60 0.31 0.78 0.07 50

-0.004 0.68 0.005 45 -0.009 0.65 0.005 20 -0.028 0.6 0.006 1 -0.009 0.7 0.004 20 0.007 0.62 0.006 90 -0.01 0.87 0.002 20 -0.003 0.3 0.01 50 0.001 0.58 0.007 70 -0.014 0.82 0.003 5 -0.021 0.78 0.004 1 -0.018 0.64 0.006 2 -0.02 0.9 0.001 1 -0.008 0.8 0.003 25 0.004 0.83 0.003 80 0 0.83 0.003 65 0.01 0.74 0.004 95

-0.19 0.62 0.06 >95 0 0.58 0.07 50 0.13 0.52 0.08 25 -0.09 0.63 0.06 85 0.07 0.55 0.07 35 0.18 0.84 0.03 20 0 0.25 0.11 50 0.2 0.53 0.08 20 -0.01 0.79 0.04 55 -0.26 0.68 0.05 >95 -0.05 0.57 0.07 70 -0.11 0.84 0.03 95 -0.01 0.77 0.04 55 -0.1 0.81 0.03 90 0.04 0.8 0.03 40 0.12 0.7 0.05 25

30 27

35 36

10 28

30 23

50 42

4 28

30 25

45 22

55 13

90 32

20 21

60 31

20 28

30 19

70 14

Fall 2012 Sire Summary

International Brangus Breeders Association

Proven Sires GRIESE OF BRINKS 803R27 R10034825 PHN: 803R27 Sire: CEO OF BRINKS 99J44 R670463 DOB: 11/10/2005 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 4th Owner: RRR RANCH HICKOK OF BRINKS 795P R9686099 PHN: 795P Sire: LEAD GUN OF BRINKS 222K14 R593769 DOB: 01/28/2004 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) IFCC "CASH" 5137P5 R10001303 PHN: 5137P5 Sire: BLACKHAWK OF BRINKS 607M12 R636795 DOB: 10/07/2004 Breeder: IRON FARM CATTLE CO Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) IFCC DYLAN 135S R10054933 PHN: 135S Sire: TJM JOHN WAYNE 44L R654075 DOB: 03/01/2006 Breeder: IRON FARM CATTLE CO Gen: 6th Owner: IRON FARM CATTLE CO IFCC WAYLON 1233R2 R10044188 PHN: 1233R2 Sire: BRIGHT SIDE OF BRINKS 789G5 R636795 DOB: 10/29/2005 Breeder: IRON FARM CATTLE CO Gen: 3rd Owner: Multiple Owners (visit www.GoBrangus.com for list) IKE OF BRINKS 504P31 R9694028 PHN: 504P31 Sire: NIMITZ OF BRINKS 75L12 R754008 DOB: 10/26/2004 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: DANNY WENDLAND J-7 HOUSTON R437848 PHN: 33/Z Sire: EXACTO OF BRINKS R215139 DOB: 09/02/1990 Breeder: GRANADA BRANGUS Gen: 4th Owner: J BAR 7 RANCH LLC JAK CHAPS 392J2 R745545 PHN: 392J2 Sire: CHALLENGER OF BRINKS R566537 DOB: 03/13/1999 Breeder: KEN HUGHES Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) JESSE OF BRINKS 392P105 R9693971 PHN: 392P105 Sire: BRINKS BRIGHT SIDE 607L11 R700597 DOB: 10/06/2004 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: MC CREARY FARMS KB PARDNER 201P R9684239 PHN: 201P Sire: CADENCE OF BRINKS R486806 DOB: 02/17/2004 Breeder: DALE AND NANCY KIRKHAM Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) KODIAK R620910 PHN: 582E3 Sire: MTG MR UPDATE 833A R451948 DOB: 09/09/1994 Breeder: M T G BRANGUS Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) KO OF BRINKS 392F10 R655637 PHN: 392F10 Sire: FOREMAN OF BRINKS 99C5 R460092 DOB: 03/04/1996 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 3rd Owner: Multiple Owners (visit www.GoBrangus.com for list) LAMBERT OF BRINKS 317R3 R10004387 PHN: 317R3 Sire: LEAD GUN OF BRINKS 222K14 R593769 DOB: 02/06/2005 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) LANDRY OF BRINKS 209N4 R9661272 PHN: 209N4 Sire: LEAD GUN OF BRINKS 222K14 R593769 DOB: 02/20/2003 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) LARGENT OF BRINKS 784R17 R10035037 PHN: 784R17 Sire: BRINKS BRIGHT SIDE 607L11 R700597 DOB: 09/22/2005 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 6th Owner: STEPHEN CLIMER LA TERRE SURE SHOT 606 UB10053866 PHN: 606 Sire: CCR T510 666L3 EA12502030 DOB: 02/25/2006 Breeder: CROCHET CATTLE COMPANY LLC Gen: 1st Owner: CROCHET CATTLE COMPANY LLC

Herds: 33 Progeny: 260 Daughters: 23 Herds: 11 Progeny: 191 Daughters: 22 Herds: 10 Progeny: 143 Daughters: 17 Herds: 4 Progeny: 75 Daughters: 1 Herds: 8 Progeny: 95 Daughters: 6 Herds: 21 Progeny: 344 Daughters: 55 Herds: 26 Progeny: 420 Daughters: 116 Herds: 11 Progeny: 64 Daughters: 12 Herds: 49 Progeny: 343 Daughters: 57 Herds: 7 Progeny: 94 Daughters: 19 Herds: 27 Progeny: 135 Daughters: 38 Summit Sire Herds: 136 Progeny: 1494 Daughters: 485 Herds: 41 Progeny: 496 Daughters: 48 Herds: 7 Progeny: 221 Daughters: 32 Herds: 27 Progeny: 266 Daughters: 42 Herds: 2 Progeny: 84 Daughters: 9

REA

FAT

IMF

-3.4 0.85 0.4 3 3.6 0.81 0.6 95 2.9 0.79 0.7 90 4.6 0.72 0.8 >95 0.3 0.76 0.7 40 -1.5 0.86 0.4 15 0 0.87 0.4 35 3 0.74 0.8 90 -1.7 0.85 0.4 10 -2 0.75 0.7 10 -1.6 0.79 0.7 15 -1.8 0.94 0.3 10 0.2 0.89 0.4 40 -1.2 0.82 0.6 15 -1.3 0.85 0.4 15 -0.5 0.7 0.8 25

24 0.76 3 50 22 0.73 4 60 36 0.68 4 15 36 0.61 5 15 14 0.64 5 85 17 0.79 3 80 24 0.82 3 55 28 0.6 5 35 14 0.78 3 90 22 0.64 5 60 14 0.7 4 90 7 0.91 1 >95 29 0.82 3 30 35 0.75 3 15 21 0.76 3 65 25 0.6 5 45

39 0.76 5 65 40 0.73 6 60 74 0.67 6 5 55 0.59 8 25 19 0.61 7 95 43 0.79 5 55 26 0.82 4 90 52 0.52 9 35 30 0.75 5 80 43 0.59 8 50 22 0.68 6 95 26 0.91 2 90 49 0.82 4 40 78 0.68 6 3 42 0.74 6 55 53 0.59 8 30

12 0.34 6 45 19 0.4 5 10 13 0.31 6 35 7 0.24 7 80 5 0.28 7 85 17 0.47 5 15 2 0.65 3 95 14 0.34 6 30 16 0.47 5 20 15 0.32 6 30 12 0.51 5 40 -0 0.83 2 >95 4 0.45 5 90 12 0.44 5 40 15 0.39 6 25 24 0.19 8 3

0.7 0.58 0.28 25 0.7 0.54 0.32 25 0.5 0.4 0.38 40 0.3 0.36 0.41 55 0.7 0.44 0.38 25 0.8 0.62 0.25 20 0.3 0.57 0.28 55 0 0.33 0.44 90 -0.2 0.52 0.32 >95 0 0.34 0.44 90 0.1 0.45 0.35 80 0.6 0.81 0.13 30 0.2 0.65 0.22 70 0.9 0.47 0.35 15 -0.5 0.52 0.32 >95

0.31 0.77 0.07 50 0.16 0.74 0.09 80 0.41 0.67 0.1 35 0.31 0.61 0.12 50 0.3 0.61 0.12 50 0.02 0.8 0.06 >95 0.05 0.38 0.19 95 0.04 0.45 0.16 95 0.41 0.75 0.07 35 0.36 0.59 0.13 40 0.22 0.47 0.16 65 -0.04 0.89 0.04 >95 0.48 0.83 0.06 25 0.41 0.66 0.1 35 0.02 0.73 0.09 >95 0.28 0.5 0.15 55

-0.016 0.74 0.004 3 -0.006 0.71 0.004 30 0.002 0.64 0.006 75 -0.019 0.57 0.007 1 -0.004 0.57 0.007 45 -0.019 0.79 0.004 1 -0.017 0.32 0.01 2 0.006 0.36 0.01 90 0.004 0.71 0.004 80 0.008 0.55 0.007 90 -0.003 0.42 0.009 50 -0.012 0.87 0.002 15 0.004 0.8 0.003 80 0.011 0.62 0.006 95 0.016 0.69 0.005 >95 -0.007 0.46 0.008 25

0.18 0.69 0.05 20 0.09 0.66 0.05 30 -0.13 0.57 0.07 95 -0.09 0.5 0.08 85 -0.25 0.5 0.08 >95 -0.06 0.74 0.05 75 -0.11 0.28 0.11 95 0.21 0.36 0.1 15 0.17 0.67 0.05 20 0.32 0.48 0.08 10 0.15 0.33 0.11 20 0.15 0.85 0.02 20 0.52 0.77 0.04 1 0.13 0.56 0.07 25 -0.02 0.64 0.06 60 0.34 0.38 0.1 4

45 30

25 31

20 25

45 12

90 26

40 13

90 28

30 23

50 26

40 19

70 3

>95 18

75 30

25 25

40 37

Fall 2012 Sire Summary

International Brangus Breeders Association

Proven Sires LCF DUKE 537K R793316 PHN: 537K Sire: WR DUKE 228/F R365154 DOB: 12/01/2000 Breeder: TAYLOR,SARA Gen: 5th Owner: LITTLE CREEK FARMS LEADER OF BRINKS 302L R788496 PHN: 302L Sire: LEAD TIME OF BRINKS 795J4 R679088 DOB: 02/06/2001 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) LEAD GUN OF BRINKS 222K14 R778561 PHN: 222K14 Sire: CADENCE OF BRINKS R486806 DOB: 09/26/2000 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) LH NEW STAR 1B R534403 PHN: 10 Sire: TYSON OF BRINKS R112799 DOB: 02/11/1992 Breeder: GRANADA BRANGUS Gen: 2nd Owner: ROBIN BAGGETT LOMBARDI OF BRINKS 468N10 R9662434 PHN: 468N10 Sire: BRIGHT SIDE OF BRINKS 789G5 R636795 DOB: 02/23/2003 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) LTD OF BRINKS 415T28 R10082892 PHN: 415T28 Sire: CSONKA OF BRINKS 30R4 R778561 DOB: 02/22/2007 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 6th Owner: Multiple Owners (visit www.GoBrangus.com for list) LUKE OF BRINKS 784P14 R9694111 PHN: 784P14 Sire: BLACKHAWK OF BRINKS 607M12 R636795 DOB: 10/14/2004 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) MC 661 JOHN WAYNE 535S9 R10041528 PHN: 535S9 Sire: MC JOHN WAYNE 661N13 R797239 DOB: 03/02/2006 Breeder: 4C BRANGUS Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) MC ABRAMS 468T22 R10085458 PHN: 468T22 Sire: MC JOHN WAYNE 165N3 R797239 DOB: 02/25/2007 Breeder: JERRY & TERRY LIGON Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) MC ALIAS 535P R9680324 PHN: 535P Sire: NIMITZ OF BRINKS 75L12 R754008 DOB: 02/19/2004 Breeder: BOLD STAR RANCH Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) MC GUNS DONOVAN 124R R10020242 PHN: 124R Sire: LEAD GUN OF BRINKS 222K14 R593769 DOB: 01/22/2005 Breeder: MOUND CREEK RANCHES Gen: 5th Owner: MOUND CREEK RANCHES MC JETHRO 00S3 R10043914 PHN: 00S3 Sire: MC JOHN WAYNE 165N3 R797239 DOB: 02/14/2006 Breeder: RED BIRD MEADOWS RANCH Gen: 2nd Owner: Multiple Owners (visit www.GoBrangus.com for list) MC JOHN WAYNE 165N3 R9679417 PHN: 165N3 Sire: TJM JOHN WAYNE 44L R654075 DOB: 10/22/2003 Breeder: BOLD STAR RANCH Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) MC JOHN WAYNE 661N13 R9679429 PHN: 661N13 Sire: TJM JOHN WAYNE 44L R654075 DOB: 11/25/2003 Breeder: BOLD STAR RANCH Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) MC JOHN WAYNE 99P10 R10001705 PHN: 99P10 Sire: TJM JOHN WAYNE 44L R654075 DOB: 03/03/2004 Breeder: MILLER BRANGUS LLC Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) MC LEAD GUN 101R11 R10039796 PHN: 101R11 Sire: LEAD GUN OF BRINKS 222K14 R593769 DOB: 09/17/2005 Breeder: MILLER BRANGUS LLC Gen: 5th Owner: HAYMANS 711 RANCH

Herds: 5 Progeny: 212 Daughters: 44 Herds: 18 Progeny: 133 Daughters: 35 Summit Sire Herds: 156 Progeny: 1681 Daughters: 454 Herds: 18 Progeny: 211 Daughters: 65 Herds: 21 Progeny: 200 Daughters: 30 Herds: 46 Progeny: 434 Daughters: 9 Herds: 11 Progeny: 119 Daughters: 8 Herds: 1 Progeny: 67 Daughters: 7 Herds: 19 Progeny: 193 Daughters: 4 Herds: 4 Progeny: 129 Daughters: 15 Herds: 3 Progeny: 115 Daughters: 24 Herds: 17 Progeny: 323 Daughters: 26 Herds: 34 Progeny: 388 Daughters: 69 Herds: 14 Progeny: 164 Daughters: 46 Herds: 4 Progeny: 119 Daughters: 8 Herds: 1 Progeny: 138 Daughters: 13

REA

FAT

IMF

1.6 0.82 0.6 70 -0.3 0.81 0.6 30 -1.1 0.94 0.3 20 0.2 0.83 0.6 40 -1.3 0.82 0.6 15 -0.1 0.88 0.4 35 3.4 0.77 0.7 95 -4.3 0.72 0.8 1 -1.6 0.83 0.6 15 -1.3 0.79 0.7 15 -0.4 0.77 0.7 30 6.3 0.85 0.4 >95 6.3 0.87 0.4 >95 2.3 0.8 0.6 85 2.4 0.78 0.7 85 -1.3 0.79 0.7 15

58 0.74 4 1 -2 0.7 4 >95 32 0.91 1 25 15 0.76 3 85 25 0.74 4 45 29 0.8 3 35 41 0.68 4 5 26 0.61 5 40 35 0.72 4 15 25 0.67 4 50 31 0.66 4 25 36 0.79 3 15 46 0.81 3 3 17 0.72 4 80 30 0.67 4 30 22 0.7 4 60

73 0.74 6 5 2 0.71 6 >95 62 0.91 2 15 29 0.73 6 85 42 0.74 6 55 57 0.8 4 25 77 0.69 6 3 55 0.62 7 25 67 0.7 6 10 47 0.64 7 45 52 0.66 6 35 58 0.79 5 25 75 0.82 4 5 34 0.72 6 75 51 0.66 6 35 38 0.71 6 65

-8 0.45 5 >95 -7 0.43 5 >95 13 0.8 2 40 18 0.59 4 15 9 0.41 5 65 14 0.26 7 30 13 0.29 7 35 11 0.25 7 50 16 0.27 7 20 23 0.31 6 4 11 0.36 6 55 17 0.33 6 20 12 0.54 5 45 21 0.47 5 10 13 0.27 7 35 6 0.33 6 80

1.2 0.14 0.57 5 0.2 0.51 0.32 70 0.5 0.83 0.13 40 -0.6 0.48 0.35 >95 0.2 0.58 0.28 70 1.4 0.59 0.28 2 0.6 0.53 0.32 30 0.1 0.45 0.35 80 0.5 0.49 0.35 40 -0.1 0.36 0.41 95 0.7 0.46 0.35 25 0.9 0.65 0.22 15 0.7 0.67 0.22 25 0.2 0.54 0.32 70 0.5 0.44 0.38 40 0.2 0.56 0.28 70

0.2 0.75 0.07 70 0.08 0.73 0.09 90 0.78 0.91 0.03 3 0.05 0.6 0.12 95 0.32 0.74 0.09 50 0.57 0.8 0.06 20 0.58 0.7 0.09 20 0.41 0.65 0.1 35 0.77 0.71 0.09 3 0.3 0.65 0.1 50 0.23 0.68 0.1 65 0.63 0.8 0.06 15 0.63 0.83 0.06 15 0.04 0.74 0.09 95 0.28 0.67 0.1 55 0.43 0.74 0.09 35

0 0.72 0.004 65 -0.005 0.7 0.004 35 -0.011 0.9 0.001 15 -0.006 0.55 0.007 30 0.004 0.71 0.004 80 -0.009 0.78 0.004 20 0.005 0.68 0.005 85 0.011 0.6 0.006 95 -0.006 0.68 0.005 30 -0.002 0.61 0.006 55 -0.02 0.66 0.005 1 0.029 0.79 0.004 >95 0.001 0.81 0.003 70 0.008 0.71 0.004 90 -0.012 0.65 0.005 15 -0.025 0.71 0.004 1

0.08 0.67 0.05 30 -0.01 0.65 0.05 55 0.15 0.88 0.02 20 0.13 0.49 0.08 25 -0.04 0.66 0.05 65 -0.07 0.73 0.05 80 0.11 0.62 0.06 30 0.15 0.55 0.07 20 0.22 0.62 0.06 15 0 0.55 0.07 50 -0.09 0.59 0.07 85 0.3 0.74 0.05 15 0.22 0.77 0.04 15 0.24 0.66 0.05 15 0.1 0.58 0.07 30 0.02 0.66 0.05 45

60 -8

>95 29

25 26

40 22

60 28

30 34

15 24

45 34

15 36

10 26

40 35

10 34

15 30

25 28

30 17

Fall 2012 Sire Summary

International Brangus Breeders Association

Proven Sires MC LEAD GUN 10S R10043684 PHN: 10S Sire: LEAD GUN OF BRINKS 222K14 R593769 DOB: 02/16/2006 Breeder: MOUND CREEK RANCHES Gen: 2nd Owner: HAYMANS 711 RANCH MC NEW DIRECTION 000 M24 R823787 PHN: 000M24 Sire: CONNEALY FREIGHTLINER EA11104267 DOB: 09/14/2002 Breeder: MOUND CREEK RANCHES Gen: 1st Owner: Multiple Owners (visit www.GoBrangus.com for list) MC NEWS MAN 2K4 R777965 PHN: 2K4 Sire: MC NEWS MAN 81H13 R484891 DOB: 10/30/2000 Breeder: MOUND CREEK RANCHES Gen: 3rd Owner: MOUND CREEK RANCHES MC NEWS MAN 81H13 R712154 PHN: 81H13 Sire: NEWS MAKER OF BRINKS 71Z4 R424771 DOB: 04/03/1998 Breeder: WHITEHALL PLANTATION Gen: 3rd Owner: Multiple Owners (visit www.GoBrangus.com for list) MC NUFF SAID 889T50 R10096341 PHN: 889T50 Sire: MC JOHN WAYNE 165N3 R797239 DOB: 09/08/2007 Breeder: MOUND CREEK RANCHES Gen: 2nd Owner: BLACKWATER CATTLE COMPANY MC ONSTAR 924W4 R10154395 PHN: 924W4 Sire: MC JETHRO 00S3 R9679417 DOB: 02/08/2009 Breeder: RED BIRD MEADOWS RANCH Gen: 3rd Owner: Multiple Owners (visit www.GoBrangus.com for list) MC REAL DEAL 541R3 R10038652 PHN: 541R3 Sire: TJM JOHN WAYNE 44L R654075 DOB: 10/02/2005 Breeder: JERRY & TERRY LIGON Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) MC REVELATION 129T R10081221 PHN: 129T Sire: MC NEW DIRECTION 000 M24 EA13026916 DOB: 02/15/2007 Breeder: MILLER BRANGUS LLC Gen: 2nd Owner: Multiple Owners (visit www.GoBrangus.com for list) MC RIGHT DIRECTION 624R R10038792 PHN: 624R Sire: MC NEW DIRECTION 000 M24 EA13026916 DOB: 09/26/2005 Breeder: 4C BRANGUS Gen: 2nd Owner: Multiple Owners (visit www.GoBrangus.com for list) MC ROCK STAR 924U6 R10123855 PHN: 924U6 Sire: MC JETHRO 00S3 R9679417 DOB: 02/03/2008 Breeder: RED BIRD MEADOWS RANCH Gen: 3rd Owner: Multiple Owners (visit www.GoBrangus.com for list) MC SOMETHING SPECIAL 129W14 R10154314 PHN: 129W14 Sire: MC JETHRO 00S3 R9679417 DOB: 02/02/2009 Breeder: MOUND CREEK RANCHES Gen: 3rd Owner: Multiple Owners (visit www.GoBrangus.com for list) MC STRAIGHT LINE 12R3 R10038912 PHN: 12R3 Sire: MC NEW DIRECTION 000 M24 EA13026916 DOB: 09/05/2005 Breeder: 4C BRANGUS Gen: 2nd Owner: Multiple Owners (visit www.GoBrangus.com for list) MC STRYKER 2S R10043758 PHN: 2S Sire: MC JOHN WAYNE 165N3 R797239 DOB: 02/06/2006 Breeder: MOUND CREEK RANCHES Gen: 3rd Owner: MOUND CREEK RANCHES MORGAN OF BRINKS 795P60 R9694176 PHN: 795P60 Sire: LEAD GUN OF BRINKS 222K14 R593769 DOB: 10/09/2004 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) MR BAR J REVENUE 161K5 ET R773831 PHN: 161K5 Sire: TRANSFORMER OF BRINKS R512176 DOB: 04/15/2000 Breeder: CHAD G SCHULTZ Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) MR CR FRED 99/N26 R9665002 PHN: 99/N26 Sire: SG TONTO 820H7 R636795 DOB: 02/06/2003 Breeder: CENTER RANCH Gen: 3rd Owner: CENTER RANCH

Herds: 1 Progeny: 79 Daughters: 3 Herds: 44 Progeny: 418 Daughters: 115 Herds: 14 Progeny: 130 Daughters: 17 Summit Sire Herds: 88 Progeny: 801 Daughters: 251 Herds: 23 Progeny: 176 Daughters: 3 Herds: 17 Progeny: 99 Daughters: 0 Herds: 31 Progeny: 376 Daughters: 65 Herds: 27 Progeny: 268 Daughters: 16 Herds: 25 Progeny: 149 Daughters: 19 Herds: 23 Progeny: 209 Daughters: 0 Herds: 20 Progeny: 111 Daughters: 0 Herds: 15 Progeny: 135 Daughters: 11 Herds: 11 Progeny: 84 Daughters: 12 Herds: 11 Progeny: 98 Daughters: 13 Herds: 18 Progeny: 309 Daughters: 81 Herds: 26 Progeny: 138 Daughters: 33

REA

FAT

IMF

1.7 0.73 0.8 75 3.3 0.87 0.4 95 0.5 0.79 0.7 45 2.4 0.91 0.3 85 2 0.81 0.6 80 1.7 0.77 0.7 75 2.2 0.86 0.4 80 3.6 0.84 0.6 95 0.8 0.79 0.7 55 1.7 0.82 0.6 75 1.5 0.78 0.7 70 3.3 0.78 0.7 95 1.5 0.72 0.8 70 2.1 0.76 0.7 80 0.8 0.88 0.4 55 4.4 0.82 0.6 >95

38 0.63 5 10 43 0.82 3 4 36 0.69 4 15 35 0.87 2 15 36 0.72 4 15 23 0.64 5 55 42 0.8 3 5 55 0.76 3 1 36 0.69 4 15 17 0.73 4 80 40 0.66 4 10 31 0.68 4 25 31 0.62 5 25 17 0.66 4 80 20 0.79 3 70 40 0.7 4 10

70 0.61 7 10 82 0.82 4 2 62 0.68 6 20 58 0.86 3 25 63 0.7 6 15 41 0.6 7 60 84 0.8 4 1 106 0.76 5 1 69 0.68 6 10 28 0.73 6 85 66 0.63 7 10 62 0.68 6 15 54 0.61 7 30 42 0.66 6 55 52 0.63 7 35 65 0.68 6 15

11 0.25 7 50 16 0.61 4 20 14 0.36 6 30 6 0.75 2 80 19 0.23 7 10 15 0.18 8 30 5 0.48 5 90 24 0.3 6 3 22 0.31 6 5 16 0.19 8 25 14 0.16 8 35 20 0.28 7 10 17 0.28 7 15 9 0.32 6 65 10 0.56 4 55 10 0.41 5 60

0.5 0.42 0.38 40 1.7 0.66 0.22 1 0.6 0.5 0.32 30 0.7 0.72 0.19 25 0.7 0.49 0.35 25 1.2 0.38 0.41 5 0.8 0.63 0.25 20 1.4 0.6 0.25 2 1.1 0.48 0.35 10 0.7 0.53 0.32 25 0.9 0.42 0.38 15 2 0.52 0.32 1 0.3 0.33 0.44 55 0.5 0.48 0.35 40 0.6 0.33 0.44 30 0.1 0.45 0.35 80

0.9 0.63 0.12 1 0.71 0.83 0.06 5 0.44 0.69 0.1 30 0.19 0.85 0.04 75 0.49 0.71 0.09 25 0.42 0.6 0.12 35 0.53 0.81 0.06 20 0.85 0.77 0.07 2 0.41 0.69 0.1 35 0.21 0.75 0.07 70 0.68 0.63 0.12 10 0.28 0.7 0.09 55 0.47 0.62 0.12 30 0.71 0.68 0.1 5 0.37 0.47 0.16 40 0.45 0.64 0.12 30

-0.003 0.61 0.006 50 0.008 0.81 0.003 90 0.011 0.67 0.005 95 0.004 0.83 0.003 80 0.004 0.68 0.005 80 0.014 0.56 0.007 >95 0.011 0.79 0.004 95 0.014 0.74 0.004 >95 0.014 0.66 0.005 >95 0.017 0.73 0.004 >95 0.032 0.61 0.006 >95 -0.004 0.68 0.005 45 0.004 0.59 0.007 80 0.008 0.65 0.005 90 0.01 0.43 0.009 95 0.007 0.59 0.007 90

0.15 0.53 0.08 20 -0.05 0.77 0.04 70 -0.16 0.61 0.06 >95 -0.13 0.8 0.03 95 -0.01 0.62 0.06 55 0.12 0.5 0.08 25 -0.32 0.74 0.05 >95 0 0.69 0.05 50 0.02 0.59 0.07 45 -0.09 0.67 0.05 85 0.42 0.53 0.08 1 -0.04 0.61 0.06 65 0.06 0.52 0.08 35 0.04 0.59 0.07 40 -0.06 0.36 0.1 75 -0.23 0.54 0.08 >95

25 38

10 32

20 24

45 37

10 26

35 26

40 52

1 40

5 24

45 34

15 35

10 33

15 17

75 20

65 30

Fall 2012 Sire Summary

International Brangus Breeders Association

Proven Sires MR. TOWNSEND-LUCKY-13/7 R695474 PHN: 13/7 Sire: MR 304 (LUCKY) 118 R428229 DOB: 02/23/1997 Breeder: GAYLAND & PATTI TOWNSEND Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) NEW ERA OF BRINKS 541J37 R754126 PHN: 541J37 Sire: KO OF BRINKS 392F10 R556119 DOB: 10/18/1999 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) NEWS MAKER OF BRINKS 71Z4 R484891 PHN: 71Z4 Sire: MAVERICK OF BRINKS R359828 DOB: 04/16/1990 Breeder: GLENN & CAROLYN BRINKMAN Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) NEWT OF BRINKS 302P16 R9685720 PHN: 302P16 Sire: LEAD GUN OF BRINKS 222K14 R593769 DOB: 02/19/2004 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) NG HOTLINE OF BRINKS R452171 PHN: 817Y2 Sire: PERFORMER OF BRINKS R215139 DOB: 03/24/1989 Breeder: GLENN & CAROLYN BRINKMAN Gen: 3rd Owner: W LEEMAN PAPE NIMITZ OF BRINKS 75L12 R804378 PHN: 75L12 Sire: CEO OF BRINKS 99J44 R670463 DOB: 09/24/2001 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) NMSU 628 R652524 PHN: 628 Sire: HARRY'S MANDATE 101B8 R452171 DOB: 01/26/1996 Breeder: NEW MEXICO STATE UNIVERSITY Gen: 5th Owner: NEW MEXICO STATE UNIVERSITY NMSU 94004 R600450 PHN: 404 Sire: NMSU 92006 R400197 DOB: 01/21/1994 Breeder: NEW MEXICO STATE UNIVERSITY Gen: 6th Owner: NEW MEXICO STATE UNIVERSITY ODYSSEY OF JLS R9661900 PHN: 820N6 Sire: MR BAR J REVENUE 161K5 ET R636795 DOB: 02/16/2003 Breeder: DEEP DOWN RANCH Gen: 5th Owner: JLS INTERNATIONAL INC PATTON OF BRINKS 30T22 R10082758 PHN: 30T22 Sire: CSONKA OF BRINKS 30R4 R778561 DOB: 02/14/2007 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 6th Owner: Multiple Owners (visit www.GoBrangus.com for list) PLS IDAHO JACK S933 R359828 PHN: S933 Sire: VCC DYNASTY 102N3 R139626 DOB: 04/28/1984 Breeder: LETTUNICH RANCH Gen: 2nd Owner: Multiple Owners (visit www.GoBrangus.com for list) PR ELIXIR 698L3 R804529 PHN: 698L3 Sire: CADENCE OF BRINKS R486806 DOB: 11/11/2001 Breeder: PERRY RANCH Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) PR SWAGGER 99S R10030508 PHN: 99S Sire: TJM JOHN WAYNE 44L R654075 DOB: 01/22/2006 Breeder: CENTER RANCH Gen: 4th Owner: D FRANK & MICHELLE PERRY PW OSCAR 120/3 R87506 PHN: 120/3 Sire: AF OSCAR 2/1 P76 DOB: 12/19/1972 Breeder: WILLOW SPRINGS RANCH Gen: 6th Owner: Multiple Owners (visit www.GoBrangus.com for list) ROBERTSON OF BRINKS 209S9 R10046089 PHN: 209S9 Sire: BRINKS BRIGHT SIDE 607L11 R700597 DOB: 01/28/2006 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 6th Owner: BRINKS BRANGUS OF CAMP COOLEY SANKEYS RELOAD 108N R9662046 PHN: 108N Sire: SANKEYS REVOLUTION 860K R707785 DOB: 03/06/2003 Breeder: CHRIS & SHAREE M SANKEY Gen: 3rd Owner: JIM & BRENDA MUSSULMAN

Herds: 51 Progeny: 760 Daughters: 237 Herds: 40 Progeny: 426 Daughters: 128 Summit Sire Herds: 142 Progeny: 1658 Daughters: 590 Herds: 42 Progeny: 417 Daughters: 96 Herds: 143 Progeny: 1751 Daughters: 569 Herds: 61 Progeny: 605 Daughters: 151 Herds: 1 Progeny: 61 Daughters: 13 Herds: 1 Progeny: 115 Daughters: 23 Herds: 4 Progeny: 66 Daughters: 14 Herds: 33 Progeny: 325 Daughters: 1 Herds: 67 Progeny: 753 Daughters: 232 Herds: 39 Progeny: 494 Daughters: 100 Herds: 6 Progeny: 120 Daughters: 2 Herds: 25 Progeny: 304 Daughters: 170 Herds: 10 Progeny: 162 Daughters: 18 Herds: 2 Progeny: 114 Daughters: 9

REA

FAT

IMF

2 0.91 0.3 80 -2 0.89 0.4 10 1.1 0.94 0.3 60 -6.3 0.88 0.4 1 -0.1 0.94 0.3 35 -1.2 0.9 0.3 15 0.2 0.7 0.8 40 0.3 0.76 0.7 40 1.7 0.74 0.8 75 1.7 0.86 0.4 75 5.8 0.91 0.3 >95 -0.7 0.89 0.4 25 1.3 0.78 0.7 65 -1.1 0.84 0.6 20 1.7 0.81 0.6 75 3.5 0.76 0.7 95

17 0.86 2 75 5 0.83 3 >95 28 0.91 1 35 16 0.81 3 80 7 0.91 1 >95 23 0.85 2 55 23 0.62 5 55 19 0.69 4 75 24 0.6 5 50 32 0.78 3 25 33 0.88 2 20 31 0.83 3 25 31 0.66 4 25 15 0.83 3 85 37 0.71 4 15 16 0.66 4 80

31 0.82 4 80 19 0.84 4 95 41 0.91 2 60 33 0.81 4 75 18 0.91 2 95 42 0.85 3 55 36 0.63 7 70 30 0.7 6 80 45 0.42 11 50 58 0.77 5 25 55 0.86 3 30 51 0.82 4 35 62 0.63 7 20 39 0.81 4 65 57 0.72 6 25 29 0.43 11 85

2 0.75 2 95 11 0.7 3 50 9 0.86 1 65 15 0.56 4 30 -0 0.85 1 >95 27 0.67 3 1 -3 0.38 6 >95 9 0.44 5 65 13 0.28 7 40 14 0.22 7 35 -5 0.8 2 >95 14 0.59 4 30 10 0.25 7 60 7 0.77 2 75 6 0.31 6 80 9 0.24 7 70

0.4 0.54 0.32 45 1.1 0.72 0.19 10 0 0.82 0.13 90 1.2 0.66 0.22 5 -0.1 0.8 0.13 95 0 0.73 0.19 90 0.4 0.39 0.41 45 0.8 0.51 0.32 20 0.2 0.15 0.54 70 1.1 0.53 0.32 10 -0.2 0.66 0.22 >95 0.3 0.67 0.22 55 0.8 0.39 0.41 20 0.6 0.51 0.32 30 -0.1 0.51 0.32 95 0.4 0.08 0.6 45

0.3 0.73 0.09 50 0.52 0.84 0.06 25 -0.04 0.87 0.04 >95 0.38 0.81 0.06 40 0.5 0.87 0.04 25 0.2 0.85 0.04 70 0.01 0.47 0.16 >95 0.27 0.58 0.13 55 0.27 0.17 0.25 55 0.59 0.78 0.07 20 0.49 0.74 0.09 25 0.06 0.82 0.06 95 0.51 0.62 0.12 25 0.41 0.52 0.15 35 0.7 0.74 0.09 5 0.02 0.22 0.23 >95

-0.01 0.69 0.005 20 -0.006 0.82 0.003 30 0 0.85 0.002 65 0.004 0.79 0.004 80 -0.019 0.84 0.003 1 -0.012 0.83 0.003 15 -0.012 0.43 0.009 15 -0.008 0.53 0.007 25 0.003 0.12 0.013 80 -0.016 0.75 0.004 3 -0.005 0.71 0.004 35 0.013 0.8 0.003 >95 -0.003 0.58 0.007 50 -0.002 0.47 0.008 55 0.004 0.72 0.004 80 0.01 0.18 0.013 95

-0.07 0.64 0.06 80 0.17 0.79 0.04 20 0.06 0.82 0.03 35 -0.11 0.75 0.04 95 0.11 0.77 0.04 30 0.25 0.8 0.03 15 -0.07 0.3 0.11 80 0.12 0.41 0.09 25 -0.04 0.1 0.14 65 0.03 0.7 0.05 45 0.13 0.6 0.06 25 0.13 0.76 0.04 25 -0.01 0.52 0.08 55 -0.24 0.35 0.1 >95 0.09 0.66 0.05 30 -0.01 0.12 0.14 55

95 14

85 23

50 23

50 3

>95 39

10 8

95 18

75 25

45 30

25 12

90 29

25 25

40 15

85 25

45 17

Fall 2012 Sire Summary

International Brangus Breeders Association

Proven Sires SCC CADENCE 237L R806670 PHN: 237L Sire: CADENCE OF BRINKS R486806 DOB: 09/13/2001 Breeder: SHELL CREEK CATTLE CO. Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) SG MR MVP 103J R744311 PHN: 103/J Sire: SOUTH GATE'S MVP 157E22 R505203 DOB: 02/20/1999 Breeder: SOUTH GATE RANCH LLC Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) SG TONTO 820H7 R718941 PHN: 820H7 Sire: TRANSFORMER OF BRINKS R512176 DOB: 02/23/1998 Breeder: SOUTH GATE RANCH LLC Gen: 2nd Owner: TWO HEARTS BRANGUS SINGLETARY OF BRINKS 675R R10004011 PHN: 675R Sire: LEAD GUN OF BRINKS 222K14 R593769 DOB: 01/15/2005 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: DOUBLE W RANCH SKYHAWKS PRESIDENTE R10025207 PHN: 23R6 Sire: MR CR FRED 99/N26 R718941 DOB: 10/03/2005 Breeder: JUSTIN DEREK ISHEE Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) SONAR OF BRINKS 607L18 R804495 PHN: 607L18 Sire: ALI OF BRINKS 209J2 R655637 DOB: 09/28/2001 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: BRINKS BRANGUS OF CAMP COOLEY SR CADENCE WARRIOR S702 R10036492 PHN: S702 Sire: CADENCE OF BRINKS R486806 DOB: 12/06/2005 Breeder: SPITZER RANCH Gen: 4th Owner: SPITZER RANCH SR WRANGLER WARRIOR T113 R10064502 PHN: T113 Sire: ACES TF WRANGLER 145/8 R556270 DOB: 12/05/2006 Breeder: SPITZER RANCH Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) STRIKEEAGLE OF BRINKS 535M27 R824932 PHN: 535M27 Sire: NEW ERA OF BRINKS 541J37 R655637 DOB: 09/22/2002 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) SUHN'S AFFIRMED 331U10 R10124490 PHN: 331U10 Sire: SUHN'S AFFIRMED 416N4 R738436 DOB: 02/19/2008 Breeder: VERNON OR VICKI SUHN Gen: 4th Owner: CHIMNEY ROCK CATTLE COMPANY SUHN'S AFFIRMED 416N4 R9678800 PHN: 416N4 Sire: ALI OF BRINKS 209J2 R655637 DOB: 09/27/2003 Breeder: VERNON OR VICKI SUHN Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) SUHN'S ALYDAR 416N3 R9678799 PHN: 416N3 Sire: ALI OF BRINKS 209J2 R655637 DOB: 09/23/2003 Breeder: VERNON OR VICKI SUHN Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) SUHN'S BT 331R15 R10015202 PHN: 331R15 Sire: BURTIN'S TRANSFORMER 803G3 R636795 DOB: 02/13/2005 Breeder: VERNON OR VICKI SUHN Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) SUHN'S CUT RIGHT 894R28 R10047913 PHN: 894R28 Sire: UPPERCUT OF BRINKS 14J8 R655637 DOB: 09/10/2005 Breeder: VERNON OR VICKI SUHN Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) SUHN'S DISTINCTION 331T48 R10114681 PHN: 331T48 Sire: SUHN'S NEXT STEP 331R7 R711683 DOB: 09/10/2007 Breeder: VERNON OR VICKI SUHN Gen: 4th Owner: SOUTHERN CATTLE CO SUHN'S NEW ERA 331N R9666004 PHN: 331N Sire: NEW ERA OF BRINKS 541J37 R655637 DOB: 01/26/2003 Breeder: VERNON OR VICKI SUHN Gen: 3rd Owner: Multiple Owners (visit www.GoBrangus.com for list)

Herds: 2 Progeny: 101 Daughters: 22 Herds: 6 Progeny: 118 Daughters: 13 Herds: 37 Progeny: 372 Daughters: 80 Herds: 79 Progeny: 692 Daughters: 104 Herds: 14 Progeny: 145 Daughters: 9 Herds: 39 Progeny: 419 Daughters: 109 Herds: 7 Progeny: 81 Daughters: 11 Herds: 3 Progeny: 73 Daughters: 4 Herds: 8 Progeny: 118 Daughters: 18 Herds: 5 Progeny: 71 Daughters: 0 Herds: 51 Progeny: 757 Daughters: 131 Herds: 41 Progeny: 571 Daughters: 93 Herds: 5 Progeny: 148 Daughters: 24 Herds: 15 Progeny: 79 Daughters: 6 Herds: 15 Progeny: 127 Daughters: 0 Herds: 4 Progeny: 86 Daughters: 17

REA

FAT

IMF

3.9 0.75 0.7 95 1.3 0.75 0.7 65 0 0.87 0.4 35 1.5 0.9 0.3 70 0.4 0.83 0.6 45 -0.4 0.88 0.4 30 -5.1 0.74 0.8 1 1 0.72 0.8 60 -3.2 0.7 0.8 3 2.4 0.71 0.8 85 1.5 0.91 0.3 70 -0.7 0.89 0.4 25 1.4 0.8 0.6 65 -0.8 0.72 0.8 20 -1.8 0.78 0.7 10 -2.2 0.75 0.7 10

44 0.66 4 3 31 0.66 4 25 34 0.81 3 20 32 0.85 2 25 29 0.68 4 35 2 0.82 3 >95 25 0.62 5 45 40 0.61 5 10 -13 0.68 4 >95 24 0.61 5 55 27 0.86 2 40 12 0.83 3 95 32 0.7 4 25 13 0.6 5 90 10 0.67 4 95 15 0.64 5 85

65 0.68 6 15 47 0.48 10 45 64 0.78 5 15 64 0.84 4 15 38 0.65 6 65 4 0.83 4 >95 56 0.62 7 25 63 0.61 7 15 10 0.65 6 >95 56 0.61 7 25 49 0.85 3 40 23 0.83 4 90 69 0.69 6 10 33 0.57 8 75 33 0.65 6 75 29 0.62 7 85

11 0.4 5 50 1 0.3 6 95 9 0.6 4 65 5 0.54 5 85 7 0.23 7 75 10 0.64 4 60 16 0.29 7 25 14 0.24 7 30 9 0.37 6 65 11 0.22 7 50 12 0.61 4 45 9 0.56 4 65 20 0.36 6 10 9 0.26 7 65 24 0.22 7 3 19 0.37 6 10

0.4 0.31 0.44 45 0.9 0.21 0.5 15 -0.6 0.59 0.28 >95 1.3 0.69 0.22 3 0.6 0.32 0.44 30 1.3 0.7 0.19 3 1.3 0.42 0.38 3 0.3 0.39 0.41 55 0.3 0.39 0.41 55 0.7 0.36 0.41 25 1.3 0.7 0.19 3 1.8 0.68 0.22 1 0.2 0.44 0.38 70 1.1 0.35 0.41 10 0.5 0.41 0.38 40 1.6 0.41 0.38 1

0.35 0.71 0.09 45 0.21 0.17 0.25 70 0.82 0.67 0.1 2 0.52 0.85 0.04 25 0.31 0.53 0.15 50 -0.17 0.84 0.06 >95 0.18 0.63 0.12 75 0.36 0.63 0.12 40 0.03 0.61 0.12 >95 0.51 0.64 0.12 25 0.19 0.86 0.04 75 -0.07 0.83 0.06 >95 0.25 0.7 0.09 60 0.09 0.58 0.13 90 0.15 0.65 0.1 80 0.56 0.64 0.12 20

-0.013 0.67 0.005 10 -0.009 0.14 0.013 20 -0.002 0.64 0.006 55 -0.002 0.83 0.003 55 0.001 0.49 0.008 70 -0.004 0.82 0.003 45 0.007 0.58 0.007 90 -0.01 0.59 0.007 20 -0.005 0.57 0.007 35 -0.013 0.61 0.006 10 -0.001 0.84 0.003 60 -0.003 0.81 0.003 50 0.001 0.67 0.005 70 0.002 0.55 0.007 75 -0.013 0.62 0.006 10 -0.004 0.61 0.006 45

-0.16 0.61 0.06 >95 -0.05 0.11 0.14 70 -0.13 0.57 0.07 95 0.15 0.8 0.03 20 -0.16 0.42 0.09 >95 0.19 0.79 0.04 20 0.01 0.53 0.08 50 -0.07 0.53 0.08 80 0.6 0.51 0.08 1 -0.04 0.54 0.08 65 -0.03 0.81 0.03 60 -0.11 0.77 0.04 95 -0.08 0.61 0.06 80 -0.16 0.47 0.08 >95 -0.12 0.55 0.07 95 0.19 0.54 0.08 20

15 17

80 26

40 21

60 22

60 11

95 28

30 34

15 3

>95 23

50 25

40 15

85 36

10 16

80 29

30 27

Fall 2012 Sire Summary

International Brangus Breeders Association

Proven Sires SUHN'S NEXT STEP 331R7 R10015200 PHN: 331R7 Sire: BURTIN'S TRANSFORMER 803G3 R636795 DOB: 02/03/2005 Breeder: VERNON OR VICKI SUHN Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) SUHN'S NORTHERN DANCER 416R4 R10015207 PHN: 416R4 Sire: SUNDANCE OF BRINKS 392G9 R527981 DOB: 01/30/2005 Breeder: VERNON OR VICKI SUHN Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) SUHN'S PICASSO 416K R785611 PHN: 416K Sire: PICASSO OF BRINKS 881F18 R556045 DOB: 09/18/2000 Breeder: VERNON OR VICKI SUHN Gen: 5th Owner: JOE K & TODD SMITH SUHN'S TARGET 416M7 R816154 PHN: 416M7 Sire: WB TARGET 804D32 C33928 DOB: 02/17/2002 Breeder: VERNON OR VICKI SUHN Gen: 2nd Owner: JOE & REGENA REYNOLDS SUNDANCE OF BRINKS 392G9 R679961 PHN: 392G9 Sire: COWBOY OF BRINKS R460092 DOB: 03/02/1997 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 3rd Owner: JACKIE & KELLY GRISSOM SUREWAY'S ROCKY STREET 227N RR603167 PHN: 227N Sire: TALENTO DE ROCKBROOK 895H3 R660356 DOB: 01/05/2003 Breeder: SUREWAY STOCK FARMS Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) SUTTON OF BRINKS 99R104 R10046839 PHN: 99R104 Sire: BRINKS BRIGHT SIDE 607L11 R700597 DOB: 10/01/2005 Breeder: CHIMNEY ROCK CATTLE COMPANY Gen: 4th Owner: DANNY MEYER SVF BRIGHT FUTURE 23M6 R805525 PHN: 23M6 Sire: BRIGHT SIDE OF BRINKS 789G5 R636795 DOB: 01/27/2002 Breeder: SALACOA VALLEY FARMS Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) SVF MR 535N32 R9677104 PHN: 535N32 Sire: BRIGHT SIDE OF BRINKS 789G5 R636795 DOB: 11/16/2003 Breeder: SALACOA VALLEY FARMS Gen: 5th Owner: CHAR-NO FARM SVF MR 78R R10007831 PHN: 78R Sire: SVF MR 23M35 R754126 DOB: 02/17/2005 Breeder: SALACOA VALLEY FARMS Gen: 6th Owner: Multiple Owners (visit www.GoBrangus.com for list) SVF MR 793J41 R753285 PHN: 793J41 Sire: SPECIAL ADDITION OF BRINKS R556270 DOB: 10/07/1999 Breeder: SALACOA VALLEY FARMS Gen: 5th Owner: LITTLE CREEK FARMS SVF MR CADENCE 23S86 R10078226 PHN: 23S86 Sire: CADENCE OF BRINKS R486806 DOB: 10/20/2006 Breeder: SALACOA VALLEY FARMS Gen: 4th Owner: SALACOA VALLEY FARMS TCB CATAWBA WARRIOR R532 R10009407 PHN: R532 Sire: SR CADENCE WARRIOR H823 R593769 DOB: 02/18/2005 Breeder: SPITZER RANCH Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) TEX OF BRINKS 59N10 R9683154 PHN: 59N10 Sire: TJM JOHN WAYNE 44L R654075 DOB: 09/23/2003 Breeder: T J MOORE III Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) THE NATURAL OF BRINKS 535F15 R670605 PHN: 535F15 Sire: TROOPER OF BRINKS R485024 DOB: 09/19/1996 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) TJM JOHN WAYNE 44L R797239 PHN: 44L Sire: WR DUKE 228/F R365154 DOB: 03/14/2001 Breeder: T J MOORE III Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list)

Herds: 48 Progeny: 689 Daughters: 104 Herds: 19 Progeny: 119 Daughters: 19 Herds: 7 Progeny: 91 Daughters: 19 Herds: 4 Progeny: 110 Daughters: 24 Herds: 78 Progeny: 582 Daughters: 145 Herds: 9 Progeny: 102 Daughters: 8 Herds: 3 Progeny: 139 Daughters: 9 Herds: 3 Progeny: 121 Daughters: 22 Herds: 1 Progeny: 137 Daughters: 35 Herds: 2 Progeny: 127 Daughters: 7 Summit Sire Herds: 4 Progeny: 289 Daughters: 59 Herds: 4 Progeny: 69 Daughters: 6 Herds: 7 Progeny: 400 Daughters: 33 Herds: 11 Progeny: 70 Daughters: 14 Summit Sire Herds: 27 Progeny: 217 Daughters: 88 Herds: 78 Progeny: 865 Daughters: 236

REA

FAT

IMF

-0.9 0.9 0.3 20 -0.9 0.78 0.7 20 0.9 0.76 0.7 55 3.5 0.81 0.6 95 -0.4 0.9 0.3 30 1.3 0.79 0.7 65 -2.4 0.78 0.7 5 0.6 0.78 0.7 50 2.5 0.77 0.7 85 -0.7 0.76 0.7 25 0.6 0.85 0.4 50 -2.1 0.73 0.8 10 -1.6 0.88 0.4 15 2 0.73 0.8 80 -0.9 0.84 0.6 20 5 0.92 0.3 >95

17 0.85 2 80 11 0.67 4 95 35 0.65 4 15 48 0.67 4 2 14 0.85 2 90 22 0.64 5 60 27 0.69 4 40 30 0.68 4 30 28 0.69 4 35 15 0.68 4 85 29 0.78 3 35 39 0.61 5 10 39 0.8 3 10 40 0.6 5 10 15 0.78 3 85 44 0.88 2 4

48 0.84 4 40 31 0.65 6 80 53 0.61 7 30 79 0.64 7 3 35 0.85 3 70 33 0.57 8 75 30 0.67 6 80 55 0.48 10 25 52 0.7 6 35 29 0.58 8 85 63 0.79 5 15 58 0.61 7 20 76 0.81 4 4 69 0.59 8 10 34 0.76 5 75 69 0.87 3 10

14 0.56 4 35 11 0.33 6 55 10 0.37 6 60 11 0.4 5 50 13 0.69 3 35 9 0.22 7 65 7 0.29 7 80 -7 0.4 5 >95 9 0.46 5 70 9 0.21 7 65 36 0.53 5 1 20 0.29 7 10 22 0.37 6 10 5 0.32 6 85 10 0.65 3 60 2 0.74 3 95

0.7 0.66 0.22 25 0.8 0.43 0.38 20 0.9 0.42 0.38 15 0.4 0.38 0.41 45 0 0.72 0.19 90 0.6 0.21 0.5 30 0.5 0.49 0.35 40 0.4 0.27 0.47 45 0.3 0.49 0.35 55 0.5 0.19 0.54 40 0.6 0.26 0.47 30 0.6 0.37 0.41 30 1.4 0.63 0.25 2 1 0.4 0.38 10 -0.1 0.61 0.25 95 1.3 0.76 0.16 3

0.25 0.84 0.06 60 0.1 0.65 0.1 90 0.33 0.57 0.13 45 0.16 0.63 0.12 80 0.39 0.85 0.04 40 0.22 0.54 0.15 65 0.54 0.66 0.1 20 0.43 0.31 0.2 35 0.41 0.72 0.09 35 0.21 0.31 0.2 70 0.98 0.8 0.06 1 0.63 0.62 0.12 15 0.81 0.82 0.06 3 0.7 0.59 0.13 5 0.42 0.75 0.07 35 0.51 0.88 0.04 25

-0.005 0.83 0.003 35 -0.005 0.63 0.006 35 -0.014 0.55 0.007 5 -0.009 0.54 0.007 20 0 0.83 0.003 65 0.011 0.49 0.008 95 0 0.6 0.006 65 0.003 0.29 0.011 80 -0.002 0.68 0.005 55 -0.009 0.27 0.011 20 -0.009 0.77 0.004 20 0.003 0.58 0.007 80 0.018 0.79 0.004 >95 -0.005 0.56 0.007 35 0.018 0.71 0.004 >95 -0.001 0.86 0.002 60

-0.17 0.79 0.04 >95 -0.12 0.56 0.07 95 -0.2 0.48 0.08 >95 -0.11 0.53 0.08 95 0.07 0.8 0.03 35 0.06 0.43 0.09 35 0.2 0.57 0.07 20 -0.09 0.27 0.11 85 -0.17 0.63 0.06 >95 0.06 0.2 0.12 35 -0.2 0.74 0.05 >95 0.08 0.53 0.08 30 0 0.75 0.04 50 0.21 0.49 0.08 15 0.09 0.68 0.05 30 0.1 0.84 0.03 30

55 16

80 27

35 35

10 20

65 20

65 8

>95 23

55 17

80 51

1 39

10 41

4 25

40 18

75 24

Fall 2012 Sire Summary

International Brangus Breeders Association

Proven Sires TOMMY R725467 PHN: 416H Sire: TRANSFORMER OF BRINKS R512176 DOB: 01/20/1998 Breeder: VERNON OR VICKI SUHN Gen: 4th Owner: GRASSHOPPER HILL FARM TRACKER OF BRINKS 541M8 R811197 PHN: 541M8 Sire: SUNDANCE OF BRINKS 392G9 R527981 DOB: 02/18/2002 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) TRANSFORMER OF BRINKS R636795 PHN: 784E6 Sire: LINEMAN OF BRINKS 881A7 R452171 DOB: 01/28/1995 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 3rd Owner: Multiple Owners (visit www.GoBrangus.com for list) UNITAS OF BRINKS 361R6 R10004318 PHN: 361R6 Sire: CADENCE OF BRINKS R486806 DOB: 02/19/2005 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 4th Owner: TODD KEELING UPPERCUT OF BRINKS 14J8 R753986 PHN: 14J8 Sire: KO OF BRINKS 392F10 R556119 DOB: 10/12/1999 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) VCC ALPHA 222B R523952 PHN: 222/B Sire: PLS IDAHO JACK S933 R251445 DOB: 03/16/1992 Breeder: DR ROBERT S VINEYARD Gen: 3rd Owner: TOMMIE ROGERS VCC CRACKERJACK 101N2 R243900 PHN: 101N2 Sire: WBH-RSV TITAN 23/6 R97546 DOB: 11/02/1981 Breeder: DR ROBERT S VINEYARD Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) VCC OUT CROSS 215B R540338 PHN: 215B Sire: GLC EXACTO 3536/Y R372486 DOB: 04/12/1992 Breeder: GRANADA BRANGUS Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) WASHINGTON OF BRINKS 302S47 R10067421 PHN: 302S47 Sire: LEAD GUN OF BRINKS 222K14 R593769 DOB: 08/12/2006 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) WB TARGET 804D32 R613376 PHN: 804/D32 Sire: WB MR 500-851A33 EB378630 DOB: 04/15/1994 Breeder: CLAYTON WILLIAMS Gen: 1st Owner: KEITH DREWS WINDAC MR. PREDOMINANT 706/0 RR525406 PHN: 706/0 Sire: WINDAC MR. BEEF 80/74 R313490 DOB: 01/02/1990 Breeder: TEXAS WINDY ACRES Gen: 6th Owner: Multiple Owners (visit www.GoBrangus.com for list) WR DUKE 228/F R654075 PHN: 228/F Sire: FLC MR DUKE 184/U R187261 DOB: 04/10/1996 Breeder: FLINT LAND & CATTLE CO Gen: 4th Owner: WYNNE RANCH WSR ROCKY JOE 650 R82281 PHN: 650/2 Sire: ROCKY JOE R11232 DOB: 06/27/1972 Breeder: WILLOW SPRINGS RANCH Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list)

Herds: 2 Progeny: 153 Daughters: 53 Herds: 22 Progeny: 128 Daughters: 39 Summit Sire Herds: 147 Progeny: 1357 Daughters: 415 Herds: 14 Progeny: 193 Daughters: 28 Herds: 27 Progeny: 475 Daughters: 102 Herds: 24 Progeny: 315 Daughters: 104 Herds: 64 Progeny: 1215 Daughters: 546 Herds: 28 Progeny: 608 Daughters: 134 Herds: 23 Progeny: 192 Daughters: 6 Summit Sire Herds: 65 Progeny: 1061 Daughters: 337 Herds: 8 Progeny: 80 Daughters: 18 Summit Sire Herds: 18 Progeny: 437 Daughters: 124 Herds: 122 Progeny: 946 Daughters: 975

REA

FAT

IMF

0 0.8 0.6 35 0.9 0.81 0.6 55 0.7 0.94 0.3 50 0.2 0.83 0.6 40 -1.1 0.89 0.4 20 2 0.87 0.4 80 5 0.93 0.3 >95 -1.4 0.89 0.4 15 3.2 0.82 0.6 95 1.2 0.93 0.3 65 2.4 0.72 0.8 85 -2.1 0.89 0.4 10 3.6 0.93 0.3 95

21 0.72 4 65 29 0.69 4 30 21 0.91 1 65 35 0.73 4 15 12 0.83 3 90 29 0.8 3 35 48 0.9 1 2 22 0.85 2 60 36 0.72 4 15 29 0.89 2 35 25 0.63 5 50 52 0.83 3 1 10 0.92 1 95

42 0.68 6 55 53 0.69 6 30 52 0.9 2 35 69 0.73 6 10 31 0.83 4 80 48 0.79 5 45 76 0.89 3 4 26 0.8 4 85 66 0.72 6 15 50 0.88 3 40 49 0.58 8 40 84 0.82 4 2 13 0.9 2 >95

7 0.52 5 75 -1 0.45 5 >95 5 0.84 2 85 15 0.37 6 25 2 0.63 4 95 -12 0.68 3 >95 -7 0.86 1 >95 3 0.66 3 95 11 0.28 7 55 11 0.81 2 55 8 0.41 5 70 6 0.68 3 80 4 0.89 1 90

0 0.41 0.38 90 0.4 0.49 0.35 45 0.5 0.81 0.13 40 0.7 0.52 0.32 25 2 0.7 0.19 1 0 0.62 0.25 90 0.7 0.63 0.25 25 0.9 0.48 0.35 15 0.9 0.51 0.32 15 0.5 0.76 0.16 40 0.2 0.32 0.44 70 2 0.56 0.28 1 -0.3 0.77 0.16 >95

0.42 0.56 0.13 35 0.33 0.7 0.09 45 0.89 0.88 0.04 2 0.46 0.72 0.09 30 0.3 0.83 0.06 50 0.27 0.68 0.1 55 -0.06 0.67 0.1 >95 -0.04 0.42 0.17 >95 0.65 0.73 0.09 15 -0.06 0.82 0.06 >95 0.05 0.27 0.22 95 0.22 0.79 0.07 65 -0.07 0.66 0.1 >95

-0.007 0.53 0.007 25 -0.01 0.67 0.005 20 0.002 0.87 0.002 75 0.012 0.69 0.005 95 -0.013 0.8 0.003 10 -0.009 0.64 0.006 20 -0.026 0.61 0.006 1 -0.004 0.36 0.01 45 -0.002 0.7 0.004 55 0.005 0.8 0.003 85 -0.004 0.23 0.012 45 0.008 0.76 0.004 90 -0.005 0.6 0.006 35

-0.13 0.47 0.08 95 -0.15 0.61 0.06 >95 -0.08 0.85 0.02 80 0.22 0.63 0.06 15 0.05 0.77 0.04 35 0.07 0.59 0.07 35 -0.27 0.42 0.09 >95 0 0.28 0.11 50 -0.07 0.65 0.05 80 -0.08 0.77 0.04 80 -0.06 0.2 0.12 75 -0.01 0.72 0.05 55 -0.41 0.38 0.1 >95

75 14

85 16

80 33

15 8

95 2

>95 17

75 14

85 29

30 25

40 21

60 32

20 10

Fall 2012 Sire Summary

International Brangus Breeders Association

Genetic Venture Sires 2H DDD HAMMER 804T50 R10099499 PHN: 804T50 Sire: BRINKS BRIGHT SIDE 607L11 R700597 DOB: 12/01/2007 Breeder: DOGUET DIAMOND D RANCH Gen: 3rd Owner: TWO HEARTS BRANGUS 2H FRANCIS 294S9 R10084378 PHN: 294S9 Sire: LEAD GUN OF BRINKS 222K14 R593769 DOB: 12/25/2006 Breeder: DENNY DOUGLASS Gen: 5th Owner: TWO HEARTS BRANGUS ALEXANDER OF BRINKS 392T128 R10110183 PHN: 392T128 Sire: LARGENT OF BRINKS 784R17 R815045 DOB: 10/02/2007 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: MARTIN-BRUNI CATTLE COMPANY AUSTIN OF BRINKS 59S12 R10058163 PHN: 59S12 Sire: GARRETT OF BRINKS 789P R728507 DOB: 10/04/2006 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: SCHMIDT FARMS BAKER OF BRINKS 302T38 R10086123 PHN: 302T38 Sire: GARRETT OF BRINKS 789P R728507 DOB: 02/27/2007 Breeder: KEN HUGHES Gen: 5th Owner: WINCHESTER BRANGUS RANCH BIG CAT 612T13 R10088797 PHN: 612T13 Sire: CCC BIG CAT Q226P7 EA13341912 DOB: 03/10/2007 Breeder: CAIN CATTLE CO, INC Gen: 1st Owner: Multiple Owners (visit www.GoBrangus.com for list) BRAGG OF RRR 795W11 R10174663 PHN: 795W11 Sire: ROBERTSON OF BRINKS 209S9 R815045 DOB: 10/17/2009 Breeder: RRR RANCH Gen: 6th Owner: Multiple Owners (visit www.GoBrangus.com for list) BRAXTON OF BRINKS 392T36 R10083210 PHN: 392T36 Sire: CSONKA OF BRINKS 30R4 R778561 DOB: 02/24/2007 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 6th Owner: SOUTHERN CATTLE CO BRAZILE OF BRINKS 535U13 R10109861 PHN: 535U13 Sire: GRIESE OF BRINKS 803R27 R754008 DOB: 02/18/2008 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) BRINKS BEAR BRYANT 468S47 R10055999 PHN: 468S47 Sire: BEAR BRYANT OF BRINKS 1000N6 EA13026916 DOB: 02/11/2006 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 2nd Owner: JOHN D MILAM BRINKS BS 607L11 30T43 R10082769 PHN: 30T43 Sire: BRINKS BRIGHT SIDE 607L11 R700597 DOB: 02/16/2007 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 6th Owner: TRIANGLE K FARMS BRINKS CASINO 541T108 R10086112 PHN: 541T108 Sire: CASINO 44F R527981 DOB: 05/22/2007 Breeder: KEN HUGHES Gen: 4th Owner: DANNY MEYER BRINKS CEO 803S19 R10056111 PHN: 803S19 Sire: CEO OF BRINKS 99J44 R670463 DOB: 02/16/2006 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) BRINKS LEAD GUN 302S48 R10067422 PHN: 302S48 Sire: LEAD GUN OF BRINKS 222K14 R593769 DOB: 08/13/2006 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: CAROLYN M BELDEN BRINKS SINGLETARY 302T12 R10083170 PHN: 302T12 Sire: SINGLETARY OF BRINKS 675R R778561 DOB: 02/05/2007 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 6th Owner: STEVE SHAVER CB GRINDSTONE 331S R10040416 PHN: 331S Sire: SUHN'S SONAR 894P R804495 DOB: 02/21/2006 Breeder: RUSSELL CARROLL Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list)

Herds: 1 Progeny: 5 Daughters: 0 Herds: 1 Progeny: 31 Daughters: 0 Herds: 1 Progeny: 9 Daughters: 0 Herds: 3 Progeny: 54 Daughters: 5 Herds: 1 Progeny: 7 Daughters: 0 Herds: 2 Progeny: 25 Daughters: 0 Herds: 2 Progeny: 4 Daughters: 0 Herds: 5 Progeny: 63 Daughters: 0 Herds: 8 Progeny: 19 Daughters: 0 Herds: 1 Progeny: 8 Daughters: 0 Herds: 1 Progeny: 20 Daughters: 0 Herds: 2 Progeny: 51 Daughters: 0 Herds: 0 Progeny: 0 Daughters: 0 Herds: 2 Progeny: 56 Daughters: 0 Herds: 1 Progeny: 16 Daughters: 0 Herds: 7 Progeny: 40 Daughters: 0

REA

FAT

IMF

1.8 0.48 1.5 75 0 0.61 1.1 35 0.3 0.48 1.5 40 0 0.69 1 35 -3.9 0.55 1.3 2 2.1 0.57 1.3 80 5 0.57 1.3 >95 3.1 0.7 0.8 95 1 0.62 1.1 60 -4.9 0.5 1.4 1 -1 0.57 1.3 20 1.5 0.7 0.8 70 -1.7 0.53 1.4 10 1.1 0.69 1 60 1.7 0.49 1.5 75 -1.4 0.66 1 15

35 0.36 8 15 26 0.45 7 45 29 0.4 8 35 35 0.56 6 15 20 0.35 8 70 24 0.43 8 50 51 0.37 8 1 30 0.58 6 30 28 0.45 7 35 26 0.41 8 45 14 0.46 7 85 18 0.53 6 75 21 0.36 8 65 20 0.56 6 65 20 0.41 8 65 33 0.48 7 20

53 0.35 12 30 54 0.39 12 30 53 0.4 11 30 68 0.51 9 10 42 0.3 13 55 36 0.3 13 70 85 0.35 12 1 61 0.57 8 20 49 0.4 11 40 48 0.4 11 45 32 0.47 10 75 39 0.46 10 65 39 0.36 12 65 50 0.46 10 35 50 0.37 12 40 54 0.42 11 30

13 0.22 7 40 9 0.21 7 65 15 0.18 8 25 18 0.24 7 15 12 0.2 7 45 26 0.12 8 2 5 0.14 8 90 15 0.2 7 25 17 0.19 8 15 24 0.22 7 3 13 0.21 7 35 12 0.18 8 45 15 0.23 7 25 12 0.24 7 45 6 0.19 8 85 18 0.13 8 15

0.2 0.22 0.5 70 0.4 0.19 0.54 45 -0.1 0.22 0.5 95 0.9 0.24 0.5 15 1.4 0.21 0.5 2 0.3 0.06 0.6 55 0.9 0.18 0.54 15 1.1 0.29 0.47 10 0.8 0.26 0.47 20 0.3 0.32 0.44 55 0.3 0.32 0.44 55 0.5 0.21 0.5 40 0.3 0.29 0.47 55 0.8 0.31 0.44 20 1 0.24 0.5 10 0.6 0.21 0.5 30

0.67 0.32 0.2 10 0.56 0.19 0.25 20 0.25 0.25 0.22 60 0.3 0.49 0.16 50 0.1 0.24 0.23 90 0.15 0.17 0.25 80 0.95 0.36 0.19 1 0.31 0.58 0.13 50 0.41 0.37 0.19 35 0.73 0.41 0.17 4 0.2 0.5 0.15 70 0.45 0.37 0.19 30 0.42 0.38 0.19 35 0.59 0.38 0.19 20 0.43 0.34 0.2 35 0.52 0.36 0.19 25

0.001 0.31 0.01 70 -0.003 0.18 0.013 50 0.012 0.24 0.012 95 -0.01 0.47 0.008 20 -0.008 0.22 0.012 25 0.003 0.12 0.013 80 0.001 0.34 0.01 70 -0.005 0.55 0.007 35 -0.015 0.35 0.01 4 -0.002 0.39 0.01 55 -0.015 0.48 0.008 4 0 0.28 0.011 65 -0.027 0.37 0.01 1 0.004 0.36 0.01 80 0.003 0.32 0.01 80 -0.007 0.32 0.01 25

0.07 0.27 0.11 35 0.04 0.17 0.13 40 0.1 0.22 0.12 30 -0.07 0.4 0.09 80 -0.09 0.21 0.12 85 0.08 0.1 0.14 30 0.04 0.28 0.11 40 -0.05 0.48 0.08 70 0.17 0.3 0.11 20 -0.08 0.34 0.11 80 0.52 0.41 0.09 1 -0.04 0.28 0.11 65 0.4 0.31 0.11 1 -0.04 0.31 0.11 65 0.24 0.27 0.11 15 0.09 0.26 0.11 30

25 22

55 30

25 36

10 21

60 37

10 30

25 30

25 31

20 37

10 20

65 21

60 26

40 22

55 16

80 34

Fall 2012 Sire Summary

International Brangus Breeders Association

Genetic Venture Sires CCR INTEGRITY 355S4 R10084480 PHN: 355S4 Sire: CCR INTEGRITY 5281M R658601 DOB: 01/24/2006 Breeder: ROCKVIEW RANCH Gen: 4th Owner: COW CREEK RANCH CCR PATHFINDER 4891S R10067853 PHN: 4891S Sire: CCR PATHFINDER 330L5 R641975 DOB: 04/11/2006 Breeder: COW CREEK RANCH Gen: 4th Owner: COW CREEK RANCH CCR SLEEP EASY 027S R10067873 PHN: 027S Sire: CCR SLEEP EASY 419L R557102 DOB: 02/07/2006 Breeder: COW CREEK RANCH Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) CCR SLEEP EASY 102T4 R10090801 PHN: 102T4 Sire: CCR SLEEP EASY 853N4 R9675802 DOB: 03/05/2007 Breeder: ROCKVIEW RANCH Gen: 5th Owner: TRACI MIDDLETON CCR SLEEP EASY 196T2 R10068405 PHN: 196T2 Sire: CCR SLEEP EASY 386N9 R743167 DOB: 03/05/2007 Breeder: WILLIAM L & ROSLINDA WELLS Gen: 4th Owner: BART J CARTER CCR SLEEP EASY 46T3 R10107253 PHN: 46T3 Sire: CCR SLEEP EASY 9L2 R691225 DOB: 02/11/2007 Breeder: COW CREEK RANCH Gen: 5th Owner: COW CREEK RANCH CCR SLEEP EASY 817S10 R10051907 PHN: 817S10 Sire: CCR SLEEP EASY 419N R711525 DOB: 03/01/2006 Breeder: WILLIAM H FIKES Gen: 5th Owner: WILLIAM L & ROSLINDA WELLS CRC BLANEY 99S10 R10051381 PHN: 99S10 Sire: TEX OF BRINKS 59N10 R797239 DOB: 02/20/2006 Breeder: CHIMNEY ROCK CATTLE COMPANY Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) CRC BOZEMAN 99W18 R10149339 PHN: 99W18 Sire: MC BLACK ROCK 274S3 R797239 DOB: 01/23/2009 Breeder: CHIMNEY ROCK CATTLE COMPANY Gen: 4th Owner: CHIMNEY ROCK CATTLE COMPANY CRC NORTH STAR 9U8W3 R10149791 PHN: 9U8W3 Sire: WR DUKE 661S8 R654075 DOB: 02/13/2009 Breeder: CHIMNEY ROCK CATTLE COMPANY Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) CRC SKINNER 99S24 R10068058 PHN: 99S24 Sire: CADENCE OF BRINKS R486806 DOB: 09/22/2006 Breeder: CHIMNEY ROCK CATTLE COMPANY Gen: 4th Owner: ROCKING BELL RANCH, INC. CRC TROUBADOUR 881T8 R10084842 PHN: 881T8 Sire: NEWT OF BRINKS 302P16 R778561 DOB: 02/26/2007 Breeder: CHIMNEY ROCK CATTLE COMPANY Gen: 6th Owner: SANTA ROSA CATTLE COMPANY CX HOME RUNS SLAM 314/T RR10091328 PHN: 314/T Sire: CX HOME RUN 135/P RR602324 DOB: 06/02/2007 Breeder: COX EXCALIBUR BRANGUS Gen: 3rd Owner: Multiple Owners (visit www.GoBrangus.com for list) CX MR. RED CHIEF 314/S RR10045269 PHN: 314/S Sire: MR CR RED CHIEF 485/M1 RR602350 DOB: 01/05/2006 Breeder: COX EXCALIBUR BRANGUS Gen: 1st Owner: Multiple Owners (visit www.GoBrangus.com for list) DDD BLACK GOLD 804S25 R10063991 PHN: 804S25 Sire: BLACKHAWK OF BRINKS 607M12 R636795 DOB: 10/01/2006 Breeder: DOGUET DIAMOND D RANCH Gen: 3rd Owner: Multiple Owners (visit www.GoBrangus.com for list) DDD LUCKY FRED 200S8 R10048605 PHN: 200S8 Sire: MR CR FRED 99/N26 R718941 DOB: 05/02/2006 Breeder: DOGUET DIAMOND D RANCH Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list)

Herds: 5 Progeny: 75 Daughters: 3 Herds: 6 Progeny: 51 Daughters: 1 Herds: 3 Progeny: 27 Daughters: 0 Herds: 2 Progeny: 32 Daughters: 0 Herds: 1 Progeny: 31 Daughters: 0 Herds: 1 Progeny: 11 Daughters: 0 Herds: 1 Progeny: 67 Daughters: 1 Herds: 2 Progeny: 16 Daughters: 0 Herds: 2 Progeny: 10 Daughters: 0 Herds: 2 Progeny: 23 Daughters: 0 Herds: 1 Progeny: 19 Daughters: 1 Herds: 3 Progeny: 66 Daughters: 1 Herds: 2 Progeny: 17 Daughters: 0 Herds: 2 Progeny: 16 Daughters: 0 Herds: 9 Progeny: 44 Daughters: 0 Herds: 2 Progeny: 4 Daughters: 0

REA

FAT

IMF

-2.3 0.79 0.7 10 0.3 0.76 0.7 40 0.2 0.58 1.3 40 -1.6 0.6 1.1 15 -0.5 0.6 1.1 25 -0.4 0.56 1.3 30 -1.1 0.7 0.8 20 -1.3 0.53 1.4 15 1.7 0.55 1.3 75 -2.2 0.65 1 10 -3.6 0.61 1.1 2 -0.6 0.71 0.8 25 0.7 0.63 1.1 50 -0.4 0.63 1.1 30 0.7 0.72 0.8 50 1.8 0.52 1.4 75

-5 0.59 6 >95 12 0.55 6 95 13 0.41 8 90 11 0.42 8 95 7 0.48 7 >95 12 0.35 8 90 22 0.56 6 60 32 0.43 8 25 26 0.38 8 45 37 0.47 7 10 22 0.45 7 55 15 0.59 6 85 21 0.39 8 65 15 0.38 8 85 25 0.55 6 50 25 0.35 8 45

3 0.5 9 >95 43 0.42 11 55 30 0.36 12 80 24 0.33 13 90 23 0.45 10 90 21 0.27 14 95 46 0.44 11 45 55 0.39 12 30 38 0.35 12 65 57 0.43 11 25 37 0.4 11 65 28 0.57 8 85 27 0.26 14 85 26 0.3 13 90 51 0.52 9 35 45 0.33 13 50

4 0.14 8 90 8 0.16 8 75 7 0.15 8 80 7 0.08 9 80 10 0.15 8 55 9 0.14 8 70 4 0.11 8 90 6 0.18 8 85 10 0.16 8 60 11 0.12 8 50 19 0.25 7 10 18 0.21 7 15 4 0.09 9 90 9 0.11 8 65 11 0.2 7 50 10 0.16 8 60

-0.1 0.05 0.6 95 0.4 0.06 0.6 45 0.1 0.06 0.6 80 0 0.04 0.63 90 0.2 0.3 0.44 70 0 0.08 0.6 90 0.1 0.08 0.6 80 0.6 0.25 0.47 30 0.3 0.2 0.5 55 1.3 0.22 0.5 3 0.2 0.29 0.47 70 1.2 0.31 0.44 5 0.3 0.06 0.6 55 0.2 0.08 0.6 70 0.8 0.34 0.44 20 0.1 0.16 0.54 80

-0.03 0.1 0.26 >95 0.02 0.12 0.26 >95 0.04 0.09 0.28 95 0.12 0.07 0.28 85 0.06 0.1 0.26 95 0.3 0.14 0.26 50 0.14 0.15 0.25 80 0.42 0.39 0.19 35 0.26 0.35 0.19 60 0.43 0.43 0.17 35 0.34 0.38 0.19 45 0.42 0.59 0.13 35 0.11 0.12 0.26 85 0.43 0.21 0.23 35 0.66 0.52 0.15 15 0.43 0.34 0.2 35

-0.005 0.07 0.014 35 -0.005 0.09 0.014 35 -0.008 0.07 0.014 25 -0.004 0.04 0.015 45 -0.004 0.07 0.014 45 -0.006 0.11 0.013 30 0.003 0.12 0.013 80 0.015 0.36 0.01 >95 0.012 0.31 0.01 95 0.01 0.4 0.009 95 0.016 0.37 0.01 >95 -0.01 0.56 0.007 20 0.006 0.09 0.014 90 -0.004 0.19 0.013 45 0 0.45 0.008 65 0 0.32 0.01 65

-0.07 0.06 0.14 80 -0.06 0.07 0.14 75 -0.07 0.06 0.14 80 -0.07 0.04 0.15 80 -0.07 0.07 0.14 80 0.03 0.09 0.14 45 -0.07 0.08 0.14 80 0.29 0.3 0.11 15 0.23 0.28 0.11 15 0.26 0.32 0.11 15 0.16 0.32 0.11 20 -0.04 0.49 0.08 65 -0.02 0.08 0.14 60 -0.1 0.15 0.13 90 -0.09 0.41 0.09 85 -0.13 0.25 0.11 95

>95 13

90 13

90 12

90 14

85 15

85 22

55 23

55 30

25 30

25 26

40 15

85 17

80 24

50 23

Fall 2012 Sire Summary

International Brangus Breeders Association

Genetic Venture Sires DDD OUT CROSS 804T30 R10099462 PHN: 804T30 Sire: SG BOTTOMLINE 851K20 R677284 DOB: 09/27/2007 Breeder: DOGUET DIAMOND D RANCH Gen: 3rd Owner: DOGUET DIAMOND D RANCH DDD RADICAL 88T12 R10099508 PHN: 88T12 Sire: CSONKA OF BRINKS 30R4 R778561 DOB: 09/18/2007 Breeder: DOGUET DIAMOND D RANCH Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) DDD UC-TOUGHMAN 1019S12 R10063950 PHN: 1019S12 Sire: UPPERCUT OF BRINKS 14J8 R655637 DOB: 09/11/2006 Breeder: DOGUET DIAMOND D RANCH Gen: 4th Owner: K BAR D RICE & CATTLE CO DDD WALKS ALONE 193W6 R10148290 PHN: 193W6 Sire: CSONKA OF BRINKS 30R4 R778561 DOB: 03/04/2009 Breeder: DOGUET DIAMOND D RANCH Gen: 6th Owner: DOGUET DIAMOND D RANCH DJM GRANT 194/6 R10044732 PHN: 194/6 Sire: GRANT OF BRINKS 607N17 R754126 DOB: 03/07/2006 Breeder: DANNY MEYER Gen: 4th Owner: DANNY MEYER DMR AFFIRMED 331U24 R10133962 PHN: 331U24 Sire: SUHN'S AFFIRMED 416N4 R738436 DOB: 08/31/2008 Breeder: CHIMNEY ROCK CATTLE COMPANY Gen: 3rd Owner: JOHN D MILAM DMR GOODNIGHT 607W3 R10149999 PHN: 607W3 Sire: SUHN'S ALYDAR 416N3 R738436 DOB: 03/09/2009 Breeder: JOHN D MILAM Gen: 6th Owner: Multiple Owners (visit www.GoBrangus.com for list) DOUBLETARY OF BRINKS 209S56 R10067405 PHN: 209S56 Sire: LEAD GUN OF BRINKS 222K14 R593769 DOB: 08/15/2006 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) EVERS GARRETT 12U R10120212 PHN: 812 Sire: GARRETT OF BRINKS 789P R728507 DOB: 01/29/2008 Breeder: GERALD EVERS Gen: 4th Owner: GERALD EVERS FREESTONE OF BRINKS 535S68 R10056791 PHN: 535S68 Sire: BRINKS BRIGHT SIDE 607L11 R700597 DOB: 10/20/2006 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: ROCKING BELL RANCH, INC. GR SWIFT 209W3 R10143304 PHN: 209W3 Sire: LAMBERT OF BRINKS 317R3 R778561 DOB: 03/01/2009 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 6th Owner: Multiple Owners (visit www.GoBrangus.com for list) GUTHRIE OF BRINKS 535W3 R10151752 PHN: 535W3 Sire: SINGLETARY OF BRINKS 675R R778561 DOB: 01/29/2009 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 4th Owner: MARTIN-BRUNI CATTLE COMPANY HANCOCK OF BRINKS 237T8 R10082825 PHN: 237T8 Sire: LOMBARDI OF BRINKS 468N10 R700597 DOB: 02/14/2007 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: LAMAR ROBINSON HANNIBAL OF BRINKS 784T6 R10083410 PHN: 784T6 Sire: CSONKA OF BRINKS 30R4 R778561 DOB: 02/07/2007 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 6th Owner: 101 RANCH HENDERSON OF BRINKS 30S7 R10046013 PHN: 30S7 Sire: LEAD GUN OF BRINKS 222K14 R593769 DOB: 01/24/2006 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) HIGH PROFILE 000U18 R10126652 PHN: 000U18 Sire: LUKE OF BRINKS 784P14 R824972 DOB: 02/02/2008 Breeder: MOUND CREEK RANCHES Gen: 2nd Owner: SANTA ROSA CATTLE COMPANY

Herds: 1 Progeny: 22 Daughters: 0 Herds: 3 Progeny: 18 Daughters: 0 Herds: 4 Progeny: 23 Daughters: 1 Herds: 2 Progeny: 13 Daughters: 0 Herds: 2 Progeny: 68 Daughters: 3 Herds: 2 Progeny: 26 Daughters: 0 Herds: 2 Progeny: 11 Daughters: 0 Herds: 1 Progeny: 18 Daughters: 0 Herds: 1 Progeny: 50 Daughters: 0 Herds: 1 Progeny: 8 Daughters: 0 Herds: 2 Progeny: 7 Daughters: 0 Herds: 2 Progeny: 3 Daughters: 0 Herds: 1 Progeny: 2 Daughters: 0 Herds: 1 Progeny: 7 Daughters: 0 Herds: 7 Progeny: 70 Daughters: 4 Herds: 1 Progeny: 57 Daughters: 0

REA

FAT

IMF

4.2 0.63 1.1 >95 5.6 0.58 1.3 >95 0.8 0.61 1.1 55 -0.1 0.54 1.4 35 -0.6 0.69 1 25 3.2 0.64 1.1 95 4 0.56 1.3 >95 1.7 0.61 1.1 75 -2.3 0.7 0.8 10 1.8 0.48 1.5 75 1.1 0.59 1.3 60 2.1 0.43 1.7 80 -0.2 0.49 1.5 30 0.8 0.6 1.1 55 0.7 0.7 0.8 50 3.6 0.68 1 95

61 0.46 7 1 42 0.44 8 5 28 0.47 7 35 21 0.42 8 60 19 0.59 6 70 44 0.51 6 3 32 0.41 8 25 35 0.44 8 15 33 0.53 6 20 33 0.38 8 20 35 0.4 8 15 32 0.37 8 25 26 0.35 8 45 24 0.4 8 50 42 0.58 6 5 52 0.57 6 1

83 0.4 11 2 73 0.4 11 10 61 0.45 10 20 39 0.39 12 60 48 0.61 7 40 76 0.48 10 4 61 0.35 12 20 64 0.42 11 15 68 0.38 12 10 60 0.35 12 20 65 0.35 12 15 64 0.36 12 15 51 0.34 13 35 55 0.35 12 30 63 0.54 9 15 77 0.6 7 4

5 0.17 8 90 20 0.21 7 10 4 0.2 7 90 17 0.22 7 20 5 0.22 7 90 12 0.24 7 45 13 0.19 8 40 9 0.23 7 65 9 0.18 8 65 10 0.22 7 60 3 0.19 8 90 14 0.22 7 30 7 0.16 8 75 20 0.2 7 10 8 0.23 7 70 10 0.14 8 55

0.8 0.21 0.5 20 1.1 0.29 0.47 10 1.5 0.3 0.44 1 1.2 0.23 0.5 5 0.3 0.42 0.38 55 1.5 0.34 0.44 1 1.4 0.24 0.5 2 1.2 0.28 0.47 5 1.2 0.2 0.5 5 0.3 0.2 0.5 55 0.5 0.24 0.5 40 1.3 0.28 0.47 3 1.1 0.24 0.5 10 0.8 0.26 0.47 20 1 0.27 0.47 10 0.2 0.39 0.41 70

0.53 0.29 0.22 20 0.61 0.37 0.19 15 0.52 0.44 0.17 25 0.56 0.3 0.2 20 0.06 0.64 0.12 95 0.6 0.48 0.16 15 0.55 0.34 0.2 20 0.62 0.43 0.17 15 0.11 0.17 0.25 85 0.63 0.35 0.19 15 0.78 0.33 0.2 3 0.67 0.37 0.19 10 0.27 0.36 0.19 55 0.35 0.31 0.2 45 0.37 0.53 0.15 40 1.01 0.64 0.12 1

0 0.25 0.011 65 -0.01 0.35 0.01 20 -0.005 0.41 0.009 35 -0.006 0.27 0.011 30 0.013 0.57 0.007 >95 0.002 0.44 0.009 75 0.009 0.32 0.01 95 0.001 0.42 0.009 70 -0.007 0.15 0.013 25 -0.004 0.34 0.01 45 0.017 0.31 0.01 >95 -0.003 0.36 0.01 50 0 0.35 0.01 65 0.005 0.3 0.01 85 -0.001 0.5 0.007 60 0.021 0.61 0.006 >95

0.06 0.2 0.12 35 0.07 0.29 0.11 35 -0.08 0.34 0.11 80 0 0.26 0.11 50 0.09 0.54 0.08 30 0.16 0.39 0.1 20 -0.05 0.26 0.11 70 0.13 0.35 0.1 25 -0.04 0.14 0.14 65 0.04 0.28 0.11 40 0.27 0.27 0.11 15 0.15 0.3 0.11 20 -0.07 0.29 0.11 80 0.06 0.26 0.11 35 0.14 0.43 0.09 25 0.38 0.54 0.08 2

10 41

4 18

75 27

35 14

85 34

15 29

30 27

35 26

40 26

40 21

60 30

25 20

65 32

20 29

25 37

Fall 2012 Sire Summary

International Brangus Breeders Association

Genetic Venture Sires HILL OF BRINKS 30S63 R10056873 PHN: 30S63 Sire: GARRETT OF BRINKS 789P R728507 DOB: 09/23/2006 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: THE OAKS FARMS IH APOLLO 81U2 R10107981 PHN: 81U2 Sire: WAT LEAD GUN 33P6 R778561 DOB: 02/11/2008 Breeder: BUCK THOMASON Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) IH BART 535S16 R10034249 PHN: 535S16 Sire: LOMBARDI OF BRINKS 468N10 R700597 DOB: 02/05/2006 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) IH MONEY MAKER 99S R10039387 PHN: 99S Sire: BRINKS BRIGHT SIDE 607L11 R700597 DOB: 03/02/2006 Breeder: BUSH FARM Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) KB NEWT 237T R10089509 PHN: 237T Sire: NEWT OF BRINKS 302P16 R778561 DOB: 02/28/2007 Breeder: DALE AND NANCY KIRKHAM Gen: 5th Owner: MO BRANGUS LANE OF BRINKS 784U12 R10137273 PHN: 784U12 Sire: ROBERTSON OF BRINKS 209S9 R815045 DOB: 10/07/2008 Breeder: RRR RANCH Gen: 6th Owner: Multiple Owners (visit www.GoBrangus.com for list) LA TERRE LEAD ON 426 UB10053817 PHN: 426 Sire: LA TERRE NEW HORIZON EA13802640 DOB: 03/28/2006 Breeder: CROCHET CATTLE COMPANY LLC Gen: 2nd Owner: CROCHET CATTLE COMPANY LLC LEDOUX OF BRINKS 541U28 R10110536 PHN: 541U28 Sire: LAMBERT OF BRINKS 317R3 R778561 DOB: 02/12/2008 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) LOMETA OF BRINKS 468W6 R10151748 PHN: 468W6 Sire: CSONKA OF BRINKS 30R4 R778561 DOB: 02/02/2009 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: MARK PERRY LONGSTREET OF BRINKS 30T17 R10082755 PHN: 30T17 Sire: BRINKS BRIGHT SIDE 607L11 R700597 DOB: 02/09/2007 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 6th Owner: WYLISS KEMP MAHAN OF BRINKS 240U6 R10110486 PHN: 240U6 Sire: RICE OF BRINKS 75R65 R679961 DOB: 02/04/2008 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) MATADOR OF BRINKS 535W2 R10151666 PHN: 535W2 Sire: SINGLETARY OF BRINKS 675R R778561 DOB: 01/29/2009 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 4th Owner: MARTIN-BRUNI CATTLE COMPANY MC BIG DEAL 889W6 R10154372 PHN: 889W6 Sire: MC REAL DEAL 541R3 R797239 DOB: 02/09/2009 Breeder: BLACKWATER CATTLE COMPANY Gen: 2nd Owner: Multiple Owners (visit www.GoBrangus.com for list) MC BLACK ROCK 274S3 R10041512 PHN: 274S3 Sire: TJM JOHN WAYNE 44L R654075 DOB: 02/22/2006 Breeder: 4C BRANGUS Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list) MC BW FLIGHT DECK 889W4 R10154373 PHN: 889W4 Sire: NIMITZ OF BRINKS 75L12 R754008 DOB: 02/13/2009 Breeder: BLACKWATER CATTLE COMPANY Gen: 2nd Owner: BLACKWATER CATTLE COMPANY MC CHISUM 468S8 R10079442 PHN: 468S8 Sire: TJM JOHN WAYNE 44L R654075 DOB: 10/01/2006 Breeder: JERRY & TERRY LIGON Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list)

Herds: 1 Progeny: 21 Daughters: 0 Herds: 1 Progeny: 9 Daughters: 0 Herds: 2 Progeny: 45 Daughters: 5 Herds: 1 Progeny: 14 Daughters: 0 Herds: 1 Progeny: 40 Daughters: 0 Herds: 3 Progeny: 6 Daughters: 0 Herds: 2 Progeny: 52 Daughters: 1 Herds: 4 Progeny: 30 Daughters: 0 Herds: 1 Progeny: 6 Daughters: 0 Herds: 8 Progeny: 25 Daughters: 0 Herds: 2 Progeny: 7 Daughters: 0 Herds: 1 Progeny: 2 Daughters: 0 Herds: 1 Progeny: 3 Daughters: 0 Herds: 5 Progeny: 52 Daughters: 7 Herds: 3 Progeny: 59 Daughters: 0 Herds: 1 Progeny: 22 Daughters: 2

REA

FAT

IMF

1.4 0.62 1.1 65 -0.4 0.48 1.5 30 2.2 0.69 1 80 2.9 0.64 1.1 90 -3.1 0.67 1 3 0.5 0.42 1.7 45 1.1 0.65 1 60 2.2 0.66 1 80 2 0.52 1.4 80 -2.9 0.7 0.8 4 1.6 0.49 1.5 70 0.4 0.42 1.7 45 0.7 0.53 1.4 50 4.7 0.73 0.8 >95 -0.6 0.69 1 25 2.2 0.61 1.1 80

36 0.45 7 15 27 0.35 8 40 29 0.51 6 35 22 0.39 8 60 17 0.53 6 80 26 0.35 8 45 38 0.56 6 10 27 0.49 7 40 30 0.38 8 30 5 0.48 7 >95 28 0.35 8 35 27 0.36 8 40 40 0.37 8 10 24 0.58 6 50 32 0.59 6 25 47 0.49 7 2

73 0.45 10 5 45 0.31 13 50 48 0.37 12 40 40 0.32 13 60 29 0.49 10 85 52 0.33 13 35 78 0.53 9 3 46 0.46 10 45 54 0.35 12 30 14 0.45 10 >95 57 0.33 13 25 53 0.35 12 30 75 0.36 12 4 41 0.55 8 60 56 0.56 8 25 76 0.47 10 4

13 0.18 8 40 6 0.16 8 85 7 0.2 7 80 12 0.21 7 45 16 0.21 7 20 13 0.15 8 40 19 0.15 8 10 10 0.19 8 60 12 0.19 8 40 14 0.21 7 30 13 0.14 8 35 14 0.22 7 35 15 0.19 8 25 13 0.28 7 35 26 0.22 7 2 11 0.27 7 50

1.5 0.29 0.47 1 0.6 0.13 0.57 30 1 0.18 0.54 10 0.5 0.19 0.54 40 0.9 0.24 0.5 15 -0.2 0.22 0.5 >95

0.42 0.45 0.16 35 0.61 0.29 0.22 15 0.43 0.25 0.22 35 0.43 0.27 0.22 35 0.26 0.33 0.2 60 0.32 0.3 0.2 50 0.23 0.49 0.16 65 0.33 0.46 0.16 45 0.28 0.36 0.19 55 0.06 0.46 0.16 95 0.33 0.33 0.2 45 0.52 0.37 0.19 25 0.5 0.37 0.19 25 0.26 0.57 0.13 60 0.48 0.57 0.13 25 0.7 0.48 0.16 5

-0.004 0.42 0.009 45 -0.015 0.27 0.011 4 0 0.2 0.012 65 -0.009 0.26 0.011 20 0.01 0.31 0.01 95 0.001 0.29 0.011 70 -0.002 0.46 0.008 55 -0.005 0.44 0.009 35 -0.013 0.35 0.01 10 -0.014 0.43 0.009 5 -0.003 0.31 0.01 50 -0.001 0.27 0.011 60 0.018 0.36 0.01 >95 -0.005 0.53 0.007 35 0.009 0.55 0.007 95 -0.013 0.45 0.008 10

0 0.35 0.1 50 -0.17 0.22 0.12 >95 0 0.2 0.12 50 0.06 0.23 0.12 35 -0.09 0.25 0.11 85 0.04 0.24 0.12 40 0.51 0.39 0.1 1 0.23 0.36 0.1 15 0.16 0.29 0.11 20 0.11 0.36 0.1 30 0.2 0.25 0.11 20 0.17 0.3 0.11 20 -0.19 0.3 0.11 >95 0.06 0.46 0.08 35 0.09 0.48 0.08 30 0.06 0.4 0.09 35

20 19

70 21

60 22

55 24

45 26

40 38

10 23

50 28

30 17

80 27

35 27

35 35

10 25

40 42

3 34

0.3 0.29 0.47 55 1 0.26 0.47 10 0.4 0.27 0.47 45 1 0.22 0.5 10 0.9 0.28 0.47 15 0.3 0.28 0.47 55 0.4 0.34 0.44 45 0.4 0.4 0.38 45 1.2 0.36 0.41 5

Fall 2012 Sire Summary

International Brangus Breeders Association

Genetic Venture Sires MCCREA OF BRINKS 201U4 R10121701 PHN: 201U4 Sire: GRIESE OF BRINKS 803R27 R754008 DOB: 02/02/2008 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) MC DEALING IT 12U R10141381 PHN: 12U Sire: MC REAL DEAL 541R3 R797239 DOB: 09/22/2008 Breeder: BLACKWATER CATTLE COMPANY Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) MC DOUBLE TAKE 889W38 R10167410 PHN: 889W38 Sire: LEAD GUN OF BRINKS 222K14 R593769 DOB: 08/24/2009 Breeder: BLACKWATER CATTLE COMPANY Gen: 2nd Owner: Multiple Owners (visit www.GoBrangus.com for list) MC ELEGIDO 924W6 R10154068 PHN: 924W6 Sire: MC JETHRO 00S3 R9679417 DOB: 02/12/2009 Breeder: RED BIRD MEADOWS RANCH Gen: 3rd Owner: Multiple Owners (visit www.GoBrangus.com for list) MC EL PATRON 129W16 R10154315 PHN: 129W16 Sire: MC JETHRO 00S3 R9679417 DOB: 02/03/2009 Breeder: MOUND CREEK RANCHES Gen: 3rd Owner: MOUND CREEK RANCHES MC HAMMER 111U R10127256 PHN: 111U Sire: MC REAL DEAL 541R3 R797239 DOB: 02/18/2008 Breeder: BLACKWATER CATTLE COMPANY Gen: 2nd Owner: Multiple Owners (visit www.GoBrangus.com for list) MC HANK 129T98 R10096340 PHN: 129T98 Sire: MC JOHN WAYNE 165N3 R797239 DOB: 09/23/2007 Breeder: MOUND CREEK RANCHES Gen: 2nd Owner: Multiple Owners (visit www.GoBrangus.com for list) MC HIRED GUN 535S3 R10044050 PHN: 535S3 Sire: LEAD GUN OF BRINKS 222K14 R593769 DOB: 02/11/2006 Breeder: MILLER BRANGUS LLC Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) MC HOSS 99T R10064118 PHN: 5105 Sire: MR BAR J REVENUE 161K5 ET R636795 DOB: 01/10/2007 Breeder: DARRELL MCLEMORE, JR. Gen: 5th Owner: DARRELL MCLEMORE, JR. MC JETHRO 129W10 R10154394 PHN: 129W10 Sire: MC JETHRO 00S3 R9679417 DOB: 02/17/2009 Breeder: BLACKWATER CATTLE COMPANY Gen: 2nd Owner: LEE MCFARLIN MC JETHRO 415W R10154412 PHN: 415W Sire: MC JETHRO 00S3 R9679417 DOB: 02/27/2009 Breeder: BLACKWATER CATTLE COMPANY Gen: 3rd Owner: Multiple Owners (visit www.GoBrangus.com for list) MC JETHRO 541X24 R10179585 PHN: 541X24 Sire: MC JETHRO 00S3 R9679417 DOB: 02/06/2010 Breeder: MOUND CREEK RANCHES Gen: 2nd Owner: Multiple Owners (visit www.GoBrangus.com for list) MC LEAD GUN 129U R10126853 PHN: 129U Sire: LEAD GUN OF BRINKS 222K14 R593769 DOB: 01/30/2008 Breeder: MOUND CREEK RANCHES Gen: 3rd Owner: Multiple Owners (visit www.GoBrangus.com for list) MC LEAD GUN 889W14 R10154367 PHN: 889W14 Sire: LEAD GUN OF BRINKS 222K14 R593769 DOB: 02/08/2009 Breeder: BLACKWATER CATTLE COMPANY Gen: 2nd Owner: Multiple Owners (visit www.GoBrangus.com for list) MC NET GAIN 000T58 R10080394 PHN: 000T58 Sire: S A V NET WORTH 4200 EA13512009 DOB: 03/09/2007 Breeder: RED BIRD MEADOWS RANCH Gen: 1st Owner: MOUND CREEK RANCHES MC REAL DEAL 487T7 R10096365 PHN: 487T7 Sire: MC REAL DEAL 541R3 R797239 DOB: 09/18/2007 Breeder: BLACKWATER CATTLE COMPANY Gen: 5th Owner: BLACKWATER CATTLE COMPANY

Herds: 5 Progeny: 30 Daughters: 0 Herds: 2 Progeny: 7 Daughters: 0 Herds: 1 Progeny: 1 Daughters: 0 Herds: 8 Progeny: 22 Daughters: 0 Herds: 2 Progeny: 24 Daughters: 0 Herds: 2 Progeny: 8 Daughters: 0 Herds: 2 Progeny: 28 Daughters: 0 Herds: 2 Progeny: 37 Daughters: 3 Herds: 2 Progeny: 14 Daughters: 0 Herds: 2 Progeny: 6 Daughters: 0 Herds: 1 Progeny: 13 Daughters: 0 Herds: 0 Progeny: 0 Daughters: 0 Herds: 3 Progeny: 30 Daughters: 0 Herds: 1 Progeny: 2 Daughters: 0 Herds: 12 Progeny: 58 Daughters: 6 Herds: 2 Progeny: 23 Daughters: 0

REA

FAT

IMF

0.7 0.6 1.1 50 4.3 0.44 1.7 >95 -1 0.4 1.7 20 4.6 0.59 1.3 >95 6.1 0.57 1.3 >95 3.5 0.48 1.5 95 3.8 0.63 1.1 95 0.8 0.61 1.1 55 0.1 0.6 1.1 35 2.8 0.45 1.5 90 2.9 0.48 1.5 90 3.5 0.43 1.7 95 1.9 0.59 1.3 75 -3.6 0.41 1.7 2 4.5 0.69 1 >95 1.2 0.55 1.3 65

27 0.48 7 40 57 0.37 8 1 31 0.35 8 25 32 0.46 7 25 45 0.47 7 3 39 0.38 8 10 40 0.48 7 10 23 0.47 7 55 18 0.36 8 75 35 0.38 8 15 41 0.41 8 10 41 0.35 8 10 42 0.49 7 5 18 0.36 8 75 43 0.57 6 4 21 0.46 7 60

52 0.42 11 35 95 0.38 12 1 56 0.35 12 25 48 0.47 10 40 77 0.49 10 4 66 0.38 12 15 70 0.44 11 10 30 0.46 10 80 46 0.27 14 50 61 0.38 12 20 62 0.41 11 15 66 0.35 12 15 76 0.48 10 4 37 0.36 12 65 73 0.53 9 10 49 0.43 11 40

12 0.15 8 40 10 0.19 8 60 20 0.22 7 10 14 0.17 8 35 15 0.14 8 25 12 0.19 8 45 15 0.19 8 25 7 0.17 8 80 10 0.17 8 55 17 0.15 8 15 11 0.16 8 50 14 0.18 8 35 14 0.21 7 30 21 0.22 7 10 22 0.2 7 5 14 0.19 8 30

0.5 0.24 0.5 40 0.9 0.27 0.47 15 0.5 0.29 0.47 40 0.8 0.34 0.44 20 1.2 0.34 0.44 5 1.1 0.29 0.47 10 0.6 0.29 0.47 30 0.7 0.24 0.5 25 0.6 0.12 0.57 30 0.7 0.26 0.47 25 0.8 0.3 0.44 20

0.72 0.37 0.19 4 0.65 0.41 0.17 15 0.7 0.37 0.19 5 0.48 0.49 0.16 25 0.7 0.52 0.15 5 0.47 0.4 0.17 30 0.59 0.43 0.17 20 0.37 0.48 0.16 40 0.27 0.16 0.25 55 0.52 0.41 0.17 25 0.55 0.43 0.17 20 0.69 0.37 0.19 10 0.95 0.44 0.17 1 0.6 0.39 0.19 15 0.72 0.53 0.15 4 0.29 0.42 0.17 55

-0.012 0.34 0.01 15 -0.01 0.4 0.009 20 -0.003 0.36 0.01 50 0.023 0.46 0.008 >95 0.022 0.49 0.008 >95 0.017 0.38 0.01 >95 0.02 0.38 0.01 >95 0.003 0.46 0.008 80 0.001 0.14 0.013 70 0.013 0.38 0.01 >95 0.022 0.42 0.009 >95 0.03 0.36 0.01 >95 0.008 0.42 0.009 90 -0.008 0.37 0.01 25 0.01 0.5 0.007 95 -0.012 0.39 0.01 15

-0.01 0.28 0.11 55 -0.12 0.32 0.11 95 0.06 0.31 0.11 35 0.15 0.39 0.1 20 0.21 0.42 0.09 15 -0.19 0.31 0.11 >95 0.3 0.34 0.11 15 0.08 0.38 0.1 30 -0.05 0.12 0.14 70 0.32 0.32 0.11 10 0.23 0.34 0.11 15 0.14 0.3 0.11 25 0.31 0.35 0.1 15 0.09 0.32 0.11 30 0.01 0.42 0.09 50 -0.15 0.33 0.11 >95

40 38

10 35

10 30

25 37

10 31

20 35

10 18

75 19

70 35

10 32

20 34

15 35

10 30

25 43

3 25

0.4 0.29 0.47 45 0.3 0.29 0.47 55 0.6 0.33 0.44 30 0.5 0.28 0.47 40

Fall 2012 Sire Summary

International Brangus Breeders Association

Genetic Venture Sires MC REAL DEAL 980U5 R10141399 PHN: 980U5 Sire: MC REAL DEAL 541R3 R797239 DOB: 11/29/2008 Breeder: BLACKWATER CATTLE COMPANY Gen: 5th Owner: MO BRANGUS MC STRIKE ZONE 111S R10043693 PHN: 111S Sire: MC JOHN WAYNE 661N13 R797239 DOB: 02/13/2006 Breeder: MOUND CREEK RANCHES Gen: 2nd Owner: Multiple Owners (visit www.GoBrangus.com for list) MC STRYKER 889W33 R10149617 PHN: 889W33 Sire: MC STRYKER 2S R9679417 DOB: 03/05/2009 Breeder: JERRY & TERRY LIGON Gen: 2nd Owner: IRON FARM CATTLE CO MC TOO COOL 1420W30 R10154342 PHN: 1420W30 Sire: MC NEWS MAN 2K4 R712154 DOB: 02/26/2009 Breeder: MOUND CREEK RANCHES Gen: 2nd Owner: Multiple Owners (visit www.GoBrangus.com for list) MC TRUE GRIT 889T20 R10080564 PHN: 889T20 Sire: MC JOHN WAYNE 165N3 R797239 DOB: 02/02/2007 Breeder: MOUND CREEK RANCHES Gen: 2nd Owner: Multiple Owners (visit www.GoBrangus.com for list) MC WIDE TRACK 129S3 R10053323 PHN: 129S3 Sire: MC JOHN WAYNE 165N3 R797239 DOB: 10/19/2006 Breeder: THIRD DAY RANCH, LLC Gen: 5th Owner: MIDSOUTH CATTLE MEDINA OF BRINKS 504S19 R10046409 PHN: 504S19 Sire: DITKA OF BRINKS 535N37 R804495 DOB: 02/15/2006 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: J BAR M BRANGUS RANCH MILAM OF BRINKS 541S17 R10053370 PHN: 541S17 Sire: BLACKHAWK OF BRINKS 607M12 R636795 DOB: 02/01/2006 Breeder: FORREST JAMES GREEN Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) MO BT 53W R10133438 PHN: 53W Sire: GACC MR BT 11S1 R711683 DOB: 02/23/2009 Breeder: MO BRANGUS Gen: 5th Owner: MO BRANGUS MO RAMBO 51T R10097679 PHN: 51T Sire: SVF MR 78R R824287 DOB: 10/18/2007 Breeder: MO BRANGUS Gen: 6th Owner: MO BRANGUS MO TURBO 54S R10055318 PHN: 54S Sire: WR SCC TRANSFORMER IV 416J6 R636795 DOB: 10/25/2006 Breeder: MO BRANGUS Gen: 5th Owner: MO BRANGUS MR JLS SAMSON 915S3 R10043591 PHN: 915S3 Sire: ODYSSEY OF JLS R773831 DOB: 01/15/2006 Breeder: JLS INTERNATIONAL INC Gen: 6th Owner: Multiple Owners (visit www.GoBrangus.com for list) MR JR/ BRTSIDE 607L11 876S1 R10030934 PHN: 876S1 Sire: BRINKS BRIGHT SIDE 607L11 R700597 DOB: 01/15/2006 Breeder: JESS ADKINS Gen: 5th Owner: 4F WARD RANCH NAVARRO OF BRINKS 468S56 R10056009 PHN: 468S56 Sire: STINGER OF BRINKS 99L8 R738436 DOB: 02/26/2006 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: THE OAKS FARMS OMAR OF BRINKS 193T2 R10083122 PHN: 193T2 Sire: BRINKS BRIGHT SIDE 607L11 R700597 DOB: 01/22/2007 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: SANTA ROSA CATTLE COMPANY POLK CREEK PATTON 937S2 R10031521 PHN: 937S2 Sire: SONAR OF BRINKS 607L18 R738436 DOB: 01/12/2006 Breeder: REBECCA SMITH Gen: 6th Owner: REBECCA SMITH

Herds: 1 Progeny: 19 Daughters: 0 Herds: 4 Progeny: 11 Daughters: 2 Herds: 2 Progeny: 9 Daughters: 0 Herds: 6 Progeny: 29 Daughters: 0 Herds: 7 Progeny: 53 Daughters: 3 Herds: 2 Progeny: 31 Daughters: 0 Herds: 1 Progeny: 31 Daughters: 0 Herds: 1 Progeny: 14 Daughters: 0 Herds: 1 Progeny: 9 Daughters: 0 Herds: 1 Progeny: 33 Daughters: 0 Herds: 1 Progeny: 12 Daughters: 0 Herds: 2 Progeny: 35 Daughters: 0 Herds: 2 Progeny: 9 Daughters: 1 Herds: 3 Progeny: 20 Daughters: 1 Herds: 1 Progeny: 32 Daughters: 0 Herds: 3 Progeny: 18 Daughters: 1

REA

FAT

IMF

0.9 0.62 1.1 55 -0.6 0.55 1.3 25 0.1 0.46 1.5 35 2.5 0.63 1.1 85 0.4 0.69 1 45 3.1 0.61 1.1 95 3.5 0.56 1.3 95 0.4 0.62 1.1 45 5.8 0.49 1.5 >95 4.8 0.65 1 >95 0.7 0.55 1.3 50 1.2 0.74 0.8 65 0.7 0.67 1 50 2.2 0.59 1.3 80 -0.6 0.62 1.1 25 1.6 0.56 1.3 70

17 0.45 7 80 13 0.41 8 90 39 0.38 8 10 39 0.49 7 10 18 0.56 6 75 33 0.45 7 20 30 0.47 7 30 26 0.39 8 45 39 0.39 8 10 32 0.5 6 25 31 0.41 8 25 13 0.49 7 90 26 0.36 8 40 14 0.45 7 85 10 0.49 7 95 22 0.39 8 60

36 0.34 13 70 23 0.39 12 90 63 0.35 12 15 61 0.47 10 20 39 0.52 9 65 60 0.4 11 20 47 0.47 10 45 54 0.34 13 30 71 0.34 13 10 48 0.35 12 40 55 0.36 12 30 30 0.3 13 80 49 0.31 13 40 43 0.44 11 55 26 0.5 9 90 35 0.32 13 75

13 0.19 8 40 23 0.2 7 4 21 0.13 8 10 16 0.17 8 20 18 0.19 8 15 16 0.19 8 25 12 0.2 7 45 22 0.21 7 5 14 0.16 8 30 11 0.12 8 55 13 0.18 8 40 15 0.14 8 30 18 0.2 7 15 12 0.22 7 45 12 0.2 7 40 6 0.19 8 80

0.7 0.18 0.54 25 0.1 0.26 0.47 80 0.3 0.17 0.54 55 1.2 0.32 0.44 5 0.3 0.35 0.41 55 0.4 0.22 0.5 45 1.1 0.27 0.47 10 0.3 0.23 0.5 55 0.5 0.1 0.57 40 0.5 0.09 0.6 40 0.6 0.12 0.57 30 0.4 0.09 0.6 45 0.4 0.22 0.5 45 0.5 0.31 0.44 40 0.2 0.24 0.5 70 1 0.16 0.54 10

0.1 0.24 0.23 90 0 0.39 0.19 >95 0.66 0.34 0.2 15 0.48 0.47 0.16 25 0.36 0.51 0.15 40 0.53 0.38 0.19 20 0.67 0.5 0.15 10 0.7 0.31 0.2 5 0.19 0.15 0.25 75 0.19 0.13 0.26 75 0.35 0.17 0.25 45 0.25 0.11 0.26 60 0.46 0.27 0.22 30 0.61 0.46 0.16 15 0.05 0.5 0.15 95 0.27 0.23 0.23 55

0.006 0.22 0.012 90 0.005 0.31 0.01 85 0.003 0.32 0.01 80 -0.004 0.44 0.009 45 -0.011 0.49 0.008 15 0.002 0.36 0.01 75 0.013 0.48 0.008 >95 -0.002 0.26 0.011 55 -0.003 0.13 0.013 50 -0.01 0.1 0.013 20 0 0.14 0.013 65 -0.002 0.08 0.014 55 0.001 0.26 0.011 70 0.01 0.43 0.009 95 -0.003 0.48 0.008 50 -0.002 0.19 0.013 55

-0.23 0.2 0.12 >95 0.11 0.31 0.11 30 0.15 0.27 0.11 20 -0.08 0.37 0.1 80 0.38 0.41 0.09 2 0.14 0.3 0.11 25 -0.14 0.4 0.09 >95 -0.13 0.26 0.11 95 -0.1 0.11 0.14 90 0.05 0.08 0.14 35 -0.1 0.13 0.14 90 -0.13 0.07 0.14 95 -0.02 0.22 0.12 60 0.16 0.37 0.1 20 0.15 0.4 0.09 20 0.12 0.18 0.13 25

60 30

25 40

4 36

10 27

35 32

20 27

35 35

10 33

15 27

35 28

30 21

60 31

20 19

70 17

75 17

Fall 2012 Sire Summary

International Brangus Breeders Association

Genetic Venture Sires PORSCHE OF BRINKS 99T22 R10082785 PHN: 99T22 Sire: LOMBARDI OF BRINKS 468N10 R700597 DOB: 02/06/2007 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) QCB-BBF CHATTOOGA 289U2 R10144509 PHN: 289U2 Sire: GARRETT OF BRINKS 789P R728507 DOB: 09/14/2008 Breeder: QUAIL CREEK BRANGUS INC Gen: 5th Owner: MIKE OR SUSAN BURKE QUANAH OF BRINKS 30W R10151692 PHN: 30W Sire: LTD OF BRINKS 415T28 R10004209 DOB: 01/27/2009 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 6th Owner: TERRY RAY REED RAMBLER OF BRINKS 468T12 R10082903 PHN: 468T12 Sire: MORGAN OF BRINKS 795P60 R778561 DOB: 01/31/2007 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 6th Owner: MARTIN-BRUNI CATTLE COMPANY ROMMEL OF BRINKS 468T28 R10082910 PHN: 468T28 Sire: GARRETT OF BRINKS 789P R728507 DOB: 02/10/2007 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: RICHARD L DOSS SF DEPENDENCE 535U24 R10126187 PHN: 535U24 Sire: SUHN'S NEXT STEP 331R7 R711683 DOB: 09/26/2008 Breeder: SCHMIDT FARMS Gen: 5th Owner: JOHN D MILAM SF JESSE 596U R10126191 PHN: 596U Sire: JESSE OF BRINKS 392P105 R815045 DOB: 10/08/2008 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 3rd Owner: SCHOENIG LAND & CATTLE SR DUKE 345T R10114034 PHN: 345T Sire: WR DUKE 228/F R365154 DOB: 11/24/2007 Breeder: WYNNE RANCH Gen: 4th Owner: SABAL RIDGE SR MEDICINE MAN W415 R10153627 PHN: W415 Sire: PR ELIXIR 698L3 R593769 DOB: 11/19/2009 Breeder: SPITZER RANCH Gen: 5th Owner: SPITZER RANCH STONEWALL OF RRR 222W6 R10150860 PHN: 222W6 Sire: CSONKA OF BRINKS 30R4 R778561 DOB: 03/02/2009 Breeder: NATHAN HUNNICUTT Gen: 6th Owner: Multiple Owners (visit www.GoBrangus.com for list) SUHN'S ADVANTAGE 331T5 R10091066 PHN: 331T5 Sire: NEWT OF BRINKS 302P16 R778561 DOB: 01/26/2007 Breeder: VERNON OR VICKI SUHN Gen: 4th Owner: VERNON OR VICKI SUHN SUHN'S AFFIRMED 30T R10091417 PHN: 30T Sire: SUHN'S AFFIRMED 416N4 R738436 DOB: 03/26/2007 Breeder: VERNON OR VICKI SUHN Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) SUHN'S AFFIRMED 331T2 R10091513 PHN: 331T2 Sire: SUHN'S AFFIRMED 416N4 R738436 DOB: 01/23/2007 Breeder: VERNON OR VICKI SUHN Gen: 4th Owner: JLS INTERNATIONAL INC SUHN'S BT 416S5 R10052962 PHN: 416S5 Sire: BURTIN'S TRANSFORMER 803G3 R636795 DOB: 02/05/2006 Breeder: VERNON OR VICKI SUHN Gen: 3rd Owner: DANNY FARRIS SUHN'S DIMENSION 894U18 R10140852 PHN: 894U18 Sire: GARRETT OF BRINKS 789P R728507 DOB: 09/03/2008 Breeder: VERNON OR VICKI SUHN Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) SUHN'S STEP AHEAD 918W2 R10147703 PHN: 918W2 Sire: SUHN'S NEXT STEP 331R7 R711683 DOB: 01/29/2009 Breeder: VERNON OR VICKI SUHN Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list)

Herds: 13 Progeny: 57 Daughters: 0 Herds: 2 Progeny: 13 Daughters: 0 Herds: 1 Progeny: 15 Daughters: 0 Herds: 1 Progeny: 3 Daughters: 0 Herds: 1 Progeny: 18 Daughters: 0 Herds: 1 Progeny: 30 Daughters: 0 Herds: 1 Progeny: 16 Daughters: 0 Herds: 1 Progeny: 22 Daughters: 0 Herds: 1 Progeny: 9 Daughters: 0 Herds: 2 Progeny: 6 Daughters: 0 Herds: 3 Progeny: 6 Daughters: 0 Herds: 2 Progeny: 30 Daughters: 2 Herds: 3 Progeny: 43 Daughters: 0 Herds: 3 Progeny: 5 Daughters: 0 Herds: 2 Progeny: 11 Daughters: 0 Herds: 2 Progeny: 13 Daughters: 0

REA

FAT

IMF

1.8 0.69 1 75 -1.7 0.54 1.4 10 1.5 0.52 1.4 70 2.9 0.42 1.7 90 -0.7 0.58 1.3 25 -2.6 0.65 1 5 1.1 0.56 1.3 60 -2.6 0.52 1.4 5 -1.7 0.48 1.5 10 0.8 0.58 1.3 55 -3.9 0.54 1.4 2 1.2 0.64 1.1 65 1.2 0.65 1 65 -2.5 0.71 0.8 5 -2.1 0.54 1.4 10 3 0.5 1.4 90

21 0.55 6 65 28 0.41 8 35 34 0.42 8 20 34 0.35 8 20 36 0.43 8 15 34 0.5 6 20 30 0.42 8 30 33 0.42 8 20 26 0.38 8 45 26 0.37 8 45 19 0.37 8 70 41 0.5 6 10 29 0.51 6 35 11 0.38 8 95 22 0.38 8 60 33 0.4 8 20

39 0.52 9 65 52 0.36 12 35 56 0.37 12 25 53 0.35 12 30 70 0.39 12 10 60 0.45 10 20 56 0.39 12 25 52 0.39 12 35 50 0.34 13 40 49 0.33 13 40 41 0.34 13 60 76 0.48 10 4 53 0.37 12 30 28 0.34 13 85 47 0.3 13 45 64 0.39 12 15

9 0.18 8 65 15 0.18 8 30 11 0.13 8 50 4 0.16 8 90 15 0.19 8 25 10 0.19 8 60 18 0.17 8 15 10 0.19 8 55 17 0.2 7 15 14 0.17 8 30 14 0.19 8 30 13 0.22 7 40 9 0.2 7 65 15 0.23 7 25 14 0.17 8 35 12 0.18 8 45

0.5 0.31 0.44 40 1.3 0.17 0.54 3 1.3 0.24 0.5 3 0.6 0.24 0.5 30 1.2 0.25 0.47 5 0.7 0.28 0.47 25 0.5 0.22 0.5 40 1.2 0.14 0.57 5 0.2 0.24 0.5 70 0.8 0.24 0.5 20 0.9 0.25 0.47 15 1.3 0.21 0.5 3 1.1 0.19 0.54 10 0.5 0.26 0.47 40 0.9 0.16 0.54 15 1.4 0.27 0.47 2

0.44 0.53 0.15 30 0.29 0.33 0.2 55 0.75 0.36 0.19 4 0.99 0.35 0.19 1 0.39 0.36 0.19 40 0.46 0.45 0.16 30 0.75 0.39 0.19 4 0.09 0.39 0.19 90 0.33 0.34 0.2 45 0.38 0.32 0.2 40 0.47 0.34 0.2 30 0.49 0.5 0.15 25 0.34 0.25 0.22 45 0.16 0.34 0.2 80 0.09 0.22 0.23 90 0.42 0.4 0.17 35

0.009 0.49 0.008 95 0 0.32 0.01 65 0.001 0.28 0.011 70 -0.001 0.33 0.01 60 0.001 0.34 0.01 70 0.001 0.43 0.009 70 0.008 0.34 0.01 90 0.004 0.31 0.01 80 0.014 0.22 0.012 >95 0.003 0.31 0.01 80 0.001 0.24 0.012 70 0.009 0.48 0.008 95 -0.003 0.23 0.012 50 -0.001 0.33 0.01 60 -0.011 0.2 0.012 15 -0.003 0.38 0.01 50

0 0.42 0.09 50 -0.05 0.26 0.11 70 -0.11 0.28 0.11 95 0.26 0.27 0.11 15 -0.06 0.28 0.11 75 -0.08 0.35 0.1 80 -0.07 0.3 0.11 80 0 0.3 0.11 50 0.14 0.26 0.11 25 -0.05 0.26 0.11 70 0 0.27 0.11 50 -0.13 0.4 0.09 95 -0.05 0.21 0.12 70 -0.11 0.28 0.11 95 -0.04 0.19 0.13 65 -0.1 0.31 0.11 90

70 29

30 29

30 21

60 33

15 27

35 33

15 27

35 30

25 27

35 24

45 33

15 24

50 20

65 25

45 28

Fall 2012 Sire Summary

International Brangus Breeders Association

Genetic Venture Sires SUREWAYS LEGACY MR 060S RR10050321 PHN: 060S Sire: SUREWAY'S ROCKY STREET 227N AX15030 DOB: 01/02/2006 Breeder: SUREWAY STOCK FARMS Gen: 4th Owner: BKC RANCH, LLC SVF BEST BET 99 T531 R10098837 PHN: T531 Sire: BEST BET OF BRINKS 535H38 R556270 DOB: 08/21/2007 Breeder: SALACOA VALLEY FARMS Gen: 4th Owner: SABAL RIDGE SVF BOLIVAR 23 U300 R10110572 PHN: U300 Sire: PR ELIXIR 698L3 R593769 DOB: 04/08/2008 Breeder: SALACOA VALLEY FARMS Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) SVF CADENCE 392 U540 R10121856 PHN: U540 Sire: CADENCE OF BRINKS R486806 DOB: 10/08/2008 Breeder: SALACOA VALLEY FARMS Gen: 4th Owner: SABAL RIDGE SVF LEAD GUN 23 T742 R10099083 PHN: T742 Sire: LEAD GUN OF BRINKS 222K14 R593769 DOB: 11/23/2007 Breeder: SALACOA VALLEY FARMS Gen: 5th Owner: MO BRANGUS TBR BLACKHAWK 81U R10139603 PHN: 81U Sire: BLACKHAWK OF BRINKS 607M12 R636795 DOB: 09/22/2008 Breeder: ELLEN TRAPPEY Gen: 5th Owner: ELLEN TRAPPEY TERRELL OF BRINKS 87S3 R10047665 PHN: 87S3 Sire: LEAD GUN OF BRINKS 222K14 R593769 DOB: 02/23/2006 Breeder: KEN HUGHES Gen: 5th Owner: MC CREARY FARMS TJM ALLY 75U18 R10126032 PHN: 75U18 Sire: SUHN'S ALYDAR 416N3 R738436 DOB: 02/24/2008 Breeder: T J MOORE III Gen: 5th Owner: ROBERTS RANCH TJM INSURRECTION 544T R10091094 PHN: 544T Sire: SUHN'S AFFIRMED 416N4 R738436 DOB: 02/04/2007 Breeder: T J MOORE III Gen: 6th Owner: ROBERTS RANCH TK HIGHWAY 901S RR10047320 PHN: 901S Sire: SUREWAY'S ROCKY STREET 227N AX15030 DOB: 02/13/2006 Breeder: TRIANGLE K FARMS Gen: 3rd Owner: TRIANGLE K FARMS TRINITY OF BRINKS 209S25 R10056492 PHN: 209S25 Sire: HICKOK OF BRINKS 795P R778561 DOB: 07/02/2006 Breeder: RAY JOHNSTON Gen: 6th Owner: DURAND CATTLE CO TRUMAN OF BRINKS 392T117 R10109548 PHN: 392T117 Sire: NEWT OF BRINKS 302P16 R778561 DOB: 09/12/2007 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) VOREL AFFIRMED 117T4 R10088577 PHN: 117T4 Sire: SUHN'S AFFIRMED 416N4 R738436 DOB: 02/05/2007 Breeder: GRASSHOPPER HILL FARM Gen: 5th Owner: JLS INTERNATIONAL INC VOREL NEWT 894T2 R10088539 PHN: 894T2 Sire: NEWT OF BRINKS 302P16 R778561 DOB: 02/01/2007 Breeder: MIKE VOREL Gen: 6th Owner: FREDDIE JOHNSON WHITFIELD OF BRINKS 209U23 R10121818 PHN: 209U23 Sire: LAMBERT OF BRINKS 317R3 R778561 DOB: 03/29/2008 Breeder: BRINKS BRANGUS OF CAMP COOLEY Gen: 6th Owner: Multiple Owners (visit www.GoBrangus.com for list) WR DUKE 661S8 R10093896 PHN: 661S8 Sire: WR DUKE 228/F R365154 DOB: 12/11/2006 Breeder: WYNNE RANCH Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list)

Herds: 7 Progeny: 38 Daughters: 0 Herds: 1 Progeny: 23 Daughters: 0 Herds: 2 Progeny: 7 Daughters: 0 Herds: 1 Progeny: 10 Daughters: 0 Herds: 1 Progeny: 14 Daughters: 0 Herds: 1 Progeny: 15 Daughters: 0 Herds: 2 Progeny: 44 Daughters: 5 Herds: 0 Progeny: 0 Daughters: 0 Herds: 2 Progeny: 15 Daughters: 0 Herds: 1 Progeny: 37 Daughters: 1 Herds: 2 Progeny: 5 Daughters: 0 Herds: 2 Progeny: 8 Daughters: 1 Herds: 2 Progeny: 32 Daughters: 0 Herds: 2 Progeny: 9 Daughters: 5 Herds: 4 Progeny: 31 Daughters: 0 Herds: 2 Progeny: 31 Daughters: 2

REA

FAT

IMF

3.7 0.67 1 95 -1.9 0.57 1.3 10 -0.7 0.51 1.4 25 0.4 0.5 1.4 45 -0.6 0.57 1.3 25 1.2 0.23 2.2 65 0.4 0.38 1.8 45 1.3 0.39 1.8 65 2.6 0.6 1.1 90 0.7 0.69 1 50 -1 0.55 1.3 20 -7.9 0.48 1.5 1 2.1 0.66 1 80 -5.3 0.54 1.4 1 3.8 0.69 1 95 -0.6 0.67 1 25

18 0.47 7 75 31 0.47 7 25 38 0.39 8 10 32 0.39 8 25 34 0.43 8 20 34 0.38 8 20 29 0.5 6 35 29 0.35 8 30 35 0.42 8 15 20 0.48 7 70 18 0.35 8 75 3 0.38 8 >95 34 0.5 6 20 19 0.38 8 75 54 0.5 6 1 42 0.51 6 5

29 0.34 13 85 74 0.45 10 5 63 0.38 12 15 55 0.35 12 25 61 0.38 12 20 68 0.29 14 10 60 0.46 10 20 42 0.35 12 55 68 0.38 12 10 33 0.44 11 75 36 0.3 13 70 14 0.36 12 >95 55 0.4 11 30 39 0.37 12 65 83 0.41 11 2 65 0.5 9 15

9 0.1 8 65 19 0.22 7 10 8 0.22 7 70 24 0.22 7 3 8 0.24 7 70 11 0.21 7 50 10 0.24 7 60 13 0.22 7 40 11 0.2 7 50 9 0.14 8 65 13 0.17 8 35 10 0.21 7 60 17 0.21 7 15 15 0.22 7 30 1 0.19 8 >95 8 0.22 7 70

0.3 0.08 0.6 55 1.2 0.24 0.5 5 0.6 0.27 0.47 30 0.8 0.25 0.47 20 0.7 0.23 0.5 25 0.5 0.18 0.54 40 1.1 0.27 0.47 10 0.8 0.28 0.47 20 0.9 0.26 0.47 15 0.4 0.11 0.57 45 0.3 0.19 0.54 55 0.4 0.26 0.47 45 0.8 0.23 0.5 20 0.6 0.24 0.5 30 0.8 0.22 0.5 20 1.1 0.28 0.47 10

0.21 0.23 0.23 70 0.39 0.45 0.16 40 0.29 0.39 0.19 55 0.8 0.34 0.2 3 0.63 0.28 0.22 15 0.62 0.2 0.23 15 0.46 0.46 0.16 30 0.34 0.37 0.19 45 0.24 0.35 0.19 60 0.22 0.43 0.17 65 0.21 0.28 0.22 70 0.47 0.36 0.19 30 0.31 0.33 0.2 50 0.35 0.38 0.19 45 0.96 0.35 0.19 1 0.46 0.51 0.15 30

0.003 0.18 0.013 80 -0.001 0.42 0.009 60 0.009 0.31 0.01 95 -0.002 0.32 0.01 55 -0.01 0.27 0.011 20 -0.004 0.19 0.013 45 -0.014 0.43 0.009 5 -0.001 0.36 0.01 60 -0.005 0.33 0.01 35 0.005 0.39 0.01 85 0.007 0.27 0.011 90 0.003 0.35 0.01 80 0 0.31 0.01 65 -0.001 0.36 0.01 60 0.012 0.32 0.01 95 0.016 0.48 0.008 >95

0 0.16 0.13 50 0.22 0.36 0.1 15 0.17 0.32 0.11 20 0.02 0.26 0.11 45 0.14 0.25 0.11 25 -0.08 0.18 0.13 80 0.01 0.37 0.1 50 -0.05 0.31 0.11 70 -0.11 0.27 0.11 95 0.03 0.32 0.11 45 0.05 0.23 0.12 35 0.02 0.29 0.11 45 -0.02 0.26 0.11 60 -0.16 0.3 0.11 >95 0.23 0.29 0.11 15 0.04 0.41 0.09 40

75 35

15 27

35 40

4 25

40 28

30 24

45 27

35 29

30 19

70 23

55 12

90 34

15 24

45 28

30 29

Fall 2012 Sire Summary

International Brangus Breeders Association

Genetic Venture Sires WR MR REVELATION 192W6 R10154366 PHN: 192W6 Sire: MC REVELATION 129T R823787 DOB: 02/09/2009 Breeder: BLACKWATER CATTLE COMPANY Gen: 3rd Owner: WYNNE RANCH WR NEWT I R10113976 PHN: 675U2 Sire: NEWT OF BRINKS 302P16 R778561 DOB: 01/14/2008 Breeder: JOHN D MILAM Gen: 5th Owner: Multiple Owners (visit www.GoBrangus.com for list) WW CHEROKEE 535W36 R10148892 PHN: 535W36 Sire: SINGLETARY OF BRINKS 675R R778561 DOB: 02/04/2009 Breeder: DOUBLE W RANCH Gen: 4th Owner: Multiple Owners (visit www.GoBrangus.com for list)

Herds: 1 Progeny: 3 Daughters: 0 Herds: 1 Progeny: 2 Daughters: 0 Herds: 1 Progeny: 4 Daughters: 0

EPD: ACC: PC: Rank: EPD: ACC: PC: Rank: EPD: ACC: PC: Rank:

REA

FAT

IMF

2.9 0.56 1.3 90 -1.5 0.67 1 15 0.6 0.52 1.4 50

34 0.37 8 20 16 0.37 8 80 29 0.37 8 30

66 0.35 12 15 39 0.35 12 65 62 0.35 12 20

23 0.16 8 4 20 0.19 8 10 14 0.22 7 35

0.9 0.26 0.47 15 0.8 0.26 0.47 20 1.2 0.27 0.47 5

0.67 0.36 0.19 10 0.35 0.37 0.19 45 0.66 0.35 0.19 15

0.024 0.34 0.01 >95 0.003 0.35 0.01 80 0.006 0.34 0.01 90

0.16 0.28 0.11 20 -0.01 0.29 0.11 55 0.14 0.29 0.11 25

4 28

30 28

Brangus Journal september / october 2012 | 45

Feature The Top 5 Marketing Tools For Brangus Producers

he fall season is often times the ‘make or break’ time of year for many cattle producers. Since most producers use the fall to market their cattle, usually the business’s entire year of cash flow can come down to a few days before, during and after the sale. Ranch House Designs, Inc. (RHD) recommends the following five  tools as key to finding success  in marketing Brangus seedstock. Start With A Quality Product. This is the basic  fundamental of success in any cattle  operation. Producers must strive to  raise high quality cattle that others will  desire. In the Brangus business, an easy  way to do this is to utilize semen from the most  proven sires in the breed, which are usually readily available  and affordable. In order to be successful, Brangus producers should buy  the best breeding animals they can afford, and then breed them to the best sire  they can afford. Owning quality livestock is a way to continually build and grow your cattle assets over time. Only quality reproduces quality,   and as time goes by, the net worth difference between great livestock and mediocre livestock continually becomes larger and larger.

by Rachel CUTRER PRESIDENT of ranch house designs

letter,  an email, or most effectively a personal visit, help build relationships and strengthen a marketing program. Letting others know about your product should be your number one job in marketing. Attend shows and other events to talk about your cattle. Share your news with your friends and neighbors. Utilize your marketing network such as semen distributers, customers and neighbors. Remember the old adage, No Tell = No Sell.

3. Year Around Exposure Through Your Website

By today’s standards, every seedstock producer should have, at minimum, a website that can be used as the building block of

1. Quality Photos and Videos are a Necessity

Just as good cattle are the fundamental to having a good marketing program, good photos and video are the next step. Today’s consumers want to see a photo, and preferably Websites have become a must have marketing tool. Websites allow you to present the most current information available.

High quality photos are still a required marketing tool for a successful marketing program.

a video, before making a drive to come visit your farm in person. In some cases, especially in online auctions, some buyers may even purchase cattle based on the photo and video alone. For this reason, we recommend hiring a professional photographer or video team to photograph your cattle for your sales.

2. Word of Mouth Advertising

The cattle business is a people business, and word of mouth advertising is the most effective means of advertising your cattle. Personal communication such as telephone calls, texts, a 46 | September / october 2012 Brangus Journal

their marketing program. At its basic level, the website is used as a constant online reference for people to find your phone number, contact information and learn about your program. Every producer should have their own address (www.gobrangus. com) and a stand-alone site. The website should also be the go-to place that unites all of your online efforts such as social media, email blasts and blogs. While once thought of as a high tech marketing tool, today a website is a basic requirement for all marketing efforts in the cattle business.

4. Social Media, Blogs & Email Advertising

Once cattle producers have their own website established, it is now necessary to take your online advertising to the next level by integrating social media, blogs and email blasts into your online mix. Online advertising is affordable, sometimes even free, and reaches the mass public instantly. Facebook, twitter and blogs are three very common marketing tools currently being used by many producers but may be viewed

Feature as challenging by older producers. This is a great opportunity to involve wives and children in the farmâ&#x20AC;&#x2122;s marketing efforts. Blogging is also a useful tool but may not be for everyone. Even if you do not blog personally, producers should take advantage of the blogs of others in the cattle business. Many farms and bull owners have blogs where they gladly feature their clientsâ&#x20AC;&#x2122; photos free of charge. Producers should most definitely take advantage of this shared marketing exposure. Email blasts are also crucial in promoting sales. Generally email blasts cost less than $300 and reach tens of thousands of producers. The ideal email blast strategy should include

Eblasts, Blogs, and Facebook are rapidly becoming an important part of a complete marketing plan.

two email blasts. The first should go out approximately two weeks before the sale or as soon as photos of the sale offering are posted on your website. The second blast serves as a reminder of the sale and should go out approximately three to five days prior to the event. If a producer uses online sales, a third blast should be sent the day the online auction closes as a final reminder.

Print advertising is still an integral marketing tool.

Most producers will find that one to two ads per year will give them the exposure needed. However, simply running an ad alone will not get the job done. The print advertising should be one part of the total marketing effort. Producers should have their website in place prior to running a print ad so the website URL can be boldly referenced in the ad for readers to access for more information. The print ad should also be email blasted as the sale date approaches. Putting it All Together A good rule of thumb is that a cattle producer should prepare to spend one to five percent of their gross annual sales in advertising, with the website being the most important tool in the marketing mix. Successful marketing involves planning, implementing, maintaining and evaluating. For more on marketing, we recommend purchasing the Livestock Merchandising book, available at www. ranchhousedesigns.com > Shop. bj ABOUT THE AUTHOR: Rachel Cutrer is president of Ranch House Designs and a 7th generation Brahman breeder at V8 Ranch. She is the author of the book Livestock Merchandising and is from Boling, Texas.

5. Print Advertising During Key Times of the Year

Print advertising, though expensive, is still considered â&#x20AC;¨a marketing must due to the exposure given during select times of year. RHD recommends advertising during key times of year in relation to your marketing schedule. For example, if you host a fall sale, you must advertise in the publications of your choice. If you sell semen on your bulls, spring advertising is a necessity. Good print ads include excellent photos, usually taken by a professional, and pertinent information such as sires represented and sale information. When there are 300 other ads in a magazine, you must do an excellent job of convincing the reader why they should pick your farm above the other 299 ads in the magazine. Brangus Journal september / october 2012 | 47

REAL POWER. DMR HERITAGE 894Y

Next Step x Affirmed | R10189980

BW WW YW EPD 2.6 32 64 Data 92 741 1332 Ratio 120 108 112

M 15

TM 31

SC REA IMF FT 0.8 0.35 0 -0.002 38.8 15.83 6.037 0.37 104 124 118

DMR MAINSTAY 468Y39

Nuff Said x New Era | R10199303

BW WW YW EPD 0.5 36 65 Data 82 779 1253 Ratio 104 109 102

M 18

TM 36

SC REA IMF 0.9 0.74 0.03 37.9 16.51 5.224 108 111

FT 0.001 0.30 104

DMR TRADITION 302Y

LTD x Next Step | R10189961

BW WW YW EPD 0.7 25 56 Data 75 683 1258 Ratio 99 99 106

M 14

TM 26

SC 0.9 37

REA IMF FT 0.5 -0.16 -0.012 16.22 4.452 0.30 106 91 96

DMR TESTAMENT 99Y43 Csonka x Gaucho | R10207087

www.aspenedgemarketing.com

BW WW YW EPD 2.4 28 53 Data 84 722 1238 Ratio 107 101 101

M 16

TM 31

SC 1.1 42

REA 0.45 16.6 108

IMF FT 0.15 -0.007 5.294 0.38 112 132

Selling November 2nd & 3rd at GENETRUST at Chimney Rock, Concord, Arkansas

GENETRUST Performance Genetics. Trusted Cattlemen.

GENETRUST

John & Sherry Milam, Owners Grady Green, Registered Cattle Manager, 870-314-3673, grady@dragginmranch.com Danny Roberson, Commercial Cattle Manager, 870-310-8134 El Dorado, Arkansas | www.dragginmranch.com

www.genetrustbrangus.com

48 | September / october 2012 Brangus Journal

Proven Consistency.

Selling the ultra prolific Cowmaker daughter that we purchased from Chimney Rock Cattle Company in 2010 for $28,000. She was the Champion Heifer and Champion Overall Female at The Brangus Summit in 2006. She has produced 88 embryos in 4 flushes for us, to average 22 embryos per flush! She sells bred to calve in the spring of 2013 to the popular herd sire LTD of Brinks 415T28. Add her to your cowherd and let her double your flush averages!

Miss CRC Cadence 55R18

Cowmaker x Cowboy | R10049012

EPD

BW WW 2.3 19

YW 40

M 14

TM 23

SC 0.5

REA 0.23

IMF 0.07

FT -0.006

Ms DMR Csonka 415Z7 | Csonka x L11

Ms DMR Guardian 33Z | Guardian x Cadence

Ms DMR Csonka 21Z2 | Csonka x Hampton

Ms DMR LTD 302z2 | LTD x L11

Brangus Journal september / october 2012 | 49

Marketing Update Relationships and Communication

arketing. For many of you, when you see or hear the word marketing in the Brangus Journal, you think about selling or buying registered Brangus cattle. While that is an important endeavor, and worthy of your focus, I would suggest you also think about marketing in relation to your bull buying customers. After all, they are what truly drive the success of your Brangus program and this organization. When it comes down to it, marketing is all about helping customers. At the end of the day, service trumps product. If you can develop a superior product coupled with superior customer service, then you are really on to creating value for your operation. Customer service can mean a lot of things to a lot of people, but for commercial beef producers, eliminating headaches and optimizing consistency would certainly rise to the top of the list. Anything we can do to help decrease their problems and increase consistency of their product is important to your direct customer, the Brangus bull buyer. Create Partnerships If you only see or talk to your customers once a year at your annual bull sale, you are missing out. Your customers can be a great tool for improving your program. What is working for them? What can you help them and/or you to improve? How can you help them reach their goals? Work to create a dialogue with your customers because both they and you will be better for it. When it comes to marketing, a good use of your time is to pay a visit to your customers. The insight you will gain is invaluable. Their environment and daily struggles may be totally off your radar. If you can understand their operation better, then you can make the improvements to your own program to assist your customers. A good time to visit might be at shipping or weaning time. That way you can see the real results of your bulls and their cow herd. Who knows, you might even get a chance to talk to the buyer (your customer’s customer). Speaking of buyers, are you working to get more buyers interested in your customer’s calves? The more you can assist your bull customers in gaining extra dollars, the more valuable your bulls will be to them. What are your customers’ goals? Where have they sold calves in the past? Is that working? What added-value programs might they be eligible for? Keep Them Up to Date Are you keeping your buyers up to date with what is going on with your program? Have you made a new herd 50 | September / october 2012 Brangus Journal

by Ben SPITZER IBBA MARKETING PROGRAMS DIRECTOR

sire acquisition they should know about? If they know what to expect genetically, they can adjust their breeding goals as well. Do you make sure they get updated EPDs on past purchases? The IBBA data system makes it easy to do just that. You are able to quickly and easily process reports to send to your customers. The main thing you need to be sure to do is transfer ownership on the bulls they purchased. Transferring your bulls makes tracking purchases easy and also allows your customers access to IBBA’s marketing programs. Feedyards/Packers How often do you visit with your customers’ customers? Having a working relationship with order buyers, feedyards and packers gives you important feedback. Do the calves out of your bulls work for them? If not, you have some work to do. Creating a demand in all levels of the supply chain is important for your long term success. I would encourage you to diligently work at improving your relationships with all of your customer’s customers past the farm and ranch gate. Your program depends on it! Today’s beef industry is extremely dynamic. Marketing yourself and your specific Brangus program well is extremely important. In the end, however, it all boils down to relationships and communication. If you are willing to put in the time to listen to all levels of production, make adjustments and communicate your vision for your program, you will be successful. As always, if we can ever be of assistance to help you develop and improve your commercial marketing efforts, please do not hesitate to get in touch with us. bj ABOUT THE AUTHOR: Ben Spitzer grew up in the cattle business with his family involvement going back several generations and has included both commercial cattle and registered cattle of several breeds. His family has been in the Brangus seedstock business since 1982. Spitzer served as Communications/Member Services Director for the Red Angus Association of America (RAAA ) in Denton, TX. Prior to joining the staff at IBBA, he managed a registered Brangus operation in Georgia. Ben was a founding member of the National Cattlemen’s Beef Association (NCBA) Young Producers Council (YPC) and served as the YPC delegate to the NCBA Membership Committee. He served as Chair of YPC in 2010 and in an advisory role to YPC as Immediate Past Chair in 2011. He remains an active member of NCBA and Texas and Southwestern Cattleraisers Association (TSCRA). As Marketing Programs Director, he oversees IBBA’s Commercial Marketing Programs as well as advertising and promotion of the Brangus breed.

Brangus Journal september / october 2012 | 51

Sale Report “Source of Champions” Sale Raises Over $10,000 for Juniors 8 Show Heifer Prospects Grossed $22,050.00 Average $2756.25 155 Straws of Semen Grossed $7,050.00 Average $45.48 1 Jar of Janet Greuel’s Famous Blackberry Jelly Grossed $200.00

n Thursday, July 19, 2012, the International Junior Brangus Breeders Association (IJBBA) Board of Directors hosted its 12th annual “Source of Champions” (SOC) Show Heifer Sale in conjunction with the National Junior Brangus Show (NJBS). Numerous exhibitors, parents and spectators were in attendance as one jar of Janet Greuel’s Famous Blackberry Jelly, eight elite heifers and 155 straws of semen sold to benefit the IJBBA. Twenty-three buyers represented eight states, including Alabama, Arkansas, Florida, Kansas, Louisiana, Mississippi, Oklahoma and Texas. IJBBA member Colton Coufal of Cameron, Texas, auctioneered this year’s event. A staple of the SOC Sale, Janet Greuel’s famous Blackberry Jelly was the first item auctioned off. For more than 10 years, Roger and Janet Greuel have graciously donated the jar of jelly to benefit the juniors of this great association. This year, Deep Down Ranch, Jennings, La., was the high bidder and took the jelly home for $200. Each and every heifer selling in the SOC Sale was halter broken, in show condition and entered in the Brangus Futurity. Additionally, each heifer that sold is eligible to return to the 2013 NJBS and compete in the Champion’s Challenge Show, a show designed specifically for heifers selling in the SOC Sale and featuring added prize money. Be sure to look for these heifers at the 2013 NJBS. The evening’s high selling lot was lot five, JG Miss 747 Lights Out consigned by Gorczyca Brangus of Harrah, Okla. Sired by the 2009 Show Bull of the Year, JG Mr. 747 Black Jet, this power packed young female was Lot 5 - JG Miss 747 Lights Out a definite crowd favorite after winning her class in the National Junior Bred & Owned Show. The October 5, 2011, born female commanded a final bid price of $5,550 from Aimee Adamek, Schulenburg, Texas. 52 | September / october 2012 Brangus Journal

Adamek has already reported numerous wins following the NJBS with this impressive female. The second high selling show heifer prospect was lot one, Miss MS Kattie 915Y6. Born September 17, 2011, this impeccably feminine female was consigned by Myron Saathoff, Hondo, Texas. No stranger to the Lot 1 - Miss MS Kattie 915Y6 winner’s circle, Myron brought one of his very best in Kattie. Sired by Skyhawks Presidente and out of the proven 915 cow family, Kattie brought a final bid of $3,250 from first time NJBS participant, Quinn Carter of Haines City, Fla. Rounding out the top three high selling heifers was lot eight, CX Ms HR Lilly 930/Z. Born January 14, 2012, Lilly was the youngest heifer in the sale but brought an impressive $3,100. A super sleek, powerfully made Red Lot 8 - CX Ms HR Lilly 930/Z Brangus female, Lilly was one of the first daughters ever sold out of CX Home Run 358/2, the 2012 Red Show Bull of the Year. Additionally, her pedigree read like a who’s who of Red Brangus show animals and included the two-time Red Show Sire of the Year, CX Home Run 135/P. Consigned by Cox Excalibur Brangus of Katy, Texas, the heifer went home with Tatum Pritchard, McLoud, Okla. In the semen sale, the high selling semen was 10 straws of MC Onstar 924W4 and five straws of GR Swift 209W3. The Onstar semen was donated by JOJ Brangus, Tyler, Texas, and GeneTrust Brangus, Concord, Ark. The 20 straws were purchased by Cox Excalibur Brangus, Katy, Texas, and Buffaloe Cattle Company, Friendswood, Texas. The Swift semen was donated by GeneTrust Brangus, Concord, Ark., and was purchased by Cade Basey, Florence, Texas. The SOC Sale is a major fundraiser for the IJBBA. Commissions from the heifers and the proceeds from the donated semen and miscellaneous lots help offset a large portion of the expense of hosting the NJBS. This year, $10,006.25 were raised for the IJBBA during the SOC Show Heifer and Semen Sale. bj

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Brangus Journal september / october 2012 | 53

Sale Report Thomas & Sons “Cadillac of Brangus” Sale 20 Brangus Spring Pairs Gross $56,350 to Average $2,820 1 Brangus Open Heifer brings $3,100 22 Brangus & Angus Bred Heifers Gross $51,100 to Average $2,325 7 Brangus Fall Bred Cows Gross $15,900 to Average $2,275 50 Brangus Females Gross $126,450 to Average $2,530 20 Brangus and Angus Bulls Gross $49,100 to Average $2,455 18 Spring Pair Commercial Females Gross $30,975 to Average $1,725 8 Fall Pair Commercial Females Gross $13,200 to Average $1,650 130 Spring Bred Commercial Females Gross $191,175 to Average $1,475 23 Fall Bred Commercial Females Gross $33,050 to Average $1,440 249 Total Head Gross $443,950

oyous rain poured down as a tremendous set of registered Brangus, females, bulls and commercial females were offered to a large crowd at Don Thomas & Sons “Cadillac of Brangus Sale” on September 8, 2012 in Madison, Mo. 50 registered female lots sold to average $2,530. The high selling female of the day was Lot 35, Ms Brinks Jesse 302T44 and her good bull calf, selling for $7,150 with the cow going to Westall Ranches “Brinks Brangus” of Carlsbad, NM. The second high selling female was the powerful Lot 48, Ms Brinks Backside 392R64 also finding a new home at Westall Ranches for $5,100. The 3rd high selling lot overall and high selling bred heifer was Lot 6, Ms Thomas Alias-105Y, for $4,300 going to Cavender Ranches, Jacksonville, TX who also purchased the high selling open heifer, Lot 1, Ms. Thomas Sugar Baby 200Y. She is one of the first Whitfield daughters to sell and fetched a commendable, $3,100. The 2nd High Selling bred heifer was Austin’s Sweetie Pie 155Y for $4,200 going to JLS International, Robertsdale, AL & Devine, TX. Volume registered female buyers were John Harrison from Kingdom, MO and Mike Murry of Ovett, MS. The commercial female offering saw great demand with Clint Law from Lafayette, TN emerging as the volume buyer followed closely by Shoe String Ranch from Roxton, TX. bj 54 | September / october 2012 Brangus Journal

Right - Doak Lambert, Auctioneer, and Don Thomas. Below - A large crowd filled the sale barn for the “Cadillac of Brangus” Sale.

Time is running out! For a short time only, get Brinks semen for just $5 per straw! These straws of semen purchased from Camp Cooley are the final sources for complete Brinks genetics.

- Last chance to get Brinks semen from the original blood lines For inquieries, contact Daniel Wendland 361-850-0776 dwendland@gtek.biz

We are building the future of TM

Brinks Brangus cattle.

Brinks Arabela 1038 LTD of Brinks 415T28 x Ms Brinks Blanda 361W3

BW -0.4

WW 29

YW 54

Milk 16

M&G 30

SC 1.00

Top 25% Top 25% Top 25% Top 15% Top 20% Top 10%

Other Sires Include:

Cannon of Brinks 30U45  Brinks Lineman 196N Brinks Griese 209U29  McDaniel of Brinks 240U28 Brinks Brightside 782R21  SR Singletary 820X4

REA 0.44

IMF FT -0.03 -0.002

BW 52 (80)

AWW AYW REA IMF 519 1266 12.81 4.19 (119)

(119)

(115)

(94)

FT .19 (114)

Westall Ranches, LLC Registered Brangus Cattle

Tate Pruett, Ranch Manager 575.365.6356 (cell)  575.653.4842 (ranch) Ray & Karen Westall, Owners 575.361.2070 (cell)

Raised in the rocks at 6,000 feet in arabela, NM Brangus Journal september / october 2012 | 55

membership Welcome New Members ABRAMEIT LIVESTOCK, ANDREW ABRAMEIT HOUSTON, TX

KENNETH OGDEN LOCKWOOD, MO

BRAD & ANGELA GILBERT, GILBERT FARMS CLACKAMAS, OR

LAZY S RANCH WILLCOX, SUSAN WILSON SANDERS TUCSON, AZ

BRAD & RACHEL GONCE CENTERVILLE, TX

LORRY J DUPUY THIBODUAX, LA

CHARLES L OWENS FORNEY, TX

MICHAEL G BARRY MARBLE FALLS, TX

DARYL MCGEE MAMOU, LA

MIGUEL SEGURA OROVILLE, CA

DAVID KAISER, SOUTHWEST BRANGUS LLC KATY, TX

PATRICK & RENEE TODD, WT CATTLE COMPANY LLC FRUITLAND PARK, FL

DENTON & LISA LEISSNER, 5L RANCH BAY CITY, TX

PETRUCHA FARM & RANCH SCHULENBURG, TX

DMK CATTLE COMPANY, DWAYNE BRONIKOWSKI WALLER, TX

SG3 BRANGUS, CHRIS & KERRY SHARP KONAWA, OK

DRURY CATFISH FARM, INC., WALLACE & ANNE DRURY GREENSBORO, AL

SHOE STRING RANCH, CHARLES AND LESLIE WAMPLER ROXTON, TX

GREGORIO & MARIA ELENA MORENO SAN ANTONIO, TX

STEPHEN A BOYKIN FRANKLIN, TX

GT CATTLE, GARRETT TUCKER CONROE, TX

STEVE AND VICKIE MIMS PATTISON, TX

HAAS RANCH, ANTHONY HAAS SUGAR LAND, TX

STOGI RANCH, RAFAL GARBA RIVERVIEW, FL

JOSE JAVIER CASTANEDA HEREFORD, TX

Call for Board of Directors Nominations

he following Nominating Committees have been established: Area 1 Nominating Committee: Fred McCreary (Committee Chairman), Johnny Vines, Mike Coggins. Area 5 Nominating Committee: Frank Perry (Committee Chairman), Brad Church, Jack Gorczyca. Area 7 Nominating Committee: Angelo Zottarelli (Committee Chairman), Brandon Belt, Don Cox. 56 | September / october 2012 Brangus Journal

Area 9 Nominating Committee: Don Cox (Committee Chairman), Frank Perry, Brandon Belt. Area 10 Nominating Committee: Bart Carter (Committee Chairman), Jon Ford, R.L. Robbs. Please notify a member of your area’s Nominating Committee if you are interested in running for the Board or would like to nominate another member. Nominations must be submitted by October 20, 2012. bj

MEMBERSHIP

Thomas Represents IBBA at Brangus Show in Argentina

ew staff member Garrett Thomas, IBBA’s Director of Member Relations and International Promotion, traveled to Argentina in July earlier this year to join international and domestic Brangus breeders to represent the Brangus breed at the globally known Brangus show in Palermo. “This year’s show in Palermo was a great event,” Thomas said. “The people of Argentina are so passionate about the cattle business. I will never forget the sound of the crowd erupting as the champions were selected in the ring.” Thomas said television crews were in the show ring to capture the selection of all Grand Champions along with more than 20 photographers on hand at all times, as this popular show draws a very large crowd from all over the world. Thomas said this international event provides tremendous possibilities for Brangus producers to grow their operations beyond the domestic market if they will simply take advantage of the opportunity. “The South American market has endless opportunities for those Brangus breeders in the United States who are willing to put forth the necessary time and cultivate long term relationships with potential customers,” Thomas said. “It’s important as a membership we offer proven, quality genetics in order to maintain the trust of fellow Brangus breeders in the southern hemisphere.” Thomas made the 10-hour flight to Buenos Aires, Argentina, where he joined several other IBBA members. Among those members in attendance were Buck Thomason, Joe Cavender, Tracy Holbert, Craig Green, Marcos Borgas, Ray Johnston and Dustin Valusek. Make plans to be present at the show in Palermo next year. As time draws closer to next year’s event, look for more details and tips on how to keep the cost down in order to attend. A trip to Palermo for the show is a great opportunity that will be full of

Above - The press surrounding the Grand Champion Brangus bull following his selection. Right - Argentina Brangus Association booth at Palermo, a common place of business at the show. Below - The line-up of Brangus bulls on display at the Alta-Ciale field day.

memorable experiences for all. Contact Thomas at garrett@intbrangus.org to discuss his experiences in Palermo, and find out more details about upcoming international events. Visit www. GoBrangus.com/global to learn more about IBBA’s international involvement. bj

IBBA 2013 Houston Convention Making Changes

he IBBA Houston Convention Committee is planning on making changes to better accommodate our members and IBBA’s international guess. The committee is looking to move to a larger hotel and

to move the IBBA International Global Roundup to Thursday afternoon near the Houston livestock grounds. Look for upcoming details at gobrangus.com over the next 30 days. Make plans to attend! bj Brangus Journal september / october 2012 | 57

membership Are You Aware of the Presence Brangus has Online?

f you are not already aware, Brangus has established a noticeable presence online. Print publications are certainly still vital to marketing and communicating; however, there are several advantages to publishing content on the web. Information online can be obtained instantly and more quickly reaches a larger, more diverse audience, which allows the IBBA to more efficiently market and promote the Brangus breed. The IBBA distributes a weekly online newsletter primarily to update its members on the latest news related to the association and the Brangus breed as well as what news makes industry headlines. Go to www.GoBrangus.com to have the eNewsletter delivered directly to your email inbox. Blogs provide effective media outlets for distributing feature stories about successful programs that reach thousands of readers. The public is exposed to the faces of the agriculture industry and cattle producers are more informed about the Brangus breed. Numerous photos are also easily uploaded at one time and shared on blogs. Visit www.GoBrangus.wordpress.com to read feature stories about other Brangus breeders and view photo slideshows from Brangus events. Most recently, IBBA has begun producing and publishing videos online via YouTube. Videos more descriptively and accurately portray events, and they can be utilized as educational tools. The following list of videos can be accessed online at www. youtube.com/user/brangusvideo. Or go to www.youtube.com and search BrangusVideo.

How-To Tutorials Using the Semen Inventory Feature on IBBA’s Website Customer Letters Explaining the Birth Weight EPD How to Utilize Contemporary Groups How to Record Calves on GoBrangus.com Updates from IBBA Dr. Joe Massey- 2012 World Brangus Congress Brangus Beat- Florida Cattle Market Brangus Beat- Big Blue Project Press Room Reaching out to Consumers Online 4 Minutes with Ben Spitzer Committed to Quality Townsend Named Outstanding CattleWoman at NCBA NJBS 2012- Owned Show NJBS 2012- Bred & Owned Show Sale Reports The Event Red Brangus Sale 2012 Don Thomas & Sons “Cadillac of Brangus” Sale 2012 And many more coming soon! bj

IBBA Members Respond to THR Survey

he Total Herd Reporting (THR) Ad Hoc committee is working on analyzing the responses from the Survey. Approximately 150 members responded to the committee, which is a little more than 16% of our membership who returned the survey with comments. The surveys are being studied as to the types of responses, and the

findings will be reported to the IBBA Board of Directors. Your opinion does count, and the committee, which consists of Joy Reznicek (Chairman), Dr. Bart Carter, Steve Densmore, Robert Field, Joe Kassler, Traci Middleton, Larry Parker and Dr. John Spitzer, are working diligently to make a report to the IBBA Board over the next several months. bj

“Any Country is Brangus Country” Predictable / Adaptable / Profitable 58 | September / october 2012 Brangus Journal

MEMBERSHIP Steve DENSMORE Award recipient

Georganne Myers National Supporter of the Year Award Presented to Steve Densmore

teve Densmore was awarded the Georganne Myers National Supporter of the Year Award for his contribution to the International Junior Brangus Breeders Association (IJBBA) and the youth involved in the association. Densmore was recognized and presented with the award at the IJBBA annual banquet Friday, July 20, 2012, held in conjunction with the National Junior Brangus Show. “This award meant more to me than any other award because I knew her and knew what that award meant,” said Densmore, ranch manager at Circle X Land and Cattle Co. in Bryan, Texas. This honorable award, given in memory of Georganne Myers, is presented annually to an individual who has provided tremendous support for Junior members involved in the Brangus

breed and contributed to the success of the IJBBA. Georganne lived in Liberty, Texas, and raised and showed Brangus cattle. She raised two daughters, Rachel Myers Childs and Britne Myers, who were actively involved in the IJBBA and received recognitions for their accomplishments showing Brangus cattle also. Georganne passed away from brain cancer in 2000. “She was always full of energy,” Densmore said. “If you were ever down in the dumps around Georganne, you sure weren’t there very long. She could pull you out really quick. She was a dear, dear lady.” Just a few past recipients of the award include Joe Dillard of Katy, Texas, Fred and Sharron McCreary of Evergreen, Ala., and Randy Deshotel of Ville Platte, La. bj

Brangus Journal september / october 2012 | 59

industry Is a Beef Quality Assurance (BQA) Program Really Necessary?

by John PATTERSON Executive director of producer education national cattlemen’s Beef association

oncern over food wholesomeness and safety is a very current issue. It is of utmost importance that the public knows beef is a safe product. Today, quality control is an important part of all businesses. Beef production, from the producer to the retailer, is no exception. BQA is a good business practice that can identify potential problem areas in a beef production system and, thus, avoid potential product defects. A BQA program will help to assure consumer confidence for expanding both domestic and export markets. Gary Smith, PhD, from Colorado State University reported in the 1980’s consumers wanted beef that had acceptable taste, was convenient to prepare, nutritious and a variety of cuts could be purchased at a reasonable price. Today, consumers still want these same traits, but now they also want assurances about the environment, social causes and animal welfare. The term “story

beef ” has come into vogue because consumers are asking questions about how the livestock producers raised the beef. For example, did the producer live nearby? Did he treat ranch workers fairly? Did he practice environmental stewardship? Did the ranch operate sustainably? Did the producer receive a fair price, and did he properly care for the animals (Smith, 2008. www.bifconference.com/bif2008/pdf/Smith)? The public wants to be assured the people who produce food can be trusted to care for animals and to use on-farm technology responsibly and sustainably (Steve Kopperud, Executive Vice President at Policy Directions Inc.). Ninety six percent of consumers say they support raising cattle for food only if ranchers provide good care for their animals and treat them humanely (Food Safety Survey, Nov. 2008). Temple Grandin, PhD, describes examples of animal welfare abuse that will not be tolerated by the livestock industry.

Examples of animal welfare abuse that will not be tolerated by the livestock industry. Handling and Transport

Housing, Environment, Nutrition and Health

Beating, throwing or kicking animals Poking out eyes Dragging/dropping animals Overloading trucks Breaking tails Poking animals with pointed sticks Conditions that cause animal bruising

Starvation of animals High ammonia levels that cause eye or lung damage Injuries caused by lack of bedding Dirty animals covered with manure with no place to lie down Conditions that cause and animal to become lame Nutritional problems that compromise the animal’s health

The National Cattlemen’s Beef Association through its BQA programs advocates the usage of scientific information and validated practical knowledge to develop recommendations for best practices, development of self-assessment tools, development of measurable audit processes and the implementation of credible third-party audits. The cow-calf assessment is one example of demonstrating ranchers are continually improving the management of the ranch. In last week’s Prime Cuts, I discussed the foundational knowledge and application of BQA principals. This week’s emphasis is on BQA documentation and best management practices. Beef Quality Assurance (BQA) Cow-Calf Assessment The BQA Cow-Calf Assessment is an on-site educational tool

that allows for assessing and benchmarking key indicators of animal care and well-being as well as operational conditions. The Cow-Calf Assessment focuses on three main areas – Animals, Records and Best Management Practices (BMP), and Facilities and Equipment. The Cow-Calf Assessment may be utilized as a self-assessment or conducted by a third-party assessor. The real key, regardless of who conducts the assessment, is he assessment be repeated on a periodic basis so comparisons may be made, trends observed and management actions be taken to maximize animal care and well-being and operational efficiency. The Cow-Calf Assessment consists of multiple assessment points grouped into three “tiers”. Tiers are most easily defined by management level and effort. This assessment is about

60 | September / october 2012 Brangus Journal

Herd Health Plan/ Program

industry

Not Applicable

“Needs Improvement” items require a description to be placed in the “Comments” field (Comments are optional for “Acceptable” markings.)

Needs Improvement*

Measure

Category/ Point

Acceptable/ Yes

BQA Documentation and Best Management Practice (BMP)

A herd health plan is in place that includes documented health protocols that address disease prevention, management, treatment, and euthanasia. (page 13)

Medication Documented medication BMPsThe are in place. (pagessystem 9-10) allows the cow-calf producer to master continuous improvement. However, it can help identify items three-tiered Carcass/Mortality documented animal/carcass/mortality disposal protocol andon to the next management level and create benchmark points that may Aneed to be dead improved the points in tier one and move supported by records is in place. 15)tier two then tier three components to their assessment including animal Disposal handling, facility/equipment maintenance by(page adding Weaning among other Aitems. documented weaningthe BMPs and record system is in place. and recordkeeping/BMPs Repeating schedule. The following form gives you an example of a score sheet assessment on a regular basis can help an operation identify for scoring your BQA practices on your ranch. bj Feed Quality and A documented feed sampling BMPs and records are in place. (page 19) trends and take appropriate Analysis management action as necessary. A documented training plan and records are in place, including newhires and part-time help, that follows the BQA Animal Care and Handling Guidelines and includes (at a minimum): Animal handling, non-ambulatory animals, euthanasia, medication and treatment, castration, dehorning, and residue avoidance.

Training

BQA Documentation and Best Management Practice (BMP)

Medication

Documented medication BMPs are in place. (pages 9-10)

Carcass/Mortality Disposal Comments: Weaning

A documented dead animal/carcass/mortality disposal protocol and supported by records is in place. (page 15) A documented weaning BMPs and record system is in place.

Feed Quality and Analysis

A documented feed sampling BMPs and records are in place. (page 19)

Training

A documented training plan and records are in place, including newhires and part-time help, that follows the BQA Animal Care and Handling Guidelines and includes (at a minimum): Animal handling, non-ambulatory animals, euthanasia, medication and treatment, castration, dehorning, and residue avoidance.

Emergency Action Plan

A documented emergency action plan is in place. (page 25)

Biosecurity

NotNot Applicable Applicable

A herd health plan is in place that includes documented health protocols A documented biosecurity protocolmanagement, and records are in place.and (page 14) that address disease prevention, treatment, euthanasia. (page 13) Comments:

Not Applicable

Herd Health Plan/ Program

Needs Needs Improvement* Improvement*

Biosecurity

Needs Improvement*

Measure Is a documented biosecurity BMPs in place that addresses: visitor logs, “Needs Improvement” items require a description to be placed in the staff training, physical security and a current biosecurity plan? “Comments” field (Comments are optional for “Acceptable” markings.) If documentation of a biosecurity protocol is available, mark Acceptable/ Yes. If not, make an appropriate mark and fill out the comments section.

Category/ Point

Acceptable/ Acceptable/ YesYes

A documented emergency action plan is in place. (page 25)

Acceptable/ Yes

Emergency Action Plan

Is a documented biosecurity BMPs in place that addresses: visitor logs, staff training, physical security and a current biosecurity plan? If documentation of a biosecurity protocol is available, mark Acceptable/ Yes. If not, make an appropriate mark and fill out the comments section. A documented biosecurity protocol and records are in place. (page 14) Comments:

Comments:

THE COW-CALF INDUSTRY’S GUIDELINES FOR THE CARE AND HANDLING OF CATTLE

Brangus Journal september / october 2012 | 61

2012 Whitfield Heifer Calf

OUR HERD SIRE LINE-UP:

Longstreet of Brinks 30T17 - Calving Ease Whitfield of Brinks 209U23 - Power Bull Refugio of Brinks 468S58 - Adds Bone Sabine of Brinks 468S5 - Feed Efficiency CH Mr Fred 875/R2 - Heifer Maker

SEMEN, EMBRYOS, and CATTLE FOR SALE 62 | September / october 2012 Brangus Journal

brangus plus

RANGUS PLUS is returning to the Brangus Journal. Each month we will have some fun facts, recipes, photo contests, trivia, and/or games. We would love to hear any ideas from our readers about future content for this page. If you have ideas or suggestions, send them to Tyler at tyler@int-brangus.org.

September/October PHOTO CONTEST WINNERS “FALLing for Brangus”

DID YOU READ THIS ISSUE?

Jim Davis

Jim Davis, Okeechobee, Florida, submitted the winning photo which is featured on the cover of this issue. Honorable mentions went to Alyssa Blair, Matthew Willey, and Allison Deshotel.

Alyssa Blair

1. Which IBBA staff member should you contact for a subscription to the Brangus Journal? 2. Name the only female serving on the IBBA Board. 3. Who does RL Robbs say is NOT your competitors? 4. When will IBBA be in Houston for the IBBA Convention and International Brangus Shows? 5. What is the deadline for the IBA Scholarship Application? 6. What must any bull have on file with IBBA to be listed in the Sire Summary? 7. Doing what with your bulls allows your customers access to IBBA’s marketing programs? 8. When are nominations due for the IBBA Board? 9. How many videos does IBBA currently have on YouTube? 10. What does “BMP” stand for?

BRANGUS BEEF RECIPE

If you would like share your favorite Brangus beef recipe, please email it to tyler@int-brangus.org.

Submitted by: Shirley Lockhart, Sulphur, Oklahoma Brangus Ground Beef Olive Oil Chopped Onions Minced Garlic Black Pepper Chopped Bell Pepper Worchestershire Sauce Beef Broth Cream of Mushroom Soup Instant Rice Shredded Cheese

Instructions: Brown ground beef, olive oil, onions, garlic, black pepper, and bell pepper. Drain. Add remaining ingrediants, except cheese, and bring to a boil. Stir occasionally and keep covered. Boil until rice is tender and has absorbed most of the broth. Sprinkle cheese on top and melt.

Allison Deshotel

Ingredients: 1 lb 1 tsp 1 cup 2 tsp 2 tsp 1 cup 2 tsp 1 can 1 can 2 cups 1/2 cup

Matthew Willey

Brangus Beef and Rice Casserole

Keep watching BRANGUS PLUS for future photo contest announcements. Or if you have a great Brangus photo, send it to Tyler at tyler@int-brangus.org and it could be published in the next issue of the Brangus Journal. All submissions become the property of IBBA and may be used in IBBA publications, online media, or marketing materials.

ANSWERS - 1. Frances Miller; 2. Traci Middleton; 3. Fellow Brangus Producers; 4. February 25-March 3, 2013; 5. January 15, 2013; 6. DNA Profile; 7. Transferring; 8. October 20, 2012; 9. 16; 10. Best Management Practices

Brangus Journal september / october 2012 | 63

State directory ALABAMA

FLORIDA ARKANSAS

Fred & Sharron McCreary 13465 Brooklyn Road Evergreen, AL 36401

•

Phone: 251.578.4750 Cell: 251.230.0276 Fax: 251.578.5831 Email us at: mccrearyfarms@hotmail.com Visit our website: www.mccrearyfarms.com

P.O. Box 365  Concord, AR 72523 870/668-3414  870/668-3329 Fax chimney-rock@att.net Bill Davis Ed Slisher, Manager Cell: 336/210-1222 Cell: 870/612-4117

hOme OF Wr duKe 228F

13465 Brooklyn Rd. Evergreen, AL 36401

The largesT regisTered brangus breeder in america

Sean Parker, President

ARIZONA

Matthew Lyle Wynne Ft. Pierce, Florida

CALIFORNIA

64 | September / october 2012 Brangus Journal

Cell: (772) 201-7500 matthew@wynneranch.net www.wynneranch.com

GEORGIA

State directory GEORGIA

MISSOURI

OKLAHOMA

TEXAS NEW MEXICO Lack-Morrison Brangus Bulls, Females, Semen and Embryos

www.theoaksfarm.com

Cobus Coetzee, Farm Manager - 678-378-0598 Cell Dex King-Williams, Asst. Farm Manager - 678-378-4697 Cell

MISSISSIPPI

Bill Morrison 411 CR 10 Clovis, NM 88101 (575) 482-3254 (575) 760-7263 Cell bvmorrison@yucca.net

www.lackmorrisonbrangus.com

NORTH CAROLINA

5K Cowbelle Ranch Wyliss & Brenda Kemp 550 Hall Road Pontotoc, MS 38863 Home: (662)489-5335 Cell: (662) 488-1360 Fax: (662) 494-0491 www.5kcowbelleranch.com wylisskemp@aol.com

Registered Brangus Cattle

Joe Paul & Rosie Lack P.O. Box 274 Hatch, NM 87937 P (575) 267-1016 F (575) 267-1234

ROBERT YATES RANCH, LLC 1644 Swan Creek Rd. Hamptonville, NC 27020

Registered & Commercial Brangus Cattle Vigortone Ag Products

Owners Robert Yates Pete Peterson

Barn: 336/526-6087 Cell: 336/466-0115 dep1111@yahoo.com

Brangus Journal september / october 2012 | 65

State directory TEXAS

www.ironfarmcattle.com

(210) 218-4804

Services Lakin Oakley Auctioneer

!""#$%"&'(

7081 Highway 82 West DeKalb, Texas 75559 903/667-3251 Home 903/277-9610 Mobile

66 | September / october 2012 Brangus Journal

!"#$%&'()**+%',%-./0%&'!'1%2'!"#$%&

!"#"$%&&"'(#)( !"#$%&'()*&+"$,-(,",%(&.,#-)/%-$0, '()*&'("1-2&3%2(*/1$,4 +"-$,4&5&36,%2)0,$7"-$0, 8"#-/)(&5&9"%$1$-6&:(#$4,

THIS BREED is OUR BREED

...from Oak Run, California to Ethel, Louisiana to Halltown, Missouri to Montevideo, Uruguay to Red Bay, Alabama to Carthage, Texas to Salem, Indiana to Atherton, Australia to Coalgate, Oklahoma to Medillin, Columbia to Arcadia, Nebraska to Bloemfontein, South Africa to Sparta, Illinois to Rincon, New Mexico to San Jose, Costa Rica to Lebanon, Kentucky to Arumchee, Georgia to Kenansville, Florida to Union Grove, North Carolina to Ratchabuki, Thailand...

B R A NG U S VPredictable. E R S AT I L E . A DAdaptable. A P TA B L E .

P R O F I TA B L E . Profitable.

For more information about the advantages of the Brangus breed, please contact the International Brangus Breeders Association at 210.696.8231 or visit the IBBA web site at www.GoBrangus.com

Brangus Journal september / october 2012 | 67

ADVERTISERSINDEX 101 Ranch

5K Cowbelle

62, 65

8G Brangus

Blackwater Cattle Co.

Don Thomas & Sons

JLS International

Santa Rosa Ranch

IBC

Double Creek Brangus Ranch

Lack-Morrison Brangus

Skyhawk Brangus

Lakin Oakley

Southeast Brangus Breeders

64 24

Draggin’ M Ranch

48-49, 64

20-21, 64

DTR Livestock

Lingg Brangus

Texas Connection

Burke Brangus Farm

E Darby Farms

Livestock Photos by Nancy

The American Rancher

Cain Cattle Company

El Rancho Espanol de Cuyama

MBJ Ranch

The Oaks Farms

Caldwell Farms

Elgin Breeding Service

McCreary Farms

Thomas Show Cattle

Carter Brangus

Farris Ranching Company

MO Brangus

Triangle K Farms

CattleMax

Genex Custom Collection Services

Multimin 90

Trio Cattle & Genetics

Cavender Ranches

Gorczyca Brangus

Perry Ranch

Triple JR Cattle Co

Centralized Ultrasound Processing

Greeley Hat Works

Platte Valley Brangus

Triple R Ranch

Char-No Farm

Greuel Family Brangus

Purina Accuration

Westhall Ranches, LLC

Chimney Rock Cattle Co.

Hardee Farms

Quail Creek Brangus

Valley View Ranch

Circle X Land & Cattle Co.

IFC & 65

Hayman’s 711 Ranch

Red Bird Meadows Ranch

Vineyard Cattle Co., Inc.

Ritchey Livestock ID

Wendland Farms

Robbs Brangus

Wes Dotson

Wynne Ranch

Cox Excalibur

Hughes Cattle Service

Dillard Land & Cattle Ltd.

IBBA

Doak Lambert

Indian Hills Ranch

Robert Yates Ranch LLC

Iron Farm Cattle Co.

Salacoa Valley Farms

Doguet’s Diamond D Ranch

66 & BC

44, 67

Zottarelli Ranches

17, 66

CALENDAROFEVENTS October - 2012

November - 2012 (continued)

MO Brangus Bull Sale

Arcadia, FL

5-7

Ozark Fall Farm Fest at the Ozark Empire Fairgrounds

Springfield, MO

10-21 VI National Red Brangus Exposition

Tlaquepaque, Mex

12-13 Cow Creek Ranch Sale

Aliceville, AL

CX Advantage Sale at Cox Excalibur Ranch

Weimar, TX

Gorczyca & Friends’ Northern Star Sale

Harrah, OK

Cain Cattle Company Sale

Pickens, MS

16-18 Sun Belt Ag Expo

Moultrie, GA

Poteet, TX

Doguet’s Diamond D Ranch Annual Female & Bull Sale

The Stockman’s Kind Bull Sale at Blackwater Cattle Company

Lake Park, GA

West Texas Brangus Breeders Bull Sale

San Angelo, TX

The Branch Ranch Bull Bonanza Internet Sale

Mansfield, LA

101 Ranch & Indian Hills Ranch Brangus World Series Female Sale

Palo Pinto, TX

101 Ranch & Indian Hills Ranch Brangus World Series Bull Sale

Palo Pinto, TX

December - 2012 1

GENETRUST@Cavender Ranch Registered Bull & Commercial Female Sale

Jacksonville, TX

3-4

Cain Cattle Company Brangus & Angus Female Dispersal

Pickens, MS

TBBA Bull Sale

San Saba, TX

24-25 South Texas Farm & Ranch Expo

Victoria, TX

Salacoa Valley Farms “Buy the Numbers” Sale

Fairmount, GA

Little Creek Farms Sale

Alachua, FL

February - 2013

Oak Creek Farms Forage Tested Bull Sale

Chappell Hill, TX

6-9

NCBA Convention

Tampa, FL

20th Anniversary Roswell Brangus Sale

Roswell, NM

November - 2012 2

GENETRUST@Chimney Rock Registered Brangus Female Sale

Concord, AR

Louisiana State Junior Brangus Show

Shreveport, LA

GENETRUST@Chimney Rock Registered Bull & Commercial Female Sale

Concord, AR

Brangus National Show of Merit

Indian Nations Fall Sale

5 8-10

27-28 IBBA Convention

Houston, TX

IBBA Global Round-Up

March - 2013 1-2

IBBA Convention

Houston, TX

International Brangus Bull Show

Houston, TX

Shreveport, LA

International Brangus Female Show

Houston, TX

McAlester, OK

Genetic Edge XVI Sale

Houston, TX

Three Trees Millarden Sale

Woodbury, GA

Indian Nations Spring Sale

Ada, OK

San Antonio Farm & Ranch Expo

San Antonio, TX

TBBA/ICA Spring Sale

TBA

68 | September / october 2012 Brangus Journal

Brangus Journal september / october 2012 | 69

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